Danielle Francisco

STW Expo Events

STW Events & Exhibition is a leading provider of event management and exhibition stand design based in Dubai. With over 10 years of experience, we have organized and executed events of all sizes and complexities across the UAE. Our team of experts brings creative ideas, strategic planning, and seamless execution to deliver unforgettable event experiences. 

We have a rich portfolio of successful collaborations with Fortune 1000 companies across various sectors, including Business-to-Business (B2B), Business-to-Consumer (B2C), and Business-to-Government (B2G), spanning the Emirates and the GCC region.

Senior Events and Exhibition Lead

LogisEye Solutions

LogisEye: Your SaaS-based freight ebidding platform, delivering speed, ease, and cost-effectiveness with real-time track and trace, vessel carrier schedules, and data-driven BI dashboards. 

- Drove 25%+ lead conversion rate and 20% increase in awareness, engagement and conversions through cohesive global brand strategy and integrated campaigns anchored in data-driven optimization.

- Brand Consistency: Ensured a consistent brand message across all communication channels, defining the company's communication guidelines and tone of voice.

- Marketing & Communications: Oversee all external communications, including news releases, PR, and media relations, effectively conveying LogisEye's value and achievements to the public and stakeholders.

- Developed SEO-optimized, on-brand content across owned channels -website, email, social media, podcasts. Tailored content to buyer journeys and leveraged for lead generation. 

- Managed end-to-end traditional, digital and social campaigns tied to funnel metrics and SLAs. Enhanced lead management capabilities to equip sales.

- Forged partnerships with cross-functional teams including sales, product, executives and agencies to gain alignment on strategies and branding.

-Created intuitive dashboards leveraging analytics tools (e.g. Semrush, Brand24, Google Analytics) enabling data-informed decisions and real-time optimization. 


Deloitte Technology Top 50 companies to watch in UAE.

Marketing Manager

Branding Shift

Day-to-day activities:

- Led demand generation campaigns in collaboration with internal marketing teams to target key accounts and drive effective lead generation and ABM campaigns.

- Managed digital touchpoints for agency clients, including social media, websites, newsletters, podcasts, and digital events.

- Developed customized messaging for stakeholders, conducted personalized outreach via LinkedIn and email, and optimized landing pages to support the buyer's journey.

- Crafted content strategies aligned with PR and ABM initiatives to enhance brand visibility and thought leadership.

- Created engaging narratives and tailored content for Founders and C-level executives to position them as thought leaders.

- Produced captivating content in various forms, such as social media posts, podcast series, blog posts, customer success stories, and presentations.

- Established and maintained relationships with media outlets, journalists, and influencers to secure media coverage and brand mentions.

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Building an online presence while operating a business is hard.

As a founder, entrepreneur, consultant, freelancer your main goal is to focus on activities that moves the needle in your business.

Most common mistake is trying to do everything in your own which leads you running around like a chicken carrying its head trying to produce content, generate leads, close them and deliver them.

You and I have the same 24hrs in a day,

but the depth might be different due to priorities.

If you're looking for someone who can:

- Build your reputation on LinkedIn through thought leadership
- Develop your unique persona that matches your style, tone and leadership
- Expand your network while nurturing business relationships
- Unlocking a new sales channel that generated qualified inbound leads

then look no more.

You're in the right place.

If this is you, please send me a DM and let's explore if we'd be a good fit.

--

Head of Content | B2b Marketer | 

Dan Media Group 

Events Marketing agency that supports in the execution of tradeshows booth, branding requirements and content video production onsite to effectively engage, communicate and influence the clients key customers and ICP and get their return of investment.

Media Production produced video content for social media, TV ads, and corporate video for big name brands and business who have regional HQ in UAE.

SKills: Media and PR, Marketing, Events Activations, Media Production, Podcast, B2b/B2C/B2G

Founder & CEO

The Drive to Succeed (Podcast) 

The Drive to Succeed focuses on value-based conversation, stories that inspires and impact business growth and human potential. Our commitment goes beyond the interview, upon interviewing 6-8 figure business owners, world class speakers who shared stages with Tony Robbins, Richard Branson, to your offline industry expert whose business has been serving the market for 20+ years we can spot patterns that people would love and talk about.

(ON HIATUS ATM)

Podcast Host

The Business Blueprint Middle East

The Business Blueprint Middle East is an online platform where we feature Successful entrepreneurs, CEO’s, Marketers & Strategist, Real Estate Moguls, Top level Influencers in their high-level of expertise. Each episode is packed with latest industry insights and perspective on topics from business expertise, leadership to life advice. 

Visit our website: http://thebusinessblueprintme.com 

Platforms include: Online Series, Digital Magazine, B2B Forums and Tailored Focused Events.

