Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps

General Partner

Held Media

Marketing advisory and fractional CMO services.

Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

One of the greatest Bitcoin speeches of all time.

Dan Held

Investing in Bitcoin DeFi | Marketing Advisor | 12 yrs in Crypto, 9 yr marketing leader, 2 Exits

“Keep your eye on how much the Government is spending, because that is the true tax." - Milton Friedman

You pay for it either in the form of taxes, or indirectly in the form of inflation.

The Obama’s have a net worth of $70 million. 

They own 4 luxurious properties: 
- Washington DC home bought for $8.1M
- Martha’s Vineyard home bought for $11.75M
- Beachfront home in Hawaii bought for $8.7M
- Chicago home bought for $1.65M 

It's quite annoying hearing these champagne democrats preach about the evils of money.

When the bank tellers ask what you're going to do with the money you want to withdraw 🤣

Venezuela has some of the largest oil reserves in the world. 

They were one of the wealthiest countries in Latin America. 

But due to socialism, they now only have a GDP per capita of $3,870 which is far lower than the Latin American average of $8,285.

Socialism doesn’t work.

Why Fractional Reserve Banking and the entire financial system is a scam explained in 3 min.

Buy #Bitcoin to escape

Altcoins waiting to see what #Bitcoin will do next.

The US National Debt is $35.1 Trillion.   

Which is $104,000 per citizen.

You think you’re bullish? Check out Hal Finney’s thoughts on Bitcoin right when it started (Feb 10, 2010):

"Bitcoin has the potential to become the dominant currency worldwide. If this happens, bitcoins could be worth millions of dollars each”

Speculative is the biggest driver of adoption for Bitcoin. 

DeFi on #Bitcoin creates more speculative games, which then brings about more adoption.

Communist apologizer Mark Cuban calls into CNBC to defend Kamala Harris’s insane tax plans, gets obliterated by hosts 🔥

TIL: We are 30 days away from $8.6B of wrapped Bitcoin (wBTC) custody being *partially* transferred to Justin Sun, a notorious bad actor. 

We need better-wrapped/bridged #Bitcoin solutions

Dan is a 9-year Marketing leader, currently a Bitcoin educator and a Marketing advisor at Trust Machines. He was formerly the Director of Growth Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com), and has a wide span of experience across 5 Bitcoin companies over 10 years. In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. In his free time, he has become one of the most well-known educators of Bitcoin, with over 750,000 followers on social media. He was part of the original 2013 crypto meetup group in SF which was comprised with the founders of Coinbase, Ripple, Kraken, and others.

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