Jared Robin ⏭

RevGenius

RevGenius is a community of 40k GTM professionals. Our mission is to build trusted spaces for curious revenue professionals who are collaborating on the future of B2B GTM

Co-Founder

The Collab

Newsletter helping founders & gtm leaders go to market collaboratively.

Collaborator (Founder)

RevRoom

If you’re the smartest person in the room you’re in the wrong room.

Founding Member

HockeyStack

Collaborator (Strategic Advisor)

Common Room

Collaborator (Creator)

Clay

regie.ai

Syncari

TestBox

Strategic Advisor

Offsite

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

Helping Founders & GTM Leaders Go-to-Market Collaboratively.

- Grew RevGenius from 0-40k members in 3 yrs
- Scaled from 0- 7 figs in $$$
- Throw a digital conference w > 5k registrants
- I help SaaS brands scale w community 
- I advise a dozen or more startups
- I talk w GTM leaders on Revenue Today Podcast

Before RevGenius
- Scaled from 0-7 figs in $$$ at 2 startups
- I built a fashion mag w 10k monthly readers

I can help you if you’re a founder, marketer, or creator launch and grow your community. 

Sign up for my newsletter where I share what’s made me successful to SaaS startups looking to unlock the power of community-led growth —> jaredrobin.com/subscribe

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

I’m happy to share that I’m starting a new position as Collaborator (Creator) at Clay!

I've known Nicolae Rusan since 2020 at the height of the pandemic. I'm pretty sure I was one of the first non-Clay team members in their company slack.

Jesse Ouellette can confirm.

Varun Anand and I have been close the last couple of years as well. 

Watching the problems I didn't know I had be solved in an instant is why I personally reached out to ask for this role. 

I got it!

This product is exceptional - think live spreadsheets allowing you to plug in whatever data sources to create whatever workflows you need.

Creator means I'm going to be sharing some of 'plays' I use Clay for. 

I'm also getting super creative and building some incredible things pushing Clay's limits, and I get to show you!

 I want to build some products everyone can use with Clay to solve niche problems some folks have. 

This is an ambassador-like role (I'm making an affiliate % only). 

Between this and GTM Partners those are the only roles like this I've taken - and it's because of how much I believe in the products and teams.

Want to play around with Clay?

Here's my link to get 3k credits when you sign up: https://lnkd.in/ePKcYNCm

LFG!

I’m happy to share that I’m starting a new position as Collaborator at The Collab!

We are excited to announce the launch of our Demo Days in RevGenius!! 🚀

We have the first one coming up May 15th and we already have a STELLAR lineup of some of the top startups in GTM:

Alysio
Clay
Shuttle
Revlitix
Affinity.co
Myko AI
Spiky.AI 

And more to be announced soon...

If there's enough interest, we will open a second day (May 16th).

Already suspecting there will be - 

GTM leaders want an easier way to buy software.

I'm seeing the top SaaS GTM brands want to give an easier experience while being seen by multiple potential buyers at the same time.

Enter Demo Day.

What an easy way to meet everyone's needs. 

Want to see the hottest new GTM tech?:  https://lnkd.in/edqxmgU8

Want to pitch your startup to 500+ GTM leaders? 

catch me in the DMs (or comment below) 

👇

How can I pitch my startup to 500+ GTM leaders?

My mom passed away 6 years ago today; this is our last dinner together.

I wrote her a text this morning (I obviously can’t send):

I love you so much mom. I'm not sure I told you the full extent and hope you realize it.

I wish I could just respond to this text and you'd get it. That I'd see you later. That all would be alright. 

I wish with all my heart I'd have 1 more day with you. Even if I didn't get more than a couple mins alone with you. 

I know you'd want to dedicate all your time to your grand daughters. But I also know you'd want to make sure your children were ok, and that they would be ok without you.

We are ok and it's because the lessons you taught us. But it doesn't mean we miss you any less. 

I live every day now trying my best. To be the best person I can be. I stumble at times, but I'm getting much better. I know you'd be proud. 

You asked me if I was happy the night before you passed. That's all you really wanted for us. 

I said I was, but I didn't really know. I had a dying mother and job offer that wouldn't pan out. 

But I've learned happiness is much more than material things and everything going your way, from you. 

And I'm prioritizing peeling my layers of doubt, anger, and grief away to realize how happy I am. 

Im a work in progress (let's be real: we all are). 

