Joe M-C 🧘‍♂️

I help creators activate flow state to build a fulfilling life & business (with minimal stress or effort)

If you're an Entrepreneur drowning in marketing tactics that drain your bank account with nothing to show for it, this'll be the most exciting message you'll ever read...

Hi, I'm Joe M-C, Founder of Creator Funnels.

After generating over $10,000,000 for clients using lead magnets, I've distilled everything into a dead-simple system that's changing how Entrepreneurs:

- Attract high-ticket clients
- Build an engaged email list 
- Scale with predictable systems

Creator Funnels is the world's first AI-Powered SaaS specifically built to launch lead magnet funnels

Without the need to hire expensive agencies or learn complex marketing systems that take years to master.

But all of this is meaningless without YOU actually trying it yourself…

So if you want to test-drive Creator Funnels, DM me saying 'FUNNEL' and I'll see if you're a fit. :) 

Your friend,
Joe M-C 🧙‍♂️

P.S Here are some recent results from Creator Funnels:

- Client booked 83 calls in 4 weeks after launching
- Another went from 9 calls in 8 months to 30 in just 2 week
- Recently generated over £27,000 for a client in just 4 weeks

What will Creator Funnels do for your business?

Paid Media Lead Generation Specialist

48 hours ago, I put my stuff into storage & boarded a 1-way flight to America so I can live out in the woods by a mediation centre. Here’s why:

A bit of a different post today…

London has given me everything:

 • Internet strangers I now consider my best friends
 • Getting to build funnels for my favourite creators
 • Pretty much unlimited business opportunities

And I’m BEYOND grateful for all of that.

But there’s a few things it hasn’t given me:

 • A deeper sense of community
 • A place I TRULY feel accepted as myself
 • The opportunity to grow as a human being

So I pushed the big red button.

Burned all the boats, fresh start.

I’m terrified, excited, and anxious about this all. But I truly can’t wait to see what unfolds as I’m sure whatever happens will be exactly what I need.

Look forward to sharing more about what comes up.

Happy Sunday. ♥️

Joe M-C 🧙

Launch your 1st (profitable) funnel with AI

12 days ago, I left London after 3.5 years building a life there to move out to the woods, meditate, & lock in. Here’s how it’s going…

There have been lots of ups and downs.

In the last 12 days alone we:

 • Closed ~£25,500 in new contracts
 • Collected ~£14,000 in cash (yay)
 • Signed some dream clients

Butttttt, if I’m 100% honest:

 • I’m questioning myself daily
 • I feel extremely isolated & alone
 • I am really missing a lot of people

With that said, growth is uncomfortable.

I still back my decision to the moon and it’s also cool to see how much the business grows when I have no choice but to just lock in and do the work.

But I defo have a deeper appreciation for the small things.

Appreciate all the support and kind messages from my 1st post announcing this decision, I guess this platform isn’t just AI comments & agency bro’s.

Much love. <3

Unpopular Opinion: If you’re broke, hungry, & want clients STOP posting, engaging, and flapping around on LinkedIn, do THIS instead:

(Just speaking from my XP BTW.)

All the LinkedIn Geniuses on here will tell u something like “post every day for a month and ur life and biz will change forevs”. I’m saying RN I think this is cap.

If you're trying to grow fast, just do this:

 • Pick an avatar THAT HAS $$$
 • Find a narrow, painful problem they have
 • Offer to solve it for 3 people for FREE (or %)

Then once you can get results, do this:

 • Ask to use the results, as a case study
 • Ask for an introduction to people in their network
 • Ask now the free trial period is over, if they want to pay you

I see SOOOO many people see LinkedIn and go:

 • If I post and grow my brand
 • I’ll get loads of inbound leads
 • And then I will hit £10k/mo

I’m sorry my dood but it really doesn’t run like that.

Yes, I got some early and fast success here.

BUTTTT, the only post out of my first 50 odd that ACTUALLY landed me clients (3 to be exact) was talking about an impressive method I created.

