Jared Robin ⏭

RevGenius

RevGenius is a community of 50k Revenue Creators where culture, community, and creation collide.

Co-Founder

Nyne.ai

Strategic Advisor

HockeyStack

Alysio

Scoop Analytics

TestBox

regie.ai

Sweep

noble

Offsite

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don’t win. The most resonant do.
I help founders turn audiences into movements.

I’ve seen how resonance scales:
•Built RevGenius from 0 → 55,000 members & 7-figure revenue in 3 years
•Scaled multiple startups from 0 → 7 figures, including 2 exits
•Advisor to 12+ SaaS startups

,I work with founders & GTM leaders to:
•Clarify their POV so it resonates
•Build audiences & communities that compound
•Spark movements that define categories

If you’re ready to grow by resonance, not noise, let’s connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

I never landed the job I wanted in tech.
I got fired from a job I never wanted.
I left a job I was one of the best at.
For a job without a working product.
I went from $120k+ to $60k 2+ times.
I went through savings to stay afloat.
I’ve worked for companies that went oob.
I’ve had to live in office buildings.
I’ve had to move in with my dad at 38.
I’ve never had a million dollar w2.
I’m not a millionaire.
I made a lot of poor bets.

But I’ve had multiple exits.
Built a community of 60k+ in a field that it felt impossibly hard for me to get a job in.
I still never got hired by my dream company.

I had to build it myself.

But I have always followed my passions. 

It’s opened me up for some really hard lessons and growth. 

Growth (discomfort) opportunities were plentiful because I needed to experience them.

To be better prepared for the opportunity when it arose.

It took me many many years to be honestly grateful for the journey. 

I realize I couldn’t have gotten to this point without them and wouldn’t trade them for the world.

🙏🏼

Jared Robin

They told me to keep my hair short.
They told me to dress business professional.
They told me the paper to print my resume on.
They told me to shave my beard. 

They told me how to conform.

And for many years, I listened.

It got me out into a box at a Fortune 100 and helped me climb the ranks there.

But it left me skillless outside that company.

They didn’t teach me to think differently.
They didn’t teach me how to be autonomous.
They didn’t teach me how to build.
They didn’t teach me how to be curious.

It wasn’t until I left FedEx until I really started learning. And living for me. 

And I’m grateful I did. 

🏴‍☠️

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I manually sent 10,000 direct messages a month inviting people to join RevGenius for over 6 months straight.

Nobody was going to outwork me doing the manual monotonous tasks. I had gold and I knew it.

There weren't any communities that were open to all in all ways (senior leader only, paid, etc). And I felt that access was critical. 

The year was 2020 and Covid hit us and the need for community was overwhelming. 

So, here I was messaging 300+ people daily asking them to join. 

Something magical happened - 30/day (1k a month) said yes.  

Those numbers were really good. Word spread, people shared with their networks. They added 'RevGenius Member' to their profiles as badges of honor (under experience).

We quickly became the fastest growing GTM community in the space (eventually with the most people too).

People often ask how we grew so quickly and I laugh.

The amount of work I personally put in doing the most fundamental things ever was insane. 

I didn't get paid a dime either. The passion was unlike anything I've ever felt; I didn't need to. I had confidence that the money would eventually come.

And it eventually did. 

I guess the message here is to build something unique & different and execute with the passion of somebody solving something so important they would do it for $0, for a while.

Work harder on the most minute drivers of growth than anyone on earth would dare to, while doing something different than the market, and you'll build something that's enduring.

I'm grateful that I did.

I wanna shout out our incredibly amazing team at RevGenius-

(Follow them)

Upamanyu Ghosh 
Nandini Raha 
Harriette Palomo 

For the last few months it’s been just me and them.

They came in green and stepped up to the highest level with exuding both agency and urgency.

Things were far from easy - we were all pushed to the max. 

The unforeseen obstacles were at an all time high. 

I couldn’t be more proud and humbled of them. They learned new skills and helped me become a better leader in the process.

They’re prepping for Revolt right now and working their tails off.

Have another couple folks onboarding right now to the team that are absolutely incredible additions to the mix. 

Lots of exciting things to come in our community and just wanted to share some love.

❤️

Helping an incredible founder and friend Tyler Denk 🐝 fill beehiiv's new VP of Growth role. This is one of the best opportunities in tech. Here's why:

- They're at $22M ARR and looking for somebody to take them past $100M
- They're combating Substack (-> the Tax Collector)
- They believe in supporting indie media professionals (launched a fund)
- Tyler was employee 2 at Morning Brew and literally engineered growth
- That engineering became the impetus for Beehiiv - a SaaS built with the power of one of the top newsletters. Insane.
- Morning Brew sold a majority stake at $75 M. Beehiiv is worth way more already.

And my favorite:

- They already have a movement (and category framework) started that you can pour gasoline on to really take off. 

