Mid America Capital

Casey Copeland serves as the Chief Marketing Officer of Mid America Capital, Inc. (MAC), where he leads strategic marketing initiatives across a diverse portfolio of industries, including specialized construction, gaming, media, and alternative agriculture. With a deep focus on digital marketing, brand development, and data-driven customer engagement, Casey drives innovative campaigns that maximize reach and impact.

With expertise in mergers and acquisitions, strategic partnerships, and new business ventures, Casey blends financial acumen with cutting-edge marketing strategies to fuel business growth. His ability to leverage data, technology, and creative storytelling helps brands connect with their audiences in meaningful ways.

Chief Marketing Officer

Copeland Ventures

We specialize in marketing and martech consulting, focused on amplifying visibility and enhancing digital prowess. Our expertise encompasses both B2B and B2C marketing, with a keen focus on customer journey and funnel optimization.

Our service areas typically include:
- Full Stack Marketing & Strategy
- B2B / B2C 
- Demand Generation
- Account-Based Marketing
- Brand Experience
- Direct-to-Consumer (DTC)
- Product-Led Strategies
- Web & Mobile Experiences
- Mass Market Media
- First & 3rd Party Data Strategy

Our consulting verticals of experience are:
- Advertising & Marketing 
- SaaS
- Business Services 
- eCommerce
- Automotive 
- Finance
- Real Estate
- Insurance
- Multipoint Retail
- Consumer Brands

Investment Portfolio includes current holdings, operating holdings, and our previous exits.

Operating holdings include:
- Polyplab - Saltwater Aquarium Supplements 
- Copeland Ventures - On-Demand Consulting
- Conquestlink - Marketing Agency
- *Launching* Obeymary
- *Launching* SpamX

Current investments include:
- Fundrise - Fractional REITs
- Bitpay - Blockchain Payments
- Epic Games - Gaming Developer
- Turo - Car Sharing Service
- Anthropic - Claude AI 
- Greenlight - Cannabis Vertical MSO
- Strainbrain - AI Budtender
- Focus V - Cannabis Devices 
- Liquid Death - Water
- BOXABLE - Building Systems
- Databricks - Data Managment

Our previous exits include:
- TableTennis.com - Ecommerce Leader
- Fighter Paintball - Ecommerce Leader
- Adcuda - Boutique Ad Agency
- UiPath Pre-IPO - RPA & Automation
- Instacart Pre-IPO - Home Delivery
- Reddit Pre-IPO - Social Media, News, More

Founder & Managing Director

POLYPLAB USA, LLC

As a Marketing, Brand Strategy, and Product Development Consultant at PolypLab, I spearheaded strategic marketing initiatives to highlight the brand's unique value and enhance its digital presence. Collaborating with R&D teams, I identified market gaps and developed new offerings aligned with customer demands, contributing to PolypLab's expansion and deepening customer loyalty in the marine care community. 

• Developed targeted campaigns and storytelling strategies to engage diverse audiences.
• Collaborated with R&D teams to identify market gaps and develop new offerings.
• Strengthened PolypLab's reputation as a trusted authority in reef care.

Marketing | Product Development | Brand Strategy

Covered Insurance

In my role as an Automotive Vertical & Marketing Strategy Consultant at Covered Insurance Solutions, I focus on expanding the company's presence within the automotive industry by developing targeted strategies and innovative solutions. I identify growth opportunities, build strategic partnerships, and design embedded insurance solutions that align with industry needs. By analyzing market trends and consumer behavior, I craft marketing strategies that position Covered as a trusted partner, driving adoption and engagement within the automotive sector.

Automotive Vertical Advisor | B2C Marketing Strategy

House Buyers of America, Inc.

Led the development of data-driven marketing campaigns to drive expansion into new markets, resulting in rapid lead generation and increased brand recognition.

• Utilized Google Ads, Facebook, and programmatic advertising to identify and engage homeowners ready to sell.
• Crafted hyper-localized strategies based on market trends and audience insights.
• Collaborated with cross-functional teams to optimize the customer journey and improve campaign performance metrics.

New Market Growth | Performance Marketing

ServiceTitan

As a Platform Product Marketing Feature Consultant for ServiceTitan CRM, I bridge the gap between innovative product development and effective go-to-market strategies, ensuring that ServiceTitan’s powerful CRM platform delivers maximum value to its users.

ServiceTitan, the leading software platform for the trades, empowers businesses in industries like HVAC, plumbing, electrical, and more to streamline operations and drive growth. In this role, I focus on the marketing and enablement of platform features, ensuring they resonate with target audiences and align with customer needs.

From conceptualizing feature benefits to crafting compelling narratives, I specialize in making complex technical capabilities accessible and actionable for users. I work closely with cross-functional teams—engineering, sales, and customer success—to position new features effectively, leveraging data-driven insights to inform product messaging and marketing strategies.

