Sultan Cheema's Linkedin Analytics

A year and a half ago, a designer friend let me fix his biggest problem - no leads. Instead, I sold him snake oil. Brand strategy. Niching down. New positioning. A splash of messaging and a dollop of introvert sales sauce. The whole damn recipe. Early brand designers were happy - but I realized it was all fugazi. Half-baked frameworks. Outdated-approaches. Everyone was out here Chris-Doing it. But I wasn’t raised in this industry. I crash-landed into it. I’d sold one company, failed at 6, cold emailed strangers for living, and wrote copy for brands in B2B. That’s how I grew the nose for bullshit. So I left the industry. I went back to my roots - messaging. I listened to CMOs & VPs of recently rebranded companies. Got obsessed with their psychology, decision making variables and triggers that led to rebrands. Then cross-pollinated ideas from far-flung corners of B2B world and came up with my signature idea: Ambient Outreach™. It isn't a new wrapper of the same old thing. It is180° shift from typical outreach when it says: “It isn’t just about who you reach out, it’s about when.” But it was exclusively available to studio who paid me thousands to get in. But then I made the decision to let it out and instead of helping 10 studios per year, why not 120? and closing $10M worth of new branding projects as a community. So this isn’t new offer. It’s a movement. For branding studios & designers who want those $30K–$50K clients but getting them to write-back - feels damn too hard. If that sounds like your kind of chaos. Welcome. You can Dm to own waitinglist spot for the upcoming Ambient Outreach™ Sprint.