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Welcome! I'm Shawn Matthew Cook and I'm deeply passionate about the world of B2B sales & marketing, with a specialized focus on Big Data & Analytics, EdTech, MarTech, and the educational sectors, including K12 and Higher Education. My career has been an exciting journey of continuous learning and adapting, where my commitment lies in not just driving sales, but also in cultivating enduring relationships and fostering team growth. Each challenge is an opportunity to grow, to contribute, and to make a meaningful impact in these and other dynamic industries. Career Highlights: Five Successful Exits: Instrumental in the sales & revenue growth leading to acquisitions at Eloqua (by Oracle), TrackMaven (by Skyword), Triblio (by Foundry), FlatWorld Education (by Boston Academic Publishing), and Vocus (by Cision), including IPOs with Eloqua and Vocus. Eloqua: Key mid-market revenue driver in acquisition at 10X value while achieving a 230% increase in YoY mid-market revenue. Vocus: Led a high-performing sales team resulting in Presidents Club honoree in 2007, 2008, and 2010, exemplifying consistent sales excellence. TrackMaven: Vital to securing $6.5M Series A and $14M Series B funding in 2014, with a remarkable 373% YoY revenue growth. Presidents Club honoree in 2014. RollWorks: Pioneered the 'Choose Your Own Adventure/Rainmaker Process', leading to significant TCV sales revenue growth of 70% YOY in just 6 months. But don't just take my word for it. Here's what others have said: "A visionary in sales strategy and execution." "Consistently exceeds expectations with innovative approaches." "A natural leader who inspires and drives teams to success." "His ability to align sales and marketing is unparalleled." "Brings a unique and effective perspective to B2B sales." "Truly understands the art of building lasting client relationships." Today, my focus extends beyond achieving sales targets and building high-performance sales organizations; it's about building a legacy of growth, innovation, and team empowerment. Let's connect to explore how we can drive your organization towards unprecedented success.
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