Jared Robin

Editor in Chief, CEO, Co-Founder

RevGenius

RevGenius is a community of 36k Sales, Marketing, RevOps, and Customer Success professionals. Our mission is to build trusted spaces for curious revenue professionals who are collaborating on the future of B2B GTM

Co-Founder

RevRoom

If you’re the smartest person in the room you’re in the wrong room.

Founding Member

Reforge

- Growth Series Fall 2022 Cohort

Growth-focused programs for experienced professionals in marketing, product, data, and engineering. Led by growth practitioners Brian Balfour (formerly VP of Growth @ HubSpot) and Andrew Chen (Partner @ A16Z; formerly Growth @ Uber). 

The programs also feature top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

Member

HockeyStack

Strategic Advisor

Sweep

Syncari

regie.ai

TestBox

Gated

TruCommish

I lead a community of 35,000 revenue pros collaborating on the future of B2B GTM

I am a co-founder of RevGenius, a community of over 40k sales, marketing, revops, and customer success professionals. We are on a mission to build trusted spaces for curious revenue professionals who are collaborating on the future of B2B GTM. In less than three years, we have grown our community organically and created a platform for learning, sharing, and networking.

I am also a host, advisor, and investor in the GTM space. I host the Revenue Today podcast, where I interview revenue leaders and learn from their insights and best practices. I advise several SaaS companies, such as HockeyStack, TestBox, Syncari, Regie.ai, Gated, Cacheflow, and others, on how to leverage community in their GTM strategies. I look for forward-thinking founders who want to create a better future for the spaces they serve. I am bullish on community, creators, AI, content, and the evolution of the revenue space.

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

The most important thing you can do in sales and life is to be a “homie”.

Here’s how:

- Help people find mentors.
- Help people by being kind.
- Help people get promoted.
- Help people find new jobs.
- Help people by being a friend.
- Help people overcome obstacles.
- Help people learn how to improve.
- Help people with tasks to get done.
- Help people by showing up for them.
- Help people with a current challenge.
- Help people without asking for it back.
- Help people by listening & empathizing.

Notice a trend?

When you’re helping others and acting like a “homie” magical things happen and people open up.

Everyone wants to be around that person.

✌🏻

Hot take: I'm removing LinkedIn connections from before I went into SaaS.

Including kids I went to high school with or worked with at FedEx (but haven't spoken to in a while).

The logic?

I'm not 'speaking to them' literally or figuratively on this platform.

I want to build a community of like-minded folks.

And unfortunately, they're no longer it.

I also hit 30k connections and need to trim, so need to prioritize.

If you're curious, I'm using LeadDelta to do this in bulk (they're not paying me).

Looking forward to being more relevant to more people and vice versa.

✌️


It took us 3 years until we met IRL

Jed Mahrle x Amelia Taylor x 🔥 Tom Slocum 

The future of sales development 

Tom has a tat of rg (needs to get re-inked) x worked for RG and we hadn’t met until yesterday. Insane!

At SaaStr, clearly getting my posting times messed up (discombobulated)

Coming to hang with Vishnu Rajan Tejus x Rohan Suri x Nooks tonight.

Let’s go 

🌊

Long tenure at a company can be a major disadvantage.

I was a top performer at FedEx for 7 years. 

A recruiter told me I stayed 3-4 years too long...

It was HARD to land my next role. I had no network.

I heard from a VP who carried a $15 million net new rev goal.

He was at a company for 9 years. Top performer.

Had ZERO network outside the company.

He eventually landed his dream job, but it wasn't easy.

What does this tell you?

- Put yourself out there
- Build your personal community
- Always be open for the next opportunity

If you're not leaning into community, you're doing yourself a disservice.

You got this.

🌊

Community saves.

After being a top seller in my 20s, I was fired or laid off 3 times in my mid-30s. 

I found myself directionless in a period when I was supposed to have ‘figured it out’.

I lacked confidence in what was next or if I’d ever be successful.

And this ate at me. My friends were all doing bigger things and I was going around in circles.

After losing my job at the beginning of Covid, I decided to lean into LinkedIn and build a DM chat of others leaning in too.

Essentially a small ‘community’ of folks in sales and marketing in SaaS . 

My goal was to leverage this group to find a new job in Sales leadership.

The energy of the the group was palpable; we all fed off each other and because we kept breaking LinkedIn chat, moved to Slack. 

We added in RevOps & Customer Success pros to the mix to make it a complete 'go-to-market' community.

Two recruiters saw the insane growth and told me to stop interviewing for jobs to build this thing out.

Building Community was going to be my new job. 

BUT I NEEDED MONEY NOW! And, we weren't making it (yet).

I took a bet that this community, now named ‘RevGenius’ was my calling and went all in.

I grew RevGenius to 40k GTM Professionals within 3 years and I hired myself along the way as revenue grew.

We did 7 figures in revenue last year.
I’m no longer directionless.
Community saved me.