It wasn’t posting:

 • Top 10 tips for X
 • 7 mistakes for Y
 • How to do Z

I wasted months doing that stuff and made no $$$.

Go collect proof. Develop a method. Then post.

Change my mind. :)

— — —

P.S if you wanna know how i signed my first 4 clients WITHOUT posting, then you’ll love my FREE resource ‘The Loom Method’

It’s 100% free but will make you $$$:

Grab it here b4 I charge $997 for it:

https://lnkd.in/eta4sgBi

Drop a comment if you’ve been using it. :)

2 weeks ago, I signed a 10M+ Followers Creators brand that I have admired for YEARS… And I did it doing something most LinkedIn Gurus SH*T on:

How many times do you see someone say:

 • “We did it WITHOUT expensive ads.”
 • “No paid ads. No budget. Just organic.”
 • “ZERO ad spend. Just 100% content.”

And props to all you guys who spend 2-3 hours a day writing content, engaging, praying that top 1% clients see ur stuff and message you.

Yes it works, but not my style.

I’m WAYYY more into building leverage. :)

Best way I know to do that? Run. f*cking. Ads.

And about 10 months ago, the Marketing Director of one of the most recognised UK Entrepreneurs saw my ad, clicked it, & bought my product.

We became friends!

He built my funnels into the Creators busines… And guess what? They worked. Pretty damn well in fact. And so guess what happened next?

They are looking to scale, and need an operator.

So they reach out to me. :)

Moral of the story?

YES! Organic growth is awesome and you should 100% post content. But if you are good at your stuff, and confident in getting results then RUN ADS.

It signals to potential clients:

 • You are willing to bet on yourself
 • You likely have a proven system
 • You are actively looking to grow

Not a bad outcome IMO…

Drop any Qs on ads you have & I’ll answer!

My client just made €20k in 7 days.

I am obsessed with her strategy:

Her giveaway post got decent engagement.

Nothing toooo crazy….

But she did one thing before she hit publish that most people never think to do.

She asked her existing clients to post about it too.

That's literally it.

Here's how it worked:

She wrote a handraiser post about her free resource.

Before posting, she reached out to her clients with a simple message:

"Hey, I'm launching a free resource this week. Would you be open to sharing it? I've written a post you can copy-paste."

She coordinated everyone to post within the same 48-hour window.

The result?

 • 47 calls booked
 • €20k in revenue
 • In a single week

Here's why this works so well:

Her clients had their own audiences.

Audiences who already trusted THEM.

And when someone you trust says:

"this person is the real deal"?

You listen.

But here's the sneaky bit…

When multiple people are posting about you at the same time, something psychological happens to the people seeing it.

They start thinking:

"Why do I keep seeing this person everywhere?!"

That's not luck.

That's leverage.

One person posting reaches hundreds.

Ten people posting reaches thousands.

And you didn't have to go viral once.

Shoutout Rita - she is an absolute savage entrepreneur and completely crushing it.

– – –

P.S. Want to build a resource worth sharing in the first place?

Grab my free Deep Avatar Research AI prompt below..

It'll show you exactly what your ideal client wants 👇

https://lnkd.in/e3KHrTXw

Enjoy. :)

I swear being a founder is just a nice word for consistently gaslighting yourself that “next month will be THE month?!”

Or is that just me?

Happy Friday People. ❤️

The average digital product completion rate is 3-12%.

Mine sits at 40-60%. Here's the one thing that changed it.

My first course got 200 downloads.

2 reviews.

I'm not even joking lol.

200 people grabbed it and basically said CYAAAA.

So I tried something different with my next one.

For the first 5 days after someone buys, I send them a simple welcome email sequence.

 • Go through the course
 • Leave a review if you loved it
 • Leave feedback if you didn't.

And if you do?

You unlock a bonus course.

Not just any bonus either.

