Virtual Sales RX

Virtual Sales Rx is a strategy and personalized approach that focuses on building trust and relationships with customers, understanding their needs and preferences, and providing them with tailored solutions utilizing brand awareness, content marketing, and personalized videos. 

We launched an agency for sales consultants that want to build a 6 figure side-hustle that can lead to a 7 figure stand-alone agency.

Chief Evangelist

FEED. The Agency

Voted #1 Agency by the American Marketing Association (Amy Award) for Best Cause Marketing Advertisement. 

FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients. With more than 50 years of combined healthcare advertising and patient marketing experience, FEED can create, design, and deliver talked about patient campaigns for the doctor who is frustrated with cookie cutter marketing approaches.

Recent out of the box creative brand projects include:

1. Video brochures and marketing that generate more patient leads. 
2. ReBranding. We help practices revitalize their brand positioning at critical seasons of their brand cycle.
3. Healthcare professional brand platforms that help physicians and dentists differentiate their unique perspective, procedure, and protocol in the marketplace and mindset of their ideal patients. 
4. Brand Guides for medical device companies. 

Services we provide:

Brand Strategy
Website Development
Personal Brand Platform Development
Lead Generation Campaign Development
Online Brand Reputation Management
Increased 5 Star Patient Reviews
Video Marketing
Brand Journalism and Social Media Management
Creative Design

Principal + Managing  Director

Lorem Cytori USA, Inc

Senior Director, Social Media

The Strategic Incubator

The Strategic Incubator equips healthcare brands to monetize their healthy ideas.

Managing Partner

Smith & Nephew

Director of Pacific Northwest Sales 

MacroPore Biosurgery

Co-Developer and General Manager of a biotechnology bio-resorbable implant used in controlling cardiovascular adhesions.

Responsible for Global Sales & Marketing.

Vice President, Sales 

Straumann Group

Director of Craniomaxillofacial Sales

US Army

United States Army Officer

I teach specialty surgeons how to stand out in the “sea of sameness.” 

I launched FEED. The Agency in 2010 to help med tech companies and specialty surgeons create brand stories that differentiate them from the sea of sameness. We received ADDY and AMY Awards for best healthcare brand marketing and were selected by The American Marketing Association as Best Cause Marketing Agency. 

Personal description:

82nd Airborne Warrior Poet. Army Officer. Husband to Sweet Sandi. Father of three fearless artists.

Schedule a Zoom chat - https://calendly.com/branddoctor/15min

(Mobile) 479-313-9420
(Office) 877-786-7979
(Email) mscott@feedtheagency.com
www.feedtheagency.com

I went to culinary school so our kids would want to eat my food as adults. 


At 6 pm, our middle daughter, Sierra will join us for dinner. 

I’m keeping the fire 🔥 warm for our 26 year old baby girl. 

Hope you’re feeling respected tonight.

Matthew Ray Scott

I Help Surgeons & Med Tech Differentiate Their Brand From The Sea of Sameness | Lifestyle Design Entrepreneur | Voted Best Healthcare Cause Marketing Agency | Ortho Mafia Poet

What are the benefits of attending culinary school?

Not one of the 35 Fellowship trained surgeons raised their hands. 


Scott Sigman MD spoke last weekend at a Future Leaders Sports Medicine Course.

Dr. Sigman asked the attendees about to enter the ranks of Orthopedic surgery and Sports Medicine to raise their hands for anyone that has developed a social media brand strategy? 

Not a single hand was raised. 

Surgeons nearing the end of their fellowship, on the brink of stepping into crucial roles within their medical careers, yet lacking in one critical area: an established social media presence.

The medical industry is increasingly influenced by digital engagement and public perception. Surgeons without a social media presence may find themselves at a disadvantage, both professionally and in terms of patient engagement.

These surgeons feel apprehensive and unprepared to manage and integrate a digital persona with their professional responsibilities.

In an era where personal branding is not just about visibility but about connecting authentically with peers and patients, remaining digitally invisible is no longer viable.

It's one of the reasons Dr. Sigman and I wrote, Physician Brand Rx, a forthcoming book designed specifically for medical professionals to craft, manage, and excel through personal branding in the digital world.

We understand the pressures and the steep learning curve that surgeons face when transitioning from academic to professional stages, especially in harnessing the power of digital tools for personal branding.

Crafted by leading physicians in both medical and digital branding fields, "Physician Brand Rx" offers a blend of industry insights, practical strategies, and real-life success stories to guide surgeons in establishing a compelling digital presence.

