Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative Consulting Agency

Chief Executive Officer / Chief Marketing Officer

CYVX

Partner

DW Creative Publishers

CEO & Head of Publishing

Big Hatch Inc

Digital Factory 24

Digital Marketing Practice Lead

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

Collin County Business Journal

Founder/Publisher

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

Through her authenticity, Reesa Teesa didn't just go viral; she became a symbol of the strength and resilience that lies in sharing our stories.

Read the full article on our latest #Hashtags and Habits newsletter on LinkedIn and subscribe to receive the latest post notifications -- #linkincomments

In this episode, Bridgette Moody, shares what it takes to create a clear vision for your business: clarity, confidence, communication, and collaboration. 

"When you’re clear about your vision, your confidence builds."

Set your calendars for April 16, 2024, at 8:00 AM CST. The audio episode will be available on all podcast platforms, and the video episode will be available on YouTube. 

#businessvision #confidence #businessclarity #collaboration

How can I create a clear business vision?

Season 2 : Episode 8 is out now!

Kevin Williams, a world-class certified speaking coach and bestselling author, joins me on this episode.

Kevin shares his inspiring journey from struggling with a marketing agency to becoming a sought-after speaker and coach. He provides valuable insights on crafting compelling stories and narratives using the "9 Cs of Storytelling" framework. 

Kevin also offers insights for business owners on improving their public speaking abilities, connecting with audiences through customer-centric language, and excelling at networking events. 

👉🏼 Tap the link in bio to go to the #Hashtags and Habits Podcast
👉🏼 Find us on your favorite podcast platforms by searching “#Hashtags and Habits with Danni White”
👉🏼 Watch the full video interview on YouTube by searching “#Hashtags and Habits”

LIKE. SUBSCRIBE. RATE. SHARE. Drop us a 5 STAR REVIEW because that's the only thing we accept here!

From my $30 recording equipment to your lovely ears on Apple Podcasts, Spotify, and Google Podcasts -- https://lnkd.in/gEJPjHFT

#publicspeaking #networking #entrepreneurship #hashtagsandhabits

Excited for my first guest on the podcast this season, Kevin Williams! In this episode, he provides valuable insights on crafting compelling stories and narratives using the "9 Cs of Storytelling" framework. 

"Speaking is 10% talent and 90% tools. I teach you the tools."

Set your calendars for April 2, 2024, at 8:00 AM CST. The audio episode will be available on all podcast platforms, and the video episode will be available on YouTube. 

#storytelling #networking #publicspeaking

A lot of times we use faith as a crutch.

It’s misused as justification for not pursuing goals or making changes.

We say we have it but we don’t really have it because everything in our life shows that we don’t since we don’t use it.

It's not a lack of faith that hinders us; rather, it's the reluctance to undertake the necessary steps that leads to inaction. 

True growth comes from combining faith with decisive action, recognizing that faith should inspire courage and effort, not serve as a reason for stagnation. 

“So you see, faith by itself isn’t enough. Unless it produces good deeds, it is dead and useless” (James 2:17, NLT).

So, we gonna sit on our faith or take action this week?

1. Set Clear, Actionable Goals: Align your faith with specific, measurable objectives. This turns abstract belief into a concrete plan of action, guiding you towards your desired outcomes.

2. Seek Knowledge and Preparation: Arm yourself with the necessary information and resources to take informed steps. This demonstrates a commitment to turning faith into practical achievements.

3. Embrace Accountability: Hold yourself accountable for taking steps towards your goals. Regular self-reflection on your progress and setbacks keeps you honest and focused on the path from faith to fruition. 

#HappySunday

Is your personal brand making an impact?

Here's why it's important:

1️⃣ Credibility: A strong personal brand reinforces your expertise and builds trust with your audience.
2️⃣ Connectivity: It fosters connections and networking opportunities in your industry.
3️⃣ Opportunity: A recognized personal brand opens doors for speaking engagements, collaborations, and partnerships.

So how can you elevate your personal brand game? Start by:
🔍 Analyzing your online presence
🎯 Defining your unique value proposition
📝 Crafting a powerful mission statement
📲 Engaging consistently on social media platforms

Your personal brand is an extension of you. Make sure it's authentic, purpose-driven, and impactful. 

***

I'd love to help you grow. My newsletter, #Hashtags and Habits, gives you one marketing tip and one growth tip every Saturday! https://lnkd.in/gtCdM9sT


#personalbranding #brandingtips #digitalmarketing

hashtagsandhabits.beehiiv.com • 1 min read

#Hashtags and Habits

Answering the right questions during your content planning can help you be more strategic in generating the right results. 

