Darwin Innovation Hub

- Develop and manage the startup ecosystem in Darwin with education and events for founders, students and business owners

- Manage Start NT, BIP 2.0, Graduate StartUp Program and other incubation and acceleration clients in the Darwin Innovation Hub

- Stakeholder engagement with government, private sector, NGOs and strategic partners

- Business Development of coworking space, serviced offices and events in the Darwin Innovation Hub

- Working with early stage startups on Investment Readiness for government grants and venture capital from the Paspalis Innovation Investment Fund

- Champion business, ideas, growth, industry establishment, company relocation attraction to the Northern Territory and entrepreneurship development in youth, students, women, LGBTIQA+, First Nations and underrepresented groups.

Director - Innovation & Investment Readiness

Bringing my expertise in digital, entrepreneurship and providing actionable education to businesses and those who aspire to take their businesses to the next level. Providing expertise to the StartNT program, a philanthropic activity of Paspalis.

Expert In Residence

Charles Darwin University

Casual Lecturer

Unleash Buiness

A small and growing collection of Australian Digital and Business Advisors with expertise in a broad field of digital solutions, small business starting and growth.

Digital & Small Business Advisor

Speakstarter

Training tomorrow's speakers and today's presenters in a calm, positive and encouraging way that focuses on what you can do rather than what you can't. Teaching confidence, technique and mastery of words to create engaging, compelling speakers for today.

Public Speaking Trainer

LinkedIn Local -  Darwin

Licensee/Facilitator

Clickstarter Australia

- 1 of 5 Meta Community Trainers in Australia
- Delivered training modules. in-person across 12 markets in regional Australia
- Part of a team that has delivered training to over 20,000 businesses
- Consistently maintained and exceeded knowledge and study requirements for program

Meta (Facebook) Australia & New Zealand Community Trainer

- Delivered 500+ WordPress, Wix, Joomla & Shopify websites since 2017
- Delivered 100+ Social Media & Marketing Strategies
- Delivered 400+ digital marketing paid campaigns
- Delivered 250 + SEO projects

Founder & Proprietor

Marketing Consultant

Upon handing over ownership of Clickstarter to the new owner, I have stayed on as a digital delivery consultant to assist with connection clients of Clickstarter with the correct products and services.

Digital Delivery Consultant

Lead Trainer / Community Trainer AU/NZ

Business Station Inc.

- Digital Solutions Advisor for small businesses in NT, WA and QLD.
- Referred by others for the "hard stuff" and "difficult clients"
- Specialties in advanced social media, fixing website problems, CRM systems, graphic design systems, startup support, cybersecurity and productivity systems
- New business setup and support
- Supporting and growing the startup community in Darwin region

Digital Solutions Advisor & Entrepreneurship Facilitator

StartUp Territory

- Started the NT Founders Pre-Accelerator Program
- Host "How to start a new business" workshops
- Graduated 15 Startup Founder students in Q1 2022
- Linked over 12 different business support providers with this program
- Providing a funnel for participation in 3 specific startup support programs

Startup Mentor

Treeti Business Consulting

- connecting digital solutions with business clients across Australia
- providing grant access advice to small business clients of Treeti
- participation in digital projects and contracts won by Treeti
- providing subject matter expertise across social, marketing, SEO to Treeti and it's clients
- growing Treeti's client base
- leading ASBAS Digital Solutions activity across the Northern Territory

Digital Advisor & Business Development

Head of Treeti's role in the Australian Small Business Advisory Services Digital Solutions program in partnership with the Australian Government, AusIndustry, Business Station and Regional Development Australia Brisbane.

My key regions include:
- Darwin, Katherine, Alice Springs, Nhulunbuy and the Northern Territory

The scheme delivers low cost, high quality, digital advisory services to small businesses in metropolitan and regional areas across four digital priority areas:

1. Websites & Online Selling
2. Social Media & Digital Marketing
3. Using Small Business Software
4. Online Security & Data Privacy

My role includes:

1. Coordination of 1:1 advisory sessions between clients and our advisory team
2. Coordination of the many workshops held in the NT and North Queensland
3. Liaising with our program partners in WA and QLD to ensure that our resources are also made available to their service areas (and vice versa)
4. Growing our advisory team from 16 to over 30 in our service areas
5. Identifying partnerships with digital providers locally and across Australia to carry out our digital engagement plans
6. Identifying content and training partners across the world such as Facebook, Google and other software and hardware vendors that can share their expertise and training materials for use within our network.

