Sentry Collective

The future of business is personal. 

It's not about the biggest ad budgets, or the best commercials. It's about who trusts who.

And there's no better way to build trust than to get personal with someone. 

That's why personal branding works. It shows people who YOU are. Why they relate to YOU. And that's the stuff that's going to help you to attract more of the right people. 

My 12 month vision for my clients: Build a successful, long-term business through their personal brand.

We're seeing interesting changes in the world of business.

Now's the time to get ahead of the pack. 

Are you ready?

Founder

My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

For over 2 years, I struggled to grow my business and nearly accepted defeat. 

I did everything that I could get my hands on. Posting, commenting, engagement… I did it all. 

And it worked well. I built up a personal brand, I had great engagement on my content. Things were finally looking up. Everybody kept saying to me “you’re doing amazing!”.

Except, the business still wasn’t growing. Only my audience was.

Fast forward to 2024, and I’ve: 

→ Replaced my old salary
→ Gained 15,000 followers
→ Awarded a LinkedIn top voice
→ Ranked top 1% in the UK on LinkedIn
→ Signed 10+ amazing clients to work with

The difference? I stopped just building a brand, and starting building a profitable brand instead. 

Instead of chasing trends, I focused on the stuff that helped my ICP. I got clear on my mission, my foundations, and my ‘why’. 

And that’s when things came together. But it took me 3 years to learn how to do all of that.

And I know most people don’t have 3 years to wait. 

That’s why I’m here to help. Because I know that when you have a dream, feeling like it’s slipping away hurts. Especially when you see others doing amazing as well. 

So if you’re building an audience to turn into clients because you know you can help them (but struggling to get them to sign up), let’s fix it. 

Here’s how: 

1. Join my newsletter → Every week I share insights, tips, and other stuff to help you grow your brand AND get clients from it (without chasing trends or hardcore sales stuff).

2. Book a 1:1 call with me → I offer a power hour for anyone looking to learn how to scale their brand, grow their business, or both. It’s an hour dedicated to helping you with any questions you have. 

3. Join my coaching → Where together we’ll help you map out the foundations for your business, use those to plan an effective content strategy, and continually welcome new clients onboard. 

Any questions? Fire them over - I’m always happy to chat. 

Thanks for reading!

_____________

Any information, advice, or suggestions shared is deemed as generic advice, and therefore does not guarantee any results, nor it is intended to form a contract or agreement.

When I started posting on LinkedIn, I had around 200 followers.

Over a year later, and I hit 1,000.

(This isn’t one of those ‘I grew mega quickly’ stories)

It’s taken 3 years just to get to where I am today.

3 years of seeing tons of posts like:

→ I got 10,000 followers in 30 days, here’s how
→ I signed 100 clients last night, this is how
→ I made £100,000 in 90 days doing this

Those kind of posts are great. I love seeing people win. BUT they’re draining when you’re not seeing the same results for yourself.

They can make you feel like you’re not doing well. Or make you feel like you’re doing something wrong.

I know, because I felt that too. I felt like I was failing.
(Yet I was on track to replace my old salary + was working with awesome clients)

So remember this:

Your journey isn’t going to look like someone else’s. And nor should it.

It’s going to be unique. It’s going to be different. It might be slower than some, and faster than others.

Just because someone else has done it slightly quicker or hit a higher milestone, that doesn’t diminish your achievements at all.

Celebrate what they've achieved. Enjoy it with them. 

But remember what you’ve achieved and celebrate that without the comparison trap.

You’ll feel a LOT more fulfilled with the stuff you’ve done.

Now go and continue to make your younger self proud.

And do it for your older self that’s counting on you.

You’ve got this.

P.S - I'm on a mission to help solopreneurs get more clients (without being salesy or inauthentic). If you're feeling stuck, reach out. Let's fix it.

Luke Redhead

I started my business because I wanted more freedom.

Freedom to not worry about money.
Freedom to work when I wanted.
Freedom to be with my family.

Because really, life is for living.
(It’s something I’m mega passionate about)

I’ve ‘hustled’ in the past. And I realised that it can work really well. But I didn’t want to compromise on most of my day, 5+ days a week, just to reach some milestone.

