Ruben Hassid

EasyGen

I had 8,000 followers in December 2022.

I was a ghostwriter discovering a new tool: ChatGPT, generative AI, and all of their APIs.

I started building my own Linkedin Agent.

An assistant to train on all of my learnings.

EasyGen v1 wasn't good. But I kept making it better.

I then discovered "agentic workflow" or how to train multiple LLMs (like ChatGPT) to work together.

That was the breakthrough moment.

My own Linkedin went from a few thousands to 500,000 followers using EasyGen.

I then bootstrapped it ($0 investment) to make it public, so my audience can use it too.

Since then, EasyGen has 45,000+ weekly users.

My own Linkedin reached over 150 million views.

No ads. No "secret hack". 

Just an AI (EasyGen) and common sense.

I then wrote a blog about it: "How AI Grows My Linkedin".

48,000+ subscribers read my newsletter on Sunday.

But why EasyGen? why Linkedin?

Because the world is going freelance.

CVs don't work anymore.

Diplomas don't work anymore.

What matters is your past, your portfolio.

And the best way to share your expertise?

Publishing posts on Linkedin.

EasyGen helps you with it.

Generates posts that (actually) work.

So you can focus on the rest.

PS: What's the difference with ChatGPT?

EasyGen works. I'm the living proof.

And if you don't believe me, I did again. Twice.

I grew my 2 employees (Anisha & Axelle) publicly using EasyGen. In 6 months, they went from 0 to 25,000+ followers.

____

Try it for free at app.easygen.io

Founder

Internet

☑ Founded & owned two music labels.
☑ Reached millions of views online. 
☑ Sold vinyls across the globe, from Argentina to Japan.

☑ Discovered digital marketing & how to reach people for free.
☑ Discovered chatbots, neural network & how to talk to machine instead of coding. 
☑ Went down a rabbit hole of nerds sharing the wonders of LLMs.

Learning stuff by myself

Master AI before it masters you.

At 19 years old, my songs hit 1 million listens. 

I then knew social media was magical.

Someone - a nobody - can reach a million people for free, across the world.

No distribution. No ads. No down payment. 

Just the right message + the right delivery.

After 8 years of working in the music industry, launching 2x music labels & selling vinyl and CDs across the globe – I came to realize a second thing.

The labels I was building were not me. But the DJs I was pushing became financially free.

I was a mere puppet master behind the curtain. And the card castle I was building could easily crumble.

Social media is powerful. But a personal brand is much stronger.

Originally from Paris, after living in Seoul and Berlin; I took on the leap.

I told myself I will share everything I know about social media & personal brand building.

8 years of experience, success & failures. 
0 gatekeeping.

Apr 2022, I wrote my first post on Linkedin.
May 2022, I decided to be consistent, every day.
Nov 2022, I discovered ChatGPT & built EasyGen.
Dec 2022, I went viral for the first time (1.3M views).
Apr 2023, I reached 100,000 followers on Linkedin.
Jun 2023, I am now an international keynote speaker.
Nov 2023, I reached 200,000 followers on Linkedin.
Mar 2024, I launched my AI "EasyGen" publicly.
May 2024, I reached 300,000 followers on Linkedin.
Jul 2024, EasyGen now has 10,000+ users.
Aug 2024, I grew my employees from 0 to 5.2M views.
Aug 2024, I reached 400,000 followers on Linkedin.
Jan 2025, now 500,000 of you! 

2 years have passed, and I still have the same goal.
↳ I want you to master the art of social media.
↳ I want you to master AI, before it masters you.

Useful links:
↳ EasyGen: https://easygen.io
↳ Newsletter: https://easygen.io/blog

Socials:
→ X: @RubenHssd
→ YouTube: @rubenhassid
→ Instagram: @rubenhassid
→ Threads: @rubenhassid
→ Tiktok: @rubenhassid.ai

Master the AI revolution with me.

Go to: rubenhassid.ai

Step 1: Grab my $1 ChatGPT Pack.

→ 1600+ prompt library.
→ 100 AI tools, curated.
→ Free access to weekly videos.

Step 2: Get instant access to my course.

→ GPT-4 & content creation.
→ Midjourney & design.

Step 3: Follow my journey.