Writing this message to you started out as really sad, but now is becoming therapeutic. I feel your love all around me. 

I hope you're OK, and waiting until we meet again. I know you have your crazy family to keep you company. 😄

I know my presence and yours are one, even though you may not be on this earth. 

In closing:

I'm going to be the best uncle I can be, the best partner to Mallory and most importantly love myself. Make sure I'm prioritizing me. Peel back the layers. And love myself so that the love I give others is even more powerful. 

I love you with all my heart, my sweet and beautiful mom. 

Until we meet again, your favorite son,

Jared

My mother Risë Beth Cowen-Robin was 62 years young when she passed away of Cancer today in 2018.

The same disease that took her brother before 50 years old and her mother around the same age. 

This pic is our last big dinner we had together. 

She had just left the hospital for her last (living) time. We celebrated. 

I love you Mom. And I know you love me.

❤️

It’s been a year since I started my role at HockeyStack as a Strategic Advisor, only 3 months before in December 2022, the HockeyStack founders were 3 nobodies in Turkey. 

In a year, they built a company that reshaped the category, innovated the fastest, and became one of the most talked about brands in B2B.

Now working with some of the biggest SaaS brands in the world and opening up our HQ in San Francisco in April.

This year, HockeyStack will be one of the fastest-growing SaaS companies, and Emir Atli will go back to their roots and start building in public again.

When Hockeystack first started, Emir was more transparent with everything that was happening and what we were building, but I slowly got away from it with the hyper-growth, hiring, and trying to become the best version of myself.

Starting next week, he's pulling the curtains on:

- How we built one of the first of its kind “media companies” in B2B with Obaid Durrani, why he's have been super bullish on it, why this tactic won’t work for 99% of companies + how the tech around it isn’t working
- Our new brand, 2 new products, and the new era in marketing/sales tech
- How the attribution category is reshaping right now, and how you should adopt it
- The new direction of our marketing with 100% more budget

AND - HockeyStack Labs Live with Canberk Beker will be launching in a few weeks

and anything else that you are curious about. (let Emir know!)

The community here got us where we are at right now, and we are coming back again. Stronger and better.

I'm proud to be advising this rocket ship.

🚀

I want to find the top new SaaS GTM Startups on LinkedIn:

Early-stage startups are being overshadowed by larger ones.

And I’m not seeing all the new tech.

So I'm looking to connect with more up-and-coming Startups on LinkedIn.

So, if you're a startup that is at Seed or Series A, drop 2 lines below:

→ What's your business?
→ Who is 1 other startup worth following?

Who are the Next Sales Tech, Martech, RevOps tech, CS tech, and AI GTM tech brands should we all should be following?

Who are you using in your tech stack that’s a young brand?

Tag ‘em. Tag their founders. 

And submit them here -> https://lnkd.in/eCMF3gWQ

The Next 50 GTM Startups list is taking shape!

Still looking for more amazing brands to look at adding.

Let's help emerging startup brands grow.

Out with the old. In with the Next.

⏭️

Who are the young brands in your tech stack?

Who are the emerging startups worth following?

What are the top SaaS GTM startups on LinkedIn?

I want to find the top new SaaS GTM Startups on LinkedIn:

Early-stage startups are being overshadowed by larger ones.

And I’m not seeing all the new tech.

So I'm looking to connect with more up-and-coming Startups on LinkedIn.

So, if you're a startup drop 2 lines below:

→ What's your business?
→ Who is 1 other startup worth following?

Who are the Next GTM tech brands we all should be following?

Who are you using in your tech stack that’s a young brand?

Tag ‘em. Tag their founders. 

The Next 50 GTM Startups list is taking shape!

Upcoming demo day presenters:

Alysio  
Clay 
Shuttle  
Revlitix  
Affinity.co  
Myko AI
Spiky.AI  

Today’s Collab drop feature & sponsor:
Common Room   

Creator posts featured by Florin Tatulea  and Jed Mahrle  

3 tools to try:
Warmly,  
Toplyne  
Gradual  

Still looking for more amazing brands to look at adding.

Let's help emerging startup brands grow.

Out with the old. In with the Next.

⏭️

I’m happy to share that I’m starting a new position as Collaborator (Creator) at Common Room!

Just interviewed Rebecca Marshburn for The Collab and had Linda Lian speak with RevRoom members.

