Stefano Curcio

I help solopreneurs and small business owners generate clients through elegant cold outbound

Founder

Wizly

• User acquisition campaigns, trial and conversion, email marketing, cold outreach, LinkedIn and FB ads, lead generation, expert acquisition, client conversion, content marketing and experimentation, growth tactics
• Grown active user base by 300% and expert base by 100% in the first month
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
• Forecasted monthly marketing budget and revenue goals for all online and offline marketing channels, including SEM, display, paid social media, affiliate, SEO, direct mail, etc

Growth Marketing Manager

Self Employed

•	Online sales process management and optimization, landing page creation and optimization, email marketing, upsells, A/B testing, lead attraction, checkouts, customer service and invoicing system creation and management
•	Online advertising, marketing strategy, social media account management, copywriting, video ads, A/B testing, social media ads analytics, social media lead and sales funnel management, graphic design
•	Brought 1 business from 0 to $1M+ in ARR in less than 2 years and multiple to 6-figure ARR. 

https://marygbaccaglini.com/

Freelance B2C Marketing Specialist

Four Seasons Hotels and Resorts

• Manage customers flow, ensure customer satisfaction, booking management.
• Provided customers with information, answered questions and recommended specials in order to increase profits
• Implemented cleaning schedules, restocked items, and sanitized equipment to reduce health risks and safety hazards
• Provided guests with memorable experiences by setting up and preparing tables for them to ensure repeat business
• Operated POS terminals to input orders, split bills and calculate totals

Food And Beverage Assistant/Host

Rinascita Basket Rimini

Semi Professional Basketball Player

⏩Almost every client that you will ever work with is either on LinkedIn or has an email address you can find online, right? But you struggle to generate meaningful conversations with them that convert? Well, that’s what I help with...👇

I help Saas sell their products by showing them how to optimize, draw attention, warm up leads, and close sales. 

Ways I help SaaS founders and SDRs leverage this same process:
👉🏽Telling your business' story through effective content
👉🏽Driving engagement that results in interest, engagement, messages, and requests
👉🏽Meaningful outreach that actually generates meaningful conversations and validates your prospects
👉🏽Keeping ROI in mind with a focus on conversion rather than other meaningless KPIs

When it comes to selling your Saas products, I know you want to get the return for all the effort that went into creating your product.

You also want to create an experience that connects your audience and builds your brand. So, you need to leverage an effective strategy on LinkedIn to grow, connect, and scale your work! 

To do that, you need to create an engaging and powerful brand on LinkedIn. But also understand how to generate and close a steady stream of sales on and off the platform. So, 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗶𝘁? I'll show you.

✅I’m proud to have helped businesses from 8-figure to early-stage startups generate leads. 

✅You deserve to be seen by thousands, grow your audience and prosper using LinkedIn. Contact me to find out about the Saas Outbound Accelerator program.

Send a message and we can discuss how to fix the all-important conversion issue for you.
__

Email: stef@stefcurcio.com
Or message me on LinkedIn

It's hard to make sense of LinkedIn...

Every content creator tells you what you should do to grow your personal brand.

How do you really make money on LinkedIn?

Here are the only 3 simple steps you will ever need to master to make money on LinkedIn.

 P.S. I finally ended the debate on who is better between Luke  Matthews  and Matt Barker  in this carousel on page 12.  

I help solopreneurs and small business owners generate clients through elegant cold outbound 🌊 B2B consultant

How to REALLY become profitable on LinkedIn in 30 days or less

If you are getting engagement but don't really know how to approach prospects...

This is for you👇

You start posting on LinkedIn and start getting a few likes and comments...

And perhaps the occasional inbound lead that DMs you out of the blank and asks "How much do you charge?".

I don't know you but I never closed any of them😂

There is one thing that 99% of the creators on LinkedIn are overlooking.

Most of the people that interact with your content, see you as "the expert".

By expert, I mean expert in their eyes.

You do not need to be as good as Matt Barker  to talk about copywriting.

