The F Company

Using experiments and data to turn marketing into a revenue driver in your company.

As an extension of your marketing team, we help you get more relevant leads and more revenue, and turn your in-house team into a measurable growth engine.

Senior Marketing Consultant

Growth.Pizza

Welcome to Growth Pizza, your go-to podcast for bite-sized, yet impactful strategies in business growth and personal development. 

In each episode, we’ll serve you a fresh ‘slice’ of wisdom, blending expert insights with practical tips, all served up in an easily digestible and tasty format. 

Ready to take a bite? Let’s dig in!

Growthaiolo

Grow with Rémy

I’m a digital & growth consultant based in Helsinki. Currently working at Recright. Previously worked with Leadoo, Management Events, Evermade, Slush, Made in Mediteranée , and more. I help brands to grow the sustainable way.

👋 Say Hi and learn more at remybertoli.com

Digital & Growth Consultant | Marketing Strategy | Social Media | Website Design | Automation

The NextGen Project

Additionally to being a member of The NextGen Project community, I am advising them and leading their marketing operations. I am overseeing the brand building, online presence, social media management, advertising, supporting the sales and our expansion strategy.

Growth Marketing Advisor

"You are never too young to Lead or too old to Learn."
We are The NextGen 👊, a growing international community of young leaders working in start-ups, corporations, and non-profit organisations who help senior executives to discover how to stay relevant and attractive to their future customers, employees, and investors.🚀

The NextGen Project advises in strategy, leadership, and technology by connecting senior executives with insightful young leaders.

We have already inspired 100+ CEO’s, boards, and executive teams to think differently, challenge outdated practices, and lead their organisations into a more sustainable future.
 
You already have the talent and the ability to thrive in an ever-changing world. Let us help expand your current mindset, shape new initiatives, and promote thought leadership.

I am happy to open the discussion with you if you would like to know more.😊 💬
For more info check: thenextgenproject.io

NextGen Change-maker

Recright

I sit at the intersection of marketing and product development, developing the experimentation and growth mindset across the entire company. It's all about finding the balance between developing and implementing new growth strategies while staying very hands on during our sprints focusing on user acquisition, activation, retention, and upsell. 

→ Lead the dedicated growth team that I built from within the company 
→ Accountable for the no-touch sales channel 
→ Managing 2 weeks long experimentation sprints 
→ Overseeing the entire customer lifecycle of our no-touch segment 
→ Stakeholder Management 
→ Identifying new trends and recommending changes

Growth Lead

→ First growth hire at Recright 
→ Developed, implemented and documented Recright's growth methodology & process 
→ Transformed our marketing team structure into growth marketing before shaping a dedicated growth team 
→ Launched new website and key stakeholder in our 2021 rebranding 
→ Responsible for marketing automation and performance marketing 

I achieved amongst other: 
→ 94 experimentations outlined 
→ 33 tests launched and analysed 
→ 12 sprints ran entirely from kickoff to retrospective 
→ 27% success rate in our experimentation 
→ 2.75 test launched and analysed per sprint / 4.13 test launched and analysed each month 
→ 8 new ideas generated every sprint / 11.7 new ideas generate every month

Growth Manager

Leadoo Marketing Technologies

Leadoo MT is the fastest growing MarTech company in the Nordics. During my time as their Growth Marketing Manager, we achieved among others:
- 500k€ sales from inbound leads
- 528 new Clients
- 31% increase in MRR
- 2 new market entries
- 4 awards
- 2 full website redesign
- 1 rebranding
- 4 new features launched

My main responsibilities included:
- Managing all our online operations
- Overseeing our lead generation process
- Designing and building lead automation process
- Experimenting with our product and subscription models
- Supporting our new market entry in the UK 
- Supporting sales teams in the UK, FI, SE
- Paid campaigns design & optimisation
- Management of all our paid advertising campaigns
- Coordinating team efforts
- Hosting company-wide social selling training
- Onboarding new team members

Growth Marketing Manager

Millennial Board

I held a key role in the development of Millennial Board. Being the Marketing & Sales team Leader implied that I constantly looked out for new insightful team members, coordinated the team efforts in developing and strengthening Millennial Board's brand and offerings while supporting our sales and growth efforts to allow us to establish ourselves as The accelerator for future Leaders.

