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During the Great Depression... The Kraft company tried to sell low-priced cheddar cheese powder, but the public wouldn’t buy it. It was a failure. Then one day… A St. Louis sales rep, Grant Dundee — looking for a way to unload his quota of the product, had an idea: He added individual cheese packs to boxes of macaroni strapped with a rubber band. then... offered the grocers an opportunity to buy it as one item, which he called “Kraft Dinners.” They took him up on it. And he sold out his allotment and more. When the company got wind of how well they were selling… It made the dinners an official part of its product line and sold a BOATLOAD of them. See... Every time someone purchases from your business You have an opportunity to increase the size of that purchase —on the spot or/and down the road And get this The motive is benevolent, not Self-serving. It’s not just to add to your short-term profit. First, --> It’s All About Helping Your Clients Get The Optimal Benefit Out Of The Transaction They’re Doing With You. You have a responsibility and an opportunity to... introduce every client you deal with all the options they have available and to…. -Help them Understand What Their Objective is to buy your solution in the first place; -Help them recognize that they have options they could be taking advantage of that... Could produce a better result than the level they’ll receive from the purchase they originally intended to make Secondly --> IT'S WHAT HELPS YOU BUILD A REAL BUSINESS. If you know anything about lasting businesses you know that Lasting businesses put their focus on making lifetime customers instead of only focusing on making the sale. My friend, you are in the BUSINESS of MAKING RENEWALS. Lifetime customers will renew with you —make multiple purchases Data points in a funnel won’t. Funnels don’t build a business, people do. Now that you get this... I know all this can be a little overwhelming to start I get it. That's why I specialize in helping you build this out with An automated Email System built on: - Old DR principles - Customer psychology - Human behavior, and - Excellent wordcraft WITHOUT compromising your brand message, tone and voice. Remember... Your Email list are REAL people with hopes, dreams, challenges, and fears. And one of their biggest hopes is that YOU can help them. After all That’s why they patronized you or opt-in for the freebie you gave in the first place. Now, would you like me to help you? Yes? Then send me a DM now. Let’s get cracking! Best, Daniel
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