This is my story.

What's yours?

🌊

Simple advice to build community:

- Comment on others' social posts
- Offer to help somebody in DMs 
- Help your teammates win
- Help somebody get a job
- Be active in communities
- Offer to connect people
- Post daily on LinkedIn
- Respond to comments
- Mentor somebody
- Get a mentor
- Be a homie
- Give

🚀


Do you need a top-performing AE to add to your team? I know a spectacular one that just got RIF'd:

- 2022: Hit 500% of his annual quota within 8 months. $3M ARR in closed-won against a $600k goal.
- Awards: #1 AE on the team + President's Club
- 188% Q1 2021 Quota (switched jobs mid-year)
- 111% 2020 Quota 

Fun facts:
- He swung by a tire shop once to fix a flat and ended up sealing a deal worth a cool 7 figures. Talk about a hunter mentality!
- Got the nod to steer the ship on pilot programs, and guess what? Knocked every single one out of the park, which led to shiny new processes that generated additional revenue.
- Raked in multiple awards like a champ.
- Was part of a RIF at Zendesk, but guess what? He’s not putting the brakes on. Geared up to charge into a fresh sales gig and knock it out of the park.

Follow/Connect with/Interview/Hire Roy Hadar! 

Tag any companies hiring or if that's you shoot me a DM! CFBR (comment for better reach) even if you don't know of any!

He won't last long!!

🌊

The people made the SaaStr parties - Keenan .  & I joking around at Lavender 💜  ‘s party.

Hanging with Rachel Mae 💃🏻 x Braedi DeLong last night made my trip.

Dinner before with Nooks : 🔥 Tom Slocum , 🎁 Katie Penner , Lauren Surman , Vishnu Rajan Tejus , Josh Roth , Rohan Suri , Alexa Pedowitz , Adam Jay , Daniel L. , Dale Zwizinski , Tony de Leon  and others was insanely delicious and epic

Afternoon meetup with Max Altschuler 

Etc etc

SaaStr you were a vibe!

I’d like to officially define who a “homie” is:

It’s a person that gives without the expectation of anything in return.

Tag some of your favorite homies - I want to meet them!

Let’s unite to lift this space.

🌊

My homies at Rattle dropped some big launch news today.

They're leveling up the RevOps and GTM game.

RevOps 2.0 is here, check it-

First: Meet Atlas.

Atlas is a process visualization layer that allows you to literally map and monitor your sales process (hence "Put RevOps on the map" 😉). This is a dynamic tool that updates in real-time with your CRM data. I can assure you, there's nothing else like it. 

Next: Meet Digest.

Digest. This one is your lifeline for your data hygiene. Now, reps can update Salesforce out-of-compliance records from a single interface.

Both tools are explicitly designed to help RevOps scale its proven strategies, fix process gaps instantly, and optimize like never before.

As someone who advocates for revenue operations and prioritizes efficiency, I’m excited by the potential their new tools hold for the role. 

The key is provide RevOps with the time and tools they need, so that they can test and optimize their revenue processes and fully leverage their teams.

Check out Sahil Aggarwal discussing RevOps 2.0 in the comments.

I don't know about you, but I call BS on AI taking over.

We can build technology with AI & write endless content.

Here's what AI can't replace:

Building authentic relationships
Collaborating with humans
Creating a movement
Community

Coincidentally, leveraging what AI can't replace is a massive strategic advantage for growing your startup.

Just sayin.

🌊

5,000+ GTM leaders are coming to RevCon. Are you?

Excited to share some of the speakers and sessions (save this):

Sangram Vajre - Redefining ROI for B2B marketers
Leslie Greenwood - From Customer to Evangelists
John Barrows - The Age of the Agile Sales Org
Dale / Adam - Transitioning from Founder-Led
Jen Allen-Knuth - How to Break Through Your Buyers’ Mental Spam Filter
Austin Distel, Growth Hacker at Jasper - AI Playbooks for GTM teams
Kevin White - Dark Funnel
Justin Simon - Distribution-first content masterclass
Jess Cook - Creating Next-Level Case Studies
Tessa Whittaker, ☑️Lisa K., Jessica (JP) Zangre -Revops
Jan Young, MBA, CSPO, CSM -  Interactive workshop on increasing revenue through GTM alignment & collaborative growth
Sonam Dabholkar - Redefining CS
Ralphette Murphy English - Customer Success
🎙️ Darryl Praill - B2B Social Media
Bridget Heaton - Customer Marketing
Sid Kumar - Fireside chat: Leveraging RevOps to align GTM
Alex Garcia - Unlocking Newsletters as a Growth Channel

There's a few more being finalized too (including yours truly).

Are you registered (free)?

From my post yesterday:

Potent when you leverage LinkedIn to help others.

Would love to hear some awesome anecdotes you’ve seen of how posting for others has helped them. 

Roy Hadar isn’t out of the woods yet.