Also, I'm Insanely aligned with their values:

1. Bias towards action: Our first impulse is to act. We don’t get bogged down in unnecessary processes or bullsh**t. Perfection is the enemy of progress.

2. Ownership mentality: This company is ours. We go the extra mile because that’s what owners do. Every day, people step up to take on tasks outside of their responsibilities and do whatever it takes for us to succeed.

3. Building is in our DNA: We are obsessed with improving every aspect of our platform (and ourselves). Whether it’s our product, support, or partnerships, we never stop working to improve it.

4. We answer to our users: Nothing matters more than serving our users. If our users fail, we fail.

5. Ego comes second, but winning comes first: We put our egos aside to work collaboratively and build something special. It doesn't matter who's idea or who's vision, we're here to create the best outcome. We're here to win.

If you know the one, tag them.
If you are the one, hit me up.
If you just dig what they're doing, comment for reach!

(pic from their case study with user TechCrunch - literally the place that serves the funding news y'all geek out and engage with - uses their platform!)

🐝

I was absolutely blown away when Tiger showed me this. The signal is nuts!

I previously thought all the 'warm intro' type tools just looked at mutual connections and had no real signal.

Until I came upon Eggi. Mic drop.

I had to record the screen - of all the connections shown between us- I had texted about 70% in the LAST MONTH and knew around 90% of them well enough to feel comfortable about connecting somebody to them.

Peter Engleman - my brother in law
Michael Fanous - advise him (talk daily)
Augusto Ferreira🌴 - talk in whatsapp weekly
Dale Zwizinski - has been a friend and mentor (speak weekly)
Adam Jay - love him
Chelsea Olsen - haven't seen her in a month or so IRL (but know eachother)
Wesleyne Whittaker - love her, hung IRL
James Hanzimanolis - been all over his comments this week
George Touryliov ✔ - active in revgenius
Warren Devarennes - meeting on friday, texting this week
🔥 Tom Slocum - MY DUDE for life
Leslie Venetz - texted this week
Paul D'Arienzo - met on zoom a week or two ago, called a couple weeks ago
Alec Kremins- had a zoom last week
LeeRon Yahalomi - recommended Gina to her job opening this week
Alex Olley - meeting up in nyc soon, have cell
Aaron McReynolds - talk to daily on cell, advise them
Joe Tran 🔥 - been a minute, but MY DUDE
Stephanie Loewenstern - text weekly, friend
Jonathan Moss - text weekly, friend
Sophie Buonassisi - speaking at Revolt
🏄🏼‍♂️ Scott Leese - haven't texted in a min, but should catch up
Nick Bennett - my dude, text weekly sometimes daily
Jonathan Pogact - text weekly ish - my friend

The others?

I actually really respect them and am going to reach out to build stronger relationships.

Connections are often a 'mirage' - we have a bunch, but don't really know a high percentage of them.

This cuts right through the noise.

(I'm not getting any money or favors for this post - I just love being homies with folks building the future!)

What do you think?

I help founders build movements that win markets.

After about 3 weeks tops on Attio for CRM, we are going back to HubSpot tomorrow. I was wrong on the CRM side. 

(not just because of the broken workflows either)

Data didn't transfer over and I had no faith in it as a result. That was a non-starter for me. I literally didn't have confidence in the transferred data.

So we didn't start. 

Their CS team was nice and responsive, but our challenges couldn't be overcome.

I will say this - all Hubspot had to do was sell us 2-3 sales pro licenses a la carte (or discount us) on the CRM side to keep us - less friction.

They would not. It was so strange. No finesse.

On top of them not giving us what would've gotten us to stay on Marketing Enterprise side (that was more price sensitive, but possible as we had gotten the discount before), this was the last straw. 

And it was because we didn't have an Account Manager (AM) or Account Executive (AE) aligned. 

When I came back weeks later, an AE gave me a 40% discount on the spot. No approvals needed. There needs to be a better system Hubspot.

Also PLENTY of hubspot partners offered to escalate and get me the rates I needed. It was too easy for anyone to do, but the people assigned to me.

Weird.

I admit even without, it was a rash move to switch over. But I felt like they weren't being a good partner.

This post isn't to throw anyone under the bus or be mean or even admit I was  wrong (I was), It is to call out gaps with the organizing of the humans in the company.

This isn't easy, but it is possible. I've seen it at Fortune 100 companies work.

Thank you to all of you that have supported this back and forth.

You rock; I'm dumb. Hubspot finally came through.

As info, Customer.io is working out pretty well.

The end.

❤️

Last year we launched a list of the next 50 GTM creators. The list featured LinkedIn creators with less than 2 years of content creation on the platform.