Something that directly helps them get MORE success with the thing they just bought.

For my funnel building course, they unlock Scaling Secrets.

The exact playbook for driving traffic and scaling once the funnel is live.

So the incentive isn't random.

It's the natural next step.

The result?

4 out of every 10 people who bought my second course left a review.

Compared to 2 out of 200 on my first.

Think about what that does for ur marketing.

Real reviews flooding in from real people who actually completed the thing.

Feedback from the ones who didn't love it so you can make it better.

And a completion rate that makes your course actually worth selling.

The incentive does all of it.

5 emails. One bonus. Completely changes the game. :)

Underrated hack that helped me recently sign a 3M+ Follower Creator. Most of you won’t do this, but for those who will - you can thank me later:

Become "Omnipresent."

And by “Omnipresent” I mean:

 • Post content online
 • Send cold emails
 • Go to events
 • Send DMs
 • Run ads

Last year, I watched this playout:

 • Business partner to a famous Entrepreneur saw my ad
 • He clicked my ad but he DIDN’T buy anything
 • 2 days later, he gets a cold email from me
 • He thought they were related, they were not
 • He replied so I connected with him on LinkedIn
 • He then started seeing my content
 • We had a call and became friends
 • He intro’d me to his biz parter
 • I’ve worked with them for 4+ months
 • It has been the best results I’ve ever got

All because I was actively:

 • Running ads
 • Posting content
 • Sending cold emails

This client changed my life.

All because I decided to “be everywhere.”

Wanna know what I run ads to?

I built a 100% FREE course that helps you:

 • Come up with a winning AI lead magnet
 • Build it in under 30-minutes with AI
 • Scale it through organic content

I will be charging for it in the future.

But for now?

You can grab it for free here:

https://lnkd.in/esHNstZG

Enjoy !!! :)

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7 days ago, we started an experiment to see if it’s just my long eye lashes & cheeky grin that gets us likes on LinkedIn. The results are SHOCKING:

(For anyone who CBAs to post selfies or carousels.)

The test was simple:

 • For 7 days straight
 • Post text-only content
 • See if engagement drops

And honestly? I’m STOKED by the answer…

Last 7 TEXT-ONLY average likes: 94

Last 7 IMAGE POST average likes: 56

That’s a 71.4% increase in engagement.

And yes, yes my guru - I know…

“lYkes D0n’t P@y tHe Billz!!??!”

But likes DO influence impressions.

And 80% of my content:

 • Leads to a lead magnet
 • Which leads to my funnel
 • Which leads to booked calls
 • Which leads me signing clients
 • Which leads to my Stripe going PING

So f*ck it…

Likes DO pay the bills !!

But only if you have a lead magnet.

Wanna know my #1 lead magnet?

They are mini AI-Powered Tools.

Grab my 100% FREE Course to build yours:

https://lnkd.in/esHNstZG

See what I did there. ;)

I'm running ads for a Creator with 10M+ followers right now.

Two ads. Same messaging. Wildly different results.

One is getting leads for ~£8.

One is getting them for ~£2.

The only difference?

One has their face in it. One doesn't.

Same copy. Same offer. Same targeting.

Four times cheaper. Just bcoz of a face.

I used to be firmly in the camp that brand is just ego.

But after working with some seriously big creators over the last year?

I'm starting to see just how much it matters.

When people already know, like, and trust you?

Everything converts better.

Your ads. Your emails. Your landing pages.

The whole funnel just works harder bcoz the person walking into it already believes in the person on the other side.

That's not ego.

That's leverage.

And it compounds over time in a way that's really hard to compete with.

If you're curious what funnel I'm building for this Creator?

A lead magnet funnel. Same as always. :)

And if you want to build your own AI-powered lead magnet, you can grab my free course below. 👇

https://lnkd.in/esHNstZG

The easiest client I ever signed came from this DM:

"Hey [NAME], noticed you've been showing up on my stuff!

