Jessie van Breugel 🟣

Authority Figures

We build personal brands for industry leaders and 7-figure business owners.

Through organic LinkedIn Content, a 100% done-for-you.

Wanna see how this can work for your business?

Head over here: https://authority-figures.com/

Co-Founder

Realigned Coaching

As a LinkedIn Brand Strategist, I help creators and entrepreneurs communicate their brand value better and build their thought leadership and online presence through excellent brand and content strategies.

Free training how this works: https://authority-figures.com/get-system

Owner

Medium

To crystalize my thoughts and inspire others, I publish my content on Medium.
I write about the creator economy, personal branding, and entrepreneurship.

Writer

MessageBird

We are building the platform for the future of communications. The MessageBird platform enables businesses to communicate with consumers in any part of the world in the same way they do with friends and family - via their favourite communications channels, on their own time-frames and with all the context of previous conversations.

Our SMS and voice solutions connect you to seven billion phones worldwide. Since our beginning 8 years ago, we have experienced staggering growth and have been disrupting the trillion dollar telecom market every single day. We've only just begun.

Technical Customer Support

L1NDA - The Next Gen Work Platform

As a Customer Success Specialist at L1NDA, I was responsible for delivering first-line support to our customers and providing them with the best knowledge of our products. Since I was on the forefront of launching a new tech-product into the market in January 2019, I've also gained experience in the fields of acquiring, onboarding, and activation of new customers. 

During this period I’ve noticed that I naturally transitioned from delivering reactive support into proactively operating on the needs of the customers. I did this in close collaboration with (key)-account management, product development, engineering and marketing.

Customer Success Specialist

Guidion

As Team Manager of the servicedesk, I was responsible for managing and directing my team of approx. 25/30 on-call workers. Besides this I was heavily involved in optimising our processes and workflows in order to get better results. 

Starting this job without any significant experience, I've gained really valuable skills in the fields of leadership, empathy and coaching. My style of leadership is one of participation and I firmly believe in the principle of 'lead by example'. I see myself as somebody that’s not afraid to take the lead and always with critical point of view.

Team Lead

Responsible for the operation of the Verisure-account within Guidion and besides this flexible working for other accounts within Guidion.

Customer Support Representative

Apollo Amsterdam Pro Basketball

My research was about the on- en offline marketing communications strategy of Apollo Amsterdam. The goals was to attract more visitors during home games of Apollo Amsterdam H1. The result was a ready-to-implement strategic plan for the upcoming three years.

Research Internship

Couverts.nl

As Customer Support Employee at Couverts.nl, I was responsible for first- and second-line support for our customers and prospects.

Customer Support

Fashion House Beverwijk B.V

Responsible for providing purchasing advise and inventory management.

Sales Employee

The Bootcamp Club

Partly responsble for customer-base in Amsterdam region with daily contact and sales. 
Present at the Strong Viking Brothers Edition as representative of The Bootcamp Club.

Intern Sales & Events

I build your 6-figure lead-gen system | DM me and I'll show you how it works.

Tired of spending wasting hours on content in the pursuit of building your personal brand?

In 2023, we've helped our clients generate $1.2+ million dollar in organic revenue.

All through Linkedin Content.

No paid ads used.

We help experts like yourself break the vicious cycle by writing your LinkedIn Content.

Here's how this works: https://authority-figures.com/get-system

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

Ever wonder why some LinkedIn posts work and others don’t? 

It’s not luck; it’s strategy. 

I’ve got 5 key ingredients for creating posts that attract leads — not just likes. 

Let’s get into it ↓

Ps. Found this helpful? Make sure to share this with your audience — appreciate ya 💜

5 key elements to craft a lead-generating linkedin post

why blend in when you can stand out?

look around on LinkedIn. 

feels like you’re at a party where everyone’s wearing the same outfit.

doesn’t it? 

annoying. 

you’re not just “someone.”

you’ve got stories, insights, and experiences no one else has. 

let’s use that:

→ share the stories that only you can. 

that time you failed spectacularly but learned something priceless? 

gold.

→ talk to your audience like you're chatting with a friend over coffee. 

no jargon, no fluff. just real talk.

give your audience the real you.

→ got a tip that’s been a game-changer for you? 

share it, but keep it light. 

think of it as sharing a secret with a friend.

not giving a 2-hour masterclass.

→ your post layout matters.

use short sentences. 

give them room to breathe.

it makes your insights pop.

your advice easy-to-digest.

→ start a conversation:

close with a question that’s easy to answer.

and makes people think. 

engagement is a two-way street.

—

here’s the challenge for you:

next time you’re drafting a post, ask: 

→ would i really say this?
→ am I talking to a friend? 
→ does this sound like me? 

if yes, you’re on the right track. 

if no — scrap it. 

start over. 

you got this 👊

If I had to restart on LinkedIn, from 0 → 39,582 followers;

Here’s exactly what I'd do differently:

Step 1: Optimize your profile: 

↳ Short headline + 1 link (not 5) and a short About Section.

