Little Dish

Marketing Executive

Klowt

Responsible for all client communications, from onboarding to daily account management.
Creation of personal brand strategies to hit the client’s agreed KPIs and meet their goals.
Delivery of content plans regularly every month.
Track client analytics through a monthly and quarterly reporting process, gathering client feedback and working to implement their suggestions and feedback.
Supporting other Account Managers and the Accounts team as needed.

Account Manager

Kurogo

Creation of positioning strategies for clients to align with their personal brand and business goals
LinkedIn content creation to align with clients' positioning strategies.
Maintain strong communications with clients, building relationships and keeping them informed of campaign progress
Community management of client accounts to ensure high-quality engagement across client accounts
Track client analytics and share monthly reports to review campaign performance

Personal Brand Manager

Wiser Academy

As 1 of the 200 students in the Wiser Academy, I play an integral part in helping some of the world's biggest brands attract the best soon-to-be graduates (these include L’Oréal, Knight Frank, Evercore, Frasers Group, Softcat... just to name a few!).

My role involves...
- Promoting graduate roles, spring weeks and internships
- Headhunting students
- Setting up events (online and offline)
- Giving invaluable feedback on the current student climate

Wiser’s mission is to change the way people think about work, and I'm here to help them achieve that mission.

Be sure to follow us on LinkedIn, Instagram & TikTok @wearewiseracademy and for more info, drop me a message!

Ambassador

Queen Mary University of London

Represent Queen Mary both as a whole and within the School of Mathematical Sciences at various events on and off campus.

Student Ambassador 

Accenture UK

Industrial placement year with Accenture UK for the academic year 2020/21. 2 roles:
1) Bid manager - UKI Resources Sales Team
2) Innovation Apprentice - ?What If! Innovation

Analyst at Accenture UK 

Wiser

Wiser's mission is to change the way people think about work, and we're achieving this with some of the world's best companies including Nike, Just Eat, Bain & Co, Fidelity International, Evercore, Sainsbury's and Deutsche Bank...just to name a few!

As 1 of the 200 students in the Wiser Academy, I play an integral part in helping these brands attract the best soon-to-be graduates. My role involves promoting, headhunting, setting up events and giving invaluable feedback on the current student climate.

Be sure to follow us on Instagram @wearewiseracademy and for more information drop me a message!

Hey, I’m Nia. I’m a marketer, content creator and aspiring speaker.

Here’s my story…

After a placement year during the pandemic, I returned to uni quickly realising that a big, fancy corporate career just wasn’t for me.

That meant I felt:

- Lost
- Scared
- Unsure of what I wanted to do after graduating

Fast forward to January 2022, and I decided to start posting on LinkedIn after learning about personal branding from a brand ambassador programme I was part of.

I had zero expectations of what would happen.

But since then, I’ve:

📱 Grown my LinkedIn community to 10K
⭐️ Started creating my own opportunities to build my career in marketing
🎙️ Featured in LinkedIn News, a marketing blog, a webinar series and a podcast
📲 Built a small but mighty Instagram community called Marketers In Progress, for young and ambitious marketers, leaders and creators

If there’s one thing you can take from my journey to learn, it’s this…

You have the power to build the career of your dreams TODAY. So why wait until you’re 30+ years old?

So for all things personal branding, well-being, career growth and leadership…

Hit the follow button! 💓

See ya on the other side ✌️

Thanks to LinkedIn, I’ve made friends with people who aren’t just incredible creators, but amazing businesspeople.

People who motivate, uplift and put a smile on my face in my comments section.

But with a network of amazing business owners comes something else…

The comparison trap.

I’d be lying if I said I hadn’t compared myself to my entrepreneurial friends and thought things like:

- ‘Their posts are always super viral - what am I doing wrong?’
- ‘They’ve been able to build such a large community - why haven’t I been able to?’

Then I suddenly had a light bulb thought while walking to the office (no seriously, I rarely think of content ideas when I’m walking to the office…)

For my business owner friends, their community is their business.

- They have more time to invest in their personal brands
- Their clients come through their social media accounts
- They HAVE to continually build their community to grow their businesses

In my case, I work a 9-5. 

- I have a different goal for building my socials
- Building a personal brand is my choice, but not a necessity
- I don’t have as much time to create content or build multiple strategies because I’m balancing full-time work with working on my personal brand

So to the 9-5 employees out there who find themselves constantly sucked into the LinkedIn comparison trap…

I hope this post gives you a little bit of confidence, and reframes your mindset a little.