Listen to Season 2: Episode 3 on your favorite podcast platform. 

👉🏼 Tap the link in bio to go to the #Hashtags and Habits Podcast

👉🏼 Find us on your favorite podcast platforms by searching “#Hashtags and Habits with Danni White”

👉🏼 LIKE. SUBSCRIBE. RATE. SHARE. 

#content #contentplanning #contentstrategy 


What topics are covered in the #Hashtags and Habits Podcast?

What are some best practices for content planning?

How can a content strategy improve results?

Pen2Paper Starts Next Week -- April 27 -- 10 AM to 1 PM -- in ATLANTA! 
Come join us and let's talk all things business!
Then, join us MAY 4 in Hampton Roads, VIRGINIA!

***

Meet Danni White. The CEO of DW Creative Consulting Agency. 

She helps professional service companies and nonprofits thrive through clear, cohesive, and consistent branding, messaging, and marketing strategies.

For over 10 years, Danni has helped leaders in Fortune 500 companies to small-to-midsize businesses engage their audience, elevate their brand, and expand their business through branding, content marketing, web design, and social media.

Register now at https://lnkd.in/gkDUpa3g and join us in Atlanta on the Pen2Paper Tour! Hope to see you there!


What is the mission of DW Creative Consulting Agency?

What are some tips for social media marketing?

The secret to building a successful and recognizable personal brand: BEING YOU 🌟

Building a strong personal brand is not just about self-promotion. It is also very much about:

1️⃣ Sharing your unique perspective and thought leadership

2️⃣ Providing valuable information to your network

3️⃣ Engaging with your audience consistently and genuinely

How are you being YOU in your personal branding? 

Share your thoughts below ⬇️ I want to know.

***

I'd love to help you grow. My newsletter, #Hashtags and Habits, gives you one marketing tip and one growth tip every Saturday! https://lnkd.in/gtCdM9sT

#personalbranding #authenticity

TikTok is where stories live. 

Now, they may (or may not) get banned in the United States. Until that time comes, you need to be sharing your thoughts, ideas, and stories over there. And at the same time, craft a story that matters so you can pitch yourself to your ideal publication. There are no excuses for getting the press you need. 

Dwayna Williams, M.S. with TGND Consulting will show us how to align storytelling with marketing and leverage public relations and media as a small business owner for your benefit (and the benefit of the people you want to reach). 

Set your calendars for April 9, 2024, at 8:00 AM CST. 
The audio episode will be available on all podcast platforms, and the video episode will be available on YouTube. 

#storytelling #publicrelations #media #smallbusiness #linkincomments

How can public relations benefit small businesses?

Ended Q1 with two more interesting reads, "THE INFINITE GAME" by Simon Sinek and "HELL YEAH OR NO" by DEREK SIVERS.

I have been a fan of Simon Sinek's work for several years now. Leadership is not something we are often taught in college or really at all in life. It's mostly caught and some of us never really catch it. It is so much more than a title or creating something or telling people what to do. I've grown the most as a leader through trial by fire but books like this one offer great perspective. 

There were too many lines in this book to pick just one, but this one stood out, "An infinite-minded leader with a Just Cause looks outside their industry and miles beyond the horizon--to a place that requires imagination to see."

I wrote in a previous post about one of the books I read in January by Derek Sivers. I love Derek's writing style—simplistic, curious, and straightforward. It can be easy to live in the grey, but HELL YEAH OR NO helps you focus on making clear decisions by having clear life values and goals. This is a great read if you struggle with getting out of the grey and making more of your life black and white.  

Favorite line from the book, "Whatever scares you, go do it!"

You can grab both books from Amazon.com and let me know what you think in the comments below.

#books #booknerd #bookstagrammer #reading

How can having clear life values and goals help with decision-making?

Why is leadership important in the workplace?

Thank you for the feature @thesocialchica (on IG)! Check out their profile and website for more details about their entrepreneurial community for women.

#Repost from @thesocialchica

Meet your Boss Chica of the week: Danni White of @dwccagency ✨

Danni stands at the helm of an esteemed digital marketing firm based in Frisco, TX renowned for its prowess in amplifying the presence and profitability of small-to-midsize businesses and nonprofits.

Also the host of the acclaimed #Hashtags and Habits Podcast, Danni she shares her insights and wisdom, offering invaluable guidance to aspiring entrepreneurs and seasoned professionals alike.

Read more about the Danni, upcoming events and news in this weeks edition of Boss Journal being sent straight to your inbox Monday morning.

