Arnaud Renoux

The Scalelab

All infos are just one click away: www.thescalelab.com

The Scalelab is a Lead Acquisition Agency and Consulting firm helping companies to make the first best impressions in front of their prospects by using cold email and cold LinkedIn messages.

🚀 Interested?

Co-Founder

Scalelist

lemlist

Internalise lead generation processes to make the first best impression in front of your prospects

Also :
•Helping companies to find their ICP / Scrapable Personas
•Internalising a Minimum Viable Data Stack to have a fully automated Sales Machines
•Training teams to copywriting

Partner

Tech in Asia School

Mentor

Founder Institute

Techstars

Entrepreneur First

Founder in Residence

AccelerAsia

AccelerAsia is a Business Development firm helping Scale ups from USA, Europe and, Israël to grow their Business Development and Sales in APAC.

Business Development Manager APAC

Rocket Internet SE

APACIG, Rocket Internet’s Asian entity owns 15 e-commerce ventures in 16 countries across Asia with a USD 200M funding Global Venture Development:

Global Venture Development

Société Générale

Analyst

Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.

Welcome 😇 - I’m Arnaud

In the last 3.5 years, I have co-founded The Scalelab

We work exclusively with B2B businesses making >$1M/year, fine-tuning their outbound sales and connecting them with the right prospects at the right time using the right approach. 

I see AI as a game-changer for how we do business, and we make sure that our clients are ahead of the curve.

I publish daily sales, outbound, marketing, entrepreneurship, and business tips, so follow me if you want to grow and get more things done! 

Email me: arnaud@thescalelab.com
Cold call me: +65 86189870 

😘

How I write a 5-step cold email sequence 
(in under 30 min)]👇

How I write a 5-step cold email sequence

5 crucial lessons from sending 100k cold emails in 2024 👇

5 crucial lessons from sending 100k cold emails in 2024

47 must-known terms to be 100% fluent in sales in Q4 👇

47 must-known terms to be 100% fluent in sales in Q4

How I handle rejection + 8 sales objections + how to respond (the right way) 👇

8 sales objections + how to respond (the right way)

I think we often overthink sales

We get so caught up chasing shiny tactics that we lose sight of what really works.

When you strip it down, sales is about 13 simple elements:

1- Research: Know who you’re talking to.
2- Value: Show them solutions, not products.
3- Consistency: Follow up until they’re ready.
4- Listening: Hear what your prospects really need.
5- Trust: Build authentic connections, not quick wins.
6- Feedback: Learn from every interaction and improve.
7- Let’s stop over-analyzing and not forgetting the basics.
8- Credibility: Establish trust through expertise and reliability.
9- Loyalty: Keep clients returning by consistently adding value.
10- Relationships: Nurture meaningful, long-lasting connections.
11- Authenticity: Be genuine and transparent in every interaction.
12- Understanding: Fully grasp your prospect's challenges and goals.
13- Networking: Expand and strengthen your professional connections.

Sales isn't complicated—it’s human.

I think we often overthink sales

9 years ago, I started in Sales. I pretended to know everything about my job. I was completely wrong. 
(5 things I wish I knew)👇 


Here’s the truth:

Pretending to know it all doesn’t make you successful.

It makes you uncoachable.

Vulnerability in sales isn’t a weakness.

It’s the doorway to growth.

- - -

Here’s what I wish I knew when I started in Sales:

1- What school taught you doesn’t apply in Sales.

2- Admit when you don’t know

People respect honesty more than false confidence.

3- Seek feedback, even when it's uncomfortable

It’s the fastest way to improve.

4- Embrace rejection

Every "no" is a lesson wrapped in opportunity.

5- Stay coachable

- - -

The best reps are always learning and evolving.

When I stopped pretending, everything changed.

I became more open, more adaptable, and more coachable.

The results?

- I improved faster
- closed better deals
- and built stronger relationships.

Vulnerability isn't about showing weakness.
It's about being open to growth.

The best salespeople?

- They embrace vulnerability and coachability.
- Sales is tough, but it’s a game of persistence.

Vulnerability leads to connection -> 

Connection leads to trust.

And trust?

That’s the foundation of every sale.

15 key sales know-how to become a sales machine (before Q4)👇

15 sales know-how to become a Sales machine (before Q4)

7 steps I use to build tailored prospects lists in under 4 minutes.
(using Sales Nav + Scalelist) 👇


1- Go on LinkedIn Sales Navigator

2- Build a LinkedIn Sales Navigator lead search

3- Select the leads I want to push to my lead list

4- Click on “Export leads”

5- Extract your leads from LinkedIn Sales Navigator

6- Enrich those leads with their valid emails

7- Export my leads into a CSV.

In under 4 min, I was able to get 18 valid emails of the 23 prospects I’m targeting.

Lead generation shouldn’t be complicated.

- -

PS: Feel free to DM if you’ve any questions about Scalelist

PPS: Give Scalelist a shot (get 60 credits for free)

7 steps I use to build tailored prospects lists (<4 min)

7 questions I answer to build trust during a 1st sales chat (without my prospect asking) 👇 

How to seduce your prospects during your 1st sales chat

1- Who are you?