→ Twitter: @rubenhssd
→ Instagram: @rubenhassid.ai
→ Tiktok: @rubenhassid.ai
→ YouTube: @ruben hassid

Who am I?

☑️ Top #2 Linkedin Creator.
☑️ Top #15 AI Content Creator.
☑️ My content reached 50M+ people. 

Ranking: Favikon.

People think learning AI is hard. It’s not.

I found 14 free courses so you don’t have to:

1. AI Essentials - lnkd.in/dyEt4DGt
Perfect for beginners. Covers the basics of AI.

2. ChatGPT Mastery - lnkd.in/eiRtk-6q
Master ChatGPT and use it like a pro.

3. Google AI Magic- lnkd.in/eBQXfBe9
Explore Google's AI tools and techniques.

4. Harvard AI Introduction- lnkd.in/eu4mZaAG
Get a solid foundation from Harvard.

5. Microsoft AI Basics - lnkd.in/eYNWzXUX
Learn AI from Microsoft's perspective.

6. Prompt Engineering Pro- lnkd.in/eNi_YNSe
Become an expert in prompt engineering.

7. Google's Ethical AI- lnkd.in/eTrwSU89
Understand the ethics behind AI development.

8. Machine Learning by Harvard- lnkd.in/eX28syMJ
Dive deep into machine learning with Harvard.

9. Language Models by LangChain- lnkd.in/evZVJbNy
Specialize in language models with LangChain.

10. Bing Chat Applications- lnkd.in/ejN-qrVy
Learn how to use Bing's chat features effectively.

11. Generative AI by Microsoft- lnkd.in/dqjnzcCD
Explore generative AI techniques with Microsoft.

12. Amazon's AI Strategy- lnkd.in/dFhmsvZC
Discover Amazon's approach to AI.

13. AI for Everyone- lnkd.in/eFx7zCz7
An accessible course for anyone interested in AI.

14. AWS AI Foundations- lnkd.in/dEjN9PRm
Get started with AI on AWS.

PS: This is not AI like "how to prompt ChatGPT".

It's the 'real' generative artificial intelligence.

To learn how to prompt, go to rubenhassid.ai

Perplexity AI is the death of Google.

Here are 5 prompts to feel the difference:

FIRST - you must activate the right features.

1. Go on the bottom right, click on "Auto".
2. Select the right mode:  "Pro" or "DeepSearch".
3. Pro is for a quick, all-purpose detailed answer.
4. DeepSearch is hardcore mode for a full report.

THEN - you can switch between LLM models.

1. My favorite one is Sonar, from Perplexity.
2. Some prefer GPT-4o (OpenAI) or Claude 3.7.
3. I will switch to Grok once they support Grok 3.

Now here are the 5 prompts to try:

___

PROMPT 1: Industry benchmark.

☑ Deep Search + Sonar model 

Prompt: "Provide a comprehensive benchmark report for the financial services industry, focusing on key performance metrics such as customer satisfaction, gross margin, and customer retention rates. 

Compare these metrics across major financial institutions and highlight any trends or challenges specific to this sector in 2025."

___

PROMPT 2: Create a new exam.

☑ Pro + Sonar model 

1. Upload a past exam you had.
2. Ask Perplexity for a new exam now.
3. Share this prompt for example:

Prompt: "Create a set of 10 new math problems for a 7th-grade algebra class, similar in style and difficulty to the ones shown in the attached image. 

Ensure the problems cover topics such as linear equations and graphing. Provide detailed solutions for each problem."

___

PROMPT 3: Multimodal analysis.

☑ Deep Search + GPT-4o

1. Upload a report.
2. Ask Perplexity to analyze it, deeply.
3. Share the following prompt for example:

Prompt: "Analyze the attached financial report for XYZ Corporation and summarize the key financial highlights, including revenue growth, profit margins, and major investments over the past year. Also, identify any trends or red flags that investors should be aware of linked to today's trends."

___

PROMPT 4: Travel Planning with Recommendations

☑ Deep Search + Sonar model 

Prompt: "Plan a 5-day itinerary for a solo traveler visiting Tokyo, focusing on cultural experiences and local cuisine. Include recommendations for must-visit temples, museums, and restaurants, as well as tips for navigating the city's public transportation system. Ensure the itinerary is budget-friendly and includes at least one unique local event or festival."