Millennial Board was initiated by Heikki Leskinen as a movement to rethink our future – one company at a time. We offered a unique reverse mentoring concept combined with accelerator programs for young individuals. By doing so, we bridged the gap between bright millennials and C-level executives that seek transformational growth globally.

We had a growing community of 440+ members present internationally in: Helsinki, London, Oslo, Copenhagen and Stockholm. Also, I initiated our launch in Paris.

Millennial Board became now The NextGen Project, for more info check: thenextgenproject.io

Head of Sales and Marketing

Member of Millennial Board, a global community for insightful young professionals. We challenge leaders to question the unquestionable and helps them to find new paths and build discovery skills for growth.
Our values: Brutally honest - Naked, just like in a Sauna - Challenge everything, even yourself.

Millennial Board became The NextGen Project, for more info check: thenextgenproject.io

Millennial Board Member

Evermade

My main responsibilities included:
  Project Management:
- Communicating, leading, empowering, and facilitating teamwork
- Managing and delivering digital projects
- Building and safeguarding relationships
- Scrum/Agile management process
- Meeting clients and creating project brief
- Accounts portfolio management
- Accounts development and sales

  Marketing:
- Establishing the Marketing strategy 
- Lead generation (conversational and inbound methodology)
- Events management (NBF, Slush, Markkinoinnin viikko, Hacker X, WordCamp Nordic, Creative afterwork, workshops...)
- Paid media management
- Marketing campaign concept, design, and execution
- Planning and budgeting of all the yearly Marketing actions 
- Product owner of Evermade's website, analytics, optimization and A/B testing

More info:
  Following my role as a Junior Digital Project Manager and my MSc graduation, I got promoted as full-time Digital Project Manager. Leading a team of 12 designers and developers, my role was to bring my team together to make things happen and solve problems based on research and data. It’s all about leading, empowering, facilitating & communicating. I also put my heart into making sure my clients will be proud of our partnership by constantly proposing them with cutting edges ideas in order for their digital products to stay relevant and on point.

List of projects I have been handling among others:
- Landing page for one of the biggest Finnish video game publisher
- Landing page for one of the biggest French video game publisher
- Slush.org
- Nextgames.com
- Sofigate.com
- Avaus.com 
- Lehto.fi intranet
- Nomo3d.com
- Nitrogames.com

Marketing / Digital Project Manager

My main responsibilities included:
  Project management:
- Communicating, leading, empowering, and facilitating teamwork
- Managing and delivering digital projects 
- Building and safeguarding relationships
- Scrum/Agile management process
- Meeting clients and creating project brief

  Marketing:
- Managing Social Media pages 
- Creating and implementing B2B marketing and communication plans

  More info:
I had the opportunity to learn and develop all the keys competencies required to master project management. Hence I made sure my clients were happy and delivered all my projects on time with an outstanding quality.
I strengthen my ability to execute under pressure while being responsible of time and budget management within my team. I quickly took over projects with full autonomy and ran those so well that clients have requested to work directly with me in the future.

List of projects I have been handling among others:
- Landing page for one of the biggest Finnish video game publisher
- Landing page for one of the biggest French video game publisher
- Slush.org
- Nextgames.com
- Sofigate.com
- Avaus.com 
- Lehto.fi intranet
- Nomo3d.com
- Nitrogames.com

Junior Marketing / Digital Project Manager

Made In Méditerranée

I've started to work in this start up as a cashier, but really quickly I showed my Director that I had the necessary skills to enhance the marketing strategy and boost the sales of his store, so we started collaborating on the company website, I totally redesign and modernise the website and install an operational online selling platform. Moreover i start developing the notoriety of the start up on social media at the same time.