OP in comments.

Cfbr

🌊

Spoke to the CEO of a SaaS Company.

One of their big clients is reducing tech spend:

$6 mill 2022
$4.5 mill 2023
$3.5 mill 2024

Being a need-to-have has never been more important. 

Starts with a problem. 

Amplified by evangelizing the importance of solving it.

By a community of people.

🌊

I woke up like this 👀

Thank you so much for your continued support LinkedIn!

'Top Digital Strategy Voice' is given to somebody who is Community-Led.

Who would've thought it?

The growth in importance and recognition of Community is 🔥

I'm truly humbled.

Y'all have seen my journey. This is just another step.

Today, I'm chatting with Vedran Rasic & LeadDelta on the Community Strategy and tactics.

My goal is to help more founders build community-led SaaS products and more importantly, build movements for the people.

Excited to continue to share my experiences and learnings to impact more great people and companies.

🌊

None of the creators you follow are perfect.

My faves have recalibrated multiple times:

Their niches
Their content
Their headlines
Their product lines

The strongest lesson I’ve learned?

Just start.

🌊

3,000+ GTM leaders have registered the biggest collaboration in SaaS-

How we go to market is evolving. The playbooks of yesterday are being rewritten. 

RevCon 2023 is going to explore this and give actionable insights into how to build a community that's irreplaceable to level up your GTM.

We have 20+ phenomenal revenue leaders dropping 🔥 

- Leslie Greenwood from Chief Evangelist Consulting, Rebecca Marshburn from Common Room, and Jillian Bejtlich from Calendly will discuss all things Community

- I'm working on my keynote (going to be provocative!)

- John Barrows is gonna be dropping some gems on the age of agile sales

- Morgan J Ingram is gonna just be 🔥

- Jen Allen-Knuth from Lavender 💜  will share her secrets of cracking the code to break through your buyers’ mental spam filter 😳

- Sid Kumar from HubSpot will share how RevOps is driving GTM

- Sangram Vajre from GTM Partners is gonna OPEN the conference 🚀

- Meghan Keaney Anderson from Jasper.AI will talk AI and Marketing and Sonam Dabholkar from Gong will tell us how to leverage AI in CS

- Not done yet, keep scrolling....

- Jess Cook is gonna be sharing The Ultimate Content Playbook for 2023

- Kevin White will talk all things dark funnel 😎

- Ralphette Murphy English and Jan Young, MBA, CSPO, CSM, will be talking about what it means to be customer-centric

and more...

Now sign up will ya?
https://lnkd.in/ezdJ2pCw


I know another spectacular AE looking for his next landing spot:

2023 - 133% of goal
2022 - 130% of goal
2021 - 141% of goal
2020 - 74% of goal
2019 - 112% of goal
2018 - 204% of goal

Also:

🚀 Spearheaded a lead generation campaign that yielded a 250% ROI within three months. 2022

🎯 Consistently outperformed sales quotas, hitting at least 130% every quarter for the last two years. 2021-2023

🌟 Closed the biggest deal in ProspectHunter history, a cool $1.2M, redefining the company's notion of "high-value account." 2019

💡 Innovated new cold-calling techniques combining AI analytics with traditional relationship-building, cutting lead time by 40%. 2021

🎤 Frequently invited as a guest speaker to industry events on sales tactics and lead gen strategy, showcasing thought leadership.

Connect with / interview / hire 🔗Jody Johnson 🔗 !

Comment for better reach or tag hiring managers and/or companies looking.

This Labor Day let’s put more folks into great jobs!

🌊

I was 18 yrs old when 2 planes crashed into the twin towers in NYC.

As a freshman at Penn State, watching all this happen on TV, I was numb.

Growing up right outside the city, I’d find out that two dads of kids I went to high school with passed away that day.

And that my neighbor across the street walked all the way up to the George Washington Bridge before walking over it to get cell reception.

It was a devastating time for our city and our nation. 

We came together as a city to get through it. 

It was the power of community that helped us prevail.

22 years later, my heart is still heavy.  

Sending love to all those that will never forget.

❤️

Going to market without community is like selling without automation.

Manual, tedious, and not as easy to scale.

Here's how Syncari used community to grow its pipeline over $1M. 👇

1. Crash test for their product

Challenge: Refine positioning to make it problem- and customer-centric.
Solution: Community is the place to listen and field test.

2. Cut through the noise

Challenge: Social media platforms are saturated.
Solution: Community offers a stable, conversational environment.

3. Amplification across targeted persona / ICP

Challenge: content wasn't being seen by enough prospects.
Solution: Community provided a highly targeted audience.

Breakdown:
1. Crash test product
2. Cut through noise
3. Amplification

Results:
50+ new opportunities
20% increase in pipeline
$1M in net new pipeline generated

Syncari’s brand awareness and new partnerships also went 📈.

Give yourself every advantage, and add a community plan into your GTM.

🌊


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