Head of Digital Solutions

- Provided professional digital advise to small businesses in NT, WA and QLD
- Hosted over 200 workshops an webinars over 3 years to increase small business digital skills
- Responsible for over 80% of KPIs achieved by the contractor
- Consistently achieved 90+ percent in client feedback surveys

ASBAS Digital Solutions Advisor

Educating future entrepreneurs. Investing in big ideas.

My vision: Help businesses save the world. My mission: To do this through free global online learning, local in-person education and premium private consultation and training in entrepreneurship, digital skills and access to capital.

"Why do you bother doing all this work with young people when they don't have enough money to pay you?"

First, if it's been a while since you've been around young people, you've probably missed how quickly their earning potential has increased. 

It's no longer 1992 when we were willing to endure terrible pay and woeful conditions just to get started. 

They know they're worth better, so they demand better. 
And they're getting it.

Secondly, there is more than one kind of work. 

Sure, we need money to pay the bills. But there are two other kinds of work that a lot of people participate in:

1. Legacy work: that leaves the world better than you found it.
2. Philanthropic work: doing the right thing without expected return.

Your definition of work isn't the same as everyone else's.

Thirdly, diversity isn't just about melanin.

It's just as much about getting around people of different ages, cultures, languages, lifestyles, and opinions than yours.

It's hard to hate someone you have taken the time to get to know.

And impossible to whinge about "kids these days" when you don't rely solely on the news for your opinions about people.

Photos are from our recent LinkedIn Local -  Darwin & Young Professional Rotaract Northern Territory collab event at Darwin Innovation Hub.

LinkedIn News Australia
Rotary International
Rotaract
Young Change Agents


Dante St James

The most interesting myth I've encountered on these platforms is the idea that you need to be able to bring something new to them. 
 
It's simply not true. 
 
With some 3 billion people on social media in 2024, it is statistically unlikely that you will bring a new idea or completely novel perspective to a topic that you and potentially millions of others have some degree of expertise in. 
 
That's the world we live in. 
 
Yet, I could give the same written speech to twenty different speakers and end up with twenty very different speeches. 
 
Or task twenty students with the same assignment on the same topic and be handed twenty completely different submissions. 
 
Same topic. Very different results. 
 
You don't need to bring something new. 
 
You don't even need a whole new perspective. 
 
You can repeat someone else's wisdom. They probably got it from someone else anyway. 
 
Just don't pretend that it's you being all wise and sage-like, and admit that we're all inspired by or influenced by someone with everything that we put on here. 
 
Unique isn't really all that unique in a crowded world.  
 
And that's ok.

Part of expanding an economy's capacity for entrepreneurship is investing time in parts of that economy that have capacity for growth. And the ICT and tech industry in the Northern Territory certainly has a lot of room for growth.

Last week, I joined Lauren Hall and Damien Charles from ACS (Australian Computer Society) Northern Territory and the CDU Careers Centre to help out IT students with their approach to resumes, cover letters and interviews.

But we did it a little differently—by dispelling myths commonly repeated by people who don't hire staff outside of academia and recognising that while it's hard for international graduates to score roles in their interest areas here, there are a bunch of things they are doing that see their applications being relegated straight to the bin.

There are things that you do at work because you're paid to do it. And then there's things you do because they align with your own vision, mission and values. This was one of those latter things.

F**k I love my work.

On days like this, I know I should be taking time out to chill. But public holidays are honestly the best days to get stuff done. 
  
No emails. 
No Teams messages. 
No drop-ins. 
  
Just a blank canvas of a day to do whatever you want to do. 
  
Some people will go to church today. 
Others will go fishing, camping or four-wheel-driving. 
It’s a good day in some places to go to the beach. 
Or even take a walk and enjoy nature. 
  
By the time this post goes live, I will have already been to the gym, done an intense workout, done the laundry and cooked myself a big breakfast, listened to a 15-minute summary of a book and attempted to meditate – badly. 
  
Does that make my morning routine on Good Friday any better than yours? 
  
Not in the slightest. 
  