My work involves creating robust product marketing campaigns, developing resources like feature guides and case studies, and collaborating with sales enablement to equip teams with tools for success. By focusing on user adoption and engagement, I help ensure that ServiceTitan CRM remains an indispensable asset for trade professionals across the country.

Platform Marketing Features | Product Strategy

Darwill

Darwill stands as a dynamic force in the marketing and advertising sphere, offering a diverse portfolio of services tailored to meet the needs of a wide range of industries. As a holding company, it encompasses specialized business units that are adept at carving out market space for clients in sectors such as healthcare, dental, home services, retail, financial services, automotive, higher education, insurance, among others. This multifaceted approach positions Darwill as a powerhouse for hiring managers seeking innovative and strategic thinkers.

What makes Darwill particularly attractive to potential hires is its commitment to both traditional and cutting-edge marketing mediums. With expertise in print and digital media, Darwill provides a balanced marketing strategy that respects the proven power of print while harnessing the reach and precision of digital. This dual-focus ensures that campaigns resonate on every level, from tangible print materials to the immersive world of digital engagement.

In the realm of online advertising, Darwill excels in search ads and search optimization, enabling clients to dominate search engine results and capture vital market share. Their email advertising strategies combine the personal touch with broad reach, ensuring messages are both targeted and expansive.

Social media ads crafted by Darwill tap into the pulse of online communities, leveraging the latest trends to create compelling campaigns, while their streaming video and audio ads are positioned to capture the attention of consumers in the rapidly growing streaming market.

Beyond crafting messages, Darwill’s expertise in audience creation is a game-changer for clients. By identifying and building the right audience, Darwill ensures that marketing efforts are not just seen, but seen by the right people, optimizing client investments and driving results.

Marketing Services Innovation | Customer Strategy | Reporting Systems

Yotpo

As a Customer Acquisition & Performance Marketing Consultant for Yotpo, I spearheaded strategies to drive scalable growth and optimize marketing performance for this leading eCommerce marketing platform. My work focused on attracting high-value customers while ensuring that acquisition efforts aligned with Yotpo’s mission to empower brands to create exceptional customer experiences.

In this role, I developed and implemented performance-driven campaigns across digital channels, including search, social, and display advertising. Leveraging advanced analytics, I identified key audience segments, optimized ad spend, and improved conversion rates to achieve measurable results.

I also worked on enhancing the customer acquisition funnel by refining messaging, testing creative strategies, and improving landing page performance. By collaborating with cross-functional teams, I ensured that campaigns integrated seamlessly with Yotpo’s broader marketing initiatives and reflected its value as a partner for eCommerce businesses.

Through data-driven decision-making and a focus on continuous improvement, I contributed to Yotpo’s growth by helping the company acquire and retain customers in a competitive digital landscape.

Customer Acquisition | Performance Marketing

Hallmark Media

As an Advertiser Strategy & Development Consultant at Hallmark Media, I led efforts to reimagine how advertisers connect with Hallmark’s highly loyal and values-driven audience. My role was centered on crafting innovative strategies that balanced traditional media strengths with emerging digital opportunities, ensuring advertisers could meaningfully engage with audiences across multiple touchpoints.

I developed targeted advertising frameworks that leveraged Hallmark’s unique seasonal programming, audience segmentation, and brand affinity. This included launching bespoke ad packages tied to Hallmark’s signature holiday content and expanding revenue opportunities through integrations with Hallmark Movies Now, Hallmark’s streaming platform.

Collaborating closely with sales and creative teams, I introduced dynamic storytelling and brand partnerships that aligned with Hallmark’s mission of delivering heartfelt, family-friendly entertainment. I also worked to optimize ad performance through advanced analytics and attribution models, helping advertisers measure ROI and deepen their investment in Hallmark Media.

By redefining advertiser relationships and fostering innovative ad solutions, I contributed to making Hallmark Media a preferred platform for brands looking to build trust and emotional resonance with their audiences.

Advertiser Growth Strategy | Sales Development

AMC Theatres

As a Consumer Retail Strategy Consultant for AMC Theatres during the COVID and post-COVID era, I guided the organization in navigating unprecedented challenges and redefining its approach to consumer engagement and retail operations. AMC, a global leader in entertainment, faced a rapidly shifting landscape, and my role was focused on developing strategies to adapt and thrive in this new reality.

I worked closely with leadership teams to analyze emerging consumer behaviors, identify opportunities for innovation, and implement strategies to re-engage audiences. This included enhancing the at-home experience with AMC On Demand, optimizing loyalty programs like AMC Stubs, and redefining the in-theatre experience to prioritize safety, convenience, and value.

My efforts also centered on expanding revenue streams by diversifying retail offerings, including premium concession packages, online merchandise sales, and strategic partnerships with delivery platforms. Leveraging data-driven insights, I helped AMC craft campaigns and offerings that aligned with evolving consumer preferences while maintaining the brand’s commitment to an exceptional cinematic experience.

Through these initiatives, I supported AMC’s efforts to regain consumer confidence, strengthen brand loyalty, and position itself as a resilient leader in the entertainment industry.

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