Dani Digital

CEO | Founder | Director

XOXO

Co-Founder

University of Surrey

Marketing Ambassador

University of Surrey Students'​ Union

Digital Communications Assistant 

Bar Staff

Sainsbury's

Sales Assistant

Explore Learning

Student Tutor

I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I’m not just a Social Media Manager; I'm your next business advantage.

Every month, I catapult brands into the spotlight with over 67 million impressions, translating directly into serious revenue growth - over $4 million in sales in 2024 alone.

Struggling to scale on social media? Want to skyrocket from modest earnings to million-pound revenues within months? 

I’ve already transformed the fortunes of hundreds of brands, leveraging the power of Instagram, TikTok, and Pinterest to not just compete, but dominate.

Join the elite. Let's make your brand unmissable. 

I don’t just help you grow; I make you the standard everyone else is chasing.

Are you ignoring Pinterest?

aka: are you losing money every month?

Let’s change that.

Most brands focus on TikTok, Instagram, and their website for sales funnels: 

- TikTok builds awareness
- Instagram fosters community
- Your website converts

But here’s what you’re missing

Pinterest can supercharge every stage. 

Think about this

Pinterest doesn’t just drive traffic - it drives INTENTION

People go there ready for ideas, inspiration, and solutions

By integrating Pinterest: 
✅ Your TikTok audience finds you again
✅ Your Instagram followers engage deeper
✅ Your website conversions skyrocket

I’ve seen clients go from struggling with cash flow… 

to wondering where they should invest an extra £100,000/month

All because they added Pinterest. 

Want your brand unmissable?

Start pinning besties!

Danielle Theobald

My clients made $4M last year 💰 I GUARANTEE 1M impressions in 3 months 📈 Proven systems to drive REAL revenue on Social Media, not just impressions

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Tomorrow…

We drop the antidote.

The world is overdosing on dopamine and starving for connection.

so we built XOXO

not another  ✨card game ✨

A tool for the conversations you’re scared to have

but can’t afford to avoid

The kind that turn ‘how was your day’ → ‘who even am I?’

The kind that don’t end when the game does.

Connection isn’t broken.
It’s been hijacked by algorithms.
We’re taking it back.

Launches tomorrow.
The antidote is here.

AI-generated comments on Instagram?  

Meta is testing AI that writes comments for you.  

You don’t need an opinion.  
You don’t need original thoughts.  
You just tap, and voilà: instant commentary.  

Sounds convenient, right?  

But here’s where I struggle:  

Social media is supposed *to be social.*  
It’s about connecting with real people.  

AI comments? They feel... hollow.  

Meta’s goal is clear: more engagement.  
More comments → more dopamine hits → more posts.  

But will users feel more connected?  
Will they value interactions that aren’t human?  

Or will we get flooded with generic, soulless replies?  

I’m all for innovation, but at what cost?  

What do you think? Are AI-generated comments enhancing social media—or diluting its essence?

I made $4 million without spending on ads.

Here’s how:

1. Top-of-Funnel (TOFU): Start with TikTok.  
Create content that grabs attention and provides value. Think tips, hacks, or relatable moments your audience cares about. Don’t sell — spark curiosity.  

2. Middle-of-Funnel (MOFU): Move them from TikTok → Instagram.  
Instagram is where relationships grow. Use stories, polls, and behind-the-scenes content. Build trust and keep them coming back for more.  

3. Bottom-of-Funnel (BOFU): Convert.  
Now, guide them toward action. Multiple touchpoints (usually seven or more) are key. Use Instagram posts and direct messages for personalized offers.  

It’s not about going viral.  
It’s about creating meaningful connections that drive sales.  

No fancy ads. No crazy budgets.  
Just organic strategies that WORK.  

What’s stopping you from building your funnel?

Would you rather stress daily

or build systems that work for you?

This weekend, I was exploring Ubud.

Good food. Monkey forests. Quality time with my partner.

Zero work.

Yet my Pinterest kept working for me.

(btw, I haven’t posted on there for 6 months)

Why?

Because I built foundational blocks for my business.

Systems that don’t rely on daily stress or constant activity.

It’s like investing.
→ Day trading feels like gambling. Stressful and uncertain.
→ Long-term investing compounds over years, building wealth steadily.