(Here's the first 25)

Ademola Adelakun, MBET
Amanda Bagley
Angela Snyder
Anthony Natoli
Arielle Berlinsky
Ashley Coghill 🛼
Ashley Faus
Bethany Stachenfeld
Bolaji Oyejide 🔥🎙
Brian LaManna
Brianna Doe
Caspian Lewke
Chantel George
Chris van Praag⚡️
Christina Le
Cynthia Handal
Emir Atli
⚡️Francisco Oller Garcia, MBA
Hannah Ajikawo
Jane Serra
Janky Patel
Jc Pollard
Jessie Lizak
joey alvandi
Julia Carter

This aged well 🔥

If we were to do a new list of LinkedIn creators who started in the last 12 months, who would you have on it?

“Please do not touch the artwork”.  The true story about this picture: 

The year was 2018 and this exhibit was called 3018 by Daniel Arsham in the LES, NYC.

We were on a field trip that the co founders of Portion (blockchain art marketplace) took us on. I was the HOG - Head of Growth.

Jason Rosenstein the founder and ceo of portion snapped this shot.

In 2018 this was pushing edginess allowance on LinkedIn. I figured if my ceo took it, it was LinkedIn appropriate. After all, he’s the main person who controlled my job.

This pic has evolved into my calling card since starting RevGenius. Weekly I get people who ask about it and once in a blue moon (2-3x ever) I’ll get somebody who recognizes the exhibit itself.

I never liked following the rules. 

Sometimes it got me in trouble and sometimes it created movements for others to  join me in.

I’ve learned how to be more productive with not following the rules as I got older and wiser.

This was a wild time in my life for so many reasons. 

I never did touch the artwork.

But I’m grateful I got the shot.

📸

2026 GTM Creators list coming soon. Here's 25 from last year's list. 🔥

Junior Lartey 🎁
Katie Penner
Katrine Reddin 🦕
Lashay Lewis
Leslie Barrett
Mac Reddin 🦕
Melissa Gaglione ⭐️
Melissa Moody
Natalie Marcotullio
Obaid Durrani
Qetsiyah Jacobson
Rayna van Beuzekom
Riley Barber 
Rohan Suri
Sara Uy
Stephanie White 🩵
Sydney Senior
Tameka Bazile 🟢
Tenisha Griggs
Travis Tyler
Tyler Washington 🎙️
Vin Matano 🐝
Will Falkenborg 🌭
Zoya Segelbacher

How did this list age?

Who would you nominate to be on the next next 50 list of gtm creators?

Remember: Startups don’t die when they run out of cash. They die when the founder runs out of energy.

That’s life and business in general.

Stay in the game and you will be just fine!

🚀

Nothing beats hearing the passion in a founder's voice IRL. Loved the time I spent last week with Amir Reiter CEO of CloudTask.

I've known Amir for 5 years since Covid. Watched multiple evolutions of one anothers' businesses. And we only finally met IRL.

Love what he's building with CloudTask and appreciate the support he's given me over the years. 

Great to meet internet friends in real life. 

He's even more awesome in person. :)

Your future tech stack will only need 3 core tool types:

1. Data - to understand who, what, when to reach out to folks (loop signals, intent, network intelligence, blah blah blah. data tools don't need a separate UI they need an API. (see Explorium, Nyne.ai, FullEnrich, etc)

2. System of action /agents - build what you need. people are doing this with n8n etc otherwise you're buying a platform that does most of what you need. (see Clay, n8n, Zapier, Make etc)

As soon as it becomes easier to build agents (see companies like nRev) in a sophisticated way (that can scale); agents you build based on what you need will be the second thing you need. Yes they will also take care of workflows.

3. System of record/ a place for this to live  - crm and databases.  (crms: HubSpot, Salesforce, Clarify, Attio, Zero, etc)

I see many point solutions being replaceable (not all). 

And as AI becomes more 'human-native' (read: easier to use), people will be building way more solutions in-house.

Logic: cost effective, streamlined (no need for 80 tools), etc.

I'm sure I oversimplified. 

What did I miss?

Demo Day is absolutely cracked:

Alysio booked 12 meetings. 
Swyft hit 2.5x ROI in 45 days. 
Audience Plus 6x'd ROI.

100s of GTM leaders come monthly to see the newest startups solving the hardest challenges in GTM.

This next one during Revolt is going to be epic, featuring:

nRev
Fullcast
Breakout
LeanData

Amped to bring demo days back.

Who are you most excited to see?

(ps this pic is not brand guidelines approved)

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kill the noise 🏴‍☠️

I recently challenged 3 of our new team members to grow their LinkedIn connections. 2 of them were below 200 connections and 1 was around 600. The contest was for the 2 below 500 to compete for who could hit 500 faster and the other to see if they can hit 1k before either hit 500. Here's who's competing (connect with them):

Angela Mondal
Nandini Raha
Upamanyu Ghosh

They are absolute all-stars who are leveling up every day. 

