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Michael Hanson

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Hi - I’m Mikey Hanson, based in London but have been fortunate to live & work in places like Medellin (Colombia), Madrid (Spain), Berlin (Germany) & Johannesburg (South Africa). People mainly know me for B2B sales advice as I believe the world of sales is broken. Only 18% of buyers trust salespeople. Sellers are stereotyped as sleazy, pushy pests who only care about their commission. And often they live up to that reputation. So I believe most salespeople focus too much on their targets but what they really have is a spiritual problem. They don’t respect themselves and they don’t respect their customers as they: ❌Talk about their product features and not the customer’s goals & challenges ❌Send the same automated email to thousands of people ❌Give the same generic demo with no customer research ❌Rely on email as they’re scared to pick up the phone ❌Use jargon like “best of breed” and “streamline” That’s why we created a sales framework called COSMIC that helps you connect with buyers on an emotional and spiritual level. We use COSMIC to: ✅ Onboard new hires quicker and align sales & marketing by writing sales playbooks like this one ✅ Write sales cadences that help you generate more qualified pipeline ✅ Train & coach you to generate more pipeline by researching customers & being unique ✅ Train & coach you on discovery, demo & negotiation calls to help you close more deals ✅Train & coach you to deepen relationships with current customers to drive renewals, upsells & cross-sells ✅ Help you convert more marketing leads into closed won deals through training & coaching For companies that have 5+ salespeople, we offer the following free audits: ✅ Send us 1 of your sales cadences, and we’ll recommend 10 things you should change ✅ Send us 1 discovery or demo recording, and we’ll recommend 5-10 things they can do to improve ✅ Send us a recording of one of your training sessions, and we’ll give 5 changes to make them more engaging Think all this talk of COSMIC is hippy dippy nonsense? Check out our success stories below: 🏦📈Fintech Dext grows revenue 2 x thanks to Growth Genie’s playbooks, training & coaching for their UK, France & Australian teams. 🏠 Fortune 500 real estate leader JLL grows its pipeline with Growth Genie training & playbooks in Europe, North America & APAC 📍Location intelligence tech CARTO receives Series C of $61 million with the help of our sales playbooks ⏫ Sales outsourcer Operatix decreases new sales hire ramp time by 75% with our playbooks

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