I choose long-term systems that grow even while I’m offline.

Instead, I focus on creating value and nurturing my community.

It’s what turns impressions on social media platforms like Pinterest, TikTok, and Instagram - into revenue.

This is how you scale sustainably.

AI can predict outcomes, sure...

but true innovation still comes from human creativity. 

Choose your brain wisely.

Generative AI is shaking up marketing

It can boost a marketer's creative performance by 40%

save HOURS (if not days)

and predict customer behaviour with pinpoint accuracy.

Sounds like a dream, right?

But here’s what everyone forgets: 

AI works with what it knows. 

It pulls from existing data, which means it can stifle originality. 

The risk? Content overload and a sea of sameness.

So how do we keep innovation alive? 

By balancing the two brains:
→ Grow your 'left-AI brain' to master predictive tools and data-driven insights.
→ Protect your 'right-brain' talent to spark fresh, human ideas that AI can’t replicate.

I’ve seen brands thrive by doing both. 

They train their teams to use AI for efficiency while empowering creatives to stay bold and original.

AI is a powerful tool, but it’s not the source of innovation. 

That’s still human.

How are you using AI to enhance - not replace - your creativity?

2 years ago, this task took weeks. 

Today? Less than 1 minute with AI. 

I typed an idea, hit enter, and BOOM

a complete marketing concept ready for action. 

What used be hours (or weeks) spent brainstorming, designing, and revisiting drafts is now available at your fingertips. 

AI isn’t replacing marketers, designers, or strategists. 
It’s making them faster, sharper, and more adaptable. 

Remember 'InStAgRaM iS dEaD'? 
It wasn’t true then, and neither is 'marketing is dead.'

Marketing evolves. Tools evolve. 
Your job as a brand owner? 

Move WITH those changes

Run away from innovation, and you’re only holding yourself back. 

Lean IN, and you’ll find opportunities you never thought possible. 

Are you resisting or adapting?

🚨 Looking for seeding influencers 🚨

We're officially ONE WEEK away from launch

(I don't know how it came around so fast either... help!)

We're currently scouting for upcoming creators who

GENUINELY

care about the current disconnect in modern society

and want to join the revolution of people asking the big questions

Our first wave of seeding UGC creators will also be first in line when we roll out paid campaigns 💰

If you're interested in getting your hands on some first edition product in exchange for some content

I would love for you to fill in our seeding form 💅

+ I'll pop an information deck over to you via email

(happy to include a free 15 min session with me to give you content + account feedback as well) 💖

This is just the beginning of the movement.

https://lnkd.in/eK63mdzs

We weren’t built for DMs and dopamine.
We were built for connection.

But here we are.
More connected than ever -
and more alone than we’ve ever been.

We check in, but never really ask.
We reply fast, but feel nothing.
We post everything, but say nothing that matters.

That’s the disease.
XOXO is the antidote.

Not a game.
A rebellion.
52 questions designed to rip the mask off.

The ones that make you say
“I didn’t know you felt that way”

Or

 “I’ve never said this out loud before”

It’s not easy.
But neither is pretending you're fine.

The revolution is live.
We’re going deep.

https://lnkd.in/eP9RASUm

Ryan Reynolds built Mint Mobile’s $1.3B revenue on humour and contrast.

Here’s why they work.

His marketing follows 3 key principles:

→ Contrarian hooks spark curiosity
→ US vs Them strategy positions Mint as an underdog
→ Humour makes everything memorable

One ad flips wireless pricing on its head:

'Big wireless raises prices due inflation. We deflate ours… because we don’t hate you.'

Instead of ending with happy customer, they close with an angry goat. Unexpected. Funny. Unforgettable.

Value? 

Clear and consistent: low price, good service. 

Costs? Minimised. 

Reynolds reduces PERCEIVED risk while maximising benefits. 

Fast. Easy. Reliable.

Even his simplest ads do better than 90% of today's brands

$500 stock footage ties their budget-conscious branding directly production. 

Cheap works well… if done smart

Strategy? Sharp hooks, strong contrasts, humour, UGC, urgency.

Mint Mobile proves great marketing doesn’t need huge budgets.

They need great ideas.

Taplio

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