Phillip Rather's Linkedin Analytics

As the founder and CEO of musical, I am passionate about emerging web3 platforms that help musicians and other creatives connect, collaborate, and distribute their work in a more equitable fashion. With musical, artists can access AI tools, store their IP immutably, negotiate splits and royalties, and expose rich NFT experiences through the creation process. Fans can invest in the “next Beyonce,” participate in royalties, engage with and advocate for their favorite artists. I have over 20 years of experience in product, sales, and marketing, including a 12 year tenure at Meta after helping launch the office in Austin, TX. My experience spans diverse roles across marketplace, ad-tech, localization, retail, agent, franchise, and automotive industries. I have led cross-functional teams and strategic partnerships across continents and sectors, executing global platform implementations and scaling local media solutions for Fortune 100 and SMB clients. I am also a mentor, investor, and advisor to startups in Austin, TX, and a care deeply about mental health.