Maxim Poulsen's Linkedin Analytics

The #1 reason your marketing sucks: You always work on it backwards ↓ 1. Start with tactics (SEO, Ads, etc.) 2. Write generic (irrelevant) messaging 3. Try linking the message to an audience 4. No clear Customer profile/Value prop 5. "Let's make it green like our brand" And then you wonder why your marketing fails. You don't revere the Marketing Priority Pyramid. Running into problems/failures at one level? It's a symptom of an issue one level deeper. Outbound not working? → What's the process? → What's the messaging? ⠀⠀→ Who's the ideal customer? ⠀⠀→ What is our value proposition? ⠀⠀→ Is our brand recognizable/different? The same goes for SEO, paid ads, newsletters. You name it. Start working from the bottom up of the pyramid: → Brand: How are we different? → ICP: Who are we selling it to? → Pain points: What are the ICP's challenges? → Value prop: How we solve the pain for our ICP? From these you can build out: ⠀⠀— Copywriting ⠀⠀— Team structure ⠀⠀— Automation & tools ⠀⠀— Go-to-Market motions ⠀⠀— etc. And finally, apply them to different tactics: ⠀⠀⠀⠀→ Ads, SEO, Partnerships, Freemium, etc. Results from these tactics feed the feedback loop that adjust the direction of Go-To-Market and Product strategies. It's easy to put the blame on the topmost layer: — External factors — Wrong tools — Mistakes made But 99% of the time there's an underlying problem.