Life wasn’t designed that way.

If you’re serious about building a business to give you the life you want, here’s how to do it:

1. Understand the life you want to build
2. Understand the ICP you can help
3. Create an offer that solves both
(This gives you foundations to work from)

4. Build a brand around your new offer
5. Use that brand to attract clients in
6. Talk to people to help them more
(This gets you clients in the door)

7. With results, use this in your content
8. Expand your offer into mini offers
9. Keep helping people every day
(Now you’re unstoppable)

10. Do this until you have ‘freedom’

It’s not about money. It’s about living your life the way you want to. 

But doing this will help you be comfortable, because you'll get clients. 

You can do all of this working 3-4 hours a day. You can put in 12 hours a day.
It’s up to you how you do it.

Because now you get to work with people you love working with. And you get to do work you love doing. All on your terms, at your pace, when and where you want to.

Perfect.

What else would you add?

P.S - Exciting launch coming tomorrow. I'm going to show you the model that I use for me + with all of my clients. Keep your eyes peeled!

I went all-in on my business after I got laid off.

After 4 months of:

→ 50+ job applications (1-2 hours each one)
→ Around 7 responded to me
→ 1 interview

I had 0 choice other than to go all in.

But before that, I was working a pretty good job. Happy with my life.

Then one day, I was told ‘you’re unemployed effective immediately’.
(No warning. That was it)

Today, my business:

→ Replaced that salary (and more)
→ Allowed me to choose who to work with
→ Lets me work anywhere I want + when I want

But most importantly:

→ There’s no risk of ever being laid off again.

I never planned to ‘quit my job with no backup’. I’m not a mega risk-taker like that.

But sometimes, life has other plans.

It was the best thing though. Because I’d never have gone all-in otherwise.

So I’m grateful for being laid off + facing that awful situation.

Morale of the story: Sometimes, things don’t go to plan.

Because the ‘plan’ is bigger than you realise.

Go with the flow, and chase your dream.

And see what happens along the way.

♻️ Repost to inspire someone to chase their dreams!

Writing on LinkedIn isn’t about the likes.
(It’s much more than that)

It’s about building a name for yourself that people look at and go ‘they know their stuff’.

It’s about building a reputation that remains even when you take a day offline.

It’s about building a legacy that people will remember forever.

But most importantly…

→ It’s about making a genuine impact for others.

For example:

1. Showing someone how to fix a problem they’re facing
2. Guiding someone from the wrong path to the right one
3. Giving people a reason to want to listen to what you say

Because when people WANT to hear what you’re saying?

That’s when they want to hear about you can help them.

Now you’re not selling to them. You’re helping them.

Which is exactly what they wanted anyway.

If you’re trying to get new clients, building your brand is your best friend.

But only if you do it right.

P.S - Struggling to sign clients on here? Check the comments - I have a surprise for you

The best advantage you can have isn’t “being the best”.

(Especially if you’re building a business and/or brand)

It’s having a deeper ‘why’ behind what you do.

You don’t NEED to take over the world. You don’t need 1,000,000s of customers and making 9-figures to live a happy life.

Yes, you can chase that.

But if your goal is to be comfortable and happy, why sacrifice most of your life just to get there?

(This is how you play + win the long-term game)

Here’s 3 ways to find what really matters to you:

___

#1) Who are you doing this for?

Who in your life matters to you, and you want to take care of? Is it you? Your partner? Kids? Your parents? Think about the impact you’re making for them.

My example: I’m doing this for me + my partner, Sian, and I'm doing this for the clients I work with

___

#2) Why are you passionate about this?

You’re not just chasing money. You’re doing this because you have a DEEP desire to make an impact here. But why?

My example: Because I want more people to live their best life whilst they can by chasing their goals and making it possible.

___

#3) Why does this matter to you?

If you weren’t getting paid, why would you want to do this? What about ‘this’, is worth it to you? Why is this the impact that matters?

My example: Because it’s getting harder to live in this world - inflation goes up, cost of living is tough. I want people to enjoy life, not just ‘survive’. I want them to chase their dreams and make them real.

