Aiza Coronado 🚴🏻‍♀️'s Linkedin Analytics

B2B SaaS leaders know that emails drive activation, retention, and ultimately, REVENUE. But the problem? 🫤 They struggle to build a clear lifecycle email strategy. And they have ZERO clue on where to start. I’ve spent a decade helping SaaS teams craft high-impact email systems—whether they’re PLG, SLG, or hybrid. Now, I help teams answer questions like: "What emails should we send to whom? And when?" "How do we nurture free users into paying customers? We have multiple ICPs." "How can we optimize our emails for engagement and retention?" And lately, "Can you help me find and cold email B2B prospects?" ➡️ My specialty is designing SaaS lifecycle strategies that drive activation, habit formation, and expansion. Whether you're starting from scratch or have the foundation in place, I can help your build the habit of using your SaaS. 📩 DM me "LIFECYCLE" for projects, questions, and consults. I can send over my SaaS Lifecycle Email Planner so you can map your lifecycle emails in ONE day. ;) I can also help you do it over Zoom. • • • • • • • What I've done/doing • • • • • • • • Managed SaaS email lists with over 400k subscribers • Set up multiple email platforms for growing SaaS to save on costs (Intercom x SendGrid) • Rebuilt onboarding processes of 6+ SaaS (from emails to UX/UI) • Built the GTM of a new product for a SaaS during the pandemic and converted ~35%+ of beta users into paying users (mostly thru in-apps + emails) • I built and managed lean marketing teams for 2 growing SaaS • I co-run a SaaS copy + content agency, served 40+ SaaS in 14 countries 👯‍♀️ I obsess with side projects too: • 10k+ writing x B2B marketing community on FB • The Glimmer Code Newsletter Open to collabs too. My DM's open. :)