Matteo Lombardi

Stratega

Stratega is a company that provides Digital Marketing Solutions for SMB's and Start-ups.
Within such a competitive environment in the Digital World, our Mission is to help our Clients Succeeding with a Strategic approach that involves a Deep Examination of all the relevant aspect involved Digital Marketing related to Your Company.
Our analytical approach starts with a detailed Company Assessment followed by an extensive Data Analysis phase that would design the right path towards your Business Goals.

Founder & Digital Strategist

PickEat

Responsible for defining the company's strategic sales and marketing 'vision' and for guiding the Chief Marketing Officer (CMO)

Chief Strategy Officer (CSO)

it's campus | startup accelerator

Start-up mentorship on Facebook Ads & Digital Strategy. My role is to support the Start-ups involved in the acceleration program by providing them recommendations on "how to implement a fast and scalable digital strategy" according to the KPIs set for the Demo Day.

Start-up Mentor

Italia's Growth Talent

The first Italian conference on the company's growth, 100% online.

More info at www.italiasgrowthtalent.it

Marketing Manager

Accenture

Italian Market - October 2018 - February 2019
UKI Market - February 2019- currently employed

Job Description:

•	Manage a portfolio of SMB clients with responsibility for growing revenue
•	Uplift revenue by providing consultative advice to small and medium-sized businesses (SMBs) to help them grow their businesses across multiple channels - chat, email and phone
•	Demonstrate the value of our SMB advertising solutions 
•	Provide pre and post-sales support for all self-service products
•	Take responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and support
•	Provide vital product insights and feedback from our customers to engineering.

Social Media Account Executive

Centre of English Studies (CES)

An Activity Leader works with students on guided tours, sports, afternoon/evening activities and parties. 

Job Description:

- This figure is responsible for looking after the students and ensuring they have a fun and interesting time.
- It’s a varied role: in the mornings the Activity Leaders are responsible for helping students get to class on time, testing and explaining new students about their new academic life; managing relationships with previously present students and helping to promote the social activities by making informational material and going around to classrooms making announcements. 
- Every afternoon and during the weekend the students have tours to various attractions around Dublin, guided by an Activity Leader.

Activity Leader

Move Your Inspiration srl

Development of my dissertation project: Strategic analysis of the company
Main points:
Resources and competences analysis
Competitive environment and competition analysis

Internship Student

Zamira Fashion Limited

Coordinator of the project for the development of a female collection (20 pieces).
The job was related to the team management and customer relationship. 
Also detailed translations of the fashion schedules from Italian to English

Team Coordinator

Founder @Stratega | CSO @Pickeat | B2B Tech Growth Marketer - sharing all my knowledge for free 🚀

Pickeat.it 👉 signed 4 partnerships with 10k+ companies in 2 months with NO BUDGET

Klondike.ai 👉 13 sales meetings worth 150.000€ booked in 2 months with NO BUDGET

vtenext.com 👉 37 MQL generated and positive ROI in 2 months with NO BUDGET

Redrays.io 👉 prototyped their app and saved 60% of the development costs

Duomodesign.it 👉 generated positive ROI with Facebook ads for 3 years straight

Would you like to achieve the same results for your business?
Email me: matteo@strategaco.com

At Stratega our passion is your growth and we achieve it by partnering with you on digital marketing activities.
We do it as your business would be our business, following step by step your path towards your goal.

My academic career

☣︎2014 BSc in Management & Economics at the University of Florence

☣︎2014 PAL-INT Entrepreneurship course at the University of Florence

☣︎2017 MSc in Strategic Management at the University of Pisa

☣︎2018 Italia - USA foundation prize winner for Academic achievements (top 1000 in Italy)

☣︎2019 Scholarship & Master in Global Marketing & Communication at Centro Studi per l'impresa

& extra CV

☣︎ 2019 - Partner with The Start-up Training through Stratega for Digital Strategy

☣︎ 2020 - Moderator and Host for Growth Hacking Italia

☣︎ 2020 - Marketing Manager @ Italia's Growth Talent the biggest online marketing event in italy

☣︎ 2020 to date - Start-up Mentor for It's campus for Facebook ads & Digital Strategy

☣︎ 2020 Growth Hacking graduate at Growth Tribe

💥 Win Big with #FridayToolDay! 