Also shout out to Drew Spencer Leahy 🍉 ‘s newest PM lead there. 

To say I’m all in on what they’re building would be accurate!

Bravo to Kevin White as well who’s been doing an incredible job fine tuning their messaging and marketing.

They’re a powerhouse, make sure to follow them and check them out.

Want an intro to see if they’re right for your business? 

Shoot me a DM or comment below.

⏭️

12 years ago I couldn’t get an interview at LinkedIn. 

Today I’ve built a business and life largely because of it. 

LinkedIn is the main rented channel that we have driven the growth of RevGenius to 45k GTM leaders from.

Yesterday I had the opportunity to hang with so many folks I’ve met with along the way.

The AMP event by Morgan J was 🔥

Some I’ve met IRL and many I haven’t:

Gianna Scorsone 
Bethany Stachenfeld 
Ben Wright 
Kate Erwin 
Aneesh Lal 
Jorge Soto 
Alex Lieberman 
John Barrows 
Morgan J Ingram 
James Kaikis 
Aaron McReynolds 
Denise Murtha Bachmann 
⚡️Arthur Castillo 
Daniel Cmejla 
Ken Meyer 
Ben Bartolone 
Joshua Bailey 🦕⛵️ 
Jason Hasenberg 
Anthony Natoli 

The amount of gratitude I have for the journey is overflowing. 

Learning from JB, Alex Lieberman (cofounder of Morning Brew ) and Morgan was icing on the top.

IRL meetups like this remind us of how far we have come and help us see we are not journeying alone.

Today at Golden Hour looking forward to seeing many of these folks again and meeting some new ones for the first time.

GTM has been evolving towards content and community for some time. 

Excited to be a small piece of that evolution. 

🚀

(PS I’m cheesing in the Empire State Building elevator - haven’t been in here since I had short hair)

Buying software sucks. 

And, outbound sales is getting harder and harder.

We need to make things easier for everyone.

Nobody wants to waste their time going through an inbound qualification process with somebody that doesn't understand their challenges.

Yet, that's the process so many folks have to go through.

The time to get into product is prohibitive. 

Enter Demo Days

We are connecting founders with GTM leaders over a concise demo day session.

Buyers can learn about the hottest new softwares and trends without being bothered by clunky inbound processes.

Founders can get in front of buyers at scale.

What an easy way to meet everyone's needs

Want to see the hottest new GTM tech?
Want to pitch your startup to 500+ GTM leaders?
Join me May 15 & May 16 for 90 minutes
Demo Day starts at 11 AM Eastern

Sign up here https://lnkd.in/ebWEMySV


Pitch Your SaaS startup 🏆 

Or product, or whatever you got 💪 

Just make sure to tell us how it will help us make or save money 💰 

Let’s discover the Next unicorn 🦄

PS: Thousands of people will see this 👀

I want to find the top new SaaS GTM Startups on LinkedIn:

Early-stage startups are being overshadowed by larger ones.

And I’m not seeing all the new tech.

So I'm looking to connect with more up-and-coming Startups on LinkedIn.

So, if you're a startup drop 2 lines below:

→ What's your business?
→ Who is 1 other startup worth following?

Who are the Next GTM tech brands we all should be following?

Who are you using in your tech stack that’s a young brand?

Tag ‘em. Tag their founders. 

The Next 50 GTM Startups list is taking shape!

Upcoming demo day presenters:

Alysio   
Clay  
Shuttle   
Revlitix   
Affinity.co   
Myko AI 
Spiky.AI   
Fathom - AI Meeting Assistant 
Replicate 
Signal

Today’s Collab drop feature:

Canberk Beker & HockeyStack labs growth playbook

3 tools to try:
Gong labs content
Replicate
Signal

Still looking for more amazing brands to look at adding.

Let's help emerging startup brands grow.

Out with the old. In with the Next.

⏭️

We are building the most potent community-led growth vehicle for our partners and members alike. 

We have done some awesome things with Nooks (10x'd monthly pipeline!).

We are building a movement with Demo Days too. 
One partner already has > 25 people interested in their product.

The day hasn't even happened yet.

Our community sees the value in how we work with partners for mutual benefit. 

Excited to be building the future of GTM, collaboratively.

Want to chat about sponsoring -> https://lnkd.in/eqnY6zYQ 

🙏

I want to find the top new SaaS GTM Startups on LinkedIn:

Early-stage startups are being overshadowed by larger ones.

