storyarb

A modern brand's full-stack content subscription. Our story is telling yours.

Co-Founder

GrowthPair

Helping companies hire top growth & marketing talent that costs 80% less than US peers.

Advisor

Morning Brew

Executive Chairman

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

Host of Founder's Journal

Morning Brew is a new media company bringing you informative and digestible business news. We educate 2,200,000 readers on the latest news from Wall Street to Silicon Valley, daily.

Let us occupy a little space in your inbox every morning.

MicroAcquire

Investor

Bark Social

SoleSavy

Something Navy

The PepTalk Co.

April Labs

Building technology to automate home rentals

Morgan Stanley

Traded number of agency mortgage products: conventional pass-throughs, specified pools and agency CMBS

Licenses: Series 7 and Series 63

Agency MBS Trader

Cofounder @ Morning Brew / Host @ Founder's Journal

A $12 billion startup is being sued for corporate espionage. 

Parker Conrad (CEO of Rippling) posted (on March 17th) that Rippling was suing its competitor Deel for having a spy infiltrate their business to steal trade secrets for months. 

You literally have an HR company that’s accusing another HR company of stealing trade secrets. The irony is biblical. 

Here are the spark notes of the 49-page legal complaint: 

• 6/20/23: Rippling hires the Deel Spy (which they call DS) as a Global Payroll Compliance Manager. 
• Until 11/24, DS showed no unusual behavior. 
• DS began searching for [deel] in slack channels 23 times per day and taking sales pipeline data + "competitive intelligence battle cards."
• 12/19/2024: A customer was looking to leave Deel for compliance reasons. Shortly after, this prospect unexpectedly signed with Deel instead, and it’s suspected that Deel may have used the stolen info to retain the customer. 
 • 1/25: Rippling employees started receiving unsolicited job offers from Deel. At least 17 employees on the payroll team were contacted and 10 received job offers, some without interviews. 
• Three other potential spy ops referenced...
1) DS feeding info about a negative press article about Deel’s potential Russia sanction violations
2) DS accessing a slack channel about a customer prospect choosing between Deel and Rippling
3) DS pulling information on 728 new companies requesting demos, 282 in-depth sales notes, and 26 deals in negotiation with customers considering switching from Deel to Rippling

This whole saga is insane, but where things got even crazier is on March 11th when Rippling set a trap (also known as a honeypot) to confirm Deel’s involvement in the espionage. 

Here’s how it worked...
1) Rippling’s General Counsel sent a legal letter to 3 Deel executives mentioning a fake slack channel called d-defectors that had supposed damaging info on Deel. 
2) Prior to General Counsel sending this letter, the channel did not exist. 
3) Within hours, D.S. searched for the d-defecters channel and accessed it. 
4) This proved that Deel leadership was directly feeding information to D.S. 

So that’s what’s going on. Absolutely wild stuff, right. 

If you want to dig deeper, I recorded a pod about that saga that includes: 

1) The timeline of events 
2) The epic honeypot
3) A lawyer’s analysis
4) 3 takeaways for founders 

Grab your popcorn & listen…

Alex Lieberman

I'm building Canva for content. 

Our mission is to enable the next 1,000,000 internet creators. 

Today, our product is an AI interviewer that turns natural conversation into text content in minutes. 

Each week, I'll share product updates, learnings from the business, and more. 

Week 2: 
1) BIG UPDATE: we launched Memories!
- Now you can search any topic, opinion, or story you've ever included in your content on the platform. 
- All AI studio interviews you do will be informed by previous ones, which means they get better/more customized every time
2) Huge improvement to mobile UI, so you can do studio sessions on the go. 
3) Product roadmap: customized writing styles, pre-set interview sessions, repurposing existing content

Drop any feature requests/product feedback below. 

P.S. try out Distro for free here: https://youdistro.com/

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