Taken Digital

Founder & Lead Strategist

Pavilion

Executive Program Member

Supreme Optimization

VP Digital Strategy

Wired Messenger

Director, Digital Strategy

TD Bank Group

Post-MBA Leadership Program

RBC Royal Bank

Business Architect (MBA Internship)

Deloitte

Senior Consultant

Dadpreneur | Email + SMS Marketing | 18+ years | 100+ brands (worth $500B+) | Let us find 20% more revenue for your brand

With over 18 years of consulting and marketing experience, I've worked with and grown a lot of amazing brands. 

I've worked with startups and enterprise organizations in industries including eCommerce, Tech, CPG, Financial Services, Telecommunications, etc. 

A few brands I have had a chance to help grow:
ACCO Brands, Air Canada, AT&T, Aviva Insurance, Bick's Pickles, BMO, Bouclair, DSW Shoes, Folger's, Harvey's, RBC, Rogers, Smuckers, Swiss Chalet, TD Bank, Telus, The Shoe Company 

What I am working on now and how I can help:

➡️ Helping Shopify eCommerce stores profitably scale to 8-9 figures 

➡️ Developing email + sms marketing strategies and implementing AI to drive growth. 

➡️ Volunteering my time to develop leaders, improve DEI, and help people battling mental health issues 

If you're interested in chatting more about anything you see here, feel free to connect and send me a message.

My immigrant parents taught me all you need is hard work + grit. 

Put your head down and you can do anything. 

I thought that...

→ I could start a business and do it all on my own
→ I could go further and faster solo
→ Asking for help was a sign of weakness

What I learned over the years is that I was wrong. 

Dead wrong. 

All this did was cause me to:
→ take too long to make decisions
→ repeat mistakes I already made
→ burn out multiple times

I wanted to prove to myself I could do it all on my own.

So that I could prove that I was enough.

But I’ve learned that you go further and faster with help.

I learned how to…

→ find opportunities to meet other people
→ have a give - give - get mentality
→ invest in relationships

People say that a rising tide lifts all boats.

Community is 100% that rising tide.

If you’re still trying to do it all on your own. 

Stop.

Go out and find your community. 

P.S. Shout out to Rachel Jacobs 🇺🇦 for building the best community for DTC eCommerce agencies. This photo was from a few weeks ago in Austin where I reconnected with and met a lot of new incredibly smart, talented and giving people.

Jason Hui

Finally went to an Ecom North event this week. 

It did not disappoint. 

Met some really great founders doing incredible things.

Also got to listen to Dan Demsky, one of the founders of Unbound Merino talk about growing his business to over $40M annually.  

Here’s my biggest takeaways from his talk…

1️⃣ Find your Nolan

At the early stages of your company’s growth, you can’t afford to bring in a lot of people with extensive expertise.

They just cost too much. 

What you can do is find people that share the same values and have the ability to figure shit out on their own. 

For Dan, that was Nolan and we all need to ‘find our Nolan’. 

Stop constantly hunting for A Players.

Build a place that makes them.  

2️⃣ Being Lazy is a Strength

If you are smart and lazy you tend to find ways to get things done quicker and more efficiently. 

I’m a strong believer that all of our biggest weaknesses are our biggest strengths.

Find ways to point your “weakness” in the right direction. 

3️⃣ Finding Freedom

Dan talked about travelling and having fun with his co-founders who, coincidently, are his long time friends. 

He’s a real inspiration on how to build a business you are actually excited to show up to. 

I’ve struggled with this if I’m being honest. 

Real freedom is something I’ve been chasing since starting my own business. 

→ No more sitting through back to back meetings
→ No more fixed 9 to 5 
→ No more commuting just to sit in a half empty office

Chasing revenue targets has pulled me away from the real freedom I want so bad. 

→ More time with my boys. 
→ More time to travel. 
→ More time with the important people in my life. 

And yes, having a lot of fun along the way. 

2024 was probably the opposite of the “freedom” I'm looking for but I’m determined to not make the same mistake this year.  

Find your freedom and fun.

Life’s too short not to. 

Side note: Loving the resort vibes. 

For 30 mins at least, I felt like I was hanging out in Hawaii!

Thanks again Nicasio Co III for the invite!

This week I went to TechTO Commerce.

It was a great event filled with some terrific speakers and I got to meet and reconnect with some amazing people. 

Here were a few highlights.

1️⃣ Ran Goel from Mama Earth Organics 

Ran talked about the ups and downs of entrepreneurship. He was honest in telling us you can’t always have it all. That you need to be aware of the sacrifice you are and aren’t willing to take. 

This one really hit home. 

As someone trying to balance out being a good dad with a great entrepreneur,  I’ve struggled with this. Even attending this event, I felt the guilt of having a very sick son at home. 

We need to be aware of the things we are willing to sacrifice.

If not, your success can come at the cost of something you really care about. 

