Jessica Rowe's Linkedin Analytics

Cultivating potential in women and providing the resources for them to thrive in and out of the workplace is my passion project. I believe all women were created to fulfill their calling to greatness, and Living Simply Practical's mission is driven by that. If you're looking for my bread & butter, that's it. Notable career accomplishments? 👇 • Took Blue Flamingo's project management system from spreadsheets to a robust, automated, scalable operation in Asana. Result? A high-volume B2B2C marketing agency now operating with 150% more capacity and efficiency than before. • Utilized a combination of Salesforce and Pardot reporting, direct feedback from partners, and continuous process improvement to achieve an average of 4-6% MoM partner SQL growth at Verified First, a SaaS company currently valued at $30M+. Results? Knocked Q3 2021 out of the park with 577 SQLs and $4.5M added to the Sales pipeline. • Built and engineered the execution of Verified First's first-ever ABM program by collaborating closely with PRMs, PMMs, Sales Leaders, and Customer Success Leaders to identify target mutual accounts and develop actionable go-to-market strategies. Result? By providing value-driven experiences to our key prospects, these events averaged $55K in Sales pipeline contributions. • Reimagined Verified First's partner engagement strategy by creating a comprehensive, 23-step co-marketing playbook as well as the full kit and caboodle of automated drip emails to accompany it (plus a complete overhaul of Verified First's PRM, Magentrix)—leading to a 30%+ increase in partner engagement. • Brought Videomaker to life by planning and executing 5 in-person networking events in major cities like San Francisco, Chicago, and NYC with industry-leading partners like Sony, Panasonic, LaCie, and Sennheiser. Result? By utilizing out-of-the-box marketing strategies, I got well over 100 attendees to show up in cities Videomaker had minimal presence in prior to the event. • Established baseline reporting for Videomaker's subscription model and iterated on A/B testing to improve subscriber retention, reduce churn, and increase new memberships by an average of 2-5% MoM. Get to know the gal behind the screen: 🍴The kitchen is my version of a zen garden where I'm free to be the creative yet sassy Julia Child that I am. 🐶 I love dogs, especially rescues *cue Sarah McLachlan* 🌲The mountains are calling—and I must give them their overused tagline back. But in all seriousness, I'm a sucker for traveling and the outdoors. 🤗 People are my passion. I invest intentionally for the long haul.