___

I’m still a “I’ll help you get clients online” person. But it goes deeper that that.
And that’s what people see + believe in.

Starting a business is never just about ‘make money’. You can get a job, you can ask for donations, you can do anything.

But chances are, you’re doing it this way because there’s something deeper behind what you’re doing.

Find your ‘why’ → Become undistractable → Make that dream a reality.

P.S - I run a coaching programme where I help people get clients from their existing audience, and show them how to grow their business and brand together. DM me if you want the details!

3 years ago, I sat in front of my computer with a dream.

A dream to run my own business. A dream to work with clients. A dream to have freedom in life.

The only problem?

I was too scared to start it.

For months I was held back by the thoughts of:

→ What if people judge me?
→ What if people don’t like what I post?
→ What if my posts aren’t good enough?

Every single day I saw people living my dream that I was too scared to chase.
Every single day I saw others posting and thought ‘that should be me’.

But it wasn’t.

And after 6 months of fearing the worst, I accepted that there was only 2 outcomes:

1) Accept it would never happen and give up
2) Stop whining and just give it a go

I went with option 2 and got on with it.

Did it work at first? No
Did I think I’d made the wrong choice? Yes
Was it tough? Yes
Did I quit? No (but nearly)
Was it worth it? Absolutely

That 1st post lead to 100s more. 1000s of followers. 1,000,000s of impressions.

But much more importantly than those numbers, what really matter is that post:

→ Helped me find people that I could help
→ Gave me a chance to build my business
→ Unlocked the life that I was dreaming of

The thing is, those original doubts:

What if people judge me? → They did, and in a positive way
What if people don’t like what I post? → They did, and they followed
What if my posts aren’t good enough? → They were, and they got better

Weren’t even real.

So…

If you haven’t started → This is your sign to.
If you have → This is your sign to keep going.

It really might just be the best thing you do. Or not.

But it’s always, ALWAYS better to try.

Agree?

P.S - Last week, I shared a mini-training showing you the model I eventually built that helped me make this business dream a reality. It's only 20-mins long and packed with value to help you out. Check the comments ↴

Even if you sign 0 clients from posting on LinkedIn:

(There's still a lot to gain)

In 3 months you’ll:

→ Find your voice
→ Build your confidence
→ Meet awesome new people

In 6 months you’ll:

→ Be seen as an authority
→ Know how to start conversations
→ Build powerful relationships with prospects

In 12 months you’ll:

→ Improve your writing 10x
→ Have a strong personal brand
→ 100x your knowledge & experience.

But let’s face it. If you’re doing all of this right, chances are you’ll find your first client too.

Because if you’re consistently showing up, talking about the problems you help?

AND you’re sharing your story to show people your experiences too?

That builds the kind of trust that gets people to start trusting you.
The kind of trust that makes them go ‘I trust that they can help’.

(And boom. NOW they’re ready to hear about your work)

There are 100s of outcomes from building your brand.
Look at all the wins. Not just 1 outcome.

And DO NOT compare to others.
Please.

P.S - My coaching offer has been closed for the past 3 months as I’ve been working directly with those inside. They’ve gone from struggling for clients to clear path to signing them onboard (with results to prove it). Soon I’m going to open a few spaces.

Want to see how it would work for you? Hit reply with ‘brand’ and I’ll send all the details to you before everybody else to see if we’re a good fit.

Earlier this year, I signed 10 clients within 2 months.

(and replaced my old salary)

I love sharing this fact about me. It feels good. But it’s not a brag.

Why?

Because in the 2 years before that, I signed 3 clients and had hardly any leads.
Frustration. Fear. Self-doubt. You name it, I probably faced it at some point.

→ I did everything I thought was right
→ I had no idea why it wasn’t working
→ I was desperate for the answers

I started wondering if maybe I was just plagued to not figure it out. Like it was the universe trying to push me on a different path.

Unfortunately, I’m more stubborn than the universe.

So I started looking at what wasn’t working.

→ I was posting every day
→ I was engaging every day
→ I was growing my followers
→ I was growing my impressions
→ I was getting more engagement
→ …
↑ That right there was the problem.

