LinkedIn SSI Explained: Uncover the meaning and relevance of the SSI score for your LinkedIn journey.
LinkedIn SSI Score: What It Is and How to Improve It
When it comes to social selling, LinkedIn SSI is what marketers are talking about these days. The Social Selling Index on the platform was initially available only to paying members, but now anyone can access it. And yet, it continues to confuse many.
What is LinkedIn SSI score? What does it mean, and does it even matter? In this article, we’ll answer all of these questions and tell you just why you should pay close attention to it if you want to grow on LinkedIn.
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What is a LinkedIn SSI Score?
The SSI score on LinkedIn is a metric that helps you understand how your personal brand measures against your competitors. It is scored from 0 to 100, and it takes into account many factors, such as the number of followers you have, your engagement, and more. A higher score indicates your effectiveness in social selling through LinkedIn.
Factors that Impact Your LinkedIn SSI Score
Your LinkedIn SSI score is determined based on a number of factors, such as the ones listed here.
Establish Your Brand
Your profile should be complete and designed with your target customers in mind. This means it should have a good profile picture, LinkedIn banner, summary, and title should be optimized. Use a branded banner and a professional photo to increase engagement.
Find the Right People
You need to find and connect with the right people on LinkedIn. Do not randomly add people to your network. Instead, identify your prospects and search for people on LinkedIn that match those criteria.
Build meaningful relationships with people instead of viewing them as just prospects. If you find the right people to follow, you’ll have more in common with them. Engage with them strategically so you can improve your SSI score.
Engage with Insights
Discover and share quality updates on LinkedIn. Liking, sharing, and commenting on LinkedIn can improve your SSI score. When others reciprocate by engaging with your content, that will again positively impact your score.
Does the Score Really Matter?
The higher your LinkedIn SSI score, the more successful you’ll be in increasing your sales. It is an indication of the effectiveness of your marketing and lead generation efforts. While you may be monitoring your analytics, you should also monitor your SSI score to see if your current work is working for you.
Here you’ll find your score and other information about your performance on LinkedIn compared to your competitors. You’ll see the average SSI score in the industry and in your network. You’ll also see your progress in the last week.
What Is a Good LinkedIn SSI Score?
LinkedIn SSI score is a comparable measure to those who are in your industry. A good score is anything that puts you ahead of most of your competitors since there is no cut-off score here. Ideally, you’d want to be among the top 10% in your industry.
6 Ways to Improve Your LinkedIn SSI Score
If you’ve checked your LinkedIn SSI score and found it lacking, there are plenty of ways to improve it through profile optimization and improving your personal brand.
1. Optimize Your LinkedIn Profile
Let’s start with the basics first. Your first line of action should be to take a critical look at your profile to see how it will be perceived by your target customers. Share relevant information in your profile that you think would be the most important for your target customers to know. Find a professional-quality photo to upload. Use eye-catching visuals and branded colors to create a cohesive look.
2. Find the Right People to Grow Your Network
Grow your LinkedIn followers but be strategic about it. Having a sizeable, engaged network is an important component of your LinkedIn SSI score. Connect with professionals in your industry, current customers, prospects, and thought leaders. Don’t send too many connection requests at once, and avoid spamming people.
3. Engage with Your Network
Build stronger relationships with others by regularly engaging with others in your network. This will increase your credibility and improve your visibility. Take a genuine interest in others and leave comments on posts others share. Participate in discussions and always respond to comments people leave on your content.
Join relevant LinkedIn groups to find new opportunities and answer questions people may have. This will position you as a thought leader in your industry and will improve your SSI score.
4. Build Strong Relationships
Give people a reason to want to engage with you. Once you connect with them, focus on building strong relationships so you’ll stay top-of-mind when they make purchasing decisions. Look into mutual connections and expand your network by sending connection requests to those who view your profile. Nurture relationships by engaging with their content. This will not only improve your score but will also help you generate leads with LinkedIn.
5. Be Active on the Network
There’s no substitute for consistency. Show up each day to share high-quality content and engage with relevant content. Your LinkedIn content strategy should be focused on providing value to other users and showcasing your expertise. Share interesting data, thought pieces, and industry news.
6. Engage with Insights
Boost your LinkedIn SSI score by sharing insights and interesting content. Anything that allows you to generate a response from your audience is a good piece of content to share. The better the quality of your content, the more engagement you’ll receive. Collaborate with other LinkedIn users to co-create content. Tag other professionals in your posts when needed to increase the visibility of your content, which can improve your SSI score.
Your LinkedIn SSI score is an indication of your ability to build meaningful relationships with others and improve engagement for your personal brand. Monitoring this tool can help you excel at all things sales and marketing. Tweak your marketing strategy to see how it impacts your score.
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