___

PROMPT 5: Personalized Learning Paths

☑ Deep Search + Sonar model

Prompt: "Design a comprehensive learning plan for someone interested in learning Spanish from scratch. Recommend beginner-friendly online courses, language learning apps, and practice exercises. 

Also, suggest a list of Spanish movies and TV shows to watch for language immersion, along with a schedule to achieve fluency within six months. I am a French native speaker."

____

It's 2025. Google is outdated.

And Perplexity isn't even the only option out there:

☑ ChatGPT web search & deep research.
☑ Grok deep research & web search.
☑ Kimi, DeepSeek & soon Claude.

Google must catch up.

PS: Should I make an AI search guide?

BREAKING: The new ChatGPT 'Deep Research' is live.

You'll never use ChatGPT the same way:

1. Select 'Deep Research' (next to 'Search').

2. Enter a detailed prompt to research—attach files or spreadsheets for additional context.

3. Wait for ChatGPT to generate comprehensive reports—this can take between 5 to 30 minutes.

For example: 
"Analyze the latest AI trends and provide a detailed report about the future of AI and robotics."

OpenAI & ChatGPT want to be the everything app.

It probably killed 100,000+ of companies:

☑ Consulting firms: Automating complex research tasks traditionally handled by consultants. 

☑ Market research agencies: Providing in-depth analysis without external agencies. 

☑ Academic research assistants: Streamlining literature reviews and data synthesis. 

☑ Legal research services: Quickly compiling case laws and precedents. 

☑ Financial analysts: Automating data analysis and report generation.

In a matter of 1 month, OpenAI...

1. Raised $19.6 billion.
2. Expanded 'Deep Research' access.
3. Launched o3-mini to all the free tiers.
4. Will soon launch GPT-4.5 – a new model.
5. Peaked at 400M weekly active users on ChatGPT.

ChatGPT's growth is wild.

6 strategies to make ChatGPT 10x better:

(straight from OpenAI's official guide)

1. Write clear instructions

- Provide examples
- Include details in your query
- Ask the model to adopt a persona
- Specify the desired length of the output
- Specify the steps required to complete a task
- Use delimiters to clearly indicate distinct parts

2. Provide reference text

- Use a reference text
- Ask for citations from a reference text

3. Split complex tasks into simpler subtasks

- Summarize long documents piecewise and construct a full summary recursively.

- Use intent classification to identify the most relevant instructions for a user query.

- For dialogue that requires longer conversations, summarize or filter previous dialogue.

4. Give models time to "think"

- Ask the model if it missed anything previously.

- Instruct the model to work out its own solution before rushing to a conclusion.

- Use inner monologue or a sequence of queries to hide the model's reasoning process.

5. Use external tools

- Give the model access to specific functions.

- Use embeddings-based search to implement efficient knowledge retrieval.

- Use code execution to perform more accurate calculations or call external APIs.

___

PS: There is more to prompting right.

Here's an example of a recent prompt I wrote.

PROMPT: Write an ad like Apple.

___

Act as a top Apple branding expert.

Reference Iconic Taglines:

 • iPhone 5: “The biggest thing to happen to iPhone since iPhone.”
 • iPod: “1000 songs in your pocket.”
 • iPod shuffle: “Put some color on.”
 • MacBook Pro: “More power behind every pixel.”
 • iOS9: “A better experience with every touch.”

Product Context:
 [YOUR CONTEXT]

Instructions:

Identify your product’s unique strengths and how it aligns with simplicity and user-focus.

Brainstorm concise, impactful keywords that evoke innovation and emotion.

Generate several brief, direct taglines inspired by Apple’s tone and structure.

Refine the options to ensure clarity and avoid fancy jargon.

Style Requirements:
Use clear, plain language.

Do not use any of the following banned words:

Hurdles, Bustling, Harnessing, Unveiling the power, Realm, Depicted, Demistify, Insurmountable, New Era, Poised, Unravel, Entanglement, Unprecedented, Eerie connection, unliving, Beacon, Unleash, Delve, Enrich, Multifaced, Elevate, Discover, Supercharge, Unlock, Unleash, Tailored, Elegant, Delve, Dive, Ever-evolving, pride, Realm, Meticulously, Grappling, Weighing, Picture, Architect, Adventure, Journey, Embark, Navigate, Navigation, dazzle, tapestry.