I was doing everything right. But there was no clear ‘why’ behind what I was doing. I was just chasing the things that were in the green (whilst my bank account stayed in the red).

There was never a ‘next step’.

So I switched it up. I looked at content differently. I stopped looking at posts as ‘performing well’, and looked at how I could make them help people.

I changed my entire business foundations around. I niched to 1 type of person. 1 problem. 1 solution. But did it in a clear + simple way so it wasn’t complicated.

I stopped worrying every single day, and made each day I turned up actually count.

And most importantly, I stopped trying to please the algorithms. And went all in on helping the people that actually mattered to me.
(Sorry algos - no hard feelings)

0 leads became 1. 1 became 2. 2 became 5.

Defeat became hope.

And hope became a reality.

So when I share that fact, it isn’t a “look how great I am”.

It’s a:
→ “It hasn’t been easy. I get it. But look, I did it, and you can too”.

Since then, I’ve worked with 10+ solopreneurs to show them that very solution.

My clients have gained clarity, increased their leads (+ clients), and made the business dream they had a reality.

And for the first time in 3 months, I'm opening up a couple of spaces to work directly with me.

Next week, I’m going to open 5 spaces for people to:

→ Work closely with me
→ Who want to get new clients
→ With a system that doesn't require you to be 'salesy'

I’ll guide you through my exact process to help you understand how to find + sign new clients from your personal brand, and work closely with you to help you make it happen. 

Interested in hearing more? DM me with ‘missing piece’ and I’ll share all the information with you to see if we’re a good fit (no pressure if not).

If you’re trying to build a business on LinkedIn, don’t make this mistake:

→ Focusing too much on the metrics

I’m not saying ignore them completely. But here’s my backstory:

When I first started 3 years ago, I was convinced people would take me seriously when I had 10,000 followers. And until then, I wasn’t going to get any leads in.

I was convinced that was the only thing holding me back.

So I put all my effort into content to get there.

And then when I finally hit 10k?

Nothing changed.

Nobody new reached out to me, nobody suddenly decided they were ready to buy from me.

Because I was just creating content that was ‘nice’. Not content that made people want to learn more about what we could do.

That’s when I learned a valuable lesson.

If you’re here to grow your business, focus on that.
(You can still grow your brand + get followers, but also get clients)

To do that, you need consistency. Consistency that looks like:

→ Being known for 1 main thing
→ Talking about it in 1,000 different ways
→ Not being afraid to repeat yourself often

Here’s the easiest way to do it:

1. Focus on the main problem you solve (break it into content pillars)
2. Write about those in different ways (personal stories, educational)
3. Keep a close eye on what works, and keep adapting as you go on

I’m not saying to completely ignore the numbers. They’re really helpful to know what content works and what doesn’t.

But don’t chase them.

Focus on the bigger mission, and the numbers will come naturally when you play the long-term.

♻️ Repost this to help someone build a profitable brand

P.S - If you're serious about building your business on here, join my newsletter for more. I'll post the link in the comments ↴

I don’t believe in the whole ‘quit your job and go all-in’ approach.

There are too many people who say you should:

→ Go all in on what you’re doing
→ Throw caution to the wind
→ Quit your 9-5 to do it

Yes, this CAN work. But there's a lot of risk with it. 

I don’t believe this is the right approach. Because when you’re first starting out, you’re testing the waters. You don’t want to take huge risks on something that might not pay off.

You want to do it sensibly.

It’s why a lot of people quit in the early days, because they’re not ready for that level of risk. Or because it doesn't pay off first time around (which is completely normal)

I know I wasn’t.

Here’s what I did instead:

1) I started my business as a side hustle → It didn’t work out
2) I could pivot without any real impact → I found my feet
3) I went with my new approach → Things started working
4) I kept testing new things → Knowledge kept growing
5) I finally ‘figured it out’ → Only through 100s of mistakes

(At point 3 I got laid off and was forced to try and make it work, and got lucky. But I'm just glad that I didn't go all in on point 1 and burn out)

If I’d have gone all in on that first idea, I’d have walked away from business as a ‘failure’.