Supercharge your B2B game with top-tier marketing SaaS. 🚀

🎂 Today, FridayToolDay celebrates its first birthday in style.

We got in touch with 5 of the fastest-growing startups to gift 5 lucky people a free yearly license. ⚡

Would you like to have a chance to win one?

🔹 Participating is super simple:

Comment below with #FridayToolDay, name your desired software, and tell us how it would benefit your business.

Example: #FridayToolDay, LeadDelta - It'll streamline our lead management! 🚀

Ensure your business is B2B. Sorry, sole proprietors - this one isn’t for you.

🏆 Prizes:
Win a yearly license for free that can transform your business operations.

⏰ Deadline:
Hurry! The contest ends on the 13th of September. 
Winners will be announced on the 15th!

🔗 For all the details, check out our full T&Cs [Link in the comments]

Let's elevate our B2B community together! Engage, share, and get a chance to win. 🌟


Massive thanks to LeadDelta , Contrast, Breakcold , HeyReach ,Crono for participating in this contest 👏 👏👏

Tool Friday Contest

How to leverage AI for prospecting in under 5 minutes

You have a massive list of leads and a headache already.

You know most of them are not on target but you can't miss this chance.

Your job is to sell.

How can you leverage AI to avoid wasting time?

1️⃣ Install Cargo (YC S23)
2️⃣ Connect it with ChatGPT
3️⃣ Run it from extensions
4️⃣ Type in 'Seniority'
5️⃣ Run the recipe

🎩 You will have a column with their seniority automatically field 

This will help you achieve

✅ Higher reply rate
✅ More targeted approach
✅ Better audience segmentation

✅ No hassle
✅ Many hours saved


We already integrated this system and more into our sales process for our clients. 

Needless to say, we are saving a ton of time



Would you like to optimize your sales process?
DM me


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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graphical user interface, application, table, Excel

SaaS Startups don't leverage Social Media enough

You are missing out on THOUSANDS of qualified leads

Let me explain (full strategy in the carousel)

Matteo posts about Apollo

The post gets 100 likes and 50 comments

The Startup doesn't know about Matteo (fair enough) but misses an opportunity

Because Matteo has a qualified network and these people are 'warm already'

Also, timing is really important 


Would you like to grab this audience and reach out?

Follow the guide


⚡ If you are just too small as a SaaS you can use this Strategy to grab potential customers 


PS: 4 Startups walk into a bar and meet Matteo .......... End of the joke on Friday



Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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SaaS Growth Strategy

How we generated 5 calls with top-tier sports teams in Europe with cold outreach in 1 month in August.

True Startup Story.

There are some markets particularly complicated because of the fragmented organizational charts and different company sizes.

Think about Real Madrid and Granada, same league, massive differences between the two.


So, if you can't be laser-targeted with your ICP, just go broad and then refine.

Here's how we did it:

1. Data scraping

We scraped all the leagues we were interested in (like Serie A) with data we needed (such as stadium capacity)

2. ICP Segmentation

We split the ICP into 3:

- Decision makers: great for small teams
- Non-decision-makers: as gatekeepers but with high seniority 
- Food and Beverage management: our champion

3. Outreach Roadmap (in pic)

It's key to establish strategic targets in terms related to your business goals.
And base them on market research and competitor analysis.

This will prioritize your targets and efforts which for a startup is Key.

4. Content development

Different decks for each different sport.
We personalized each of them for each request we got.

5. Multichannel outreach sequence

- Email First: 3-step sequence on Champions
- LinkedIn second: 2-step sequence on the 3 segments




Would you like to have an outreach strategy for your startup?

Get in touch via DM


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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No alternative text description for this image

Tool Friday Birthday contest live raffle 🏅 

Who is going to win a 1-year free license? 🚀 

Check out the video!

Thanks to:

Breakcold
Contrast
Crono
HeyReach
LeadDelta

To make this possible. 

You are here because I love what you built and believe in your product.

Thanks to all the participants for joining us!

See you following Tool Friday!