2️⃣ Ghassan Halazon from EMERGE Commerce (TSXV: ECOM)

Ghassan gave my new favorite quote:

“I’ve never lost a game. I just ran out of time.” - Michael Jordan 🐐

He talked a lot about resilience and grit during challenging times. 

I think everyone who works in eCommerce dealing with uncertainty and tariffs can agree with this one. 

Remember, the game isn’t over yet. 

3️⃣ Jake Karls from Mid-Day Squares

Jake talked about the importance of authenticity, vulnerability and transparency. 

I’ve struggled a lot with this one, particularly here on Linkedin. 

- Do people care about my struggles as a dad + entrepreneur? 
- Do people really care about stories about my asian immigrant parents?
- Do people really want to hear about the challenges of running an agency? 

Or are they really just attracted to “success” and want to see the glossy versions of ourselves we all put in front of the world? 

What I’ve realized is…

That I’ve been telling myself a lot of stories I shouldn’t.

What I should be doing...

Being unapologetically myself and telling stories about me. 

PS. Please support these wonderful #CanadianBrands that were at the event! Itso Coffee, Beck's Broth, Classic Juice Co, Mid-Day Squares, Mama Earth Organics, Sasellie Inc.

Thanks again Rob Manne for the invite and ticket.

It was a good one. 

#TechTO

Do you know the problem with the world today?

No one is listening.

We live in the attention economy and it feels like we are screaming over each other just to be heard.

One of the things we understand at Taken Digital is the power of…

LISTENING

We help brands scale their DTC channel beyond $100M+ by connecting the dots between customer insights and increasing LTV.

Helping better understand customers so brands aren’t just pounding them with discount after discount after discount. 

When we onboard a new client, we kickstart month 1 with:
→ Customer surveys
→ Customer interviews
→ Short email questions
→ Social and forum listening
→ Customer service ticket reviews
→ Deep dives into buyer journey data
→ Review mining (brand + competitors)
→ Competitor reviews on messaging & pricing 

Your customers are telling you:
↳ their pain points
↳ what they are looking for 
↳ why they are or are not buying.

The problem is 

Most brands aren’t listening.

That’s why there are so many brands that sound and look the same. 

The only differentiator...

Who’s running the biggest discount this weekend. 

It’s a race to the bottom. 

If you are tired of competing in a crowded space send me a message.

As a proud quiet introvert, I would love to show you how we can help you listen to your customers better.

It's what we do best.

The best team management tool I've found isn't an app or framework.

It's actually much simpler than that.

It's getting to know the people on your team. 

I was in Austin last week for Rachel Jacobs 🇺🇦 Ecommerce Agency Summit and someone mentioned struggling with different personalities on their team. 

I shared with her our "Working With Me" doc - a tool I borrowed from Val Geisler years ago when she posted about it. 

We use it as part of onboarding for every new hire.

It's simple: Each team member creates a document that outlines thing like: 
→ How they communicate best 
→ What motivates them 
→ How they prefer feedback 
→ Working style and boundaries

The key insight? 

It's easier to adapt YOUR approach to what brings out the best in others than expecting everyone to adapt to you.

This single doc has reduced conflicts, shortened onboarding, and helped different personalities collaborate instead of getting frustrated with one another.

I'll share our modified template in the comments if you'd like to try it out.

Would love to get your thoughts and feedback on it.

Google Shopping are you ready for this?  

ChatGPT search with shopping features is here.  

Gave it a quick try searching for a new spatula.

Side note: I've melted 🔥 one too many spatulas.

Are we still celebrating our differences… 

Or are we just using them as a reason to be divided? 

This month is Asian Heritage month but for some reason, it feels different to me. It feels like people are cautious to celebrate diversity. 

It really makes me wonder...

When did we become so focused on our differences instead of what we have in common? 

Our identities give us belonging, but they also isolate us.

Charles Duhigg writes about how our identities shape our world in his book Supercommunicators. 

It’s a great read. 

Identities can divide us into:

→ Young vs Old
→ Men vs Women
→ Red vs Blue
→ Ethnicity vs Ethnicity
→ Pineapple Pizza Lovers vs Haters

But they can also bring us together.

You need to look at yourself as having multiple identities and actively search for what you have in common. 

For me, people with shared values widen the net of “my people.”

Values like:

→ Leading with being helpful 
→ Radical honesty
→ Having a growth mindset
→ Making a meaningful impact

I've found my community in people who share these values, regardless of our other identities.

The identities we see in ourselves matter.  

The world needs to be less angry and find more opportunities to come together again. 

For those who still care to celebrate our differences…

Happy Asian Heritage Month! 

Celebrating our differences should never drive us apart. 

I’m sure Drizzy would agree…

Let’s try a little harder to stop thinking…

They not like us. 

🎵

Taplio

Jason Hui's Linkedin Analytics

What is Jason talking about?

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jason Hui's Linkedin Analytics

What is Jason talking about?

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Jason Hui's Linkedin Analytics

's Best Posts (last 30 days)