Today, I run my business successfully because of those lessons those failures taught me.

All because of taking small, manageable risks over a long period of time.

So if you can, take the time to figure out where you're going. THEN go all in. 

And if you have nothing to lose, absolutely go for it. 

Do it the way that works best for you.

As long as you do it. 

___

P.S - Want to find your next few clients on here quickly, but not sure how? I'm going to open a few spaces for my coaching programme where together, we'll set you up with everything you need to know to find + sign up your next few clients within 8-12 weeks (without being salesy or doing 100s of cold outbound).

Once spaces are filled, they're filled. Hit reply with 'coaching' if you're interested!

Writing on LinkedIn can be tough.

I’ve been doing this for 3 years, and let me tell you:

→ There are times I’ve had 0 content ideas
→ There are countless days where I’ve stressed
→ There are times where I thought “this isn’t for me”

It’s not easy. But it’s incredibly rewarding when you get it right.

One of the best things you can do? → Invest in tools to help.

Introducing → RedactAI

I’m a huge believer that your content should be authentic. It shouldn’t be random content that’s thrown out there to get new followers and likes.

It should build a community and show people who you are.

It should show your authentic story + be from you.

But I also know that sometimes, it’s not easy.

Here’s how it helps:

1) It takes your tone of voice into account
→ It doesn’t just ask for generic tones
→ It asks for your profile to understand you
→ And then builds a draft post that sounds like you

2) It works from your ideas
→ It doesn’t just create generic content
→ It works from what ideas are in your brain
→ Helping your content to remain human-first

3) It gives you multiple versions
→ You get 3 versions of the post
→ So you can choose your favourite
→ And then edit it to make sure it’s ‘yours’

Once it’s generated an idea to work from, there’s a feature called ‘Talk with RedactAI’ that helps you adjust your post with AI to get the tone of voice right.

As you know, I strongly believe that your content should be authentically yours, and not just anything thrown out there. But this is a great way of going from idea → draft post that you can tweak/rewrite in your own way to make it yours.

It’s not easy to be consistent. But the right tools make it much easier.

Check out RedactAI here → https://lnkd.in/eQt89deg

#AD

The reason most people don’t ‘make it’ is because they’re scared of taking risks.

(Especially when it comes to building a business + brand)

On the feed, I saw everyone taking these bold risks. Things like:

→ “I quit my job with no back-up plan”
→ “I went all-in with 3 months of savings”
→ “I did it with no plan or system in place”

I applaud those people. But I wasn’t prepared to do that.

I had bills to pay.

Instead, I kept working and kept my business as a side hustle for 2 years. Which helped me to learn what I was doing, figure out my ‘niche’, and build the systems to scale the business up.

The only risks I took were:

→ I could lose a little bit of money
→ I could lose out on social time
→ I could feel like a ‘failure’

But the potential was that it would work out. And eventually it did. Because after I got laid off, that business helped me pay the bills and kept me going.

Everything comes with its own risks.

Having 1 income = risk
Taking a chance = risk
Chasing a dream = risk

They don’t have to be huge and scary ones though. Small, calculated risks are all you need to make it happen.

Don’t be afraid to take a risk here or there.

Be afraid NOT to take small risks.

They might just work out.

P.S - What’s the last risk you took?

I’m giving away the exact model that helped me sign 10 clients from LinkedIn in 2 months.

(Read this if you want to sign clients from LinkedIn)

Signing clients used to be the biggest problem in my business.

I’d do everything I could to try and get new clients:

→ Write posts daily
→ Comment for hours
→ Send 100s of DMs to people

Yet nothing seemed to work.

That was until I looked at WHY it didn’t work. And it turns out, I wasn’t doing anything ‘wrong’. I just didn’t have the right foundations in place for my business, or a model to grow it with.

So I fixed it.

The result → My personal brand grew faster than ever, AND I started getting leads in. Here’s how that looks this year:

→ I’ve worked with 20+ clients this year already
→ I have a system to find + attract clients
→ All by doing the same stuff as before

I 100% owe it to having the right foundations to work from, and a model to keep the business simple.

Now, it’s your turn.