Take Luke  Matthews  for example. He is demonstrating this daily: no matter how little you know about a topic everyone can be an expert in the eyes of somebody.

Just kidding Luke, you are amazing🤣!

Use this to your advantage.

Besides having a touch point (they interacted with your contact) when you reach out to your prospects, you are seen as "the expert".

Do not be afraid of reaching out, even to simply ask "how are you?" or "what did you find interesting about my content/profile, etc?

And then slowly transition to your "validation phase" and offer a call to the prospects that fit your ICP.

This is what almost everyone is missing out on LinkedIn, but this is where the money really is.

You need a handful of interactions and some profile views to start making $5-10K on LinkedIn.

If you are not using every opportunity you have to start a conversation you are literally wasting money.

No matter where you are, you are wasting at least $5-10K/m.

There is a way and it's rather quick.

But you need to change your approach first.

-- 

DM or comment "I outreach" to learn more about my new elegant cold outbound accelerator where I teach to transform strangers into clients in 90 days.

I have sold out the first cohort in less than 6 hours. Launched a second one at the same SYMBOLIC price.

How to approach prospects that engage with you

Here is why I quit "growing my followers"...

That everyone seems to be so obsessed about.



❌Here is what the gurus tell you to do that I won't be doing anymore:

- I won't post twice a day
- I won't comment 50+ times a day
- I won't "network" with 5 new influencers a week

These are all activities that support your growth that I will keep performing in a measure that actually supports the growth of my business...

Not the growth of my follower base.


🟢Here is what I will do instead:

- Reach out to the people that  interact with my content that fit my ICP
- Reach out to new followers that fit my ICP
- Outreach to prospects if the inbound traffic does not generate at least 10 leads


You should optimize your time to increase your bottom line.

Your priority should be to generate results for your clients and their success.

Outside of that...


❇️You should focus your time on growing your business on LinkedIn. Here is how:

1) Creating 4-6 pieces of content each week.

2) Start conversations with prospects.

3) Setting appointments.


It is that simple. 1-1.5h per day is more than enough to start making $5-10K/m through LinkedIn.

Thoughts?

--

DM or comment "No more followers please" to receive the framework I use with my clients to generate 5-10 new sales calls with qualified leads per week.




#outbound #coldemailing #coldoutbound #sales #solopreneur

Here is why I quit "growing my followers"...

I sold out my newly launched accelerator in less than 48 hours and made €9K.

Here is how👇


On January 2nd I launched my new consulting program and ever since have had 5-10 sales calls per week.

I had some people sitting in my CRM that I had a sales call with that ended up not buying my consulting program as it was not the right fit for them.

Most of them were at a stage where they were not ready to buy a high-ticket service.

Or I did not perform well enough on the call. Who knows!😆

Anyhow, I looked at my CRM on Tuesday and noticed that I had some people that might have been ready to purchase a low-ticket program.

I came up with a product in a few hours that allowed me to kill 3 birds (that's almost genocide for endangered species😂) with one stone:

1) Satisfy the needs of some of the prospects sitting in my CRM

2) Create an extra stream of revenue for my business

3) Create a service that I would really enjoy delivering and would blow the participants' minds for the value it delivered.

So, I woke up the next day and messaged Richard Moore about my idea, he backed it up and gave me a few high-value tips. 

He's the best business mentor one can ever dream of finding. Super grateful to you🙏


Here is what I did:

🟢I created an offer with a focus on making it "so good people would feel dumb" saying no to it:

1) I subtly announced it would be less than €500/m.

I said that the next cohort would be €500 but this time the accelerator would run for a "symbolic price". I priced it at €300/m.

2) I made it cohort-based. 

1 cohort of 5 people. People love working with the consultant vs buying a recorded course.

3) I gave a full 90-day "no time wasted" guarantee. 

This is how I phrased it: "If you believe at any point in the program that this was a complete waste of time I will you a full refund, no questions asked." 

4) I messaged the prospects sitting in my CRM.