And I’m not seeing all the new tech.

So I'm looking to connect with more up-and-coming Startups on LinkedIn.

So, if you're a startup that is at Seed or Series A, drop 2 lines below:

→ What's your business?
→ Who is 1 other startup worth following?

Who are the Next Sales Tech, Martech, RevOps tech, CS tech, and AI GTM tech brands should we all should be following?

Who are you using in your tech stack that’s a young brand?

Tag ‘em. Tag their founders. 

Interviewed Morgan J Ingram for The Collab today.

Talked about his B2B influencer marketing playbook and some young companies doing it right.

3 startups he mentioned crushing B2B influencer marketing:

I. Kaspr (acquired by Cognism)
Trusted by over 50k companies, Kaspr helps individual contributors and small teams find prospects. With a database of 500M+ phone numbers and email addresses, we can give you what you need.

II. Champify 
Champify monitors job changes to help go-to-market teams turn existing relationships into new business opportunities that actually close.

III. HockeyStack 
Measure, forecast, predict, and grow revenue by combining attribution, lift analysis, and marketing mix modeling into one, unified measurement stack without blind spots. 

Still looking for more amazing brands who I’m not seeing.

Let's help emerging startup brands grow.

In with the Next.

⏭️

I’ve known Jorge Soto for a few years now, but finally met in person.

We have:
- Partnered at his last company
- Spoke spiritually at length
- Supported one another 
- Texted many nights 

But only finally met. 

Everyone’s coming to town.

Come hang - 

tomorrow w Morgan J Ingram 
weds w AudiencePlus 

Here’s us at Paulie G’s in Brooklyn!

🙏🏼

Pitch Your SaaS startup 🏆 

Or product, or whatever you got 💪 

Just make sure to tell us how it will help us make or save money 💰 

Let’s discover the Next rocketship 🚀

PS: Thousands of people will see this 👀

In this week’s Collab, I unpacked Clay’s Creator GTM Playbook with Thomas Colitsas , Growth at Clay:

Three big things right now that they’re focusing on the community and PLG front:

1. Creators Program:

Which is effectively a UGC engine is the goal. So their goal is to empower people that are thought leaders in the outbound and inbound sales automation space to create better content. So they build a ton of tools and infrastructure to make that process easier for them, kind of allowing them to grow alongside Clay. 

2. Experts Program:

Which the goal is to create the premier marketplace for agencies and freelancers also in the sales automation space. So kind of a very high bar for people that really, really know how to build these motions at companies. And then people that are other businesses that are trying to incorporate these practices know to come to us to kind of find the best. 

3. Templates Infrastructure:

So effectively building a way for people to quickly find workflows that have been built by others and reproduce them for their specific use case. And you can go to clay.com templates to learn more. And it makes a lot of sense in the context of Clay’s product.

He shouted out Figma ‘s community growth strategies as Inspo.

Clay is building something I believe will be as potent as Figma if not more. 

Read the full interview: https://lnkd.in/eNf9pK-i

What other companies do you love with killer community & creator growth strategies?

I got to sit down with Morgan J Ingram  and break down his B2B Influencer Marketing Playbook:

Morgan is the founder and CEO of Amp. They enable B2B organizations to leverage B2B influencers, subject matter experts to produce pipeline generating content. 

There's three tiers to influencer marketing that he’s now identified and distinguished.

Brand ambassador:

This is someone who typically would act as, like, an affiliate. So, like, you may have someone who's starting out, but they just don't have a bigger follower count, but they have a really niche and engaged audience. Test it out and use, like, affiliates and things of that nature, affiliate links, et cetera.

The Influencer:

What everyone's doing right now. You pay someone x amount for them to post about your brands, and then you may have some other things that you do with them, some videos, some activations, cool things that we've seen on LinkedIn.

The SME (Subject Matter Expert):

Morgan believes this is the true north star of B2B influencer marketing. People who have expertise are credible in their field and in their craft, so they're able to develop and create credible content that people actually want to consume and the buyers want to hear from, which leads to you getting more pipeline.  They are able to integrate into the companies day to day GTM motion.

Companies he thinks are doing content well (follow them): Cognism , Kaspr , Champify , HockeyStack , AudiencePlus 

He breaks this down fully in this week’s collab ->  https://lnkd.in/evPXrPGK

🐝

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