Because I’m giving away a 20-minute mini-masterclass on what those foundations are and how that model looks.

This model is built to help you to:

→ Understand your niche + positioning
→ Tailor your business for conversion
→ Build your brand to attract leads

Want in?

Like this post and comment ‘Model’ and I’ll send it over to you.

P.S - I use this model to build all of my coaching resources from. Those are reserved for my clients, but this model will give you a good insight into what we do together + how it works.

There’s no way of knowing if what you’re doing is the ‘right’ thing to do.

(Especially when building a business + brand)

You might be:

→ Doing the best thing ever
→ About to change your whole life
→ Gearing up for a huge breakthrough

Or you might be:

→ Heading towards a flop
→ Unknowingly doing something wrong
→ And hoping that it’s going to work out eventually

These 2 options cause most people to lock in place and fear. Because if there’s a chance it could go well, there’s a chance that it could go really NOT well.

It's the main reason I struggled for so long. I was far too scared to go all in and commit to 1 thing on the off chance that it didn’t work out.

So I (and my business) stayed still.

The result? → I got 3 clients in 2 years as a result.

Fast forward to today, and a few pivots later: 

→ Working with amazing new clients
→ The business is picking up
→ I'm a LOT happier now

I nearly accepted defeat. That the 'business life' wasn't for me. 

But here’s the thing:

You’ll never know which path you’re on until you try it.

You have to try something for the first time to see whether or not it’s the right thing for you. You have to experiment to find the thing that works best for you.

If you’re not doing that, you’re not growing.

And no growth = no progress.
(Guaranteed disaster)

Instead, go for it.

Either it works, or it doesn’t.
And if it doesn’t → You change it anyways.

Your big break might just be 1 pivot away. 

Don’t let your mind hold you back.

Try that thing. Give it a go and see what happens. It might not work out.

But it might.

2 years ago, I had 2 clients on board and prayed they wouldn’t leave.

(Because I had 0 idea how to find new ones)

Today, I have a system to find new clients without the stress.

These 5 changes are the reason that transformation happened:

___

#1) I stopped trying to help everyone

It’s tempting to chase the numbers. I get it - I did it too. But focus on the right audience, and go all-in on helping them. A small engaged audience > a big audience of random people.

Going from helping everyone → helping 1 type of person made a world of difference.

___

#2) I got the right foundations in place

Don’t just offer a service. Start by getting MEGA clear on exactly who you’re trying to help, what you’re trying to help them solve, why they need it solving… Everything. Get deep here - it’ll make your content + message SO much more powerful.

I didn’t do this at first (and when I did, it helped me BIG time).

___

#3) I stopped worrying about the algorithms (as much)

I spent years writing posts that ‘did well’ or ‘looked nice’. But didn’t get clients from them. Because people don’t want to see a version of you that’s heavily edited - they want to see the real ‘you’.

Don’t be afraid to speak how you speak + be who you are. The right people will love it.

Algorithms are only a middle man between you and who matters.
(Use them for inspiration, but don’t fall into the rabbit hole)

___

#4) I changed my content focus

Don’t use content to try and sell. And don't just try to do what 'works' (because you just blend in with everyone else then). Use content to inspire, educate, and build trust. That’s what really matters. Because when people see your stuff + trust you, they listen to what you have to say.

That’s when you show them you can help them.

___

#5) I stopped trying to sell

There are 2 ways to sell. 1) Be pushy and salesy, or 2) Show people how you can help them and guide them towards your offer.

The second is much better because you’re genuinely helping people, not just going for the money. Because nobody wants money taken from them. But they DO want their goals to happen.

___

There are easily 1,000s of other changes I could share here, but these 5 are the main ones that changed things for me.

I’d change tons of things I did if I could turn the clock back.

But hey ho. Part of the journey. And it’s how we learn.

(So really, the mistakes = wins)

Which one do you resonate best with?

---

P.S - If you want to get clients from your brand, here’s 2 ways I can help ↴

1) Join my newsletter and get a free training on the model I use with my clients (check comments)
2) Reach out in the DMs about my coaching programme to help you find new clients quickly (limited spaces available)

The main reason people struggle to get clients isn’t because:

→ They aren’t good enough (they normally are)
→ They don’t know enough (they normally do)
→ They’re not ready yet (they normally are)

It’s because they’re blending in with their content. 