Editor In Chief

Content Group International

Content Group is the leading global Content Marketing publisher. Content Group International produces and distributes compelling content about varying business themes for world’s leading media platforms. Its products include events, Special Reports, TV shows, iPad and mobile publications, published in the most popular media platforms including print, online, mobile and inflight.

Our current partners are including: Flydubai, Flynas, Royal Jordanian, Singapore Press Holdings, Al Nisr Publishing, Khaleej Times, The Business Times, Gulf News.

Our investor and advisor is Mr. Chris Maybury (ex-CEO of Sunday Times, ex-CEO of IIR). 

Under his leadership, IIR grew into the world’s largest conference and performance improvement company with revenues of US$900 million.

Project Manager

CrossConcept Exhibitions

Business Development/ Project Manager

Nexus54

Account Manager

Sitel

Early phase of career, where I was trained to pick-up the phone and answer customer queries, solve simple to complex challenges of customers with their products & services offered by Lexmark. 

Started out as Customer Service/Tech Support and later move on to leading a team of new hires

Customer Sales and Service Representative

B2B Marketer | Driving Growth Through Strategic Outreach and Personal Branding| Co-Founder at Branding Shift

Marketing Manager Driving Over 25% Conversion Uplift Through Data-Informed Brand Management and Demand Generation. Proactive commercial growth strategist with over 8+ years combined in-house and agency expertise in the EMEA and GCC region. 

Highlights of my background include: 

- Executing cohesive branding, content, and social media campaigns that improved brand
consideration by 25%+ and engagement by 20%

- Pioneering analytics frameworks tying marketing KPIs to sales outcomes, justifying spends

- Leading integrated omni-channel product launches encompassing events, email, social, and
influencer activations. 

- Championing commercial growth plans linking branding with sales conversions through unified
messaging. 

Expertise includes growth marketing, brand management, brand strategy, campaign management, content strategy and content development, SEO/SEM, lead generation, PR and communications, marketing operations, data analytics.

*Open for Fractional Marketing Roles / Contract / Remote Roles*

Co-Founder | Head of B2b Growth

Learn more - https://brandingshift.com

Creating demand for B2B companies products and services.

Hiring a Head of Marketing.

Full job description below:

––––––––––––––––––––––––––

You'll be in charge of…

– Marketing Strategy. Oversee daily marketing operations including research, segmentation, positioning, branding, copywriting, storytelling, social media, SEO, PPC, demand gen, lead gen, AI, Generative AI, Generational AI, Generation Game AI, Gen Z AI. And a couple of random bits that (urgently!) need doing.

– Brand Management. Manage the brand to ensure consistent messaging and branding across all channels. Seek approval from the CEO, VP of Sales, Dev Team, Company Accountant, the guy from next door, and the company dog, for sign off. Consensus is a company value.

– Content Creation. Oversee the creation of engaging content that educates buyers with zero budget and a marketing intern. Pop it in ChatGPT and paste it into the blog. Or just copy one of our competitors. Either way, shouldn’t take long.

– Reporting. Provide daily updates on the volume of random “leads” to ensure we hit wild targets set out of thin air because we raised money we didn’t need to raise. Everything you provide will then be benchmarked against a random Hubspot PPC report from 2003 so we can cut it at a later date.

– Marketing Innovation. Run *fun* tests based on ideas I picked up over the weekend. No budget but give it a go anyway. And you’ll get the blame (and probably fired) when they don’t work out because there was no strategy behind any of it. Just sounded good at the time. Plus, I have a good *gut* feeling when it comes to marketing having skimmed an article from HBR a few years ago.

Other information:

💸 Salary: Dependent on experience but we’ll low-ball you after 6 rounds of interviews and couple of PhD assignments ($30K max).
🏡 Fully Remote: But we’ll need you in the office 4 days out of 6 for check-ins, which will be on Zoom, as the leadership team works from home.
📰 Application: Send your CV and 7-page cover note to the black hole that is wellghostyou@ thiscompanyaintgrowing (dot)io, and we won’t respond.

#marketing #saas

PS. Responsibility WITHOUT authority = ADVISOR

When your products are ‘dreams and hope’ you will never run out of vulnerable, desperate people to sell to. 

This trickles down to several niches.

Some actors play on a small scale of 5-10K 

While those who built a ‘personal brands’ with mostly their bros charge astronomical 100K-250K above.

Don’t get your money burned.

With the equal amount you can hire a specialist and run experiments to see what works on a fraction of the cost, 

You’ll probably learn more than what these so-called ‘coaches or guru’s are promising you.’ 


That’s it for me today. 🎤 


#personalbranding #branding #marketing #contentstrategy #linkedintips

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