Physician Brand Rx provides these future orthopedic leaders with a plan:

1. Foundation Building: Learn the essentials of digital identity and how to align it with professional integrity and personal values.
2. Engagement Strategies: Gain insights into effectively engaging with both medical peers and the wider public through targeted content and interactions.
3. Sustainable Growth: Implement long-term strategies for maintaining and evolving a digital presence that grows with their careers.

Surgeons transform from digitally inexperienced to digitally empowered professionals, using their new platforms to influence, educate, and lead in the evolving landscape of healthcare.


How can Physician Brand Rx help medical professionals?

How can personal branding help medical professionals?

Why Surgeons Should Make Money From Something Other Than Surgery. 


Do you THINK that Scott Sigman MD, a renowned surgeon specializing in opioid-sparing surgery, has significantly augmented his income and impact through innovation, speaking engagements, launching OrthoLazer, and consulting in medical technology?

Dr. Sigman's career exemplifies the multifaceted pathways through which surgeons can extend their influence and achieve financial diversification beyond traditional clinical roles.

Surgeons, like Dr. Sigman, often spend decades mastering their craft, facing long hours and high stress levels. The direct correlation between time spent in surgery and income can create an unsustainable work-life balance and limit opportunities for personal and professional growth.

What about burnout? 

More than 90% of physicians report feeling burned out on a "regular basis," according to recent Athena health study. 

Diversification for surgeons, therefore, isn't just about financial stability; it's about efforts that may not be financially lucrative but have a significant impact on public health and medical education.

I identified a common challenge and offer a solution tailored to specialty surgeons: Numerous surgeons lack the know-how to cultivate a brand based on self-awareness rather than self-promotion. This is an acquirable skill set and framework that any surgeon can master.

My lifestyle design entrepreneur ventures w/surgeons include:

-merchandise
-online courses
-authorpreneurship
-consulting opportunities

In conclusion, by exploring avenues beyond the operating room, surgeons can safeguard their well-being, stimulate personal and professional growth, and contribute to a broader societal impact, demonstrating that the scope of a surgeon's influence extends far beyond the confines of surgery.

Sooner than we expected, longer than we hoped. 


Dr. Sigman flew to God's Green Acre on 20 April 2022. I took him to The Odd Soul, our local pub, on the street that salty southern (boyz) Army Paratroopers/Rangers/Green Berets worked during high school. 

2 hours later, we formed a bond/plan - OrthoLazer, Physician Brand Rx, and a cause. 

Tonight, I'm at The Odd Soul, putting the editing touches on our upcoming book, Physician Brand Rx. 

Full-circle. 

(P.S.) If you're an orthopreneur, you will contact a favorite surgeon, pitch a win-win idea, and get to work creating a RUCKUS! 

Scott Sigman MD

Your one kid that decides to follow her old man into the family business...

Sierra Nicole Scott, our middle daughter, introduces her dates to me, and they break up because they don't want to marry her father:) 

The one career advice I gave to our kids - don't get a real job. 

With the exception of one kid, we succeeded in helping our kids embrace discomfort for a season, monetize their passion, and become a lifestyle design entrepreneur. 

Sierra got her start at FEED. The Agency and has now co-created an agency that helps young Millennials monetize their passion, clarify their business purpose, and attract cross-generational customers. 

While I might intimidate potential boyfriends, her focus as a lifestyle design entrepreneur shines through.

What med tech sales reps SAY & busy physicians HEAR are not always the same. 


A glimpse into the mindset of many surgeons (Andrew Lundquist and Jim McDannald, DPM). 

4 1/2 years ago, during the height of COVID uncertainty, my former colleague from Smith & Nephew, Eric I Anderson, and I made a pivotal decision. We embarked on a contrarian journey.

Our strategy was simple yet effective - we started sending concise, hyper-personalized videos to busy surgeons we knew we could genuinely assist. Without directly soliciting appointments, we focused on consistently adding value until they expressed interest in connecting.

Today, the majority of medical technology sales representatives remain indifferent to the innovative approach we advocate at Virtual Sales RX. Over the past four years, only a handful of Sales VPs have acknowledged the impact of our methodology, which has led to a significant 75% engagement rate increase and tripled consultations with overburdened surgeons.

I have noticed a pervasive resistance to change in how modern healthcare technology is sold. The industry seems stuck in outdated practices circa 1994, lacking the drive for innovation that could revolutionize the sales landscape.

Indifference. 
Irreverence.
Irrelevance. 