Because when you really think about it…

You’re actually doing a better job than most people just by building a personal brand in the first place.

🤍

Nia Patel

Empowering young, ambitious professionals to create their own opportunities ⚡️ Marketing Executive @ Little Dish 🍏 Founder of Marketers In Progress 🎙️

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Today, I turn 24 years old.

Yep, you read that right. She’s officially MID-twenties now (still struggling to get my head around that…) 🫨😵‍💫

I’ve been thinking a lot over the past week about what to write for this year’s birthday post.

23 life lessons I learned at 23?
→ Ew, no thanks.

“I couldn’t be happier to be turning 24…”
→ Erm…no.

“My 23rd year’s been amazing”
→ Except it hasn’t.

To be honest, that last point hits close to home. Because it’s true.

My 23rd year has been one of the hardest of my life.

- I’ve changed jobs twice in one year
- I fell out of love with my personal brand and socials
- There’s been times when my mental health has been on the floor

So as much as it sucks to be entering my mid-twenties, given how age 23 has gone, I’m starting to think that maybe it’s not the worst thing in the world.

Because I’ve now got a fresh start.

And it’s quite literally a fresh start when you’re a whole year older.

So if you’re feeling anxious about an upcoming birthday, or just the thought of getting older in general…

…maybe you just need a different perspective.

P.S. that’s enough aDvIcE for today. I’m off for some birthday cake! 🎂🥳

This picture was taken in July 2022, at my university graduation.

Even though I was graduating with a 2:1 in Maths with Finance and Accounting, I was a month into my first job in marketing. 

I don’t think I’ve actually stopped and paused to think about how much life has changed since then. 

- I’m now in my 3rd marketing role
- I’ve featured on a blog, LinkedIn News and a webinar series 
- My personal brand has transformed beyond my imagination (no seriously, I didn’t think I’d get past 1000 followers when I started)

So today, while I’m writing this post and on my way to the office, I’m going to take a second to reflect.

And actually feel proud of myself for how far I’ve come.

With everything going on in life, taking a moment to look back to where you started and where you are now is so important.

And we often forget to do it. 

So take this as your sign to look back and be proud of yourself today.

Because I’m sure you’ve come just as far as I did.

🤍

Girls in Marketing #socialmediasavvy

Anyone who knows me knows that I love nice things.

- Nice clothes
- Fancy skincare
- Enough makeup to open a Sephora store

What a lot of you don’t know is that when I was a teenager, I never cared about my appearance.

- Clothes shopping didn’t interest me
- I RARELY wore makeup (and when I did it was…awful)
- The only piece of skincare I owned was a moisturiser that I only ever used on special occasions

I think the switch flipped when I started my career and building my personal brand.

I knew that I had to reflect in real life the persona I wanted to portray online.

So I started investing in my appearance.

- I revamped my wardrobe
- I started taking better care of my skin
- I learned how to apply makeup properly

Some people might call it self-indulgent or arrogant.

I’d say it’s growing up 😅

Because the only way to get to where you want to be in life is to start acting like the person you want to be when you reach those goals.

🤍

For those of you who may be new here, I’m British Indian - born and brought up in the UK, but Indian by heritage.

I’m also a Hindu.

And last weekend was Diwali, one of the most important celebrations for Hindus and Sikhs in the year.

Now, if you’ve been following me for a while, you might have noticed that I don’t actually talk much about my culture or ethnicity on LinkedIn. 

I used to think that it would put me in a box.

But now, I think I’m actually doing my personal brand a disservice by being so closed off.

Because offline, when people ask me about being Indian or a Hindu, I love to talk about it. As long as it’s coming from a place of genuine curiosity, I’m happy to answer people’s questions.

I’m proud to be both British and Indian.

I’m extremely grateful to be part of both cultures.

Lastly…

A belated Happy Diwali to everyone celebrating! 🪔💖

I’m a brown girl - slang for ‘I’m from the Indian subcontinent’.

And as a brown girl, I’ve had a lot of privilege:

- I was born in the UK
- I went to private school
- I then sat the 11+ and went to a grammar school
- I graduated with a 2:1 from a Russell Group university

All before the age of 24.

I’ve spoken a lot recently how this year has been really tough for me. I stand by that statement.