Step 2: Write specific content

↳ Process breakdowns, “how-I” carousels & client transformations.

Step 3: use LinkedIn Features ASAP: 

↳  Optimize the Featured Section, analytics & bell-notifications.

Step 4: Laser-focused networking

↳  Have a targeted approach: ideal clients, peers & influencers.

Step 5: Consistency = key: 

↳ Stick to a consistent 3-4 posts per week.

Step 6: Show, don't tell: 

↳ Talk about a client win? Show the proof. 

Step 7: Collect the right data:

↳ Have KPIs to determine why a post is (un)successful.

Step 8: Invest in learning: 

↳ Get in masterminds, cohorts, or buy courses to get better.

Step 9: Have patience

↳ You can’t control virality. You can control effort and input.

You got this.

Let’s go 👊

the game plan to get to 39,582 followers (9 steps)

Starting (again) on LinkedIn can be hard.

If I would start over today, this is the 30-day plan I'd follow:

→ Kickstart by refining your LinkedIn profile.
→ Dive deep into your ideal client's world.
→ Your 1st post is all about that strong impression.
→ Engage with your network and grow.
→ Explore and use LinkedIn's toolkit.
→ Develop a content calendar to be consistent.
→ Finish your week by reviewing your analytics.

Including the template to write your 1st LinkedIn post.

Let's do it 👊

Fast-track LinkedIn with your new 30-day gameplan

20 LinkedIn truths you're too scared to hear:

1. Your brand isn’t special.
2. The algorithm isn’t fair.
3. You’re going to stop one day.

↓ Continue reading below ↓ 

20 linkedIn truths you're too scared to hear:

Business owners are always busy. 

There’s too much to do and never enough time.

Especially for marketing. 

It’s one of the first things that falls off the to-do list when life gets busy.

We get that.

Yet, organic content is one of the best ways to consistently drive leads for your business.

Here’s a 5-step strategy that can help you ideate and create content in < 2 hours / week.

PS. Learned a new thing? Make sure to share this with your audience to help another out 🙏

The 2–Hour Content Week: The 5 Steps Strategy

Eagerly you hit “publish”, only to be greeted by...crickets?

Here’s a powerful insight for you:

“You never know who’s watching on LinkedIn.”

Now, before you nod off...

Let me explain why this isn’t just another one of those platitudes.

Picture this:

You share a post, and the silence is almost painful.

But here's the twist - your ideal prospects are often the silent watchers.

They're lurking in the shadows, not throwing likes or comments your way.

Why?

Because you're hitting the pain points, addressing the very challenges they're facing.

Do you really think they want to broadcast their struggles for all to see?

With everyone from their clients to their competitors scrolling through?

No, right?

Now, I've had clients reach out to me saying;

“I've never engaged with your content before, but I've been following your posts.”

And when they're ready to tackle those challenges head-on, who do you think they thought of?

Exactly.

Me.

Now, how do you make this work for you?

Here are 5 actionable steps:

→ Understand Their Struggles:
Know what keeps them up at night. Is it finding more high-value clients? Making their brand resonate? Get into their shoes.

→ Talk Their Language:
When you're crafting your message, keep it real. Chat about what matters—like fine-tuning their website or leveraging smarter ads for better ROI.

→ Give Them What They Need:
Think of your posts as your secret playbook. Whether it's mastering the sales pitch or sharing killer social media tactics, make it valuable.

→ Stay on Their Radar:
Be the expert they can't forget. Share insights, successes, and trends consistently, so they see you as their go-to for growth.

→ Start Conversations:
Kick off discussions with thoughtful questions, or share how you've overcome similar challenges. Show you're in the same boat and ready to guide.

———

So, the next time you're about to hit publish, remember this:

LinkedIn's not about who yells loudest.

It's about finding the right people.

Someone’s always watching.

Make it count 👊

Think your competition is the other pros on LinkedIn?

Nope ↓↓

It's that voice telling you not to share your journey. 

→ That good-old time you turned a loss into a win.
→ The unique perspectives no one else has.
→ The daily grind to grow your business.

It's time to tell that voice to take a hike and let your story lead.

The LinkedIn feed is more crowded than ever.

I created a NO-BS guide to help you craft content that pierces through the noise.

Packed with real-life and battle-tested examples.

Dive in, let these examples spark your next big idea.

P.S. If you're digging this fresh style (thanks to Jane Kisnica), pass it along to your circle. Sharing is caring, right? :-)

A No-BS Guide to Crafting LinkedIn Content That Sticks

Two reasons why business owners don’t build their personal brand on LinkedIn:

1. Lack of time
2. Not knowing how to do it

We speak to business owners all the time.

And, these two problems always come up.

So it’s safe to say we understand their challenges and aspirations.

Frankly, we can solve both problems.

Browse through the slidedeck below to find out how this works.

If you want to grow your personal brand, this is for you.

Him: "How do the first 4 weeks look like?"