I knew they were interested in what I had to offer.

5) I created a post about it.

I created a simple post announcing the new program.


I really believe I will overwhelm the participants with value and that I will make them rich!

I created a no-brainer offer. My goal is to, at least, 10X the investment of the participants in the next 90 days.

👉I sold out the cohort in less than 5 hours and within 24 hours of launching, I sold out 2 cohorts (10 people in total).

I even had 3 people buying BEFORE jumping on the call.

Sales calls felt really easy and "resistance" from the prospects was at a minimum if ever existing.

How much work will it require of me?

2h/w for delivery for 90 days plus preparing the material for the classes (that I will also use for the next cohorts).

EDIT:
One of the participants had to withdraw for personal reasons, so one spot became available again. DM me or comment "unlocking outbound now" to explore if this is a good fit for you. The program starts next week!

How I sold out my newly launched accelerator and made €9K in less than 48  hours

How to create an outbound sequence that gets a 52.7% reply on LinkedIn

How do you start generating clients when you are getting no leads?

LinkedIn can be a confusing game. 

If you have implemented tips from various sources on LinkedIn and nothing really worked...

Let's make sense of it!


Let's make sense of lead generation on LinkedIn

How to generate clients consistently through cold outbound without pitching


If you...

- do not want to pitch your product to people who do not know you

- do not like it when people send you a request and then pitch you their product right away and you do not want to do the same.

Then this carousel is for you.

How to generate clients consistently through cold outbound without pitching your product

Steal the framework to create an outbound sequence that gets 70+%  acceptance and 45+%reply.



A few weeks ago I tested a new sequence for my new service and it performed very poorly.

This is when I bumped into one of Matteo Lombardi' s posts that talked about how to use touchpoints in an outbound sequence.

This is when I got this "not-so-crazy idea" to use touchpoints in my sequence.

My campaign went from 23% acceptance and 17.1% replies to 71.3% and 45.2%.

And has been generating 3-6 qualified calls a week ever since.

Sounds too good to be true?

Honestly, I believe I have barely scratched the surface here.


👇Here is how you can replicate it for your business:

1) Find a common interest between you and  your prospects

It can be an influencer, something that recently happened, or something different.

2) Ask a question about the common interest

Ask a question or an opinion on the subject (might be a person, event, happening, etc.).

3) Transition to a sales talk

This is what most people find hard. If you master this step, you are really going to find success with your cold outbound.

Cold outbound on LinkedIn is really hard...

Unless you learn from something that works for others.

--

DM or comment "too good" to get the template of this campaign and the framework I use to generate high-converting sequences for my clients.

Steal the framework to create an outbound sequence that gets 70+%  acceptance and 45+%reply

"I want to work with you. Name your price, I'll pay whatever". 
 
 
 
 
You will not get many messages like this one. 
 
Most of the people who come your way will show buying intent through more subtle signals. 
 
One of them is to be found in prospects appreciating your content. 
 
 "I loved your post on..." 
 
"I found your content interesting..." 
 
"Your framework on ... was great!" 
 
These are all signals which show that the prospects you are talking to are: 
 
1) Interested in your topics 
 
2) See you as an expert 
 
 
And this lays the ground for a conversation to understand their issues and whether there is ground for you to come in to solve their problem. 
 
If you are getting comments or DMs with compliments, you are missing out on sales opportunities. 
 
What are some other signals you look at? 
 
 
 
 
 
#coldoutbound #outreach #prospecting #b2bbusiness #sales

No alternative text description for this image

The 3 types of content for LinkedIn will unlock your cold outbound...

And how to leverage them👇

Content can really take your outbound game to the next level.

But how do you really use it to complement your outbound strategy?


How these 3 types of content for LinkedIn will unlock your cold outbound 

How to use cold outbound to generate $27.5K in 60 days or less

Talk about online business and personal growth.
These influencers are the best at it. Teaching you how to go big with your business and a lot more. 
follow to learn more about them. 
Michelle J Raymond Stefano Curcio Sophie Miller Arnaud Renoux Matt Barker. 