BUT…I am also incredibly lucky to have had the support systems in place to come out the other side of that. 

- I invested in my personal growth
- I had support from friends and family
- I took some time for myself and regained my motivation

Not everyone is in a position to have all of those things. In fact, the sad reality is that some will be lucky to have even just one. 

Be wary of the advice you read online. Pick and choose what you want to absorb.

And most importantly…be mindful of everyone’s situations.

We all start from different places in life, and it’s important to respect that.

🤍

2023 has been a crazy year for social media.

Some things have been a game-changer, others…just ew.

So what’s in and what’s out on social media in 2024? 👀👇🏼

IN:

→ Content that tells a story.

→ Not being ashamed of having a small follower count.

→ Feed carousels on Instagram. Sorry, but no one needs to see my makeup free face on Reels every day.

→ Tiktok Shop. The amount of money I spent on Tiktok Shop during Black Friday…my bank account is still recovering. Worth every penny for those wild discounts though.

OUT:

→ Liking all the comments on a LinkedIn post. Respectfully…just stop.

→ Leaving comments with random links for people to click on. Need I say more?

→ Using LinkedIn as a dating site. I mean I thought we were over this already…apparently not.

→ Adding hashtags after every word in a sentence. Yes this is something I’ve actually seen people do. 

The list could go on, but my brain is out of battery 🥴

So now I’m handing it over to you guys!

What’s in and what’s out on social media in 2024? Bonus points if it’s controversial 👇🏼

 Pretty Little Marketer  #PLMLinkedInChallenge

When I was in school, I don’t think I ever thought about what life was going to be like after leaving full-time education.

When I was at university, I had a fully remote placement year. My first job after graduating was also fully remote.

In fact, it wasn’t until a year after I graduated that my eyes were opened up to the reality of working life:

- Commuting
- Working both in an office and at home
- Balancing work, hobbies and a social life
- Planning your finances and learning to budget

You could argue that I was naive, maybe even ignorant.

But at the same time, I don’t think you ever fully realise what working life is truly going to be like until you leave full-time education and start your first job.

That in itself is a huge lifestyle change. One we don’t talk about enough.

So if you’ve just left school or uni, you’ve started your first job and you’re finding it hard to adjust…

It’s ok. It’ll take time to find your feet.

There’s a big difference between going from school to university and leaving uni to start working full time.

Remember that.

🤍

I’ve made no secret of the fact that I’ve had a 💩 year.

I had this big, grand vision for where I wanted to be by the end of 2023…and I got nowhere near that.

Over the last couple of months, I’ve been looking back on this year, trying to figure out where it all went wrong.

Unsurprisingly, that failed miserably.

But I think above all, the one thing I can take away from this year is something invaluable. You could even call it timeless (if you wanted to be super dramatic…)

And that’s clarity.

When I look back at how I started 2023, although I had a vision of where I wanted to be, it was misguided. I was basing my goals on what I’d seen in my social media feed - something I constantly tell everyone else not to do.

Now that we’ve reached the end of the year, I feel so far away from the person I was. 

And believe me - that’s a good thing. Because now:

- I’m more confident in myself
- I believe more in my ability to succeed in my career
- I’ve mapped out my vision for 2024 based not just on what’s achievable, but what I actually want from life

That’s what makes me feel better about this year. It keeps me motivated for 2024.

So if you’re like me and also feel like 2023’s been a not-that-great year…

Look back on everything that happened this year. Do you feel like you’ve grown as a person?

If the answer’s yes…I think you’ve had an amazing year.

🤍

Pretty Little Marketer #PLMLinkedInChallenge

Lack of energy
Acne breakouts
Excruciating tummy cramps
Slower than usual at most tasks
Getting irritable at the silliest things
Constantly feeling tired (no, coffee doesn’t help)

If someone listed these symptoms to you, you’d probably think they were severely ill.

In my case…that’s my period.

Happy Wednesday 😊

🚨 WARNING 🚨

If you’re part of the ‘2023 isn’t over yet’ crowd, this post isn’t for you. Feel free to scroll on 👋🏽

But if you’re like me and already thinking about your plans for next year, make sure to factor in planning your 2024 social media strategy ✨💗

And before you ask, it’s nowhere as complicated as it sounds.

Want me to prove it? Swipe 👉🏽

THRIVING social media success in 2024

I can't be the only person that does this 🥲

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