Me: "Let me walk you through the details".

Not much later, he signed.

Now..

Instead of holding these insights back, I wanted to share them.

Ps. Enjoyed this? Make sure to show the love :-)

Read this if you’re done with having an empty LinkedIn

Ever scrolled through LinkedIn and felt like you've seen the same post a hundred times?

LinkedIn content is becoming commoditized. Let's be real about it.

In today's world, information is like air—everywhere and free. 

Everyone can Google, research, and write up something that sounds smart. 

But here's the thing: 

If you want your content to stand out, it's not enough to just fill up a page with words. 

You've heard it before;

Templates, frameworks, and yes, even AI, can craft content. 

But what separates the ‘good’ from ‘outstanding’?

“I don’t know what content to create to drive attention to my service.”

Let’s tackle this — step by step.

And, end up with an infinite number of ideas you can write about.

Including 3 ChatGPT prompts you can use instantly.

PS. Learned a new thing? Help a brother out & share it with a friend.

how to never run out of content ideas again

Let's be honest: Everyone on LinkedIn needs leads.

But, what does a 'lead' mean to you?

I’ve been told “generate leads” isn’t clear to everyone.

So, I dove a bit deeper into this topic.

Watch the video below and tell me what type of leads you're looking for on LinkedIn.

Seeing me land a perfect strike in that video? 

It’s a lot like getting your LinkedIn content just right: 

Sometimes you nail it, other times it's a swing and a miss.

But here's what makes the difference:

Understanding your audience is crucial.

Just like knowing the lanes in bowling.

Throwing out content without this insight? 

You might as well be bowling in the dark.

So, here's what I do:

Every Sunday, I sit down to plan our content. 

It's straightforward but effective.

Nothing glamorous, just sheer effectiveness.

It’s all about intention and strategy, not just hoping for the best.

Currently struggling with your LinkedIn Content? 

That’s where we step in. 

Our ghostwriting services focus on precision:

Hitting the mark, every time.

If your content's not getting traction, it might need a fresh perspective.

We help your posts stand out, ensuring they resonate without feeling forced.

PS. If you’re ready to turn your LinkedIn into a lead-generating asset, let’s chat.

12 green flags that tell you to start posting on LinkedIn.

Which one applies to your situation?

12 green flags that tell you to start posting on LinkedIn:

Think you're not an authority in your field? 

#4 will make you think again.

1 — You've got 5+ years in your field.
↳ You built expertise over significant time.

2 — You've guested on a few podcasts.
↳ You shared unique insights in industry shows.

3 — Your advice shapes internal strategy.
↳ Your teams rely on your insights for direction.

4 — Your skills outshine typical “GPT Marketers”.
↳ You gathered real-life expertise in the trenches.

5 — Colleagues direct others to you for insights.
↳ You’re recognized as a go-to expert internally.

6 — You lead big projects that set standards in your industry.
↳ You have a direct impact to shape industry norms and guidelines.

Recognize yourself in any of these points? 

Then, it's time to claim your authority status. 

LinkedIn deserves to hear your unique insights.

Growing your authority is more than just recognition.

You’re opening the doors to new business opportunities.

↓

PS. If you need help claiming your authority status, let’s chat.

As a business owner, you're no stranger to the power of data. 

But when it comes to LinkedIn, it’s different:

The key to building a powerful brand isn't in the data alone. 

It's in the stories we tell.

Here's why:

→ Relatability: 

People connect with people. 

They want to see the struggles behind the successes. 

Share your story, so your audience can see themselves in it.

This makes your message infinitely more impactful.

→ Engagement: 

A well-told story does what data often can't;

It stops the LinkedIn audience from endlessly scrolling their feeds.

Engagement isn't just about likes and comments; 

It's about sparking conversations that create lasting relationships.

→ Differentiation: 

In a sea of sameness, stories stand out. 

Whether you're in SaaS or marketing, your story matters.

Your unique insights position you as a thought leader.

Not just another voice in the crowd.

It’s the exact way we recently wrote about a client’s switch from powerlifting to Olympic weightlifting in the context of his business growth.

The result?

A post that can only be published on his feed.

┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉

How can you add storytelling into your LinkedIn strategy?

✓ Share behind-the-scenes looks at your latest project.
✓ Talk about a recent challenge your team overcame.
✓ Celebrate your wins, big & small, with a backstory.

Wrap your metrics in stories that resonate;

Watch as your engagement, and your business, grows.

At the end of the day, it's not just about being seen on LinkedIn.

It's about being remembered.

PS. Remember; people need the story — not just the numbers.

Growing your business from the shadows?

Stepping into the light might be the next step.

— You steer conversations with expertise.
— You deliver measurable results.
— Your peers value your insights.

Brand building on LinkedIn is way more than collecting likes.

You want to connect with the right people.

Not just most people.

If you're nodding along, it's time to step up:

Let LinkedIn amplify what you've been doing every day.

Taplio

Jessie van Breugel 🟣's Linkedin Analytics