 #teaching #growth #business 

"I will be posting for 100 days see where I will be at" 
 
Spoiler: you will be incredibly close to where you were at when you started. 
 
 
Here is why this is a complete waste of time👇 
 
Do not get me wrong, posting is important... 
 
But "getting more of what you need" on LinkedIn should be your priority. 
 
Instead, you should probably say: 
 
"I will try getting XX through LinkedIn and see where I will be at in 100 days". 
 
The best way to come to utterly despise LinkedIn is to post without focusing on getting more of what you want. 
 
If you post without having a lead generation strategy you will: 
 
1) waste time 
 
2) will probably become frustrated with the platform and give up 
 
3) waste countless opportunities to get clients 
 
Before starting to post you should know: 
 
1) What is your strategy to generate clients 
 
What is the flow that your prospects are supposed to go though to become clients? 
 
2) Who you are talking to? 
 
Who are the people that are potential buyers of your product? 
 
3) Who do you offer them? 
 
What is the price point, service, or product you sell them? 
 
If you do not have these 3 things in place you are likely wasting time and money on this platform. 
 
Would you add anything to this list? 
 
 
 
 
 
 
#coldoutbound #outreach #prospecting #b2bbusiness #sales

Standard Cold Outbound vs Elegant Cold Outbound practices👇 
 
 
 
😱Standard cold outbound: 
 
- Talk about who you are and pitch your product in each step of the funnel. Aim at "selling at all costs". 
 
- Send 500+ connection requests per week (yes, there are ways to send more than 50). 
 
- Aim at generating 2-3 calls a week (outbound to call scheduled 0.4%) 
 
- Aim at closing 1-2 clients a month (outbound to client 0.1%) 
 
Expected results and costs of this approach: 
 
1) You saturate your market REALLY quickly 
 
2) You DESTROY your reputation  
 
3) Low-quality prospects and clients 
 
4) Pissed prospects 
 
5) Desping lead gen 
 
 
 
🤠Elegant Cold Outbound💠: 
 
- Start a conversation. Aim at "starting a human conversation" that allows the prospect to get to know more about themselves. Offer a call if it makes sense eventually. 
 
- Aim at starting 25-50 new conversations per week. 
 
- Aim at generating 4-10 calls a week (outbound to call scheduled 16%) 
 
- Aim at closing 4-6 clients a month (outbound to client 4%) 
 
Expected results and costs of this approach: 
 
1) Need to learn how to have fun conversations that are valuable for your prospects 
 
2) Make people look forward to your messages 
 
3) High-quality prospects and clients 
 
4) Virtually unlimited market 
 
5) Having fun doing lead gen 
 
 
If this is you👇 
 
"Outbound does not work for us" 
 
"We saturated the market" 
 
"I do not know how to convince the prospects with my messages" 
 
"I need to communicate my services better with my outbound" 
 
"The only replies I get are from pissed people" 
 
You are probably following the old paradigm of outbound. 
 
 
Have you received responses like the ones in the image? 
 
 
 
 
 
 
#coldoutbound #outreach #prospecting #b2bbusiness #sales

"I create content and I get some interaction but I get no leads"

Here is why👇


Content is the only thing that will allow the sustainable growth of your business.

It can really take your business to the next level.

But here is what almost everyone is getting wrong about it:

👉You have to create content that actually gives value, especially in the early stages of your branding strategy.

Big accounts can post a blurred picture of their shoe with no caption and get 1m likes (Gary Vaynerchuk actually proved this years ago) but you cannot.

You actually need to post content that is different in terms of the level of value it provides.

Everyone is creating posts that give very superficial information that they do not really set you apart from the mass.

Tell me you do not roll your eyes when you see the umpteenth post about: 

❌the 5 cool things about GTP

❌The 5 steps to grow on LinkedIn 

❌How to not end up in the spam box

That doesn't really reveal any new information.