🥇 For the winners: DM me and I will get you in touch via email with the right person

PS: apologies for the delay, had a couple of early calls this morning who took my 'content creation' slot

Follow Matteo 👉 daily posts on Growth Marketing (B2B SaaS Growth) 
 #growthmarketing #B2Bmarketing #saasmarketing #toolmarketing #MattSaaSTools

Do you like my new banner?

It represents the power of great networking.

I said that I was too busy to replace that and Shivang made me one.

He actually made 2.

You are a rockstar Shivang Singh🥷!

Build relationships, here's how I do:

1️⃣ I created a virtual coffee calendar
2️⃣ I ask for a coffee
3️⃣ We exchange ideas and become friends!


Also, my comment was in a PS

I think you should start adding one.


PS: The new LinkedIn Algo is killing the reach for the creators, please support us as you can.
Engage with our posts


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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Are you looking for B2B Decision Makers active on LinkedIn at scale?

Say no more.

Your prospecting process doesn't have to be long and exhausting.

It doesn't have to be full of unqualified and unresponsive leads.

There are many techniques that can make it way easier.

But most importantly, that can help you scale without losing quality.


In this video, I show one of the many methods we have to find decision-makers at scale.


Do you feel it's time to scale your acquisition?
I am a DM away


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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Build in public is showing what's behind our Marketing Sprints @Stratega (strategaco.com) in under 5 minutes. Every week we'll publish a video showing 'how to do stuff' in the most practical way possible. In this episode: How to build hyper-targeted...

Open video: BIP - Episode 6 - Think like a Marketer scrape like an Hacker - laser targeted database creation on youtube.com

BIP - Episode 6 - Think like a Marketer scrape like an Hacker - laser targeted database creation

You could easily spend 30 minutes in a conversation on LinkedIn and get nothing

No lead qualification nor meeting booked

This ends up in frustration

I tested a template from my friend Stef Curcio (power of networking here at its finest)

I generated 4 meetings in just one click.

Would you like to know more?

Check out the carousel

PS: LinkedIn is 


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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This or that 

What metrics should I track for my B2B outreach campaigns?

The key is to keep it simple

Otherwise, you get lost in translation

✉️ Email:
👉 Reply rate
👉 Meetings booked

🔵 LinkedIn:
👉 Acceptance rate
👉 Reply rate
👉 Meetings booked


Then if you wish you can add lower-funnel metrics per campaign such as

👉 Opportunity
👉 Closed deal


And you: what do you track?


🔥 Bonuses:
Wanna see the webinar where I answer 19 questions on outreach from B2B founders?? 
👉 Comment #AMAWebinar

Would you like to have our spreadsheet template?
👉 Comment #Template


PS: Tomorrow is Tool Friday birthday and we have a big surprise, are you ready?


Follow @matteolombardi9 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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Are you thinking of building a personal brand on LinkedIn?

If you are a 'busy founder' who wants to do everything by yourself read this,

Here are my stats a year later (compared to the previous year)

From learning copywriting to designing this carousel.

All the pros, the cons, and the numbers.

Nothing was hidden.


One important thing I didn't mention: if you really don't have the basics or little time just hire someone that can do that for you.

If you have questions on this just ask


Also important: you can do much better than I did if you have 1 focus only and much broader content. But this is a strategic decision for me :)

Nerd stats:
I worked on LinkedIn for around 2 hours per post: 311*120= 622 hours
I generated around 18 impressions per minute = 678.865 impressions / 37.320 minutes = 32 impression per minute

PS: I have a surprise for you that I planned for Friday. Activate the bell so as not to miss that


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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LinkedIn 1 year later

Canva & ChatGPT integration

Perfect combo or nah?


Welcome to another special episode of Toooool Friday!

Where we show the best of the best of the best of Tools on the web (tested by me)

Today we'll see the newest plugin for ChatGpt 👉 Canva

With pros and cons, for newbies, content creators, and much more in this live demo.

Here's how to activate it [need GPT plus]:

- Open Settings & Beta
- Select Beta features
- Activate plugins

Then
- Open a new chat
- Navigate to the "Plugins" section.
- Search for "Canva" and activate it.


Are you gonna test it?


Let me know in the comments

Follow @matteolombardi9 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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PS: what do you think about this format of Tool Friday? Do you like me showing tools, features, and hacks on video?

Do you post on LinkedIn?

