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Heather Robinette, MBA

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Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track. Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right? I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now. In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. Needless to say, Revenue Operations found me! A few highlights have been: • Creating a Revenue Handbook to document and operationalize the global sales process • Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team • Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

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