Nivetha 🧑‍🎓's Linkedin Analytics

90 days. So that’s all it takes to go from “Who’s this?” to “I see you everywhere!”? Most people overcomplicate personal branding They think they need: ❌ A huge audience ❌ Viral posts ❌ Years of experience Wrong. What you really need? A clear strategy, consistency & the right people noticing you Here’s the 90-day roadmap to build an influential personal brand from scratch. Phase 1: Weeks 1-4 → Foundation & Positioning 🔹 Define Your Niche & Message → Who do you help? What problems do you solve? → Make it crystal clear in your LinkedIn headline & bio 🔹 Optimize your linkedIn profile → Your profile is your landing page. Fix it. → Strong headline, a clear “About” section & credibility markers 🔹 Create a content plan (not just random posts) → 3 core content pillars: ✅ Authority (teach your expertise) ✅ Engagement (start conversations) ✅ Storytelling (make people relate to you) Phase 2: Weeks 5-8 → Visibility & Engagement 🔹 Post consistently (3-5x a week) → Quality > Quantity. → Focus on value-driven, easy-to-digest content. 🔹 Engage for 20 Minutes a Day → Comment on relevant posts. → Reply to everyone who engages with yours. 🔹 Leverage social proof → Share testimonials, wins, and results to build credibility. → Show people why they should trust you. Phase 3: Weeks 9-12 → Authority & Lead Generation 🔹 Launch a free lead magnet (Your "Trust Accelerator") → A checklist, guide, or webinar that solves a problem → Get emails & build long-term relationships 🔹 Double down on thought leadership → Long-form posts, deep insights & unique perspectives → Position yourself as the go-to expert 🔹 Collaborate & Expand your network → Jump on podcasts, collaborate on content & get featured → Your brand is only as strong as your network. The truth? Most people don’t fail at personal branding because they’re not good enough They fail because they never start. Start today. Stick to the plan. And in 90 days? You’ll have built a brand that people trust, respect, and remember P.S. How often do you post?

Your content won't hit the right eyes if you talk about: → What you find interesting (not what they care about) → Random trends (with no relevance) → Vague ideas (with no clear value) You're broadcasting, not targeting Your audience is specific, with real needs and goals. If you want to reach them, focus on: → The questions they're already asking → The problems keeping them stuck → The outcomes they're chasing → The words they use (not industry speak) → The moments they need you most → The signals that show "this is for me" → The wins others like them have had This creates relevance, trust, and visibility. (Even before they follow you) Stop shouting into the void Start showing them you see them #personalbranding

My best-performing content? Carousels But most people overcomplicate them. Here’s how I create carousels that people actually swipe through: 1. Hook the scroll↓ First slide = everything. Make it punchy, curiosity-driven, or super clear. 2. Structure like a story↓ Each slide = 1 idea. Build momentum. No clutter. 3. Visual hierarchy wins↓ Big bold headers. Smaller text for context. Keep it skimmable. 4. Consistency builds trust↓ Use 1-2 fonts. Stick to a simple color palette. Same layout? Even better. 5. CTA with purpose↓ Final slide should do something: - Start convo - Get saved - Drive clicks 6. Tools don’t matter↓ Canva, Figma, PowerPoint — anything works. Just focus on clarity > complexity. Pro tips↓ Start with a swipe-worthy insight. Use white space like a weapon. Design to guide, not impress. A great carousel isn’t flashy It’s focused, useful, and made to be shared.

After thousands of posts, client DMs & booked calls—I’ve distilled my "copywriting stack" down to 10 core techniques Every time I use one of these, performance spikes 1. Contrast-Driven Openers Start with a punch. A contradiction. A truth that stings. 2. Tension + Tease Raise a problem. Withhold the solution. Curiosity is a drug. 3. Proof-Embedded Statements Don’t SAY you’re good. Show it—via results, client wins, or unexpected insight 4. Mini-Narratives Tell a story in 4 lines or less. Humans follow stories, not bullets. 5. Pattern Interrupts Format breaks. One-liners. Sudden stops. Your scroll-stopper toolkit. 6. The “So What?” Filter If every line doesn’t earn its keep—it’s gone. 7. Value Per Square Inch No fluff. No warm-ups. 1 idea per line. Each line: useful. 8. Expert Framing Without Arrogance Write with authority, not ego. Credibility builds silently. 9. CTA That Doesn’t Sell The best sales posts don’t feel like selling. They invite. They don’t push. 10. Reframe the Reader’s Reality If they see their world differently after reading—you’ve won Not every post is a hit But when I write like this—the DMs speak for themselves

That was the worst career advice I ever got "Just work hard, and the right people will notice" And for years—I believed it I kept my head down. Worked late. Delivered beyond expectations Told myself: “One day, someone will tap me on the shoulder and say, ‘We see you.’” Nobody came. No tap. No recognition. Just… burnout. And the sinking feeling that maybe I wasn’t doing enough But here’s the truth: I wasn’t doing the wrong work— I just wasn’t doing the visible work And that’s where personal branding changed everything I stopped hiding behind “hard work” and started showing up. On LinkedIn. With stories. Insights. Opinions. My voice. And guess what? The right people didn’t just notice—they reached out Opportunities didn’t magically find me—I attracted them Today, I help others do the same—without the years of silence I went through So if someone told you that “personal branding is just fluff” or “LinkedIn is only for job seekers,” I’ve got news for you: Visibility isn’t vanity. It’s strategy P.S. What was the worst career advice YOU ever got—and how did you rewrite the story? #PersonalBranding #LinkedInStrategy #Copywriting

How LinkedIn strategies differs for founders, freelancers & solopreneurs - Detailed (If you're using the same strategy as everyone else, you’re leaving money on the table) Here’s how each role must tailor their LinkedIn content: 1) Founders: Build trust at scale Your goal: Brand equity + pipeline building - Share behind-the-scenes of building, hiring, scaling - Talk vision—why your product matters, not just what it does - Feature your team, customers & milestones - Create thought-leadership content—position yourself as an industry voice. 2) Freelancers: Position > Promotion Your goal: Inbound leads + credibility - Show proof: before-after results, client wins, testimonials - Educate your niche: “What I learned helping X brand solve Y problem” - Optimize your bio & banner to clearly say: what you do + who you help - Post consistently, but focus on quality over quantity 3) Solopreneurs: Productize yourself Your goal: Audience + monetization - Share your process, tools, frameworks - Build in public—what you’re launching, why, and the lessons - Lead with personality—you are the brand - Use content to funnel to your products or offers Golden Rule: Your content strategy should match your business model. Not your competitor’s. Not your friend’s. Yours. Follow this for 90 days & watch your profile turn into a client magnet P.S. One of my lead asked this question in discovery call & I thought to write a post about it. Hope it helps

Your first 3 months on LinkedIn: - You copy different writing styles, trying to find your voice - People react to memes, making you question your strategy - You chase likes, mistaking vanity metrics for success - You get crickets when posting valuable content - You mess up sales calls because your offer isn’t clear - You keep refining your offer, realizing it needs work - Your content feels off & your educational posts don’t resonate Your next 3 months: - Your profile is optimized, attracting the right people - You have a clear, compelling offer - You jump into sales calls more prepared - You focus on impact, not just engagement - You get real event invites & networking opportunities - You understand KPIs, ICPs & what actually moves the needle - You identify & learn from authentic creators - Your results start attracting high-quality clients - You build a team to support your growth The journey isn’t about chasing trends It's about playing the long game Keep going 🚀