Shawn Cook's Linkedin Analytics

Are your sales AE’s struggling to make quota? Are you heavily reliant on a few sellers to generate over 80% of your revenue? Is your sales process lacking the structure needed for repeatable success and long-term growth? How I Help Solve These Problems: At SMC Sales, I specialize in transforming small B2B teams into high performers. With my mission to empower Founders and CEOs, I provide strategic tools and insights that cut through market noise and secure consistent, scalable, and profitable growth. Here's How I Can Help: -Expert Insights for Strategic Success: I create sales systems, playbooks and processes that are modern and relevant to today’s B2B buying environment. This includes using the right technology to give your team a competitive edge. -Personalized Coaching for Peak Performance: My coaching delves deep, unlocking your team’s potential, instilling confidence and skill, and turning growth aspirations into reality. -Creating Resilient Sales Champions: Beyond just meeting targets, I craft sales superheroes by instilling purpose, drive, and resilience, setting new standards in sales excellence. -Legacy of Success: Together, we build a repeatable, scalable, predictable, and profitable sales process, transforming your team into a powerhouse for sustained growth and success. Who Is a Good Fit for My Services? -Founders and CEOs of small organizations seeking to elevate their sales teams. -B2B companies aiming for strategic growth and market dominance. -Sales teams needing targeted coaching to enhance skills and performance. -Organizations looking to establish a scalable, repeatable sales process. -Companies desiring impactful motivational speaking, training, and workshops. My Background: Welcome! I'm Shawn Matthew Cook, and I’m deeply passionate about B2B sales and marketing, with a focus on Big Data & Analytics, EdTech, MarTech, and the educational sectors. My career has spanned 38 years, including significant roles in scaling startups and high-growth SMBs: -Five Successful Exits: Instrumental in sales and revenue growth leading to acquisitions at Eloqua, TrackMaven, Triblio, FlatWorld Education, and Vocus. -Eloqua: Key driver in achieving a 230% increase in YoY mid-market revenue. -Vocus: Led a high-performing team, earning Presidents Club honors in 2007, 2008, and 2010. -TrackMaven: Secured $6.5M Series A and $14M Series B funding, with a 373% YoY revenue growth. -RollWorks: Developed the 'Choose Your Own Adventure/Rainmaker Process,' driving a 70% TCV sales revenue growth in just 6 months.