Danielle Theobald's Linkedin Analytics

Would you rather stress daily or build systems that work for you? This weekend, I was exploring Ubud. Good food. Monkey forests. Quality time with my partner. Zero work. Yet my Pinterest kept working for me. (btw, I haven’t posted on there for 6 months) Why? Because I built foundational blocks for my business. Systems that don’t rely on daily stress or constant activity. It’s like investing. → Day trading feels like gambling. Stressful and uncertain. → Long-term investing compounds over years, building wealth steadily. I choose long-term systems that grow even while I’m offline. Instead, I focus on creating value and nurturing my community. It’s what turns impressions on social media platforms like Pinterest, TikTok, and Instagram - into revenue. This is how you scale sustainably.

AI can predict outcomes, sure... but true innovation still comes from human creativity. Choose your brain wisely. Generative AI is shaking up marketing It can boost a marketer's creative performance by 40% save HOURS (if not days) and predict customer behaviour with pinpoint accuracy. Sounds like a dream, right? But here’s what everyone forgets: AI works with what it knows. It pulls from existing data, which means it can stifle originality. The risk? Content overload and a sea of sameness. So how do we keep innovation alive? By balancing the two brains: → Grow your 'left-AI brain' to master predictive tools and data-driven insights. → Protect your 'right-brain' talent to spark fresh, human ideas that AI can’t replicate. I’ve seen brands thrive by doing both. They train their teams to use AI for efficiency while empowering creatives to stay bold and original. AI is a powerful tool, but it’s not the source of innovation. That’s still human. How are you using AI to enhance - not replace - your creativity?

We weren’t built for DMs and dopamine. We were built for connection. But here we are. More connected than ever - and more alone than we’ve ever been. We check in, but never really ask. We reply fast, but feel nothing. We post everything, but say nothing that matters. That’s the disease. XOXO is the antidote. Not a game. A rebellion. 52 questions designed to rip the mask off. The ones that make you say “I didn’t know you felt that way” Or “I’ve never said this out loud before” It’s not easy. But neither is pretending you're fine. The revolution is live. We’re going deep. https://lnkd.in/eP9RASUm

🚨 Looking for seeding influencers 🚨 We're officially ONE WEEK away from launch (I don't know how it came around so fast either... help!) We're currently scouting for upcoming creators who GENUINELY care about the current disconnect in modern society and want to join the revolution of people asking the big questions Our first wave of seeding UGC creators will also be first in line when we roll out paid campaigns 💰 If you're interested in getting your hands on some first edition product in exchange for some content I would love for you to fill in our seeding form 💅 + I'll pop an information deck over to you via email (happy to include a free 15 min session with me to give you content + account feedback as well) 💖 This is just the beginning of the movement. https://lnkd.in/eK63mdzs

Ryan Reynolds built Mint Mobile’s $1.3B revenue on humour and contrast. Here’s why they work. His marketing follows 3 key principles: → Contrarian hooks spark curiosity → US vs Them strategy positions Mint as an underdog → Humour makes everything memorable One ad flips wireless pricing on its head: 'Big wireless raises prices due inflation. We deflate ours… because we don’t hate you.' Instead of ending with happy customer, they close with an angry goat. Unexpected. Funny. Unforgettable. Value? Clear and consistent: low price, good service. Costs? Minimised. Reynolds reduces PERCEIVED risk while maximising benefits. Fast. Easy. Reliable. Even his simplest ads do better than 90% of today's brands $500 stock footage ties their budget-conscious branding directly production. Cheap works well… if done smart Strategy? Sharp hooks, strong contrasts, humour, UGC, urgency. Mint Mobile proves great marketing doesn’t need huge budgets. They need great ideas.

2 years ago, this task took weeks. Today? Less than 1 minute with AI. I typed an idea, hit enter, and BOOM a complete marketing concept ready for action. What used be hours (or weeks) spent brainstorming, designing, and revisiting drafts is now available at your fingertips. AI isn’t replacing marketers, designers, or strategists.  It’s making them faster, sharper, and more adaptable. Remember 'InStAgRaM iS dEaD'?  It wasn’t true then, and neither is 'marketing is dead.' Marketing evolves. Tools evolve.  Your job as a brand owner? Move WITH those changes Run away from innovation, and you’re only holding yourself back. Lean IN, and you’ll find opportunities you never thought possible. Are you resisting or adapting?

Tomorrow… We drop the antidote. The world is overdosing on dopamine and starving for connection. so we built XOXO not another ✨card game ✨ A tool for the conversations you’re scared to have but can’t afford to avoid The kind that turn ‘how was your day’ → ‘who even am I?’ The kind that don’t end when the game does. Connection isn’t broken. It’s been hijacked by algorithms. We’re taking it back. Launches tomorrow. The antidote is here.

One card, one question and suddenly a HUGE Bali shop founder wants to collab with us. Last night, I spent 3 hours on the beach at sunset, interviewing strangers for XOXO, my conversation card company. We asked about their highest highs, lowest lows, and everything in between. And people actually opened up - 8 out of 10 said yes (compared to 1 out of 10 in London lmao) We spoke with entrepreneurs, vacationers, and couples. → One was the founder of a Bali shop chain who now wants to collaborate with us. → Another was an eCom specialist who shared mindset tips and app recommendations We got amazing content for social media, sure. But more importantly, we got insights, smiles, and REAL human connections. And it hit me: all of this was waiting for me while I used to doomscroll in bed, stuck in quick hooks and 2x playback speed. (thank u, ADHD) The world is so abundant. One card, one conversation - it can change your entire day, period. (find the right one, and it will change your life) Cheers to the strangers who reminded me of that. What’s one connection that shifted your perspective?

Are you ignoring Pinterest? aka: are you losing money every month? Let’s change that. Most brands focus on TikTok, Instagram, and their website for sales funnels: - TikTok builds awareness - Instagram fosters community - Your website converts But here’s what you’re missing Pinterest can supercharge every stage. Think about this Pinterest doesn’t just drive traffic - it drives INTENTION People go there ready for ideas, inspiration, and solutions By integrating Pinterest: ✅ Your TikTok audience finds you again ✅ Your Instagram followers engage deeper ✅ Your website conversions skyrocket I’ve seen clients go from struggling with cash flow… to wondering where they should invest an extra £100,000/month All because they added Pinterest. Want your brand unmissable? Start pinning besties!