Muhammad Saad

Facebook Ads Manager

Profity Media

I co-founded Profity Media in July 2023, with a vision to help e-commerce brands use effective advertising strategies to scale their revenue and profits online.

Before Profity Media, I had been working in advertising agencies as a contractor for 2 years. During these 2 years, I gained extensive experience in Paid Advertising, SEO, Conversion Optimization, and Brand Management. I'm responsible for driving $1.4 million in revenue cumulatively during these 2 years for my clients.

During my time at Profity Media, I've worked with more than a dozen brands and with my team, delivered outstanding results. When we started working with brands, we realized that their method of consuming advertising updates was scattered and all over the place, which meant they couldn't connect the dots when it came to following best practices in PPC. That's why we launched a podcast series called "Profity Media Podcast", where we invite credible industry experts and practitioners to deliver insights which brands find valuable.

With a robust team and standardized systems in place, we are now more confident than ever in serving e-commerce brands in their journey as growth partners. My time at Profity Media has improved my interpersonal skills in leadership, management, communication, project management, and team building, along with technical and creative skills in PPC, Data Analysis and Conversion Optimization.

Co-Founder

As an Amazon Ads Specialist, I've had the pleasure of working with Impact Wolves, one of the best PPC agencies in Pakistan, and generating over $400,000 in revenue for Amazon FBA brands and sellers. My experience spans across various niches, including pet brands, mobile accessories brands, and brands in the massage and relaxation category. I've also achieved impressive results for a food brand, helping them generate over $12,500 in revenue in December 2022 while maintaining a 12.38% TACOS and 27.88% ACOS.

One of my most notable accomplishments was helping a client with a low-converting, low-ticket product significantly lower their ACOS, generating more revenue and boosting their bottom line. My approach balances short-term and long-term goals, focusing on immediate wins to gain client trust while onboarding clients onto ranking efforts to add even more revenue. By conducting competitor analysis and in-depth PPC audits, I provide comprehensive PPC strategies that help my clients achieve their business objectives. 

If you're looking to grow your Amazon business, I can help. I usually work with accounts with ad spend ranging from $10,000/month and above. If you're interested in discussing how I can help your brand or product achieve greater success on Amazon, please don't hesitate to reach out to me. Let's work together to grow your business on Amazon.

Amazon Ads Manager

Impact Wolves

I joined Impact Wolves as a Junior PPC Manager in October 2022. I was drawn to work with a talented team to help the company manage incoming accounts effectively with a human touch.

Before joining Impact Wolves, I had 6 months of experience handling and launching 4 products on Amazon in different marketplaces, making me suitable for this role.

During my time at Impact Wolves, I was able to help the company manage and grow PPC campaigns of 17 products of 4 accounts in different marketplaces (US, UK, DE) with the team and, in turn, generated $1.3M in revenue cumulatively.

It was an incredible learning experience, and my skills improved in Bid Optimization, Market Analysis, and Account troubleshooting. My time at Impact Wolves prepared me to become disciplined, sharp, and responsive in a remote setting for my future roles. 

After three amazing months at Impact Wolves, I moved on to pursue freelancing along with my degree in Artificial Intelligence. My experience at Impact Wolves armed me with the necessary empirical knowledge and resources to add massive value and diagnose and resolve account PPC issues quickly and effectively.

Amazon Ads Analyst

AmazeTech Pvt Ltd.

I joined AmazeTech as a copywriter in July 2021. I was drawn to work with a talented team to write websites for clients.

During my time at AmazeTech, I wrote 20+ websites and worked on 40+ content projects, including but not limited to business proposals, presentations, pitch decks, blogs, articles, landing pages, and product descriptions.

AmazeTech proved to be a headstart in my professional career. At the young tender age of 16, I got the opportunity to work with some of the biggest brands in Pakistan, like Servis Shoes, Johra, and Eminence. I worked with many clients, including:

• Servis Shoes (SGFL)
• Eezy Logistics
• Supra Enterprises
• LUMS Admission Consultants
• MileStone Real Estate
• CocoCheri
• Ashraf Realty Empire
• Smart Workwear
• TOPONE
• Eminence
• Johra

After one year at AmazeTech, I moved on to work with other companies in order to grow and develop my skills. My time at AmazeTech helped me in handling and communicating with clients effectively and helped me hone my writing skills.

Copywriter

I and my team were assigned to promote a workwear brand on Facebook. I was responsible for running paid advertising campaigns using Facebook Ads.

During the 30-day tenure, we increased the ROAS from 2.1 to 3.3

Skills used:

• Campaign setup
• Campaign optimization
• Campaign restructuring
• A/B testing
• Troubleshooting ad campaigns
• Fixed audience overlapping
• Facebook pixel setup

This is my first step on a thousand-mile journey. 

I began my professional career with Amaze Tech. Back then I was a young, enthusiastic boy, eager to learn.

The internship lasted 90 days, during which my responsibilities were:

• Website content writing
• Agency profile writing
• Blog writing for a real estate website
• Social media copywriting

Web Content Writer

DevDot

I joined DevDot as a marketing intern on 6th June 2022. I was drawn to work with a talented core team to get exposure to working with shopify-based ecommerce brands.

Before joining DevDot, I worked as a copywriter and understood the concepts behind marketing. This internship helped me put my theories to the test.

During my 3 months of internship, my team and I managed 4 e-commerce stores. I was responsible for curating their brand voice, developing ideas for new posts, and writing product pages.

It was an incredible learning experience, and my skills improved in social media marketing, branding, and product research. My time at DevDot helped me gain insights and confidence for my future advertising roles.

After three amazing months at DevDot, I moved on to pursue my interest in Amazon Advertising because I wanted to grow and develop my skills.

Social Media Marketing Intern

Extreme Commerce

I helped a Private Label Brand create unique and persuasive content for their Amazon listings in order to increase conversion rate.

Before the project, I was working as a full-time copywriter and had a deep understanding of Amazon's A9 algorithm and best SEO practices, which made me suitable for this project.

I was able to help the brand with SEO Copywriting and curating an authentic brand voice, 

During my audit, I noticed that some of their listings had poor conversion rates and were deindexed for relevant keywords.

After my analysis, I came up with keyword-rich and persuasive copy for their listings, which increased the conversion rate for one of the products from 13.4% to 15.3%. This helped the brand lower its ACOS and increase profitability, index, and rank for a wider pool of keywords.

Deliverables:

• Keyword research
• SEO-optimized title
• SEO-optimized bullet points
• SEO-optimized description with HTML tags
• EBC content
• Video script
• Storefront content
• Brand taglines and slogans
• Listing copywriting

Amazon Private Label Brand Launch

Hi there, I'm Saad 👋

I'm a performance marketer who works with Amazon brands. I'm a co-founder at Profity Media and host the Profity Media Podcast.

I'm responsible for helping brands grow on Amazon in various niches and categories like pet food, mobile accessories, massage and relaxation. I've achieved impressive results for a food brand, helping them generate over $12,500 in revenue in December while maintaining a 12.38% TACOS and 27.88% ACOS. My approach is heavily centered around generating profit to fuel growth by improving your product's conversion rate, finding the optimal advertising targets and placements where you get the best bank for your ad dollars.

If you're looking to grow your Amazon business, please don't hesitate to reach out. Our team at Profity Media is ready to answer your questions and offers a 100% free, no-strings-attached, complimentary audit – no obligations, just insights into how we can elevate your performance!

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