If so, do you have an engagement strategy to 10x your impressions?

[While generating business]

If not, you are missing out on the most important bit of LinkedIn.

An engagement strategy.


A few weeks ago I ran an experiment (weird huh, never happens 😅)

I decided not to follow my engagement schedule.

Result?

Impressions dropped by 10x.

Engagement is key because this is a social media.

LinkedIn wants you to engage but this has multiple benefits:

1️⃣ Pushes your content 
2️⃣ Gives you visibility
3️⃣ Generates inbound leads

🎈 If you comment on 2+ posts after your posts are released you can gain 20%+ impressions

🎈If you have a targeted influencer list to work on gives you visibility on a targeted network

🎈If your comment is smart it will attract people ▶️ your content will qualify them ▶️ they will ask for a connection


This only takes 25 minutes a day when you have a structured flow and some tools in place.

Lowest possible hanging fruit here, so go grab it!


Still here? You better start with a comment then 👇


PS: Tool Friday contest will end today at 12:00 CET so you better run if you want in!


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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If you are not getting a 15%+ reply rate you might be making this mistake...

Cold outreach is great because it's accessible.

Reality check: it requires a framework and a set of skills to generate results

Here are the biggest mistakes I see every day:

👉 Lack of Coherence

People download lists

Then write a little sequence

Then push a button

💡 If you want to get 15%+ there is a different process:

1️⃣ Pick a niche (industry segment)
2️⃣ Pick one/two ICP
3️⃣ Analyse their pains/needs
4️⃣ Build a tailored offering
5️⃣ Build dedicated content

while
6️⃣ Build hypersegmented lists
7️⃣ Write 4 copy version (for need validation)

8️⃣ Build the campaign


If everything is coherent then there is no way you will get a reply rate below 15%


Are you struggling with this?
We will be launching soon a growth sprint consultancy service.
It will be for teams who want to improve their outreach performances.

Slide into my DMs for more


How are your campaigns performing?


PS: this client already had 4 meetings and 4 MQLs in just 15 days of the campaign (each prospect worth from 8 to 15k) 


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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Just passed 7.000 followers

Vanity metrics YAY!!!! 😂


Have a great weekend you all!


PS: yes I need to change my banner badly but it has been busy as hell lately

See you on Monday (or maybe tomorrow if I can think of a meme)


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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Are you thinking of hiring an agency for your B2B growth?

Here's what you need to know

There are:
1️⃣ appointment setters

✅ Pay per meeting
✅ No hassle with strategy or anything

🔴 No strategy = unpredictability - no data
🔴 Spray and pray

2️⃣ Lead gen agencies

✅ Fixed offering
✅ All-around management

🔴 Fake accounts
🔴 No strategy = unpredictability - no data

3️⃣ B2B Growth Agencies

✅ Strategy + Growth plan
✅ Custom pricing + active support
✅ Build you a network to leverage
✅ Help you build resources

🔴 More expensive
🔴 Not end to end


I'm curious: Which one would you pick?
Or if you worked with one, would you share feedback?


My opinion is in the comments 😃


PS: Would you like to work with a B2B growth agency that delivers results like in the screenshot? You are just a DM away 😃


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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Aiming to create a consistent B2B Sales pipeline?

Build a relevant network!

Outreach alone won't get the job done, you know that. 

Also, you have no time to implement a full-funnel demand-generation strategy

(Also because your boss wants results immediately - which is frustrating, I know)


Good news? 
You can fit this into your current Outreach Strategy as a 'Phase 2'

All you have to do is target:

1️⃣ Competitors

Followers not only know the solution but also show a strong interest in following the page

➡️ You might find new clients there

2️⃣ Influencers

Key for the topics they discuss (which are a great hook/resource for you). The most active audience follows their opinion

➡️ Engage with their content and find people you can share ideas with

3️⃣ Events

Are a mix of potential clients and secondary tier ICPs but really engaged

➡️ Strong hook to open conversation


A great network is the best asset you can have.

Build it - nurture it - leverage it


How targeted do you think is my network?



PS: Do you think your network should know this?
Share it! Doesn't cost anything :)


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Have you ever said:
"We target a lot of people because our product is great for many industries"

This is why you are struggling with lead generation

Targeting everyone doesn't lead to performance.
Burns cash, audiences, and your sales team's mental health


💡 Solution? 