Here are my current missions :
- Creating, managing and growing the company’s presence through social media
- Creating content for the customers' loyalty program through newsletters and e-mailing 
- Designing a brand new evolutive and responsive website with an online selling platform (use of : Prestashop and Wix)
- Optimising the User Interface and experience of the landing page
- Curating content channels
- Internal communications execution
- Publishing on a web CMS and basic image editing

What i'm learning thanks to this experience : 
- understanding about the product and finding out how to market products for different segments
- enlarging my knowledge about digital marketing, web designing, and building a ecommerce platform (Prestashop/WiX) 
- broadening my analytical mindset and acquiring strong analytical skills

E-Commerce / Digital Marketing Manager

I was in charge of an entire concept store, from opening to closing the store, of mediterranean products, the core of the concept was to sell a unique experience to each customer through high quality products and souvenirs made by local craft-mans accros the region.

My main missions were : 
- ensure the display of each products was in such a way to stimulate interest and entices customers to make a purchase
- advise and support customers in their shopping needs
- do not let the customers without having experienced something from their venue in the shops (tasting a local product, sharing a story from the region, giving advices to tourists,...)
- cashiering customers 
- ensure a good turnover of the inventory

Sales and Merchandising Assistant

Management Events

My main responsibilities included:
- Building the client portfolio in French market
- Meeting potential customers 
- B2B sales prospecting & Inbound Sales
- Database management & Account management
- Social selling & Lead Generation
- Responsible for the whole sales process
- Responsible of registration of top Leaders from Retail Industry across France for the Pan European StrategyForum Retail 2017 (3rd edition)

As a result I brought:
- 49.4% growth in the French's prospect Database
- Multiple registration from C-level executives to the Pan-European event in Copenaghen
- New marketing perspectives and tools to my colleagues
- ME Academy active participant

International Sales Manager France

Hey!👋

Bienvenue to my network. 
Thank you for your interest in my profile. 🧡 I'm Rémy 🦓, a Marketing & Growth consultant based in Helsinki.

Currently working as an entrepreneur and consultant in a B2B Marketing Agency. Previously worked at Recright, Leadoo, Management Events, Evermade, Made in Mediteranée, and more. 

I'm on a mission to help brands grow sustainably and make a positive impact. A few of the brands that trusted me already: Growth Tribe, Workday, Sanofi, Cognizant, YIT, Slush, Amrop, and MySpeaker.

I am all about nurturing a growth mindset, user-centric thinking, leveling all arguments with data, getting shit done, and continuously executing with a scientific approach to rapid experimentation while staying true to myself.

If you are interested in:
🟠 Personal & professional growth
🟠 Growth Mindset & Growth process
🟠 Practical marketing tips
🟠 Personal branding
🟠 Sustainability (People & Planet first. Profit second)

👉 Then follow me & #growwithremy, and feel free to reach out for a virtual tea/coffee.
I am always happy to connect with new people and exchange.😊

Check my profile link or go to https://linktr.ee/RemyBertoli

BBA in International Business & MSc in Management and Marketing graduate. I am a certified Scrum Master, Coach, Inbound marketer, Google Analytics professional, and Growth Hacker. If you wish to know more about my certifications, expertise, and work history, have a look at my digital CV & portfolio at remybertoli.com

PS: Connection tip - ask me about the Zebra 🦓

Attribution is increasingly critical for B2B CMOs and senior marketers looking to link their marketing efforts to business outcomes.

For B2B with high sales touch, there are very simple strategies that can dramatically improve your visibility into how marketing directly impact the time to revenue.

1️⃣ Self-reported attribution
↳ Adding a simple question to all your contact form "How did you find us?" can lead to much more clear custom journey and identifying opportunity gaps in your current content distribution strategy.