Just checked out your profile and thought you’d be a good fit for something…

This month I’m giving out 4 (free) Funnel Clarity Calls.

I'll look at your setup and suggest 3-5 fixes to increase your conversion rate starting today.

Want one?"

That's it.

Sent to someone who'd been viewing my profile and liking my posts.

Here's who you should be sending this to right now:

 • People liking and commenting your posts
 • People who've viewed your LinkedIn profile
 • Old connections you've never properly spoken to

These aren't cold leads.

They're warm leads you're leaving on the table.

The difference between this and a normal sales pitch?

You're not asking for their time.

You're giving them something valuable.

"I'll audit your [thing] and suggest 3-5 ways to improve it - free, in return for a review."

One specific outcome.

Short time commitment.

+ a clear reason it's free.

Easy yes.

(That’s why I call it an “Easy Yes Offer.”)

Stop waiting for inbound.

Your next client is already in your network.

They just need a nudge. :)

P.S. Want to book calls without cold DMs that make you cringe

Grab my free Loom Outreach Method below 👇

https://lnkd.in/eta4sgBi

Enjoy!

I accidentally 3x'd my funnel conversion rate.

And there’s a valuable lesson you can take:

Here's what happened…

I built a simple funnel.

Lead magnet download → thank you page → email sequence.

Pretty standard stuff.

But I was getting decent downloads and almost zero calls booked.

So I thought:

"What if I put a short quiz on the thank you page and gave away a case study as the prize?"

No strategy or real data behind it.

Just a cheeky hunch.

The results were... unexpected.

 • 80%+ of people completed the quiz
 • 35% of qualified traffic booked a call
 • Another 35% requested one

From the same traffic I already had.

Here's the psychology behind why it worked:

When someone invests TIME to unlock something, they value it more.

And when that something has real monetary value attached to it?

They actually watch it. Read it. Act on it.

Instead of downloading your lead magnet and ghosting you forever.

(Which is what 99% of people do, let's be honest.)

The other thing nobody talks about?

The quiz itself told me EXACTLY what my leads were struggling with.

So I could show up to sales calls already knowing their problems.

Wild.

I've since rebuilt my entire programme around this one accidental discovery.

Bcoz the difference between a funnel that gets downloads and a funnel that gets clients?

Is usually this one step.

P.S. If you want to build the kind of lead magnet funnel that does this for you, grab my FREE AI Lead Magnets course below 👇

https://lnkd.in/esHNstZG

Enjoy!

I built a funnel for a client in 2021.

They haven't touched it since.

It's still signing clients today… AND the client got investment at an almost 9-figure evaluation, from this ONE damn funnel ll.

Here's what makes a funnel last that long:

It's built around a painful problem that never goes away…

ANDDD in an emerging market.

(This is key, their pool keeps growing!)

The lead magnet solves something specific and urgent.

The email sequence builds trust before asking for anything.

The offer at the end is a natural next step - not a hard sell.

That's it.

One funnel. Built once. Running forever.

I think about this every time a founder tells me they don't have time to build one.

Bcoz the real question isn't:

"Do I have time to build this?"

It's "how much longer can I afford NOT to have it?" :)

P.S. Ready to build the funnel that runs while you're not? Grab my FREE AI Lead Magnets course below and let's get it live 👇

https://lnkd.in/esHNstZG

IMPORTANT UPDATE: I've been telling u guys run weekly viral giveaways for years… But this is working better for me now (and its easier :)

Last week I checked my own analytics.

My two lowest performing posts in 14 days?

Both giveaways.

The ones literally built for reach.

Tanking.

So what's working instead?

Hook & Ladder posts.

Write something valuable. Teach something real. Then naturally lead into your resource at the end.

The audience has caught on to giveaway templates.

They see the "comment KEYWORD below" format and scroll straight past.

But a post that genuinely helps them?

That stops the scroll. Builds trust. Converts.

And honestly? It's way less effort than building a giveaway every week.

