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While there’s no one-size-fits-all way to commercialize a medical device, there is a systematic way to approach the process that can save CEOs a lot of time, energy, and frustration. >> Guiding innovative early-stage startup CEOs through that complex process is my mission. After helping 7 surgical device companies launch their products and guiding dozens of others through accelerator groups like Lighthouse Labs and Fuel Accelerator, I’ve developed a clearly defined pathway to keep progress blazing forward and the team on track to getting your product into the OR. Whether it’s: • breast surgery devices • vascular access solutions • diagnostics or oncology products …or something else there is a step-by-step pathway you can follow. And while a pathway is great – a partner on that path is better. So if you’re… >> getting stonewalled by purchasing or >> lacking quality, passionate physician champions for your product or >> you're curious about how a better brand and story for your device can speed up adoption and promotion while your team is pursuing FDA clearance. etc. ✅ You’ve got a partner right here with experience on how to move through it. _____________________ _____________________ My goal is to help passionate CEOs launch meaningful products and establish themselves as healthcare thought leaders who are making a difference for patients and providers. I’ve been through the commercialization process many times and can quickly triage where you may be missing a step or getting stuck, then partner with you on a diagnosis and a way forward. _____________________ _____________________ Feel free to download my 7-Steps to Commercialize Any Medical Device or Procedure Roadmap to gain some instant clarity – right now. (please see my featured section) If you want an honest assessment on developing and validating the commercial pathway or startup viability of your technology from an experienced Commercial Advisor, book a call with me here: https://calendly.com/gbeecher56/30-minute-consultation Your partner in bringing exceptional innovations to market. - Geoff
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The line “so many patients are gaslit into silence” should stop us all in our tracks.
Jeff Parke
Some of you reading this are holding back tears. Others are holding back rage. Because you’ve already made the calls. You’ve already waited months for answers. You’ve already been told “someone will follow up.” But no one ever did. This post is for anyone who’s had to fight the system just to get basic answers. For care partners who feel like they’re screaming into the void. For patients who’ve been overlooked, overruled, and over it. You don’t need permission to speak up. And you don’t need to be an attorney to demand accountability. 🧭 Start with your ESRD Network. Every region in the U.S. has one. Their job is to enforce patient rights and respond when things aren’t adding up. Not just bad care—systemic failures, administrative apathy, silence when there should be action. 🔗 CMS ESRD Network Directory 📞 Pick up the phone. Explain what’s been happening. Put it in writing if you have to. But don’t assume anyone else is going to do it for you. 💬 Call 1-800-MEDICARE. Report what’s happening. This isn’t about venting—it’s about protecting yourself and others. 🛑 If you’re seeing clear patterns—patients receiving care they didn’t ask for, services billed that weren’t delivered, unnecessary procedures—report it to the HHS Office of Inspector General. 🔗 https://lnkd.in/es2XGmMR 📢 Don’t wait for the “perfect” evidence. Start with what you know. The burden isn’t on you to solve it. It’s on them to investigate. 💡You can also file a grievance with your state’s health department. Just Google: “File complaint dialysis [Your State]” and follow the instructions. This isn’t about revenge. This is about justice. This is about dignity. So many patients are gaslit into silence. Told “this is how it works.” Told to be grateful they’re even getting care at all. That mindset is how things spiral. It’s how people fall through cracks that were never supposed to be there. You’re not asking for a miracle. You’re asking for basic decency, clarity, and respect. If something feels off—it probably is. Raise the flag. And don’t lower it just because no one salutes right away. Please Repost this
Big day for Phraxis at the Benesch Law Healthcare+ Nephrology and Dialysis Conference. 📍 Slide 1: Dr. Alex Yevzlin our CEO, took the stage to present the Phraxis story and the clinical promise of the EndoForce Connector. His perspective—as both a practicing interventional nephrologist and a true innovator—brought clarity to the urgent need for better vascular access solutions in dialysis care. 