In the world of building community, especially one that is intertwined with this platform, this seemed like a no brainer contest to stand up.

Our company goals aligned with this are to level up our company LinkedIn page engagement.

Company followers are outstanding (80k+) but want to have our engagement align with that.

The first contest is simple - get to the next 500 follower/connection plateau quickly. Build the muscle of figuring out the most likely people who will say yes (relevant to our community). We have 4k+ people with 'RevGenius' on their LinkedIn profiles so if they max out their connections weekly connecting with them, theoretically, they'll get there FAST.

Because our team is very competitive, that alone may not have them win the competition (everyone is using the same 'tactics'). Additionally, the next contest (foreshadowing) will be who can get the most engagement themselves on LinkedIn on their personal accounts. 

You don't truly understand how to increase a company page engagement unless you understand how to build your own.

So, I gifted them Justin Welsh's LinkedIn OS to have a framework for posting. This is a timeless starting point. 

No AI hacks. No templates to follow. Just building their own niches authentically.

I told them to show up authentically as themselves with what they know and are good at and not try to be anything they're not. If it nets them a side hustle, so be it. That means it's working.

(as an aside I tell my team frequently that there are two goals I have running concurrently: (1) make revgenius win and (2) make sure the team at revgenius wins too)

This is a way to do that. 

I truly believe giving tasks to lift our team members directly will impact lifting the RevGenius LinkedIn page. 

And build a stronger and more connected team.

Angela already made her first post yesterday - I love it!

Who would you bet on to win this competition?
Is this even a good idea?
What are you doing to help your teams become a strong as possible?

Let's go!

🔥

Everyone is literally building variations of the same things right now in GTM:

Sales Agents
Data (Signals)
Automation tools

And they're promoting it the same way.

The noise machine is becoming deafening around tools that are trivially 'better' than others.

95% of AI pilots are going to 💩 (source Alex Olley at RG roundtable)

Nothing is different.

Am I wrong?

80k+ GTM leaders saw me call out HubSpot in a post last week. And then watched when I ate crow when we moved back.  Now this...

Having just experienced what CRM chaos truly is, it’s only fitting I’m supporting their upcoming webinar on fragmented GTM execution.

What I wish I had listened to prior to moving (would’ve saved me the time and money and headache migrating):

Ashfaq Mohiuddin (VP of Data at HubSpot) and GTM experts Kady White (Hubspot success manager) and John Nixon (director of strategy) from Salted Stone staging live controlled experiments comparing siloed vs. unified campaign execution.

Fragmented GTM execution slows teams down, creates data gaps, and makes proving ROI nearly impossible. 

It did for us. 

If you’re using Hubspot (or considering it) - this session is an absolute no-brainer to come through this Thursday. Amped to learn about Marketing Studio tbh. 

Register to watch, in-real-time, HubSpot Go To Market data leaders go through how they plan, run, and report to stakeholders in sales, marketing and service all while staying in the same system of records by leveraging HubSpot’s ecosystem.

link - https://lnkd.in/eF3Guuda

#HubspotPartner #sponsored

©️2018/19 soho,NYC Portion offices. We were building an art and collectible marketplace on the blockchain. We failed. Here’s the good, and where we went wrong:


The good:

- We acquired over 80 art galleries, a major collectibles partnership and half dozen major luxury watch  manufacturers in a matter of months to post the art and collectibles they represented.
- We had an incredibly capable team with experience in our respective fields.
- We had a founder with early experience and network in the space.
- We had a dope space rented from Morgan Spurlock (director and creator of supersize me documentary fame)

What went wrong:

- We only seeded one side (supply) of the marketplace. Getting people to come and buy (and allow us to make money) was a gap.
- Supply side just looked at us as a no risk channel (we were paid only if products sold) vs the new future we were envisioning of the power of tokenization being far more powerful than just pieces of paper verifying things were real.
- We had no content strategy outside of IG posts to show the art. We didn’t build a unique pov and certainly didn’t have a problem we evangelized (there was a problem, we just weren’t good at sharing it)
- We didn’t build a strong enough community of believers and advocates and partners.
- We did partner with crypto leaders like Consensys but couldn’t build off it.
- Ultimately we didn’t create the demand and without that there was nothing to capture with real physical goods. There was demand for digital NFTs but we didn’t have that supply.
- Platforms like OpenSea did a far better job jumping out fast with the right supply and movement aligning with the NFT craze.
- We thought it would spread to physical goods but didn’t do enough to help create that reality.
- A shaky investor didn’t help as we ultimately didn’t have the full funding we expected to test new directions.

I learned a lot from this and incorporate those learnings daily.

This picture popped up on my fb feed from 7 years ago and instantly got nostalgic. 

I’m proud of this office and this period of my life. This has allowed me to be a much stronger builder today.

What experiences have shaped you?

Taplio

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