Like right now - if you want to know the best lead magnet to deplatform your audience, I'd recommend an AI-powered one.

You can grab my free 5-day course to build yours here 👇

https://lnkd.in/esHNstZG

See what I did there? :)

Last month, we ran a test & signed up to 200 Creators email lists. 196 of them made this EXPENSIVE mistake…

We wanted to see what was happening after the download.

The results were kind of shocking.

196 sent us straight to a generic thank you page.

"Thanks for downloading! Check your inbox."

That's it.

4 of them had an offer on the thank you page.

4 out of 200.

Here's why this matters so much:

The thank you page is the single most valuable piece of real estate in your entire funnel.

Think about what just happened.

Someone found your content.

Liked it enough to give you their email address.

Clicked the button.

And now they're sitting on a page with zero distractions, completely focused on YOU.

Having just said yes to something.

In the most receptive state they will ever be in.

And 196 out of 200 creators just said "cool, check your inbox" and walked away.

The best thing to put on that page?

A short quiz that unlocks a free bonus.

6 questions. Valuable reward at the end.

It qualifies your leads, tells you exactly what they're struggling with, and puts your offer in front of the most receptive people in your funnel automatically.

I rebuilt my entire programme around this one page.

Bcoz when 196 out of 200 competitors are sleeping on something?

That's an opportunity. :)

P.S. Want to build the funnel that makes this work on autopilot?

Grab my FREE AI Lead Magnets course below 👇

https://lnkd.in/esHNstZG

Enjoy !!

A client messaged me in a panic last week.

"Joe… you're telling me I need to build FOUR funnels?!"

I laughed.

"Nooooooo. Four entry points. One funnel."

Here's what I mean…

Most people think having multiple lead magnets means building multiple funnels.

So they either:

a) Never build more than one lead magnet bcoz it feels overwhelming

or

b) Build four separate funnels and wonder why they're burnt out

Both are wrong.

Here's the smarter way to think about it:

Every lead magnet you create is just a different door into the same house.

Door 1: A checklist (attracts solution-aware people)

Door 2: A case study (attracts proof-seekers)

Door 3: An AI prompt (attracts the "I want a quick win" crowd)

Door 4: A template (attracts people ready to implement NOW)

Four completely different types of people.

Four completely different awareness levels.

All walking into the same backend funnel.

Same email sequence.

Same quiz bonus.

Same Easy Yes Offer.

Same paying client at the end. ;)

You build the backend ONCE.

Then you just keep adding doors.

This is why I always say the goal isn't more funnels.

It's more entry points to the same funnel.

P.S. Not sure what lead magnets to actually build?

Grab my free Deep Avatar Research AI prompt below.

It'll show you what your ideal client wants to download:

https://lnkd.in/e3KHrTXw

Enjoy. :)

I recently went to an IRL event and made $23,734 from a few conversations with the right peeps. Here’s my 5-step event monetisation playbook:

1/ Go to the event by yourself:

This forces you not to just stand next to your mate and hope all the ballers come to you. If it’s uncomfortable, good. I usually know I’m doing the right thing when I feel a slight puddle under my right armpit (lol). Lemme know if I’m not the only one hahah.

2/ Ask (genuine) questions:

Be curious about other people. Ask what’s working, ask what’s not working. Ask what problems they are facing. But DON’T make it all about you. If they ask what you do, don’t INSTANTLY give your credibility speel. Be humble but confident.

3/ Follow up with people the right way:

This has been a MAJOR key for me. If I meet someone who I’d like to develop a relationship with, I’ll find them the next day on LinkedIn and say “Hey [NAME], great to meet you yesterday! [INSERT PERSONAL REMINDER THAT IS FUNNY IF POSSIBLE].”

4/ Be helpful, but not in a beggy way:

If I hear someone is struggling with X, I’ll send them Y that helped me. Or I’ll send over an idea I’ve had after to help them. I do not message and pitch people, f that. With that said, if I feel there’s something they are doing I could help with, I will offer a free session.