I love the quote by Alex Hormozi that goes along the lines of "the level of secrets you give away should make you anxious".

Go beyond what everyone else does, get to the nitty-gritty of things with your posts, and give information no one else is giving.

Allow your audience to see what you are really worth, that you are the expert they can trust, and that you are willing to question common practices in your space and that you can find new solutions to common problems.

Talk about things like:

🟢Why common practices do not work
🟢Why XX isn't correct
🟢Overlooked tactics
🟢Nuances about your space
🟢What your audience is really missing


But go really deep with your content.

Here are a few examples.

Everyone in my space creates shallow posts like "How not to land in spam".

Do you have any idea how many other problems a person might have with their cold outbound that are waaaaay more important and frequent?

Even the people that believe they have a spam problem often do not have a spam problem.... 

They almost always have a lead generation problem. Their problem is almost never spam.

Create a post on how to set up a lead-generation system that ACTUALLY helps them generate leads.

How many people complain about lead generation specialists never sharing results and screenshots of their campaigns?

I share screenshots weekly to prove my results.

Your content should support your lead generation process and enhance it.

It should create warm traffic to direct into a funnel.

The goal of your content on LinkedIn should be to allow you to generate at least 5-10 new conversations a day.

The screenshot represents what your inbox should look like every morning.




#coldoutbound #outreach #prospecting #b2bbusiness #sales

"Your community is your net worth"

Statements like these are over abused but there is definitely truth in them.

I was on a call with Vukasin Vukosavljevic, Skillful Communications, Inc VP of Marketing  and ex-Head of Growth for lemlist and he shared about his experimentations around creating a community.

Communities are built over time with commitment and willingness to create something that is actually valuable for people.

And LinkedIn is the best tool to achieve this if you are in the B2B space.

Building a community is relatively a long-term strategy but you can support its growth and start producing results in the short term if you back community nurturing with a lead-generation strategy.

Long-term and short-term strategies are not mutually exclusive.

"I just started posting on LinkedIn a couple of months ago".

LinkedIn will NEVER start generating leads for you just because you post.

You need a business structure and a system to generate leads predictably and consistently...

I have literally spoken to people with 10-20K followers and 10-30K views per post generating less than 2 qualified leads per week.

A couple of months are more than enough to start generating leads on a consistent basis.

Curious, how long did it take you to generate your first sales call on LinkedIn?


P.S. Vukasin Vukosavljevic has a passion for 🏀 too. Still sorry for the best national team in Europe (Serbia) losing against the underdog (Italy) in the Eurocup last year. Sorry, I had to bring it up, and mention Jelisaveta Stanojevic too 🤣




#coldoutbound #outreach #prospecting #b2bbusiness #sales



"Lead generation is a long-term game"... 
 
Except it is not! 
 
 
That is what everyone out there is saying... 
 
Both people who get results and those who don't. 
 
Those who are getting results forgot how much easier it would have been for them if they got their results faster. Now that they are good, they never cared to learn. 
 
And those who don't get results... Well, they just parrot what everyone else is saying. 
 
So going back to my statement. 
 
I believe this principle above is "incomplete" at best. 
 
Yes, you should aim at creating long-term success, but how about tomorrow?  
 
And next week? 
 
And those 3-4 months that you need to get consistent inbound leads (this is what it took for me)? 
 
Should you just keep posting and wait? 
 
I believe there is an inherently flawed element in this reasoning... 
 
Let me explain. 
 
The value of any product as perceived by its clients consists of 4 elements: 
 
1) The promise 
 
Which is what your product delivers for your clients. 
 
2) Certainty 
 
With how much certainty you can guarantee a result? 
 
3) The time gap between the start and the results  
 
The amount of time it takes your clients to get from where they are to where they wanna be. 
 
4) Pain required 
 
The effort required by your customers to get to where they want to get 
 
 
Point #4 is why I believe that saying business is a long-term game is incomplete at best. 
 
Any product should focus on diminishing the gap between the start of the works and the achievement of the desired state. 
 
