Pitch Deck Coach

I help founders nail their pitch decks. More at pitchdeckcoach.com.

Certemy

CMO for venture-backed provider of Workforce Compliance software. We helped employers reduce employee credentialing costs and minimize compliance risk.

Chief Marketing Officer

Pitch deck coach for early-stage startups. Clients included:

• Web3 investment company focused on businesses built on the blockchain and related technologies including cryptos, NFTs, and smart contracts. 

• Provider of bitcoin mining equipment and managed mining services. 

• Provider of cryptocurrency banking services. 

• Provider of US marketplace connecting professional investors with homeowners looking for a sell-to-rent option.

• Provider of global marketplace for last-minute deals on luxury vacation rentals.

• Provider of device verification and testing services to government agencies.

• Provider of ecommerce platform for commercial and consumer upload-and-print customers in the UK and North America.

• Provider of SaaS software platform for commercial property managers and tenants.

• Provider of HIPAA-secure telemedicine app that allows patients to video chat and message with their preferred doctors when an in-person office visit is not possible or convenient.

• Provider of hardware and SaaS software solution for connected personal fitness.

• Provider of leadership assessment and coaching tools and services to F1000 companies.

• Provider of asset planning SaaS solution for commercial and clinical stage biopharma companies.

• Provider of IP project estimation and management SaaS platform for law firms and corporate IP teams.

• Provider of InsureTech SaaS platform for the commercial insurance industry.

• Provider of cloud-native, mobile-first, digital financial services delivery platform for financial institutions.

WorkWave

COO report following WorkWave's acquisition of RefGo. Led the expansion of WorkWave’s flagship SaaS Field Service Management (FSM) solution for SMBs into the front office with new products for Reputation Management, Lead Management, Sales Automation, and Email Marketing. WorkWave was subsequently acquired by IFS (a multinational $500M leader in ERP, EAM, and FSM) in late 2017.

• Grew new product revenue contribution from zero to $1.5M+ in 2 years.

• Led the integration of the acquired RefGo product into WorkWave’s core FSM product, generating sales within 3 months of the acquisition.

• Led the design, development, and launch of 3 new sales and marketing products in 2 years.

• Co-led the design of native iOS and Android apps for new products.

• Worked closely with Corporate Marketing, Product Marketing, Sales and Support teams on Go-To-Market planning and execution including extensive sales enablement.

• Traveled the country to personally present and sell our front-office solution to senior executives at WorkWave's largest accounts.

SVP, Marketing Solutions

RefGo

Founded and funded a mobile-first SaaS Reputation Management solution for local service providers. Sold to WorkWave in 2015. 

• Identified and verified the market opportunity for native SMB reviews. 

• Led the design, development, and testing of the MVP and confirmed product-market fit. 

• Negotiated the sale of the business to WorkWave, the leading provider of Field Service Management (FSM) software to the Pest Control and adjacent industries.

Founder & CEO

Local Corporation

COO report. Established the Spreebird Daily Deals business unit to help SMBs generate new customer trials via daily deals. Led a team of 70+ inc. Marketing, Sales, Operations, Customer Service and Product Development.

• Identified acquisition target and worked with Corporate Development to drive M&A process.

• Integrated 70-person product development, sales, support and operations team into Local.

• Managed acquired team as an independent P&L and grew annualized revenue to $12M before consumer interest in daily deals began to wane.

SVP & GM

COO report. Established the Private Label Local Search business unit following Local's acquisition of PremierGuide and made it Local's most profitable business unit within 6 months.

• Led the integration of PremierGuide into Local Corp’s flagship local search platform. 

• Renegotiated revenue share agreements with publishers to expand gross margin from 50% to 80%. 

• Managed P&L, growing annual revenue 10x to $10M, and annual EBIT 16x to $7M, in 2 years.

PremierGuide

Founded, funded (with angels), and built from the ground up into the leading private-label local search solution for newspaper publishers and local broadcasters. One of the first companies to put a what/where search box on top of an indexed database of local business listings and use local SEO to capture and monetize consumer local search traffic. Led the business from concept to revenue to acquisition, running all aspects of marketing, sales and finance along the way. Sold to Local Corp in 2007. 

We quickly became the market leader by positioning ourselves to newspapers as "Free traffic, free money, zero effort, zero risk." 

• Led SaaS product from concept through MVP to $1M+ ARR. 

• Powered local search for 400+ local media sites including The Sacramento Bee, The Dallas Morning News, and The Washington Post. 

• Negotiated a $MM sale of the business to Local Corp in 2007.

Vayusphere

CEO report. Consulting marketing executive for Enterprise Instant Messaging startup. Repositioned company from consumer to enterprise messaging. Clients included Deutsche Bank, Barclays, JP Morgan Chase, Morgan Stanley, Credit Suisse, Intuit, Chevron, EMC, Kimberly Clark, NBC and Telemundo.

VP of Product Marketing

Vitria Technology, Inc.

CMO report. Product marketing executive for Enterprise Application Integration (EAI) and Business Process Management (BPM) software startup that enjoyed a $1B IPO and $11B secondary in the heady days of 1999/2000. Managed all aspects of product marketing inc. positioning and messaging, market research, customer segmentation, competitive analysis, win-loss analysis, product launches, collateral development, sales tools, sales training, partner training, pricing, PR, analyst relations and investor relations.

