Discover the importance of LinkedIn communities and how to efficiently manage them in 2023.
LinkedIn Community - Top 6 LinkedIn Community Management Tips
Being a part of a LinkedIn community gives you a unique opportunity to connect with future customers in engaging ways. As the importance of communities becomes increasingly known, there’s a growing need for people who can drive engagement and help manage communities.
Being a LinkedIn community manager is rewarding but challenging because you’ll engage with your audience, moderating comments and monitoring activity. In this post, we’ll talk more about how to manage your LinkedIn community efficiently in 2023 to strengthen your online presence and generate leads.
Ready to take your LinkedIn community management to the next level? Taplio can help you streamline your efforts, track important conversations, and optimize your LinkedIn strategy. Try Taplio today and unlock the full potential of your LinkedIn community.
Why You Should Establish a LinkedIn Community
Before you create a LinkedIn community page, you need to have a clear understanding of your goals for using the platform. You need to know what is the purpose of the community you are establishing and why someone should join. Think about what kind of professionals you would like to encounter, what insights and data you want to uncover, and what you want others to know about your company.
Here are a few reasons why you may want to create a LinkedIn community page:
Success can look different for different LinkedIn communities. The answer depends on what your goals are. Most people create communities so they can raise awareness, foster discussions, establish connections, and advertise a product or idea.
A successful community can be one where members frequently engage and visit your blog or website, the number of members is growing, and everyone derives some value from being part of the community.
What is LinkedIn Community Management?
Everyone knows how important it is to have an optimized LinkedIn profile. But not many know that LinkedIn communities also offer an excellent avenue for growing brand awareness and building an audience.
LinkedIn community management is the process of managing discussions in the LinkedIn group. A group manager reviews membership requests, moderates posts, and comments, and ensures that everyone follows the guidelines and rules of the group. They keep the community on-topic and create an environment where people can build relationships. By being a part of a LinkedIn community, offering advice, and being part of discussions, you can position yourself as an industry expert and thought leader.
Top 6 Tips to Manage Your LinkedIn Community Efficiently
Professional relationships on LinkedIn have an emotional aspect, and knowing how to manage them will help you maintain those relationships. Here are six tips to help you create a plan to manage your LinkedIn community more efficiently without burnout.
1. Don’t Add Random Connections to Build Your Community
When you create a LinkedIn community page from scratch, you may be tempted to get as many new members as possible quickly. But you’ll have to be strategic about whom to add to your community if you want it to be successful.
Be clear about what kind of people you want to connect with. Every time you receive a request from someone to join your LinkedIn community, think about whether you know the person if they are trustworthy, if the connection request includes a personalized note, and if your community will benefit by accepting the request.
2. Encourage Members to Make Valuable Contributions
A successful LinkedIn community is where members make valuable contributions. Motivate members by posting comments, participating in discussions, and appreciating the contributions made by members. Be a leader that navigates the community.
You’ll also have to discourage abusive comments, negative posts, and unprofessional conduct in the community. As a group manager, you’ll often have to warn members or even block them if they fail to follow the group rules.
3. Be Active and Visible
If you want your LinkedIn community to be active and thriving, you’ll have to set an example by being active and visible in the community. This can be through engaging with other people’s posts, posting helpful content, leading discussions, and responding to questions. As you gain more visibility, you’ll gain the respect and trust of other members. It will also ensure that others will follow your lead and contribute to the group.
4. Keep Track of Conversations
When you have thousands of members in your LinkedIn community, it will be challenging to keep track of important conversations with group members, leads, and influencers. Make sure your LinkedIn inbox is organized so you can get access to crucial messages when you need them.
Keeping your conversations organized will also help you review discussions in the group quickly and have context for your interactions. As your LinkedIn network expands, you will also need to keep track of important details about your contacts, such as their names, email addresses, and more. Use the Contacts feature in Taplio to keep track of pertinent details from one place.
5. Prioritize Conversations that Support Your Goals
You’ll receive plenty of messages in your inbox from LinkedIn community members. Some of these will be more important than others. To build connections and professional relationships, you’ll need to prioritize conversations so you don’t get overwhelmed. Use the bookmark feature in LinkedIn to save a post for later so you can come back to it when needed. Use the Star feature in LinkedIn Inbox to mark important conversations. Conversations that need your immediate attention can be when a lead shows interest in a product or service you are selling, inquiries for your product or service, or interactions with influential people in your industry.
6. Use Analytics to See What Content Is Working
LinkedIn analytics can provide you with information about the performance of the content you are posting. Analytics reports can help you adjust your approach to content creation and engagement.
Here are some of the metrics you track through LinkedIn analytics:
You can also get valuable demographic information about your audience to see if they match your target audience. The visitors’ report can provide you with information about your audience’s location, seniority, industry, job function, and company size.
Taplio can help you create better content, schedule your LinkedIn posts, build your network, and monitor your results. Sign up today to get access to all these features and more!