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Customers are not buying as much as they used to before My humble advice: Isnât it because you are failing to give them a reason to choose your brand over less-priced or better alternatives? I ask this question to every founder, I work with, and 95% of the time their answer is âyesâ followed by a series of questions like âSo how do we differentiate?â, âDo we need to come up with a new productâ, âDo we need to spend more on adsâ, âDo we need a new marketing guyâ or âDo we need to redo our brand visuals?â (If you are that founder too) Then honestly, you may need to go for one or multiple solutions mentioned up there but as long as you donât have a strategy that gives you clarity on your âbrand differentiatorâ, then these solutions will never make much difference and you will keep falling into the same trap again & again. But there is a way you can avoid that to become your customerâs only choice brand even if you sell at higher prices. And that is something, I help small businesses with and if you are excited about it too then, I think itâs time we start talking. Disclaimer: I donât pitch but show you the path and rest it is up to you whether you wanna do it yourself, with me, or anyone else. P.S So be at ease and reach out without any fear :)
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