Lead generation is no different. 
 
You should focus on both generating a long-term sustainable strategy and generating wins daily. 
 
Creating content and marketing assets that help you generate long-term success and a reliable and consistent stream of clients... 
 
And a lead generation sequence that helps you generate clients in the next 30-60 days. 
 
How would you change the statement "lead generation is a long-term game"? 
 
 
 
 
#coldoutbound #outreach #prospecting #b2bbusiness #sales

Steal my 3 simple steps to use content to ACTUALLY generate qualified leads.


Everyone is giving tips on how you should create your content.

Creating content is one thing...

Leveraging it to generate qualified leads is a totally different matter.

How do you actually leverage content to generate leads?

No worries, I got you covered 👇

This week my content generated 1 inbound call in 4 days. 
 
Yet I broke my record for calls scheduled in a single day on Wednesday: 5. 
 
Here is how👇 
 
Here is what almost everyone believes: 
 
"You do not have control over your lead generation, the algorithm does". 
 
or 
 
"You need to build an audience before you can start generating leads". 
 
Utter rubbish, all of it👆 
 
You are ALWAYS in control of your lead generation. 
 
❌This week I tested a new content strategy called "Hub and Spokes" (not spending many words on it as it is irrelevant to the purpose of this post) and I really botched it. 
 
I am sure it works great, I simply believe I executed poorly. 
 
I ended up posting about content this week. Not really what my followers want me to post about. 
 
This resulted in a very poor performance of my content. 
 
🟢Here is what I did to fix it 
 
I doubled down on outbound. 
 
My goal is to ALWAYS reach out to 10 new leads per day (at a minimum). 
 
If my inbound covers that, then I do no outbound, otherwise I do it. 
 
How I did that without investing more time in outbound👇 
 
Having a manual inbound strategy that works really well with my audience, I created an automated outbound strategy that reproduces the manual outbound. 
 
Result: I scheduled 5 calls with qualified prospects in a day. 
 
I do not want to have more than 10 sales calls per week right now and I always prefer to keep my outbound manual. 
 
But now I know I can plug this new strategy whenever I need more calls scheduled. 
 
If you believe that your only choice is to "post and wait" you know there is another way now. 
 
-- 
P.S. Hit the 🔔 on my profile here -> Stefano Curcio to see my usual content as it's posted. 
 
 
 
 
 
#coldoutbound #outreach #prospecting #b2bbusiness #sales

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I have a HUGE announcement to make.

This is crazy!

I never really thought of doing this but I often find my inbox clogged with people asking me for cold outbound tips.

So I made up my mind...

I am launching my first Elegant cold outbound accelerator!

The goal is to teach you, step by step, my Elegant cold outbound method to add 5-10 and up to $20K+ to your bottom line in 30-60 days. 

It's a 90-day, cohort-based program that teaches you everything you need to know to convert strangers into calls.

It covers:

1) How to find the highest converting prospects

2) How to start a profitable conversation

3) How to convert your traffic

4) How to set appointments

5) How to scale your outbound elegantly


🟢It is for:

- Coaches and consultants 
- Small business owners 
- SDRs that already create content
- Content creators who sell an online product
- People who need to generate results in the next 30 days

❌It is not for:

- People who are planning to run cold outbound campaigns in the future
- People who expect a magic formula to generate money and are not willing to put the work in
- People who have no intention to start creating content on LinkedIn anytime soon


I have no idea what this product will look like for the next cohorts, but what I know is:

That the next cohorts will run for at least $500/m but I am launching this at a FRACTION of that right now and has a 90-day 100% money-back GUARANTEE.

I have no idea how big the cohorts will be in the future, right now is 5 people per cohort.

If you have been following me for a while, you know what Elegant cold outbound can do for your business.

This is once in a lifetime opportunity...

I need reviews for my program right now and need 5 people who are absolutely hungry for results.


👇HOW TO APPLY:

Send me a message or a connection request with a short paragraph stating why you are the right candidate.

Taplio

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