2️⃣ Clear UTM naming conventions
↳ You wouldn't believe how many are still inconsistent with their UTM nomenclatures, and with any of your analytics tools it can make a huge impact in mapping out your different touchpoints.

3️⃣ Move away from single-touch attribution models
↳ For eg in Google Ads make sure to review your existing conversion actions and switch to Data-Driven Attribution whenever possible if you are still using last-click model. 
_________________________________________________

🟠 I'm Rémy Bertoli: Helping busy entrepreneurs and impact brands grow sustainably with training, consultancy, and keynotes in English and French for Marketing, Branding, & Web design.

🔔 Like this? Get more by following my profile.

👤 Connect with me → Rémy Bertoli 🍕

#Marketing #Growth #Impact #Attribution

Rémy Bertoli 🍕

Growing businesses using Marketing, Branding & Web design • Spreading kindness & empathy • People & Planet first. Profit second • No bullshit policy • Reforge 2022

So yesterday was Earth Day 🌍 
and out of my 3000+ business network
only 1 person posted about it... 
ONE SINGLE POST

Yes, we should be celebrating Earth Day Today, Yesterday and Tomorrow...
But this Earth Day it's time to act!
Climate change is THE challenge our generation must solve.
So what can you as employees or business leaders do in all that? 

It doesn't have to be complicated!
You see we all spend more than 1/3 of our life at work.
That's 90000hours on average spent at work.
Imagine the impact of changing 1% on our your everyday at work.

It can be as simple as:

🌱 Energy Efficiency: 
↳ Switching to LED lighting and smart thermostats. Using a renewable energy provider. A small change with big savings and less energy use.

♻️ Reduce Waste: 
↳ Implementing recycling and go digital whenever possible to cut down on paper use. Providing reusable items only and ditch single use plastics or cardboard.

🌍 Sustainable Procurement: 
↳ Choosing eco-friendly office supplies, diversifying and prioritizing suppliers with green & ethical practices.

Find more ideas and EARTHDAY.ORG toolkits in the comments below.

These steps are not just good for our planet 
They can also lead to cost savings and enhance employees satisfaction.
Let’s make sustainability a core part of our business strategy. 

What steps is your business or yourself taking? Share your stories!
______________________________________________
🟠 I'm Rémy Bertoli: Helping busy entrepreneurs and impact brands grow sustainably with training, consultancy, and keynotes in English and French for Marketing, Branding, & Web design.

🔔 Like this? Get more by following my profile.

👤 Connect with me → Rémy Bertoli 🍕

#EarthDay #PlanetVsPlastics #Sustainability #Impact

One of the key success factor in B2B Marketing is alignement with Sales.
Why?
Because at most companies, each department talks to different buyers. 🤯

There's only a 16% overlap between sales and marketing audiences,
yet we expect marketing to drive revenue impact,
which implies impacting sales first.

If that’s the case for you, 
you will never be able to prove marketing’s impact on revenue. 
No matter how good you are and how hard you try...💔

What does alignment look like in practice?
→ Agree on key definitions and metrics
→ Set performance baselines to help measure future success
→ Jointly identify buyer personas
→ Understand persona's biggest pains and JTBD (Jobs To Be Done)
→ Map out product's unique features, benefits and value propositions
→ Define key accounts we want to win in the upcoming X months

How can you get started?
1️⃣ Go talk to your Sales and customers facing functions on the regular.
2️⃣ Join sales demo, interview existing customers, and talk to prospects
3️⃣ Create feedback loops between marketing and sales
4️⃣ Organize a workshop on sales alignement and go through all the above

What else did I miss? What have you found most effective to drive alignment?
_________________________________________________

🟠 I'm Rémy Bertoli: Helping busy entrepreneurs and impact brands grow sustainably with training, consultancy, and keynotes in English and French for Marketing, Branding, & Web design.

🔔 Like this? Get more by following my profile.

👤 Connect with me → Rémy Bertoli

#Marketing #Sales #B2B #Alignment

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