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Shiv is an engineer from IIT madras and followed it up with management courses in IIM Calcutta and The Wharton Business School. Shiv is a distinguished alumnus from both IIT Madras and IIM Calcutta. He has received many awards for leadership, turnaround, transformation, brand building, HR practices etc. He was awarded the KPMG- AIMA award for Outstanding leadership, he was awarded the Asian Association of Management organisations Asia leadership award. Shiv worked in marquee companies like Hindustan Lever, Nokia, PepsiCo, and Aditya Birla Group. Shiv was one of the youngest CEOs of India and is now the Operating Partner at Advent International, a global Private Equity firm. Shiv has led many brands, he has worked with over 60 brands in his career and has led many business transformations. Shiv believes in giving back to society and has been on the board of Governors of IIM Ahmedabad, XLRI, XIMB, IIM Udaipur. He served on the board of Godrej Consumer products for 8 years and is currently the non - executive Chairman of the Burger King Board. He is also on the customer advisory council for Facebook/Meta Shiv was the President of the All India management association(AIMA) in 2012 - 13, he was the Chairman of the Mobile Marketing Association (MMA)from 2014 to 2019. He was the Chairman of the Advertising Standards Council of India (ASCI) 2018 - 2019. Shiv has given the more than 25 convocation and commencement speeches in Business Schools across India over the last ten years- IIM Kozhikode, IIM Trichy, IIM Nagpur, SP Jain, IIM Rohtak, IIM Indore etc to name a few. He writes regularly for the business press, teaches regularly at the premier business schools and is a favoured speaker for corporate events. Shiv has written three books : 1. Reflections - a collection of Shivs articles and 2. The Right Choice - Resolving Ten career dilemmas. 3. The Art of Management The Right Choice and The Art of Management are business bestsellers. Shiv can be reached at shiv.imea@gmail.com
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Why is FMCG lagging in thought leadership? This is a question I am asked by journalists and many FMCG leaders and alumni of FMCG sector. FMCG success had three things going for it a. Brand b. Physical Distribution and c. Negative working capital The first two are no longer an advantage like before I did this keynote in 2019 at the FICCI FMCG conference. I am attaching the slides I presented with an update on 2025 data where available. This is not a I TOLD YOU post. When I made the presentation, there were at least a dozen FMCG CEOs sitting in the room of 200 people. I could see that all of them were uncomfortable with the truth I was saying, and started looking at their phones when I presented the data. Prasun Basu of Nielsen came and told me after my keynote " I am glad you told them the truth , they just refuse to accept the data when we present the trends to them" Things have only accelerated with Q Commerce. I had TIME as an element in E commerce in 2019. FMCG companies have done many acquisitions and have started to play in the D2C space. I think these are short term band aid sloutions Fundamentally, FMCG leaders need to think differently, what worked in the past is not working to the same efficiency. They need to immerse themselves in the tech lake! They are not attracting the best eco system talent for the past few years, and this will only get tougher. Enjoy shiv www.shivshivakumar.com
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