Sign up for our weekly Boss Journal newsletter at the link in our bio or sign up to be our next Boss Chica of the week! 🔗

Catch me tomorrow at 11 AM CST on SwagHer Magazine and Media Facebook Live -- discussing personal branding beyond social media.

Who do I know at SwagHer Magazine and Media?

Is Deion Sanders an introvert or an extravert?

Let's find out. 

Full episode with Kevin Williams on all podcast platforms and YouTube. TOMORROW, Tuesday, April 2, 2024, at 8 AM CST.  

#linkinbio #hashtagsandhabits #storytelling 

If you could grow your business on your own, you would have done it already. Right? Right. 

But you haven’t yet. So come get the help you need at Pen2Paper. First stop ATLANTA — April 27! 

- Business strategy 
- Business clarity 
- Marketing strategy 
- Networking 
- Government contracting 
- Personal styling 

Come with your questions and leave with more than answers. 

Register via #linkinbio 

#entrepreneurship #smallbusiness #businessowner #businessworkshop 

Bridgette Moody Kevin Williams Elaine Richardson-Ellison Wendy Gooden Williams

How can small business owners benefit from Pen2Paper's services?

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Season 2 : Episode 9 is out now!

Dwayna Williams, M.S., cofounder of TGND Consulting and a public relations and brand architect, joins me on this episode.

Dwayna shares her entrepreneurial journey and the importance of small business storytelling for effective public relations and marketing. And, she addresses some common misconceptions about PR and emphasizes that a strategic process requires a cohesive marketing plan to build brand awareness over time through compelling narratives. 

She also shares practical tips on integrating storytelling across various platforms like blogs, social media videos, community events, and customer testimonials, which can help establish authentic connections, ensure trust, and drive engagement. 

👉🏼 Tap the link in bio to go to the #Hashtags and Habits Podcast
👉🏼 Find us on your favorite podcast platforms by searching “#Hashtags and Habits with Danni White”
👉🏼 Watch the full video interview on YouTube by searching “#Hashtags and Habits” Hashtags and Habits Podcast

LIKE. SUBSCRIBE. RATE. SHARE. Drop us a 5 STAR REVIEW because that's the only thing we accept here!

From my $30 recording equipment to your lovely ears on Apple Podcasts, Spotify, and Google Podcasts -- #linkincomments

#storytelling #publicrelations #media #smallbusiness

How can customer testimonials help drive engagement?

What do I need to know about storytelling?

Over the last few months, I have gone back and forth about starting a newsletter as an extension of my brand. 

Last week, I got confirmation that it is the right next step for me to take. So, here we go!

My weekly newsletter can be in your inbox on Saturday, May 4, and every Saturday morning after that when you let me know you want in. 

This newsletter merges digital marketing and personal growth into practical, relatable tips to achieve results-driven outcomes. 

Whether you're a team of one, a team of many, or not a team at all, you will find some valuable information to help you live, learn, and love your life and business. 

Subscribe below #linkinbio and #linkincomments

#digitalmarketing #digitalcreator #personaldevelopment #personalgrowth #Entrepreneurship 

How can subscribing to the newsletter benefit me?

How important is digital marketing in today's business world?

How can personal growth benefit my career?

Storytelling is what makes brands GO! What story is your business telling?

Excited to have Dwayna Williams, M.S. on the podcast next week! In this episode, she talks about the value of PR and how to tell your story in a compelling way even when budget is low or you're just starting out. 

Set your calendars for April 9, 2024, at 8:00 AM CST. The audio episode will be available on all podcast platforms, and the video episode will be available on YouTube. 

#storytelling #media #publicrelations

We all have rules for when people come into our house. The same should exist for our business. A well-structured business is a successful business. 

In this episode, Bridgette Moody will show us how to achieve clarity in business and align company structure, culture, and processes with the vision you want to achieve. 

Set your calendars for April 16, 2024, at 8:00 AM CST.
The audio episode will be available on all podcast platforms, and the video episode will be available on YouTube.

The Pen2Paper Tour starts on April 27 in Atlanta and heads to Hampton Roads, VA, on May 4!

#businessvision #confidence #businessclarity #collaboration #linkincomments


How can I structure my company for success?


In a world full of un-necessities, chaos and fluff, it's always a breath of fresh air to just shoot straight and get to the point quickly. 

Please remember this when writing content, building a business, communicating with others, and living life.

We're all tired, we all have stuff to do, and very few of us have extra time.

Bye ✌🏼

Taplio

Meriqua "Danni" White's Linkedin Analytics