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Heather Robinette, MBA

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Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track. Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right? I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now. In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. Needless to say, Revenue Operations found me! A few highlights have been: • Creating a Revenue Handbook to document and operationalize the global sales process • Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team • Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

Check out Heather Robinette, MBA's verified LinkedIn stats (last 30 days)

Followers
4,804
Posts
0
Engagements
0
Likes
0

What is Heather talking about?

ugctechnodadwhatsapppumpkinranboodreamleslietiktokphonecovid
  • frequency
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Who is engaging with Heather

Judd Borakove profile picture
Michael Hartmann profile picture
Lee Moskowitz profile picture
Jacqueline Ginarte, MSHRM profile picture
Joy Martinez, MBA profile picture
Jen Bergren, MBA profile picture
James Hahn profile picture
Jennifer Gardner profile picture
💙 Elise Vue 💙 profile picture
Gwen Murray profile picture
☁️ Cliff Simon profile picture
John Charlesworth profile picture
Trevor Heyman profile picture
Royce Rowan profile picture
Ananda Narasimhan profile picture
Nate Roybal 🤖 profile picture
Tyler Keenan profile picture
Scott Finden profile picture
Andy Tran profile picture
Aleatha Leader, MSBA, PMP®, CSM®, ITIL® 4 SL profile picture
Yash Aggarwal profile picture
Sander Luckow profile picture
Alberto Possagno profile picture
Dhruvi Patel profile picture
Leslie Greenwood profile picture

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