My morning routine is tuned to what I want to get out of life. And it’s pretty much an experiment at this point because I’ve only been doing it since early January. 
  
In fact, I’m a bit of an idiot. Because waking up at 5 am doesn’t then lead to me going to bed any earlier, working a shorter day or spending more time with loved ones or investing in a hobby. 
  
I am doing it because I have ADHD. 
  
And if I don’t do it, my day turns to chaos. 
  
So before you start envying someone’s commitment, drive, and ambition, remember that you don’t have the full story. 
  
You don’t know what their home life is.  
You don’t know if they have kids or not. 
You don’t know what underlying conditions they have. 
And you don’t know what their motivation is to do what they do. 
  
Enjoy your day off today in whatever way works for you. 
  
I am.

No alternative text description for this image

This is what people had requested most for training in 2023 and what they're asking for this year. 
 
Some big changes. 
 
2023: 
 
5 - AI content creation 
4 - LinkedIn 
3 - Facebook Ads  
2 - Canva 
1 - Social Media Content 
 
Now: 
 
5 - Business Growth 
4 - Networking Skills 
3 - AI content creation  
2 - LinkedIn 
1 - Public Speaking 
 
Given that the recent ACS & Deloitte Access Economic Digital Pulse report showed that three of the top five in-demand skills in ITC before 2030 are regarded as "soft skills" it's not surprising to see things like Public Speaking, Networking Skills and use of LinkedIn ahead of almost every digital tool that I am being asked to teach. 
 
Perhaps it also reflects a change in priority away from tools to skills around human interaction. 
 
Skills that this world sorely needs in unstable times. 
 


I admit it. I allowed myself to be triggered.

Yet another mediocre social media personality is launching an online course for hundreds of dollars about a topic that they have no track record in delivering, but are suddenly an expert at.

This is my biggest issue with the online course culture. There are no checks and  balances apart from "social proof."

All you need is an audience on TikTok, YouTube, LinkedIn or Facebook and you're suddenly an educator with secret information that no one else seems to have - despite every piece of information in that course being openly available on YouTube, free blogs or even on ChatGPT - which is probably where most of the course content is being generated anyway.

Yet you'll run screaming at them to hand over your hundreds and thousands of dollars because...

You. Like. Them.

"She's just like me. I trust her."
"They are so successful. I trust them."
"He's pretty hot. I trust him."

This is the kind of emotional justification that happens inside the heads of people who are desperate to succeed and targeted relentlessly by people with no qualifications, no track record and no skills in the things that they are teaching.

It is said that those who can't, teach. That is no more true than in the world of online courses.

And that's what I'm talking about this week in my video.

It's not all doom and gloom though.

I have watched a couple of people who really know their stuff—and either have courses or are developing them.

Kate Toon & Kate Merryweather are a good place to start.

And if you know any others, let me know about them.

The good players should be rewarded.

With all the study I've done in my life, you'd think that a little old Certificate IV in Training & Assessment would have been a breeze.

I never finished it.

I knocked over a couple of units, but it got hard, it got inconvenient, and I didn't get done.

You see, I wanted the qualification, but I didn't want to do the work to get it.

I wanted the course and the study to fit into my busy life. Maybe I could put in a quick 30-minute session daily, just like going for a walk after dinner.

But this thing required 12 hours a week to be completed in a decent amount of time, and I was never going to find 12 hours in my week.

I wanted study to fit into my life. I wanted it to be flexible like all the training and university ads say it is. But it isn't.

Because that's not how learning works.

If it were the way I wanted it to be, everyone would do it, get their qualification, and become useless trainers who end up training useless students to be useless workers.

It's uncomfortable. It's inconvenient. It's annoying.

After two Bachelor's and two Master's degrees, I failed to complete a Cert IV.

How humbling.

And all because I didn't want to get uncomfortable.

Last month I knocked over a Private Equity course that left me exhausted, brain-fried and with a completion certificate.

It hurt. It was annoying. I had no idea what I was doing. And I learned a lot.

Maybe I'll give that Cert IV another crack in 2025.

There are parts of systems that we use everyday that we have no idea even exist. And that was theme of LinkedIn Local -  Darwin this month.

Those features of LinkedIn that most people don't know are there - or are not sure how to use. From newsletters to custom profile buttons and filtering content types, we covered some small ways of getting more out of the platform.