If you just offer another service, you blend in.
If you create another offer, you blend in.

(And if you’re trying to imitate others content too, then you’re DEFINITELY blending in)

You want to stand out to your audience. You want them to look at you and go ‘I need THEM’.

Here’s the solution:

→ Have a clear offer AND a story behind it

Remember, it's not about how you can appeal to everyone. It actually hurts your message when you try to do that.

It's about standing out to the right kind of person. Showing them you get where they are, that you're the person to trust, and you're there for them.

That's when your message becomes SO strong. 

Here’s the difference:

Person 1: Business coach.

Person 2: I’ll help you get 3 new clients in 90 days.

Person 3: I spent 2 years struggling for clients (and nearly lost my business). I fixed it. I’ll show you how, and help you get 3 new clients in 90 days using my strategy.

Which one would you choose to go with?

Now imagine how much more your content will resonate with the right people. 

P.S - I’m going to open 5 spaces to work with me next week. Our goal is to take you from being person 1/2 to person 3 and help you get your next couple of clients onboard within 12 weeks (if not sooner). No awkward hardcore sales stuff. Definitely no selling your soul for money.

DM me with ‘Person 3’ if you want all the details, and we’ll see if it’s a good fit for you + your business.

I started my business 3 years ago.

Worked with 100+ people. Tried 100+ things. Experienced 100+ setbacks.

It’s been a journey full of ups and downs.

But it’s taught me some very big lessons.

Here’s 9 of the biggest lessons that changed the way I do business (and made me 10x more successful):

1. Don’t sell, help
↳ Show people where you’re taking them. Don’t be a pushy sales person.

2. Accept the long game
↳ It’s not going to happen overnight. Get comfortable with the journey.

3. Start with your ICP in mind
↳ Build out your offer to help them.

4. Consider ‘you’ in your business
↳ Don’t chase money. Money unlocks a new life. Chase that life.

5. Build an offer that helps both them and you
↳ It’s not just about you getting what you want. Or sacrificing your dreams for money.

6. Be a genuinely nice person
↳ People work with people. Be the person they want to spend time working with.

7. Keep it simple
↳ More complicated = harder to focus. Keep your mission simple, and go all in.

8. Don’t be afraid to change things
↳ Your business isn’t going to be the same in 12 months as it is now. Accept that, and build momentum.

(And the most important one)

9. Don’t overthink it
↳ Either it’ll work, or it won’t. But the more action you take, the more your odds increase.

Building a business isn’t easy. Building a brand isn’t easy.

But together, they have the power to change your life.

Repost this to help someone keep going ♻️

P.S - I help solopreneurs build their business online + get new clients without trying to be someone they’re not, being inauthentic, or turning into a relentless sales person. Reach out if you want to hear more about how I can help!

Getting new clients online isn’t easy.

(If you’re struggling, read this)

You can be doing everything right. You can write the perfect posts, do the right engagement.

You can do everything you should be doing.

But sometimes, it just doesn’t work.

Sound familiar?

If so, here’s the problem:

→ You’re probably doing the RIGHT stuff, but without the RIGHT foundations.

It’s not about doing ‘more’. It’s about being more focused on the right stuff.

Because when you have the right foundations in place, your content naturally talks to the right people. And your offer naturally guides people towards your offer, helping you attract clients.

All by doing the same stuff that you’re doing now.

I spent 2 years struggling because I was missing the right structure to build a profitable brand. I did everything that I'm doing now, but just without that clear vision + direction. 

Fixing it helped me sign 10 new clients in 2 months.

Now, I’m showing you what that model looks like. 

In this 20-minute mini masterclass, you’ll learn:

→ How I structured my business
→ Why I structured it in that way
→ How it helped me sign clients

It’s the model that I use for me + all of my clients.

It’s a model that works.

And now, you’ll get behind-the-scenes access to it.

It’s finally here.
(woohoo!)

Want in? DM me 'Model' and I'll send it over to you.

Taplio

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