LinkedIn for photographers can be a canvas to show creativity, strengthen relationships, and generate more business when used the right way.
LinkedIn for Photographers: 7 Tips to Generate More Business Through LinkedIn
A Photography website is only one element of your online presence. While most photographers think of Facebook, Instagram, and Pinterest when it comes to social media marketing, LinkedIn for photographers can be a powerful arsenal for making new connections, building your brand, and generating profitable leads.
When you invest time to build a reputation as a photographer on LinkedIn, you can make meaningful connections with decision-makers if you serve other businesses. LinkedIn can be a canvas to showcase what you can do creatively if you're engaged in an entrepreneurial endeavour. Here’s our complete guide on how to use LinkedIn for business to book more clients.
Why You Should Have a Presence on LinkedIn as a Photographer
Instead of thinking of LinkedIn as just a Rolodex for your contacts, think of it as a lead generation and networking avenue. Here are a few reasons why you should make LinkedIn a part of your digital marketing strategy:
You can connect with photography managers, producers, and creative directors.
With 310 monthly active users, you can get noticed by those who are looking for photographers or may recommend you to someone who needs your services.
Search engines scan LinkedIn profiles, so you’ll be discoverable even off the platform with LinkedIn SEO.
You’ll have the ability to build vendor relationships and a strong referral network, which can bring more leads.
7 Tips to Generate More Business as a Photographer on LinkedIn
Whether you’re a photographer looking for a freelance gig, full-time job, or clients for your photography business, you need to start by focusing on creating a profile that tells your unique story.
Here are our top tips on using LinkedIn for photographers to generate more business.
1. How To Set Up Your Profile
Anyone who visits your profile will form an opinion of you based on the information you share there. If you’re trying to build credibility and reputation as a photographer on LinkedIn, your profile should reflect the essence of your personal brand.
Here’s how you can do that:
Your LinkedIn banner is the biggest opportunity you have to capture the attention of anyone who visits your profile. Choose the strongest image from your portfolio to form a great first impression.
Your profile picture should ideally be a professional shot that still expresses who you are in a creative fashion.
Use your LinkedIn headline to show your identity as a photographer. It doesn’t have to be just a job title but can include what you do and why you do it.
Your LinkedIn summary is your opportunity to talk about what defines you as a photographer and a reflection of who you are, what you’ve achieved, and what your story is. Weave these together to form an instant connection with your potential clients.
Don’t forget to list your technical skills on your profile so clients know you have the capability and experience to handle the job.
2. Publish Work in Your Feed
Post regular updates about your work on LinkedIn to become more visible in the feed of all your connections. A good content strategy for LinkedIn is to find a balance between posting about your business and sharing personal posts.
Other than sharing your professional work on LinkedIn, you can also post about:
Productivity tips for other photographers.
SEO and digital marketing lessons for photographers.
Visual storytelling methods you use.
The challenges of a photography startup.
Native videos to show your process.
An easy but effective way to brainstorm post ideas is by using Taplio’s AI Chat Assist, which can help you generate post ideas and create posts from scratch in minutes.
3. Post Regularly
Posting regularly on LinkedIn makes you visible in the feeds of your followers. Whenever someone likes or shares your posts, it will amplify your reach across their network. With this increased awareness, you’ll be able to stay front-of-mind with people who may unlock opportunities.
Can’t find time every day to post content on LinkedIn? You can schedule your posts in advance with Taplio.
4. Increase Engagement
One of the best ways to increase engagement and gain more followers on LinkedIn is by commenting on other’s posts regularly. This will make you visible to their followers and may lead to new connection requests.
Block off 10 minutes every day and spend that time on Taplio’s Engage to post meaningful comments on posts. With consistency, you’ll build a better relationship with others, which may lead to collaborations, referrals, or leads.
5. Use DMs Wisely
One of the key elements to generating more business on LinkedIn for photographers is to grow your network and connect with them through DMs. There are three main ways to directly message someone on LinkedIn:
Send a connection request along with a DM introducing yourself.
Send a message to start a conversation once your request is accepted.
You can use DMs to reach someone you’d like to work with for a creative project or for pitching your services. To make this process faster, you can send DMs and InMails in bulk using Taplio Outreach. Personalize the messages you send to avoid coming across as spam.
6. Share Visual Striking Content
As a photographer, you have a unique advantage in amplifying your content's reach and gaining your followers' attention. With the professional, captivating images you create, you can stand out in the feed of your connections.
Every time someone likes or shares your images, your content will be shown to their followers. Make the most of this by sharing your best work in your feed.
7. Get More Leads for Your Photography Business
Make the most of LinkedIn for photographers by using it to generate more leads and landing more gigs. Here are a few ideas to implement:
Look at company pages to find the marketing director, producer, editor, or creative director. These are the people you’d want to connect with.
Use LinkedIn search to find information about vendors related to your business, such as venues and DJs, to form a referral network.
Send DMs to introduce yourself and the services you offer to generate leads.
Offer lead magnets like free stock photos, Lightroom presets, discount coupons, wedding photography checklists, and free eBooks on photography tips.
10 Photographers You Should be Following on LinkedIn
If you’re still in need of some inspiration, check out these ten photographer profiles on LinkedIn.
Alexis manages to keep followers engaged by sharing her work, behind-the-scenes posts, photography tips, and an occasional dose of motivational posts.
Taplio Helps Photographers Build Strong Personal Brands
LinkedIn for photographers can be an incredible tool for creating a personal brand that resonates with the right audience. With Taplio, you can create a solid personal brand, send pitches, grow your network, and generate leads on autopilot in as little as 10 minutes daily.
Try Taplio now!