5/ Stay on top of what they are doing:

I have a custom feed on LinkedIn of my “Dream 100”. These are people I want to work with, but I am waiting for the right time, and signal to reach out to them. This could be one of the highest ROI activities you do. If you do one thing today, set this up.

And honestly the #1 thing is just be a good person.

Most people are pretty good judges of authenticity.

So be yourself, unless you’re a twat…

…In which case, stop being a twat - and be a good person.

What’s helped you at events?

Lemme know in the comments. :)

— — —

P.S Want to know how I sign clients without events?

33% of ALL new business comes from sending Looms.

If you’d like to know how (for FREE) hit the link below:

https://lnkd.in/eta4sgBi

This one's been getting amazing feedback !!

Email deliverability is getting CRUSHED ATM…

But this one thing in my 1st email 10x’d delivery:

Every time someone downloads one of my lead magnets they get this inside of the email!

"Want my 100 Viral Social Hooks (normally $97) for free?

Just reply saying 'Got it!' and I'll send it over.

Want to make sure you got your access all good!"

I call it the Reply Reward.

Here's why it works:

The second a new subscriber replies to your email, Google and Outlook flag you as a real human contact.

Primary inbox. Every time. Permanently.

Most people's emails are dying in promotions tabs bcoz their subscribers have never once replied to them.

Inbox providers see zero replies and think "probably not important."

One Reply Reward changes that relationship forever.

But here's what I love most about it:

You also instantly know who your best subscribers are.

The ones replying within minutes of downloading?

Those are your buyers.

The people who are so engaged they can't wait to get more of your stuff.

Google and Outlook are making this harder every single month.

A Reply Reward costs you nothing to set up.

And the compounding gains over time are enormous. :)

— — —

P.S. Want to see this in action?

Grab my Loom Outreach Method below: 👇

https://lnkd.in/eta4sgBi

You’ll see in the 1st email. ;)

AND you’ll learn my fave outreach method !!

Best decision I made in business this year? Block ALL of Mon & Fri for deep work, keep Tues - Thur PM free for calls. Plus also doing this:

 • Plan 3 high ROI tasks the night before
 • Get up before the sun and exercise
 • Phone on airplane mode until 12pm
 • Read my work intention (check the P.S)
 • Putting tough tasks into my calendar
 • Walks without my phone or any tech
 • Touching a tree with my forehead lol

It really is the little things that keep me centred.

What do you do daily to stay in the zone?

Drop a comment down belowwww.

– – –

P.S. If you wanna read the ‘Life OS’ document I go through every morning that literally helped me 5x my income in 3 months, you can grab it for free here:

https://lnkd.in/ex-usf-E

Worked wonders for me. :)

Hot take: The best thing I ever did for my LinkedIn growth was stop making it look good. And since? ALL my metrics are going up:

(For simple writing focused creators like moi:)

Backstory: I paid $5k for someone to build me a full suite of carousel templates and branding.

(Still a great investment tbh - I love my colours lol)

But the thing that's actually moving the needle right now?

Text only posts.

For months I was obsessing over creatives.

Colours. Fonts. Layouts. Images.

Hours spent on stuff most people scroll past in 0.3 seconds.

Then I switched to just… writing.

And everything went up.

Email subscribers. Followers. Inbound clients.

All of it.

And I know exactly why it's working.

When there's no creative to hide behind?

The writing has to do all the work.

Apparently mine is doing alright hehe.

There's something really pure about that.

You don't need a trending format.

You don't need a Canva template.

You don't need a design major.

(This stuff does help 4sure…)

Just write something that resonates with a real human being.

As someone who loves simplicity more than almost anything in business?

This is huge for me.

Sit down. Write something honest. Hit publish.

Get emails, calls and clients coming in.

Thank you LinkedIn.

I am absolutely loving this game again. :)

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