Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps

General Partner

Held Media

Marketing advisory and fractional CMO services.

Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

Dan is a crypto marketing leader committed to making crypto products accessible and approachable, leveraging more than a decade of knowledge and relationships. He's currently a fractional CMO at Trust Machines, Taproot Wizards, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

Prior to his fractional CMO work, he was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

I still find it insane to see Larry Fink, the CEO of Blackrock, one of the largest asset managers in the world, hard shilling #Bitcoin 😂

“I’m very bullish on the long-term viability of Bitcoin" 

My vibe when people tell me #Bitcoin is going to $0.

Investing in Bitcoin DeFi | Marketing Advisor | 11 yrs in Crypto, 9 yr marketing leader, 2 Exits

#Bitcoin is a ponzi vaporware scheme that is only used by money launderers and criminals. And is destroying the environment.

I've gone back to fiat.

Something fully trusted, completely controlled, and gives power back to the banks/government who have our best interests in mind.

The evolution of Bitcoin's power law.

Incredible to see how #Bitcoin has exponential growth. Going from $0 to a true Gold 2.0 in under 15 years. 

"The only true use case for Crypto is criminals, drug traffickers, money laundering, tax avoidance." - Jamie Dimon (JPMorgan CEO)

JPMorgan fines over the last 23 years for fraud, money laundering, market manipulation, etc: $39 Billion.

Get this man some #Bitcoin!

Amazing to see Austrian economics becoming mainstream 👏  

The #Bitcoin halving is priced in for the 0.1% of the world population that understands it. 

The other 99.9% aren’t paying attention.

US Government:  

• Steals part of your paycheck 
• Prints unlimited money 
• Has $35T of debt  

#Bitcoin:  

• Fixed monetary policy 
• No counter-party risk 
• Completely in your control  

The choice is easy.

One of the best ads for #Bitcoin I’ve ever seen.

You have hands made of lettuce if you sell Bitcoin at $60k right before the halving and a bull run 🤨 

Get this man some #Bitcoin!

Amazing to see Austrian economics becoming mainstream 👏

Who all is in NYC for NFT NYC? 

Especially excited to chat with folks working in the #Bitcoin Oridnals space!

Excited to announce one Asymmetric's first fund investments, "Build on Bitcoin" a hybrid Bitcoin L2 (blend of Bitcoin's security and Ethereum's innovation) by Alexei Zamyatin, PhD! 

Natalie Smolenski delivers an incredible talk at The #Bitcoin Policy Summit in DC 

ETH/BTC dropping to a 3-year low. 

With Bitcoin DeFi (NFTs, lending/borrowing, etc) rapidly eating into #ethereum market share + #Bitcoin ETF flows. I expect this to drop even further, likely reverting to 0.02.

We're proud to introduce our newest venture, Mezo - a Bitcoin Economic Layer.

We've successfully raised $21M, a testament to the trust and confidence placed in us by leading investors such as Pantera Capital, Multicoin Capital, Hack VC, and many more - further bolstered by an additional $4M in follow-on funding.

Mezo's approach prioritizes the economic needs of its users and bitcoin holders to create the first Bitcoin Economic Layer. It's a network where real money serves real people, making a wider world of commerce possible on Bitcoin, all while staying true to the core ethos of accessibility, transparency, and security. 

We couldn't be more excited about this new adventure. If you're curious to learn more, please follow Mezo on X (@MezoNetwork) and read the full announcement:
https://lnkd.in/e8ExQeWc

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