Thanks to Territory Proud, Australian Institute of Office Professionals and Darwin City Retailers Association for being part of this month's event along with Darwin Innovation Hub for being our home venue.

Was great to meet Jaime Tafoya who just moved to Darwin, is from Mexico, and is keen to find work in IT support and networking.

Made a new connection with Yusong Wang who is an IT Student at Charles Darwin University.

And loved my chat with Anneke Barnes who is the only end-of-life doula that I have ever met in Darwin and is hosting an interesting set of workshops for those who are curious about death in a positive way. See the comments for the link.

As always, it's wonderful to see Bryan Pritchard, Wye Yap, Adam Cullen, Ken Moffitt, Emma Salter, Paul Masten, Himanshu Rai (He/Him), Harry Temm and Joseph Aladin this month.

Thanks for making this community such a warm and welcoming way to connect and meet new people.

But what if you're boring? 
What if your life is pretty average? 
 
What if you don't have 5 am starts, ice baths and dramatic scenery? 
 
The reality is that you live in the suburbs. 
That you work a regular 38-hour week. 
Or study at a university and work a casual job. 
 
You either take a bus or drive a car. 
 
You don't do anything particularly interesting on your weekends. 
 
You mow a lawn. 
You take the kids to sport. 
You get the groceries. 
You do an assignment. 
 
You haven't been to Machu Picchu. 
You haven't partied at Cancùn. 
You didn't drop pills in Ibiza. 
You've never blessed the rains down in Africa. 
 
You work. 
You raise kids. 
You eat food. 
You exercise. 
You sleep. 
 
Just like everyone else. 
 
And this is where you have then opportunity to contribute the most important content of all on social media. 
 
After all, less than 1% of people on LinkedIn share content regularly on the platform. 
 
So that new thing you read in a book last week? That's content. 
 
That training you were part of yesterday. That's content. 
 
The fact that you had trouble waking up for your run this morning? That's content. 
 
Frustrated that you can't afford to buy soft cheese this week because of inflation? That's content. 
 
Don't be fooled by those of us who seem to have more interesting lives and more fascinating work. 
 
You're 10x more relatable than we can ever be. 
 
And we're only succeeding on these platforms because you're not doing anything on them. 
 
Boring is beautiful. 
 
And it's the boring stuff, when consistently done, that brings success. 
 
Share that stuff. 
 
I dare you.

There's been a lot of change on the platform since the start of 2024 - so we'll take a look at what's changed on LinkedIn while we meet new people and network with Darwin's most diverse professional, business and student community on Tuesday April 9.

I look forward to you joining us at Darwin Innovation Hub for food, drinks and catching up with Darwin's LinkedIn member community.

Muhammad Ryan, Harry Temm and 124 other attendees

View event: LinkedIn Local™ - Darwin April Networking Event

LinkedIn Local™ - Darwin April Networking Event

A business advisor a few years back thought I was stupid for joining so many networks. 
 
"You're spreading yourself too thin and you're not extracting any value from any of them." 
 
She was right. 
 
I wasn't there to extract value. 
I was there to add value. 
 
You can't just walk into a networking event and expect to walk out with 12 new clients. 
 
And I understood that early in my journey. 
 
After all, why the hell would someone trust me with their money when they just met me? 
 
A year later, I'm either part of running those networks or I am extracting heaps of value from them because of the value that I added early in my membership of them. 
 
I still get referred clients from a network I haven't been part of since 2017. All because I spent time bringing value, rather than trying to do deals the minute I walked in the door. 
 
Despite not being in tourism, I am a member of Tourism Top End and Tourism Central Australia. Why? Because after years of adding value, I now get to extract some from those networks. 
 
I am a member of Territory Proud, Darwin City Retailers Association, and the Australian Institute of Office Professionals. 
 
Why? 
 
Value Added Now is Value Extracted Later. 
 
Meet the inner circle. 
Bring them value. 
 
They'll introduce you to the outer circle once they see and understand the value you bring.

There's a particular group of people who never get started, never get running and never move forward - despite having all the knowledge, all the tools and all the time to have got their business moving.

I call them workshop junkies - and while it might be easy to laugh at them, there is a very real action happening in their brains that keeps them learning, yet never taking action.