Adapt or die. 

How can innovation revolutionize the medical technology sales landscape?

What are some best practices for engaging with busy surgeons?

4 lessons I've learned on the journey to becoming "a 30 year overnight success story":

When I left military/government service, I went to work in med tech sales & marketing. 

16 years later, I was laid off and launched my own lifestyle design business - FEED. The Agency, A Physician Brand Agency.

Here's what I learned:

𝐋𝐞𝐬𝐬𝐨𝐧 𝟏: We're all in sales, most don't know it, yet. 

I had no desire to enter sales, but a mentor asked me if I could see myself running a business someday? "Yes," my quick response. 

My mentor said, "We're all in sales, most don't know it, yet." 

𝐋𝐞𝐬𝐬𝐨𝐧 𝟐: Losing your self-identity in work. 

I worked hard, got promoted, received pay raises - I was entitled to receive, so I thought. 

Who you are vs. What you do is key to separating yourself from role performance. 

𝐋𝐞𝐬𝐬𝐨𝐧 𝟑: You're never too poor or wealthy for some Christians. 

Prosperity gospel or gospel of prosperity? 

𝐋𝐞𝐬𝐬𝐨𝐧 𝟒: Are you running towards or away from something?

I was running towards comfort. The comfort of a fat base salary and health care benefits. I was "entitled" to receive. And getting promoted, often, validated I was on the right path, right?

Then, I got laid off, the best career move ever. I just didn't know it at the time. 

That day I decided I would run towards the discomfort of building a lifestyle design agency, and away from the perceived comfort of a W2 salary. 

I made a promise to never carry someone else's quota and get busy building my dreams rather than building someone else's dreams. 

Final story:

Today, I receive calls from some of the most influential surgeons in the world asking for our help with their brand platform. 

We think the journey will get easier once we've achieved our dreams or made a certain amount of money.

I'm certain what I don't want, but uncertain of what I want next. 

The process doesn't get easier.

What I learned about living from a dying Iraqi soldier. 

Our unit overwhelmed an Iraqi unit protecting an airfield and as we approached the carnage, I spotted an Iraqi soldier in a dusty pink sports coat. 

Not something you or I would expect to see on a battlefield. 

It was me and 5 other soldiers that triaged the wounded Iraqi soldiers. 

In the urgent section was the Iraqi soldier in the pink sports coat. I approached him, assessed his condition, and began treatment. 

First, he was older. Probably in his mid-50's or 60 years of age. Probably conscripted by Saddam and his thugs. The real soldiers were in Baghdad, protecting their dictator. 

This gentlemen had an amazing mustache. Thick handlebar mustache. Reminded me of my grandfather's mustache. His face, handsome, covered in blood and dirt. 

As I put my hands on him, as part of the triage process, I felt several round and firm objects. My first reaction, they could be grenades. I didn't know. I called one of my teammates to cover me as I investigated further. 

Turns out they were oranges. Then it hit me. As we cleared the bunker around the airport, we saw piles of orange peelings. These soldiers were starving, had nothing to eat, but oranges. 

I placed two tourniquets, started an IV, and popped him with morphine to make him more comfortable.

This gentleman was going to die. We both knew it. 

I helped him take sips of water from my canteen and then began to clean his bloody and dirty face. 

The gentleman cautiously grabbed my left hand and pulled on my wedding band. And then with all the energy he could muster, he cradled his arms as a symbol of carrying a baby. I knew what he was asking/doing. 

I nodded, YES, sir. 

I was married and I left our first child, Jordan, a few weeks after she was born, to board a plane for Iraq. 

He slowly reached into his breast pocket, the pink sport coat pocket, that he was wearing, pulled out a weathered photo, and handed to me. 

The photo: He, a wife, and two beautiful children.

You know what he was wearing in that photo? You guessed it, the pink sport coat that he was wearing in front of me. 

He died shortly after this moment. 

I completed the field medical card, tagged him, closed his eyes, and paid my respect. 

My wish: I didn't know his name, so I had to identify him as John Doe. I wish I knew his name so he would not be John Doe waiting to be identified by graves registration. 

Figure out your WHERE. 

I'm thinking about a timely conversation I had with my father - a week before he unexpectedly passed away. 

My father, a Scottish immigrant, arrived in Northwest Arkansas as a young boy. My grandparents, Vene and Cordia (impressive Scottish names indeed), acquired 500 acres in Cave Springs. They established a cattle and chicken ranch, managed their resources wisely, amassed a fortune, and established a lasting legacy for the Scott family.