📍 Slide 2: Standing with three people I deeply admire: Terry Litchfield, my partner at Echelon Development Group, is more than a patient advocate—she’s one of the most insightful and forward-thinking voices in kidney care. Terry blends real-world experience with a deep strategic lens on patient outcomes, reimbursement, and system-wide impact. She brings perspective most people miss. Tim Fitzpatrick Co-Founder and CEO of IKONA Health, learned about healthcare the hard way—as a long-term inpatient after injuries sustained in Navy service. From Navy pilot to Wall Street trader to pioneering healthcare entrepreneur, Tim now leads IKONA’s use of immersive VR tools to empower patients—especially those navigating the challenges of home dialysis. He’s also the creator of Signals From [Space], a sharp, insightful series spotlighting the people, technologies, and ideas shaping the future of kidney care. His writing is bold, original, and relentlessly focused on where this field is headed. 👉 Connect with Tim on LinkedIn—you’ll walk away with a better view of the landscape, and maybe even a signal of your own. Tim was genuinely curious about what we’re building at Phraxis, and we’re grateful for the connection. Because at the end of the day, it’s not just about devices or data—it’s about delivering smarter, safer access for the patients who depend on dialysis to survive. That’s the mission. And conversations like these move it forward. Phraxis.com #Phraxis #EndoForce #IKONAHealth #SignalsFromSpace #VRinHealthcare #DialysisInnovation #VascularAccess #BeneschHealthcareConference #EchelonDevelopmentGroup #KidneyCare
A tip of the “red hat” to Mace Horoff for daring to point out the obvious. I’ve been quiet about this too… Wearing half-blue, half-green scrubs like some kind of surgical Joker 🃏—because apparently the red hat wasn’t dramatic enough. Like medieval court jesters—those brightly clad fools who worked the crowd at public spectacles and executions—the red-hat rep is a signifier: “This one’s not a clinician.” Yet who do they turn to when things go south? One time I was hustling through the lobby of a renowned East Coast hospital (Maryland, anyone?)—racing to my car for implants between cases—and got stopped by security. The red hat gave me away. I was told I could only enter and exit through the loading dock—as if I were delivering frozen chicken instead of life-saving gear. The message? You’re not one of us. But here’s the irony… When the procedure goes sideways—instrument won’t lock, implant won’t seat, surgeon’s scrambling—it’s the rep they seek. You. The red-hat joker/fool who’s seen 50 approaches from 30 surgeons in a dozen ORs. So yes, we paid for those tear-away scrubs. Yes, we got treated like outsiders. But we showed up early. Stayed late. Solved the problem. Because like the jesters of old—who earned trust (and some immunity) by doing the hard, unglamorous work—we were there for the outcome. We cared about the patient, not the protocol. And that red hat? It might just be the most valuable thing in the OR that didn’t come in a sterile tray. Respect to all my red-hat jesters. You’re not the sideshow. You’re often the unsung solution. 👊 ⸻ Here I am… breaking the rules. No red hat. No joker scrubs. Just showing up like part of the team—because I always was.
✈️ Hit the Deck — A Father’s Day Flight Lesson My dad trained as a naval aviator during WWII. He flew planes like the P2V Neptune and did his carrier qualification on the USS Saipan—landing on a moving deck with no glide scope, just flag men and raw instinct. They called it “hitting the deck.” You dropped the hook. You committed. You had seconds to make it count. No automation. No margin for error. Just guts, grit, and training. And when it worked, that tailhook snapped the arresting wire and brought everything to a full stop—in just a few hundred feet. That kind of flying taught a generation something we still need in leadership today: ➡️ You don’t ease into high-stakes moments. ➡️ You commit, trust your team, and hit the deck with everything you’ve got. My father led more by example than by words—but the way he flew, the way he carried himself, and the way he showed up under pressure left a mark that still guides me today. This Father’s Day, I honor him—and all the fathers who taught us to fly straight, land with conviction, and never lose sight of who’s counting on us. ✈️ Happy Father’s Day! #FathersDay #HitTheDeck #WWII #NavalAviator #CarrierLanding #FlyingLessons #Leadership #P2V #RightSeatWisdom #EchelonDevelopmentGroup
Ever hear someone say they’re “flying by the seat of their pants”? Most people think it just means “winging it”. But after hundreds of hours flying right seat in small aircraft, I’ve felt what it really means. Before modern instruments, pilots had to rely on instinct and feel. When you banked into a turn, you knew you were flying right if the tail followed smoothly—no skidding, no drifting. You felt it in the seat of your pants. Turns out, I’ve done the same thing in business for years. Flying by the seat of your pants → Making decisions based on instinct, experience, and feel—especially when the data’s unclear and the medical device is its early phase of release. And here’s another one! “On the ball” This one’s pure cockpit, too. The old turn-and-slip indicator had a little ball inside a glass tube. If it was centered during a turn, you were flying coordinated and smooth. ➡️ In life and business, being “on the ball” means you’re focused, balanced, and in control. Got a favorite one? Drop it below. #SundaySayings #OnTheBall #FlyingLessons #Leadership #EchelonDevelopmentGroup #MedTech #RightSeatWisdom
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