I know it's ironic to say this, seeing that I do this stuff for a living - but most of the time, you don't need another course, workshop, webinar, or conference.

You need to take decisive action.

Even if means cancelling your place at my next workshop.

Start. Now.

Breathwork would have to be one of the dumbest things I've ever tried. 
 
Have you ever had one of those times when you've been angry, stressed or upset, and someone has said to you, "Just breathe?" 
 
Imagine paying someone to tell you that. 
 
That's breathwork. 
 
But you know what? 
 
I know four people who have told me it's worked wonders for them. And I both like and trust those people. 
 
Same goes for prayer. 
 
I find it ridiculous. 
My partner does it morning and night. 
 
Crystals? Are you kidding? 
My old housemate swore by them. 
 
Quitting your job and starting a business? 
Seems like the worst idea ever in a world when you've got bills to pay and kids to raise. 
 
Their experience is theirs.  
Your experience is yours. 
My experience is mine. 
 
And I do some seriously dumb things that work for me that would probably not work for you. 
 
1. I used to have trouble getting to sleep when I was 14 years old. Every night since then, I have been slowly progressing a Star Trek-themed story in my imagination that gets me to sleep within a few minutes. I turn 50 in June. 
 
2. I thank the animals that died to make my meal before I take my first bite. It's not a prayer and I don't say it out loud. It's all in my head. I've been doing this for ages. Most of the time, I'm not even aware of it. But it happens every time I take my first bite. 
 
3. When I'm nervous or insecure, I run the tips of my fingers against the edge of my chair or a seam on my clothing and it calms me down. I've been doing this since I was a young child. 
 
So when someone tells you that their way is the only way or that only they know the secrets to success, or that their retreat / workshop / webinar is the way for you to be happier / more successful / richer, step back and consider this: 
 
What worked for them won't necessarily work for you. 
 
There are few absolutes in this life. 
 
Don't let your path be determined by someone else's experiences.

I’ve been getting a lot of work in one area this year because of one piece of work I did last year. 
  
I won’t go into it for now it because I want to enjoy a bit more of the first mover’s advantage. 
  
But I have never discussed this kind of work on social media (or even LinkedIn), made a video about it, or written a blog post about it. 
  
But I’m now on the top of the list for this specific thing in my location because I saw that no-one else was showing up on Google for it locally. 
  
So, I created a page on my website about it. 
  
I made it clear that I was available for this kind of work in my city. 
  
I gave some examples of organisations I’ve done this kind of work with. 
  
And then I stepped away and let Google do its thing. 
  
And then the enquiries started. 
  
I noticed that this page on the website was getting a bit of traction, so I tweaked it a little more to fit better the specific kind of benefits that this work can provide for these organisations. 
  
And more enquiries started coming in. 
  
I’ve now repeated this same process for another niche piece of work that I do. 
  
And the first enquiry came in earlier this week. 
  
While we’re quick to jump on social media trends, making videos designed to get attention and looking for every opportunity to get a new client in a Facebook group full of other people who do what we do, perhaps we can do the one thing that seems to be uncool right now. 
  
-  Create a clear product page on your website. 
-   Ensure the words on it are tuned to the kind of work you do and where you do it. 
-  Watch for signs that it’s working (or not) and adjust accordingly. 
  
This is the basis of systems thinking. 
  
- Try to do something. 
- Watch for its result. 
- Analyse the outcome. 
- Make changes if needed. 
  
But the best reason to be this systematic about it is that so few people are. 
  
Success doesn’t thrive in chaos. 


How did I get into startups?  
I was curious about it. 
 
How did I get into business support?  
I was curious about it. 
 
How did I get into business? 
I was curious about it. 
 
How did I get into digital marketing? 
I was curious about it. 
 
How did I get into radio? 
I was curious about it. 
 
How did I get into IT? 
I was curious about it. 
 
How did I get into health? 
I got the marks and just rolled with it. 
 
You can see a pattern. 
 
I went with the flow into a career I hated, and I learned never to go with the flow every again. 
 
And I've had one hell of a life. 
 
Oh - and one more thing... 
 
As soon as I stopped "going with the flow" with my career and actively chose to do the things I was curious about, I became OBSESSED with each of those activities for years. 
 