- Be brief, 
- Be yourself, coherent, and smile

You have one occasion to make the first best impression

Prospect wants to feel safe.

- - - 

2- What problems do you exactly solve?

At the pharmacy, you don’t want the pharmacist to share a detailed explanation of the Ibuprofen components?

You just want Ibuprofen for your headache.

In a sales presentation, it’s the same.

- No features presentation. Your prospects don’t care
- Tell them what you help your clients with.

- - -

3- What value can you offer to them?

Based on their problem, elaborate how your solution can suit them

- Question them: “Does it make sense for you?”

- - -

4- What do you sell, and how is it priced?

- Provide the essentials without jargon.
- Pricing doesn’t come last. 
- Don’t be scared of mentioning it during the conversation.
- See how your prospect react

- - - 

5- Has it worked for other people/companies?

- Name dropping never killed anyone
- Pick the relevant past or existing clients for your prospect
- Share interesting stories, ups & downs, results you got those clients

- - - 

6- Why will it work for them?

- Prospect wants a simple analysis (based on your experiences)
- The answer matter less than how you answer.
- Be confident, articulate, don’t speak too fast, and illustrate with examples

Prospect wants to see you are solid, and can adapt to problems.

- - - 

7- How is your product/service different?

- Acknowledge the question
- Highlight the unique selling points of your product
- Share examples
- Explain how these differences benefit the customer
- Invite further questions
- Listen to them

Include your answers in the discussion

Tell a story to your prospect. Illustrate them with life comparisons.

- - -

Make the conversation fluid, simple and clear shows your prospects it’s easy to work with you

Your prospects have enough problems. 

You’re here to remove some from their plates not to add new ones

7 questions I answer to build trust

5 steps framework I use to personalise my cold emails (when I’ve 0 info on my prospects) 👇

5 steps framework I use to personalise my cold emails

3 steps I use to run solid 1st sales calls with my prospects
(Impress them < 30 min) 👇

3 steps I use to run solid 1st sales calls

Scalelist is a self-served B2B SaaS. 
But, I take 3-5 calls daily with my users and prospects. 
(6 reasons) 👇 


1- I get direct feedback:

Amazing to understand:

- Strengths and weaknesses
- Features and improvements to prioritise

2- I build relationships with people:

Building relationships with prospects and users,
give me 1 more opportunity to establish trust.
It definitely increase retention.

3- Improve UX:

The way we see our product with Youssef, vs how a user sees it could be different:

Calls can highlight some usability issues that we can solve faster.

4- I Identify early adopters:

On a call, I can immediately feel who is pumped or not.

I noticed that helping enthusiastic users can transform early adopters into advocates.

5- Lower the churn:

Since I started taking weekly calls with prospects and clients,

Our churn dropped significantly.

From 23% to 12% churn.

6- It makes me happy:

Interactions with prospects and clients boost my:
- Morale
- Motivation
- Work impact
- Desire to do more

Today, I’ve had at least 3 hours of conversations with some Scalelist users.

Honestly, it’s the best moment of my day, each day. ✌

I’m able to understand:

- What we do well
- What we don’t do well enough
- What’s missing
- What’s the urgency on what’s missing

etc…

It’s so helpful.

Also, it seems that our users love seeing our evolution,

they feel part of the Scalelist adventure. (I love it)

Interestingly, those discussions brought a lot of clarifications on what’s next.

It’s just the beginning.

Thanks for the support. ❤️

A.

6 reasons I take 3-5 calls daily with my users

1 writing tip I use to write concise cold emails 
(captivate my prospects’ attention right away)👇

1 writing tip I use to write concise cold emails

How I contact 5-10 new leads/day who match my ICP, already know about me and my product 
(3 steps-process to run in under 10 min) 👇 

LinkedIn is a lead goldmine.

I attract people to my Linkedin profile by posting weekly content.

Writing and posting content on LinkedIn generate (for my ICP):

- Curiosity in who I am
- Curiosity in what I do (personally and professionally)
- Curiosity in my product/service
- Curiosity in the value I add

The more quality content I post,

The more trust I’m building.

Thanks to that, my ICP will:

Click on the “book an appointment” button to have a conversation with me

Others will simply look at my profile: check my product, previous posts etc…

Here’s 3 steps I use to contact leads who match my ICP and who know about me and my product

3 tools:

- LinkedIn
- LinkedIn Sales Navigator
- lemlist

1️⃣ Set up your LinkedIn Sales Navigator Search:

→ Go on LinkedIn Sales Navigator 
→ Go into Lead Search → Use the advanced filters to find your ICP 
→ Save that Lead search to get notified of new results

2️⃣ Create your LinkedIn campaign on lemlist:

I personally use the following Linkedin Steps:
→ Send a connection request 
→ Wait for that connection to be accepted 
→ Send an audio DM to start a discussion 
→ + 2 DMs

3️⃣ Check my new results in my Saved Searches

Daily, I can now check on the new results matching my saved searches filters

→ Go on LinkedIn Sales Navigator 
→ Go to Saved Searches 
→ Push that new results to my lemlist campaign (using lemlist chrome extension)

Easy, fast, efficient.