Upon retiring from the Air Force at the age of 42, my father transitioned to a teaching role at The Air Force Academy. I was just 11 at the time when he surprised us with the news of our move to Arkansas.

Later on, I pursued college, embarked on a career in military and government service, delved into medical technology, and crafted a life far from the Arkansas roots.

Fast-forward to 2005, my parents spent Christmas with us. Dad and I are playing a round of golf at Torrey Pines (San Diego). 

"Dad, I'm thinking about launching my own business. What's your advice for me?" I asked. 

My father didn't waste any time, "Matthew, you have a choice. You can either be a Prince in San Diego or be the King of Arkansas." 

I paused to take in the meaning. 

With perfect timing, Dad said:

"Figure out your WHERE and the WHAT & HOW will come trailing along." 

Exactly 7 days later, I'm packing for a trip to Hong Kong and mom said that my father passed away unexpectedly. 

We left San Diego and came home to Arkansas not long after. 

I made you this video so you don't have to purchase Physician Brand Rx, written by Scott Sigman MD and I. 


How This Book Is Different:

This book focuses specifically on specialty physicians and the unique branding challenges they face.

It includes not only a book but a comprehensive course, an engaging conference, and a supportive community.

It offers practical, actionable strategies that physicians can implement immediately, rather than abstract concepts.


What are some unique branding challenges faced by specialty physicians?

Imagine every word costs you $100 dollars. 


While in Paris putting the finishing touches on the chapter section of our upcoming book, Physician Brand Rx, co-written w/Scott Sigman MD, I learned my formula for writing a book. 

At least it’s the formula that unlocked my best and most productive writing sessions. 

1. Write 2 poor pages, daily. 
2. BEcome a writer. I was in Paris. 
3. Imagine every word costs you $100 dollars.
4. Write. Write. Write. Then get outsider to edit.
5. Writing a book is not difficult. Sitting down to write a book is difficult. 

Our book intro says: 

Don’t have time to read the book? 

Doctor, trust is your currency and reputation is your bank account. 

I’d write, walk around Paris for 30 minutes, return and slay words, then beat a different path. 

I slayed words and gained confidence. 

You got a book in you? You got a book in you!

No alternative text description for this image

Doctor, imagine Googling or Chat GPT your own name, only to find a void staring back at you—or worse, a mosaic of unconnected dots that paint a picture so far from who you truly are, it might as well be someone else's portrait. 

In a world where your digital trust is the first handshake, the first impression, and often the last word, what does it say about you if that impression is a blurry, indistinct shadow or a glaring blank space? 

This isn't just about the vanity of seeing your name in lights; it's about crafting an image so compelling, so unmistakably you, that it doesn't just whisper but screams your authority and mission to every prospective patient/journalist/med tech leader who dares to look your way. 

Fail at this, and you're not just missing a step; you're losing the race before it's even begun.

Brand development and thought leadership doesn't just happen. It's built through a systematic process called Physician Brand Rx. 

Co-authored by Scott Sigman MD, this piece features over 30 insightful perspectives from leading surgeons globally.

In the quiet hours of early morning, long after the operating room lights dim, the most skilled surgeons are not resting. Instead, they're grappling with a different kind of challenge: 


How to avoid the sea of sameness, cut through the signals vs noise, and develop key messaging for the patients who need them most. 

In this arena, your scalpel and sutures are replaced by the art of key messaging—your most crucial operation outside the OR. It's not just about being another name in a crowded field; it's about becoming the name, the specialist whose reputation precedes them, sidestepping the cavernous money pit of traditional marketing with the precision of a perfectly executed procedure. 

Your mission, should you choose to accept it, is to master the craft of the Hook Point. This is no ordinary tool; it's the bridge between your unparalleled expertise and the patients who lie awake, searching for the hope you can provide. In a world where seconds can change everything, you have three seconds to make an impact. 

Forget billboards and broadsheets; your battle is fought in the minds of those you aim to serve. To become unforgettable, to be the specialist in specialty, requires not just surgical precision, but a message so compelling, it cuts through the noise and speaks directly to the heart of your ideal patient. 

Are you ready to wield this power?

Scott Sigman MD

Show vs Tell.



