Growth Lead LLC

Consulting and educational company that builds, scales, and teaches B2B GTM (Go-To-Market) Systems with Clay.

Managing Partner

Clay

I Joined the The Clay Expert and Creator Program invited by the team. I use my creativity to build, teach and create content on Clay Go-to-Market Systems and coach other experts to do so.

Partner

LIFEdata AI⎟Omni-Channel As a Service⎢Omnichannel Commerce⎢Omnichannel CRM⎢Knowledge Management

LIFEdata is the Omnichannel Management Technology for a post-COVID world. Responsible for B2B GTM, Outbound Sales, Account Based Marketing and sales operations.

B2B Growth Lead

Scale Outbound with Clay

RESULTS

- B2B SaaS, +1M in revenue, +5M in pipeline
- Agency, +9 retainers in 1 year, with 1 PT SDR
- Pharma, +90K in revenue in 90 days, 1 FT SDR
- Software Agency, 5X MQLs with same sales team

NEWSLETTER

Subscribe to https://mastersofclay.com/

SERVICES

Clay Expert
Clay Agency
GTM Systems
Clay Coaching
Clay Consulting
Sales Automations
Clay Implementations
Outbound Consulting
Go-To-Market Strategy

This is why most people get stuck with Clay

And it's not what you think

From hundreds of hours (maybe thousands?) of clients work + coaching sessions with students I figured out that 90% get stuck because:

1. You choose the wrong source of data
2. You choose the wrong API to work with

Right now, as Jesse Ouellette suggested in a post, the skillset of a B2B Growth team are becoming more and more technical to have an edge:

API
B2B Data
Data Sources
Deliverability
Contactability

The 2 biggest questions I get are:

1) Clay is too expensive

2) Clay doesn't find job titles

Its not expensive, you are simply using the wrong data source or the wrong API.

For example a coaching client of mine is prospecting into HR people from companies with more than 10 technical people that are usually:

> Software Houses
> Enterprise companies
> 'Old' Bank / Insurances

His first approach was:

> Find these 3 categories of companies
> Find people integrations to find the HR
> Find people integration for the number of tech people
> Email enrichments to find the adresses
> Prospect with Smartlead

Well in theory that is good flow but in practice:

It's way way more efficient to start with the list of HR People (not companies) and use Sales Nav to find them.

It's way way more efficient to use keyword find on the company description + Apollo integrations to know if the company they work is a tech company or has at least 10 tech people.

Instead of using Clay credits buy Datagma API + DeBounce API that are way way cheaper to scale.

You see the difference between a susccessfull flow and one that struggle to scale?

API
B2B Data
Data Sources

It seems crazy but it makes all the difference in 2024.


Taplio

Michael Saruggia's Linkedin Analytics

Michael Saruggia

What is Michael talking about?

Who is engaging with Michael

Michael Saruggia's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?