Get curious. 
Jump in. 
Get obsessed. 
 
Love your life.

I know you won't do this.
Because almost no one ever will.
And it's what is stopping them from growing.
And it stops businesses from really succeeding.

And it's so boring and so monotonous that the most creative people will run screaming from it - and even the most detail-oriented people will end up not seeing the point if they don't see an immediate result.

I already talked about it earlier this week. But its so important that I want to talk about it again.

It's changed my business and my life.

Enjoy ✌ 

Thanks to my sponsor who makes it easier to keep producing these each week. The last thing you need is yet another social media posting program that i

Open article: The most effective way to grow is also the one thing you'll probably never do consistently. by Dante St James • 6 min read

Dante St James on LinkedIn • 6 min read

The most effective way to grow is also the one thing you'll probably never do consistently.

The guy scored a hard "no" from me because I could smell his pitch from 3000km away. But that doesn't mean that his approach wasn't impressive.

Every so often, one sales pitch on L*nked*n will impress me, not for its ability to make me buy, but from its use of very real and effective sales techniques.

Even though we all know that direct cold sales messages simply don't work on professionals, we still seem to throw them at people who we hope might be the one exception.

This guy was on the right track.

He used a technique called "Unrecognised Need."

Now, 25 years in media and marketing has given me a powerful nose for smelling when I'm being sold something I don't want or need. But if he had started this conversation with anyone else, it could have been quite effective.

Enjoy this week's Saturday Sprint. ✌ 

A lot of us know what to do, but we don't do it. And that's a little dumb. As far back as 2015, a study highlighted a head-scratching fact: that while

Open article: Instead of starting with the sales pitch, do what this guy did. by Dante St James • 6 min read

Instead of starting with the sales pitch, do what this guy did.

I promised to get a tonne of work done over the long weekend, and instead, I turned into a potato. 
 
It's phenomenal just how far we'll go to find every single distraction and excuse not to "eat the frog", as Brian Tracy once wrote. 
 
And while I am sure that taking time out to rest and recover from a crazy life is important, so too was the promise I made to myself. 
 
Four days of sacrifice to make up for over-committing myself so far in 2024. 
 
So here I was on the Easter Monday public holiday preparing to eat at least one of my frogs - a project I've been procrastinating on so badly. 
 
I ate that frog. 
 
And then turned back into a potato. 
 
The rest of the frogs will have to wait until... ugh... today.

Your free newsletter is not the benefit or incentive that you think it is.

It's just another bit of spam clogging up someone's inbox.

And it will be ignored, unopened and unsubscribed from.

Unless you can manage to pull off a miracle.

Or stop annoying people by treating them like a human farm to be harvested.

1. No one wants to be sold to
2. No one wants to hear from your CEO
3. No one cares about anyone's birthday
4. No one cares about events you went to
5. No one cares about your new product

What do they care about?

Something which helps them have a better life. 
And that could be something that:

1. Solves a problem for them
2. Makes life easier for them
3. Makes them smile... or laugh
4. Causes them to think deeply
5. Inspires or motivates them

It's really hard to connect something you want to sell to one of these five things if all you do is push products, services and courses by describing them as "exciting."

You're the only person who's excited by that stuff.

When you're trying to sell something, you need a massive email list that you can afford 90% of people to never open and 1% to ever show interest in the content within.

When you're trying to solve, ease, entertain, inspire, or motivate, more people open, more people read, and more people are willing to trust you enough to explore whatever you're trying to sell.

"Harmony Day" used to be called International Day for the Elimination of Racial Discrimination. 
 
Sometimes branding goes a little too far and takes something important and makes it less controversial and more "marketable." 
 
In this case, instead of making a strong statement, it's become yet another excuse to put on a nice shirt or dress and go to Parliament House for an invitation-only event to get a photo with the Chief Minister. 
 
I bet there were cupcakes too. 
 
Republicans didn't like the scary term, "Global Warming", so they invented "Climate Change" because it feels less urgent and more natural. Later on, someone else decided that "Climate Change" didn't go far enough and now news outlets refer to a "Climate Crisis." 
 
Branding is one of my favourite things in the world. 
 
I'm fascinated by it. 
 
But sometimes even I have to agree that some things should just be called what they are. 
 
Regardless of who thinks it's not "good marketing." 

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