Use Firmographics:

Think of it as business profiling. It's info like industry type, company size, and location.

🔻 Why Use Firmographics?

1️⃣ Precision: Firmographics allow you to narrow down your focus, ensuring that you're directing your resources toward leads that actually have potential.

2️⃣ Efficiency: By targeting only relevant segments, you save time, money, and effort—enabling a faster sales cycle.

3️⃣ Data-Driven Decisions: With firmographics, your targeting is backed by data, not guesswork. This ensures more predictable and measurable outcomes.


🔻 How to Leverage Firmographics

Segmentation: Break down your broad market into subsets using firmographic parameters like industry, company size, or even technological readiness. 

For instance, if you offer a SaaS solution for supply chain management, your first layer of segmentation might be companies in manufacturing, logistics, and retail.

Tailored Messaging: Using firmographic insights, customize your marketing materials for each segment. 

Different industries have different pain points; your message should resonate accordingly.

Performance Tracking: Once you have this segmented approach, it’s easier to track the performance of your campaigns. You can see which firmographic segments are most responsive, and refine your strategy to focus even more on these high-performing segments.

So why waste another minute or dollar targeting everyone, when you can use firmographics to target the right one?


And you: do you have this segmentation for your Startup?


👉 Follow Matteo Lombardi for daily insights into optimizing your B2B SaaS growth strategies.
#firmographics #B2Bmarketing #leadgeneration #saasmarketing #MattSaaSGrowth

5 business lessons that I learned from golf.

The hardest game on the planet

I always had goals but was never able to reach them

Because I never played consistently enough 
(which in golf, as in business is pretty much everything)

1 year ago I started working with a coach online (via a Startup obviously)

We started from scratch.

Because my lack of consistency created a ton of issues with my swing.

And it wasn't easy practicing regularly between Dublin, Milan, and the many events I attended.

However, we managed indoor repetitions and outdoor practice sessions and rounds.


A year later I scored my personal best


But this isn't all, I am now more confident, I've set myself to that level which I didn't think I could reach in the first place.


So, what did I learn from this that applies to business?

1️⃣ Nothing it's easy, nothing comes for free
2️⃣ If it doesn't work, just reset and start again
3️⃣ Reps build consistency in practice - a key element
4️⃣ Seek help to speed up the process and get the right direction
5️⃣ Mindset is a really important element of the game


Have a great weekend and don't forget to participate in the Tool Friday contest!


PS: today is my bday so I'll go play a bit and then to a music festival (my two favorite things), see you on Monday


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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How to get a 29% reply rate via cold email by leveraging events.

Events are an awesome hook for introducing your B2B Startup.

No matter if the prospect was there or not.

You can still use them as a hook to introduce your company.

The idea is to leverage the fear of missing out on a super cool event.

But since you don't want them to miss anything, you get in touch to tell them what happened (and present your solution).

You have the chance to write in a more colloquial tone, like you know the prospect and ship them your content.


So, if you are selling a B2B SaaS you better start to leverage them.


🔥 Want to grab the sequence?  
Comment #Eventsequence and I'll ship that to you (must be connected)


PS: did you map your industry events?

Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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Matteo, how do you find your emails?

If I had a dime for all the time I heard this question I would probably have a weekly tool column.

Oh wait, I do have one

Welcome to another episode of Tooooool Friday!

The only column on the web with tested tools!


Here are the tools we use to find emails:

1️⃣ Dropcontact

✅ Fast & reliable
✅ Lots of data points
✅ API & integrations 

🔴 Accuracy could be improved

Denis COHEN 🇪🇺 

2️⃣ Datagma

✅ Simple and lean UI
✅ Quality of data retrieved
✅ Pricing & API options

🔴 A bit younger than DC as a product

Raphael Azot 


I will link them in the first comment if you wish to take a look or do the free trial.


And you: Which tool do you use to retrieve emails?

If you think your network should know please share this post!


PS: Sorry for the delay, had a heck of a morning. We launched 4 campaigns for a client.


Follow Matteo Lombardi 👉 daily posts on Growth Marketing (B2B SaaS Growth)
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