Alex Lieberman's Linkedin Analytics

An employee with 4,400 followers is generating more LinkedIn impressions than me—the co-founder with 181,000 followers. Here’s the $5,000 experiment behind it... We're 3 weeks into Own The Internet, a 10-week competition, where every employee at storyarb has the chance to win $5k. The rules are simple: 1) Employee with most Linkedin impressions wins the $$$ 2) ~50% of posts need to be professional content pillars 3) Weekly leaderboard shared in company all-hands 4) It's a competition, but crushing Linkedin as a team matters more. I had no idea how this corporate Hunger Games would go, but the results have been incredible. Let's start with the scoreboard. Since April 21st, here are the stats: 💻 Linkedin • Posts: 195 (+144% MoM) • Impressions: 2,500,000 (+87%) • Reactions: 20,000 (+141%) • Comments: 3,900 (+90%) ✍ Company • Unique visits: 4,000 (+90%) • Social traffic: 1,100 (+21%) • New pipeline: $183,000 (+22%) Now, the more fun stuff. Anecdotes & quotes that show this crazy experiment is actually working. 1) Team morale & culture: - "Love seeing arbonauts’ personalities come through. Kinda feels like being in a boy band." - "The secret seems to be a mix of gamification, cash prize, clear connection to company + personal goals, and the “we’re all in this together” of it all" - "I've been very impressed and inspired by what my colleagues have been doing. The amount of collective wisdom in this group is pretty remarkable." 2) Building trust with prospects & current customers: - "It’s crazy to me how many people in my real life have told me “storyarb is all over my LinkedIn.” I didn’t realize we were ALL hanging out on LI" - "Prospect call today shouted out our LinkedIn presence as a great nurture drip for him! I've been chatting with him for over a year now and he's just now moving into the bottom of funnel decision-making time." 3) Miscellaneous awesomeness: - One of our employees, Sarah Suzuki Harvard, is getting more impressions (907,000 last 23 days) on Linkedin with 4,400 followers than I'm getting with 181,000 followers. - Another employee, Madeline Miles, has a post about exec social that's at 1,276 likes. With only 2,500 followers, she's showing the power of LI's organic reach. 4) Sharpening understanding of Linkedin - "We’ve seen many posts drive outsized distribution. LI will push great content to relevant audiences, no matter your follower number" - "LinkedIn has become what FB was in the 2010s: a genuine social network." - "Linkedin is just like stand-up comedy — it's a drug. That rush when a post performs well mirrors the high of making a room laugh. But the volatility is identical too. some posts bomb spectacularly, even if i worked 5 hours making a carousel post I swore would go viral, and leaves me questioning everything." - "Posts that offer the most value and education seem to perform the best. While it's a social platform, it's also an educational and learning tool that favors those who use it that way"

I've tried 100+ tools to run my businesses & spent 10 years to find my favorites. Here's my current stack: Software: - Formation: doola - CRM: HubSpot - Note-taking: Granola - Content creation: Distro - Research: ChatGPT - Banking: Mercury - HR: Gusto - Automation: Lindy - Design: Figma Services: - Marketing support: GrowthPair - Content marketing: storyarb - Offshore VA/finance/ops: Oceans - Bookkeeping: Better Bookkeeping - Trademark Law: Josh Gerben - Startup Law: Bobby Weinberger - CEO coach: Dave Kashen