• Worked closely with Sales and Business Development to drive revenue from $0 to $150M+ as the company grew from a 30-person startup to a 1,200-employee publicly traded company. 

• Managed S-1 prospectus and roadshow pitch deck for $1B IPO (Q4 1999) and $11B secondary (Q1 2000).

• Managed financial analyst relations with CEO and CFO to grow institutional investor interest and drive an 11x increase in market cap in first 6 months of trading.

Pitch Deck Coach ✦ Startup Advisor ✦ Oracle + 8 startups, 6 exits, $1B IPO ✦ Book a free pitch deck audit at PitchDeckCoach.com

>>> I'm not taking on any new clients now until mid September. Enjoy your summer, everyone. <<<

TLDR: Spent 30+ years as marketing exec and startup founder → Retired in 2022 → Got bored → Now work 2-3 days a week as a pitch deck coach for first-time founders and early-stage startups.

👉 pitchdeckcoach.com

___
BEFORE

I cut my story-telling teeth as a product marketing leader for Oracle’s ERP suite in the early 90s. I then spent 25 years as marketing leader or founder/CEO at 8 software startups. Those startups produced 6 exits including a $1B IPO and an $11B Secondary. 

At my first self-funded startup, as founder/CEO, I grew revenue from $0-$1M in ARR in 12 months. At my second VC-backed startup, as head of product marketing and sales enablement, I helped the Sales team grow revenue from $0-$130M+ in 24 months. At that same startup, I crafted the pitch decks that generated a $1B IPO and an $11B Secondary in late ‘1999 and early 2000 respectively. 

___
NOW

I retired from full-time work in 2022, but quickly realized I wanted to keep my head in the tech startup game. So now I use my startup and pitching experience to help founders build clear, concise pitch decks that can get meetings with investors. 

To get meetings, your pitch deck must help investors: 1) Love your market; 2) Love your product; 3) Love your team. It sounds simple, but the devil's in the details. I can help you nail those details. 

I limit myself to 2-3 clients a month. Feel free to book a free intro call via my website to learn more.

___ 
SERVICES

> Pitch deck narratives (story)
> Pitch deck builds (slides)

Details, samples, and pricing at pitchdeckcoach.com

___
TESTIMONIALS

pitchdeckcoach.com/testimonials

🚀 FOUNDERS: Answer 5 critical investor questions to nail your pitch deck Team slide. How many of these questions does your Team slide address?

In the absence of insane traction, early-stage startup funding decisions are strongly influenced by your team's experience and expertise.

Assuming your market is attractive (Why this market?), and your product has market-leader potential (Why this product?), the big investor question becomes: 

>> Why you? <<

Answer 5 key investor questions to demonstrate why your team is the dream team to build your product and make it the market leader.

What else do you think is critical information to include on a pitch deck Team slide?

Like or share to help other founders. Follow me for pitch deck tips. Book a free intro call if you could use some help nailing your pitch deck.

#startups 
#founders 
#fundraising

Malcolm Lewis

EXPERIENCE

I cut my teeth as a product marketing leader for Oracle in the mid-90s. I've since been the founder, CEO, CMO, or product marketing leader at 8 B2B SaaS startups. Those startups have produced 6 exits, including 3 public company acquisitions, a $1B IPO, and an $11B Secondary. As a founder, I've personally built a SaaS business from concept to $10M in ARR and $7M in EBIT.

___

PITCH DECK COACHING

I leverage 25+ years of startup experience to help early-stage founders build concise and compelling pitch decks. 

I usually work with founders of early-stage B2B or B2C tech startups.

While most pitch deck consultants focus on pitch deck design, I help you nail your story. Great design is helpful, but content is king.

Most decks cost $4-5,000 and take 2-4 weeks. 

I work alone so you get my personal expertise for 100% of your project. 

My process is a do-it-with-you collaboration so you’ll be a pitch deck expert by the time we’re done.

Check out pitchdeckcoach.com to learn more and book a free intro call.

___

TESTIMONIALS

See them all at https://www.linkedin.com/in/malcolmlewis/details/recommendations/

"I had the pleasure of working with Malcolm after spending countless hours trying to create the perfect company deck... and achieving no results. Working with him has been a game-changer.

Malcolm helped me and my team achieve the result we wanted in a fraction of the time I spent in the past few years. He quickly understood our business model and clearly provided the guidelines for us to work on. After only a week he had reconstructed the deck with a brand new perspective. I felt he was part of our team, working together on a common goal.

To all Founders creating their first pitch deck... stop wasting your time, invest instead in collaborating with Malcolm."

Stefano Sanchini
Co-Founder & CEO, 4URSPACE

Taplio

Malcolm Lewis's Linkedin Analytics

Malcolm Lewis

What is Malcolm talking about?

Malcolm Lewis's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Malcolm Lewis's Linkedin Analytics

Malcolm Lewis

What is Malcolm talking about?

Malcolm Lewis's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Malcolm Lewis's Linkedin Analytics

Malcolm Lewis's Best Posts (last 30 days)