Keep your output concise and directly tied to the product’s value proposition.

STOP asking ChatGPT to "make it better". 

Here's how to better prompt it instead:

☑ Clearly Identify the Issue

Rather than a vague “make it better,” specify the exact element that needs change.

For example:

"Rewrite the second paragraph so it includes three concrete examples of our product’s benefits. The tone must be formal and persuasive. Remove any informal language or redundant phrases."

☑ Divide the Task into Discrete Steps

Break the overall revision into a sequence of manageable tasks.

For example:

"Go through my instructions, step by step.

– Step 1: Summarize it in one sentence.
– Step 2: Identify two specific weaknesses.
– Step 3: Rewrite the text to address these weaknesses, incorporating specific data or examples."

☑ Specify the Format and Level of Detail

Define exactly how the final output should look.

For example:

"Provide the final revised text as a numbered list where each item contains 2–3 sentences. Each item must include at least one statistical fact or concrete example, and the overall response should not exceed 250 words."

☑ Request a Chain-of-Thought Explanation

Ask the model to detail its reasoning process before giving the final output.

For example:

"Before providing the final revised text, explain your reasoning step-by-step. Identify which parts need improvement and how your changes will enhance clarity and professionalism. Then, present the final revised version."

☑ Conditional Instructions to Enforce Compliance

Add if/then conditions to ensure all requirements are met.

For example:

"If the revised text does not include at least two concrete examples, then add a sentence with a real-world statistic. Otherwise, finalize the response as is."

☑ Consolidate All Instructions into One Prompt

Integrate all the detailed instructions into a single, comprehensive prompt.

For example:

"First, identify the section of the text that needs improvement and explain why it is lacking. 

Next, summarize the current text in one sentence and list two specific weaknesses. 

Then, rewrite the text to address these weaknesses, ensuring the revised version includes three concrete examples, uses a formal and persuasive tone, and is structured as a numbered list with each item containing 2–3 sentences. 

Each list item must include at least one statistical fact or example, and the overall response must be no longer than 250 words. 

Before providing the final text, explain your reasoning step-by-step. 

If the revised text does not include at least two concrete examples, add an additional sentence with a real-world statistic."

___

Why This Works

People never give enough context.

And once ChatGPT answers, they never correct it enough. Think about it like an intern.

Deep prompting is all about precision: give clear instructions, context & the right corrections.

PS: Don't forget to use the new o3-mini model.

It's crushing any other one.

Yes – even DeepSeek.

The future of search (SEO) is here. 

It’s LEO: LLM Engine Optimization. 

Your ranking on LLMs like ChatGPT is key now.

Check the video I just recorded:

☑ My company, EasyGen, writes LinkedIn posts. 
☑ Yet, Grok deep research doesn’t know it (at all).
☑ Only our competitors are highlighted. 

This is a wake-up call. A golden rush is happening. 

Every business must adapt or fall behind. 

Here’s what you need to know:

1. Understand LEO.
↳ LEO is not just a trend. 
↳ It’s the new standard for visibility.

2. Analyze your competition.
↳ Know who ranks well. 
↳ Learn what strategies they use.

3. Optimize your content.
↳ Focus on quality and relevance. 
↳ Use keywords wisely. 

4. Engage with your audience.
↳ Build a community. 
↳ Respond to feedback and questions.

5. Stay updated.
↳ The digital world changes quickly. 
↳ Keep learning about LEO and SEO trends.

The future of search is bright for those who adapt. 

The race is on. Don’t get left behind.

PS: I certainly am left behind.

For now. I'll keep you posted.

ChatGPT is a free PhD sitting in your pocket.

But you must learn how to prompt it better:

1. Goal.
 
What you want the AI to do.

 Example:
 “I want a list of the best medium-length hikes within 2 hours of San Francisco... Return the top 3.”
 
Why it’s important:

☑ This is your mission statement for the prompt.

☑ By reading this, the AI knows exactly what the main request is.

☑ The more specific you are, the better your results (e.g., specifying “medium-length,” “within two hours,” “lesser known,” etc.).

2. Return format.
 
How you want it presented. In the example:

 “For each hike, return the name, location, time to drive there, the hike duration, and what makes it cool. Return the top 3.”
 
