Dan McDermott's Linkedin Analytics

Most B2B founders on LinkedIn make one fatal mistake: They post like creators instead of business owners. ❌ Posting for likes instead of leads. ❌ Creating content that’s interesting but not strategic. Instead, every post should answer: 1️⃣ Does this attract my ideal customer? 2️⃣ Does this build demand for my offer? 3️⃣ Does this lead to a next step (DM, lead magnet, email)? Stop chasing vanity metrics. Start moving the needle.

If you could automate one of these, what would it be? A) Generating ideas B) Writing drafts C) Editing & improving copy D) Posting E) Engagement F) Something else?

99% of active LinkedIn users seem to make the most basic mistake in the book: 👉 They don't give the reader a clear next step to do. It doesn't matter what you're actually chasing, you always need a next step. 👉 Likes? ✅ Ask for them to hit the button, directly. 👉 Followers? ✅ Remind the reader to follow you. 👉 Email subs? ✅ Give the reader a link to an opt-in page. 👉 Sales? ✅ Make an offer and give them a calendar link. 👉 "Networking"? ✅ Set up a Calendly link / Zoom room to meet new people. You can overcomplicate this until you turn blue, but just start by deciding what you want. Then tell your readers. (btw, I'm building an email list - every week, I send a pretty awesome email that helps you create more effective content systems.... You can sign up at stickandgrow.co)

Hey folks, I'll be teaching this class tomorrow at 11 am PST! If you come, you'll get my prompting system & examples.

Do you have any really bad cold emails burning a hole in your inbox? Send em to me and I’ll fix them for the class!

2025 Week 9 (recap): Strengths: ✅ New content system finalized. ✅ New lead magnet process finalized. ✅ Email list grew by 150+ Weaknesses: ❌ Only 2 sales calls ❌ Missed my cold outreach goals Next week's goal: 🚀 Send 50 emails & DMs every day next week

We're doing this tomorrow at 11 am PT! Attendees will get the email templates (and we'll do some live rewrites)!

"How much should I be posting?" Short answer: Consistency > Frequency. ✅ Posting 3x a week with strong strategy > posting daily with weak execution. ✅ Posting daily is great - but ONLY if you have a system to convert readers. ✅ Your comments & DMs matter just as much as your posts.

What content do you have that you KNOW converts? Buy convert I mean any of these: (readers —> subscribers) (subscribers —> buyers) (buyers —> repeat buyers) Is it a…. lead magnet? blog post? email campaign? webinar? something else? Let me know! I’m working on something I think is pretty cool, but I need more examples!

Steven Marple's process breakdowns are second to none - you should take advantage of his offer!

Does anyone actually close deals by adding themselves to a prospect’s calendar?

ChatGPT Projects isn't getting enough attention. Here's how I've been using it: ✅ Client notes & topical chats. ✅ One big book project. ✅ Health & fitness project. After Kyle Vamvouris told me about using ChatGPT as a meal tracker, I started doing this: 🎯 Created a "big plan" that covers my fitness goals and current state. 🎯 Created dedicated chats for food, sleep, exercise, and a "diary". 🎯 Log my stuff and get feedback. Getting feedback has been great, especially when it comes to food! The prompts are super simple - if you'd like like me to send them over, just comment "AI" and I'll send 'em over.

Every business sells a transformation. Are you SHOWING yours? Some businesses have it easy. A hair regrowth ad? Simple. Show a bald head, then a full head of hair. Instant, obvious transformation. Personal training? Before/after pics will do the job. But what if you’re in B2B SaaS? Or consulting? Or selling something less “visual”? Here’s the thing: Every business delivers a "before and after." If your audience can’t see the transformation, you’re asking them to do a lot of work. Some ways to make it tangible: ✅ Numbers – Show how your work translates into metrics. 👉 "Before: 3 inbound leads per month. After: 25 inbound leads." ✅ Customer Quotes – Let them describe their own transformation. 👉 "We were stuck before, but now we’re closing deals effortlessly." ✅ Processes & Visuals – Even if the outcome isn’t a photo-ready six-pack... 👉 ...A great chart, flowchart, or table can still demonstrate dramatic change. Your customer is always in a "before" state, hoping to get to an "after." Make it easy for them to see the path to go from A --> B.

2025 Week 10 recap: ✅ Sales Nav set up (finally) ✅ A bunch of good sales calls ✅ BIG clarity around my email marketing ❌ Still not doing enough outreach ❌ Too much working "dumb" and reactively ❌ "To do" list getting cluttered Next week's goal: 🚀 Time block (and day block). That should solve my outreach & scattered work issues! Have a great weekend! ---------- Btw in case we haven't, I'm Dan. I'm building a content marketing agency (that actually drives eyeballs and conversions). If that sounds interesting, check out my emails (the link's on my profile)!