Let me know what you think of this workflow 👇 

- - -

🔔 Follow for more

Last week, Advance Business Consulting started with The Scalelab. 5 steps inbound process I used to sign a $30K deal in under 7 days. 👇 

I use my LinkedIn page as a landing page.
For that, I follow that 5 steps inbound process

1- I post LinkedIn content daily:

Why:
- I write for myself + my ICP/Buyer Persona
- Grow my personal brand
- Grow my sales pipeline
- Close more inbound-deals

My content calendar:
- Monday: Bottom of Funnel
- Tuesday: Middle of Funnel
- Wednesday: Middle of Funnel
- Thursday: Top of Funnel
- Friday: Bottom of Funnel
- Saturday: Top of Funnel
- Sunday: Middle of Funnel

I follow it since Jan 2024. (thanks Matt)

- - 

2- Content drives my ICP (Ideal Customer Profile) to my LinkedIn Page:

- Leads who want to learn more about Scalelab or Scalelist click on “book a meeting”

- - 

3- Prospects fill up a Typeform:

- Clicking on “book a meeting” brings them to a form with 13 questions.

- That data is used as a pre-qualification filter

- - 

4- Clay pre-qualifies my leads:

- The data collected from Typeform is directly sent to a Clay table.

- That Clay table contains specific qualification filters to exclude leads who aren’t ICP.

- - 

5- ICPs’ leads automatically receives an email to book an appointment using lemlist:

- Leads who meet our ICP instantly get an email to book a 1st call with us.

- - 

Creating content is nothing more than a gold mine.

Why?

- It increases brand awareness and visibility
- It builds trust and authority with audiences
- It generates leads and grow your business

Advance Business Consulting, a 27 years old Australian consulting firm went through that exact same process

- 6th of Sept: they filled up the form
- 9th of Sept: we had our 1st conversation,
- 12th of sept: Done deal

LinkedIn is a powerful beast.

PS: That process generated 38 leads in August. Not bad a summer month.

 5 steps inbound process I used to sign a $30K deal

3 reasons customer support fuels my 20% MoM growth as a bootstrapped SaaS (+ it creates cool stories of helping my clients) 👇 


Whenever I use a new software (big or small companies),

I see too many of them treating customer support as an afterthought.
- No reply
- Very slow response time
- Fully automated

They focus on new features, (it’s necessary)

Not paying too much attention to the people who use them.

Results?
- Prospects don’t convert
- Frustrated customers,
- Low retention,
- Stunted growth,

When we launched Scalelist, we knew one thing:

Customer support would be our competitive edge.

Here’s why:

1- Retention: Happy customers stay. We ensure they do.
2- Feedback: Support is our direct line to customer pain points.
3- Trust: Quick, effective responses build trust—fast.

Every interaction isn’t just support.

It’s an opportunity to grow.

And it's paying off.

Month after month.

Customer support isn’t a secondary priority

By doing so,

I build relationships with my clients, and have cool stories about bounding with them.

- - -

1-month ago,

I realised that customer support is not a 9-to-5 job.

When you have clients in 42 countries,

Customers don’t stop needing help when the clock strikes 6 pm,

1 Saturday night, 11 pm, I was about to go to bed.

But when I opened my laptop to turn it off, support was still “ON.”

An existing client pinged me at that exact moment.

He wanted to buy 500 credits but didn’t want to upgrade his plan.

I had 3 choices:
1- Ignore,
2- Force an upgrade and risk losing him.
3- Or, create a custom payment link just for him.

I chose the latter.

It took 10 minutes of my Saturday night at 11 pm.

But it earned us a 5-star review.

Sales is about helping and giving before receiving from others.

3 reasons customer support fuels my 20% MoM growth

Chamara Somaratne

3 handy formatting tips to get my cold emails opened/read without headaches👇

3 handy formatting tips to get my cold emails opened/read

Week 39: New milestone. 
Scalelist reached 5,000+ users 👇

Thanks for your support.

It's just the beginning.

Fresh news on their way.

Stay tuned. ❤️ 

A.

Scalelist reached 5,000+ users

1 week ago, Big Bus Tours became a Scalelist client. (Story) 👇 

I arrived in Singapore in January 2017, 

For the past 8 years, I see Big Bus Tours buses every day, multiple time/day touring in the Central Business District. 

That brand is part of my daily environment. 

It’s like Starbucks for me. 

You know they’re here, 

You can’t go anywhere in a big city without seeing them. 

After this, I googled them to learn more about their story: 

- A family-run company 
- Started by 3 siblings Richard, Eleanor and Desmond Maybury 
- Their obsession: Guided city tours. 
- Their philosophy: 'Think global and act local' 
- Launched in May 2011 
- Operates in 23 cities of 11 countries with more than 150 buses around the world. 
- Sold the company to a Exponent (Private Equity) for $340M 

Beautiful! 

The fact they became a client of our little SaaS was SO cool, 

I immediately messaged: 

- Youssef. He had the same reaction than me. 
- Shane (Big Bus Tours - VP Global Partnerships) 

That was the cherry on top to end last week. 

PS: Do you like when I tell our clients’ story?

Taplio

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