Why it’s important:

☑ This tells the AI how to structure its response.

☑ Think of it like giving the AI an answer template.

☑ You get an organized output that’s easy to read or plug into another system.

 3. Warnings (or Constraints)

Highlights constraints or common pitfalls. 

In the example:

 “Be careful to make sure the name of the trail is correct, that it actually exists, and that the time is correct.”
 
Why it’s important:

☑ It acts as a set of quality-control reminders.

☑ You’re telling the AI to avoid guesswork and to be mindful of accuracy.

☑ This is especially useful when you need factual or verifiable information.

4. Context Dump

The context dump is extra background information that might help the AI produce a more relevant or tailored answer.

 In the example, the user explains:

 “We’ve done most of the local SF hikes... we went to Point Tam recently... we bring our dog... we won’t see each other for a while, so uniqueness counts.”
 
Why it’s important:

☑ It gives the AI “behind the scenes” insight into your preferences, experiences, or constraints.

☑ This context can help the AI avoid recommending things you’ve already done or that don’t match your style.

☑ More context = more personalized and accurate answers.
 
Putting it all together, when you write your own prompt, you can use this structure to make sure you’re covering all the bases:
 
☑ Clearly state the goal.
☑ Specify the return format.
☑ Highlight any warnings or constraints.
☑ Provide additional context for personalization.

♻️ Repost this to help someone prompt better.

BREAKING: Another AI from China is out (and free).

After DeepSeek, meet Kimi:

Step 1: go to kimi . ai 
Step 2: activate "Long Thinking" for reasoning.
Step 3: click on "Internet Search" for the web.

I just used it to make a perfect Linkedin post:

1. Prompt it to "Find the trends for [niche]".
2. Copy all of its answers, and paste it on EasyGen.
3. Generate 3-5 times until you have a good post.

So why Kimi AI is challenging ChatGPT:

☑ It can analyze a PDF AND reason. 
☑ It can reason AND search the web. 
☑ It's free. 

"But Ruben, it's Chinese!" says the American.

Well, wake up America.

+ 1.15 billion users on Linkedin.
+ 134 million active users every day.
< 3 million users are posting every week.

By sharing 1x post a week, you are in the top 0.3%.

Now to be the 0.0001%, follow this strictly:

→ Format: carousel, infographic, quote.
→ Captions: long captions instead of short.
→ Tool: EasyGen, Perplexity, Pinterest, Reddit.
→ Topic: help people solve one specific problem.
→ Size: 4:5 (image) or 1080:1350 (carousel).

Follow Ruben Hassid for more AI + Linkedin.

How to grow on Linkedin in 2025 (by using EasyGen).

BREAKING: Perplexity 'Deep Research' is live.

Perplexity is fighting OpenAI & Google:

1. Go to Perplexity (.ai).

2. Select 'Deep Research' (in the list of models).

2. Enter a detailed prompt—attach documents, spreadsheets, or data for additional context.

3. Wait for Perplexity to generate comprehensive research reports—this can take 5 to 30 minutes.

For example:
"Analyze recent advances in AI and generate a detailed forecast about AI's future impact on robotics."

Perplexity wants to become more than a search engine—it wants to be your universal research assistant.

Here's how their AI could disrupt entire industries and eliminate thousands of companies:

☑ Consulting firms: Automating complex, in-depth research traditionally handled by expert consultants.

☑ Market research agencies: Generating detailed analyses and market insights instantly.

☑ Academic research assistants: Effortlessly summarizing research literature, datasets, and synthesizing information.

☑ Legal research services: Quickly assembling case laws, precedents, and deep legal analysis.

☑ Financial analysts: Automating financial data interpretation and comprehensive report creation.

Perplexity's growth is epic:

1. Raised a total of $915 million (including a recent $500 million round led by Institutional Venture Partners).

2. Reached $9 billion valuation, but is a unicorn since December 2024. That's 9x in 3 months.

3. Expanded userbase dramatically—processing over 100 million searches weekly and surpassing 15 million active users.

4. Launched "Comet," their new AI-powered browser, expanding beyond traditional search.

5. Opened up a $50 million venture fund to invest in premier AI startups.

Perplexity's team is astonishing.

Kudos to Aravind Srinivas.

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