My advice to the person seeking their initial medical sales dream job opportunity:

Do this:

Step 1: Identify the top surgeon (s) in the community/specialty you want to serve

Step 2: Ask to meet with the Practice Manager. Let her know, your goal is to receive a job with ___ supporting her practice and doctor (s). You’re meeting with her because you were told about the importance of the practice manager and you wanted to pay respect by meeting with her/him first

Step 3: Let the surgeon know your goal is to be his ____ rep. Let them know you respect their time and ask if you can record them answering one question in 1 minute or less? Explain in full transparency that you want to be their ____ rep and you’re trying to think outside the box to demonstrate your initiative

Step 4. Using your mobile phone ask the doctor - “What best advice does he/she have for the next ____ rep to successfully support their patients/practice/physician?”

Step 5. Show/send the recorded video to key decision makers at _____ company. Say this - “I thought I’d SHOW you I can get in front of the top surgeons, even before you offer me the job, rather than tell you I can sell.”

Don’t do this:

Tell me in the interview you have a hard work ethic and medical sales college trained you to be technically proficient. [It’s the entry level “price” you pay to be in our profession].

Key takeaway:

If you want to differentiate yourself from the “sea of sameness” competition, SHOW us rather than TELL us that you can sell.

Dr. Palmer Protocol Meets Rep Freedom. I'll Toast To That! 

Read.ai serves as my second brain. 

In this concise video, I'll explain its functionality:

- Seamlessly integrates with Zoom and Google Calendar
- Automatically dispatches detailed reports to meeting attendees
- Offers intelligence on participant sentiment and intent

I'll also delve into its integration into my sales process:

- After Zoom sessions, read.ai emails reports to participants
- Extracts action items from meetings that sync with my to-do list
- Utilizing Vidyard, I establish a client digital space as the ultimate HQ for all communications, housing meeting reports and recordings.

Hope it helps someone out there! 


Open video: Read.ai /My second brain on share.vidyard.com

Birthing my company at 46.


I was less of a knucklehead at 46 when our department, and ultimately our company, got laid off. 

I describe as a blank page, not a pink slip. 

A push, rather than a nudge to launch our healthcare brand agency - FEED. The Agency 

My self-identity at 46 was no longer tied to promotion & pay. 

I was willing to embrace discomfort for a season and relinquish the perceived comfort of corporate. 

Getting laid off at 46 was a blessing. Best career move. 

Today, I’m 60. In lifestyle design entrepreneur years, I’m  in the first half of my journey. 

Mature minds manifest magnificence, making moments meaningful, not measured by months.

(Picture) Bradford Conlan helping me clean out my office the day I was laid off.

Where’s your story taking you? 


24 hours brand building with Amanda Cardwell Carones MPH and Ophthalpreneurs collective planning. 

She returns to Milan and I’m in seat 4F with my favorite North End Boston Italian Chicken Parm leaving Charlotte for God’s Green Acre. 

Have you heard of a SPRINT Campaign? 

Pick an objective and location. 

Clock starts for 24 hours. Get to work. 

Eat Oysters every meal, minus Amanda’s 3:30 am Chick-Fill-A run. 

Barely make your flight. 

Compress time. Maximize results.

Humanizing the Robot w/Christopher Palmer, D.O. & Stu Brandon

Imagine if surgeons could only interact with patients virtually, postponing in-person meetings until just before surgery?


It's coming and our team are reimagining this possibility. 

In a busy city hospital, Dr. Lee, a refractive eye surgeon, will meet his patients through video calls before an in person consult. 

One patient, Ms. Thompson, struggled to explain her symptoms clearly over the camera, which left Dr. Lee uncertain about the precise surgical approach needed.

To resolve this, Dr. Lee used detailed digital diagrams of the eye during their virtual meetings, helping Ms. Thompson point out her issues more precisely.

Ms. Thompson promptly receives an ai-generated video replay/transcript/key points summary/video shorts of her questions. She forwards to her loved ones. 

Ms. Thompson receives personalized and informative videos, each under 3 minutes, where Dr. Thompson explains procedures, sets expectations, and clarifies next steps. These concise videos, recorded only once using an iPhone or Webcam, are evergreen and can be shared with numerous patients. The tailored content gives Ms. Thompson a sense of individual attention.

As a "screened & qualified" patient, Ms. Thompson has a scheduled face-to-face meeting with Dr. Lee and, if needed, can undergo same-day surgery designed to meet her specific requirements.

This practice has shown Dr. Lee the power of customized videos in addressing patient queries effectively, bridging the gap between virtual and in-person interactions, and ultimately elevating the quality of patient care.

Dr. Lee prescribes "trust" one evergreen video at a time. 

What are the benefits of virtual consultations for patients?

How can customized videos improve patient care?

How can evergreen videos improve patient care?

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