Thomas Markland

Founder

HYDP

HYDP is the worlds first creator economy company. 

We believe the future of brand communications, commerce and entertainment will be creator led.

We're on a mission to build the creator economy through storytelling, talent, and technology.

Creators are the future of human connection. Brands are the language of belonging. We're leading the next conversation.

Founder & CEO

Atomic London

So many people say that in today's multi-channel world it's never been harder for brands to be heard. Well we don't agree.

We think brands struggle to be heard not because it's too busy, but because their work is too bland.

Never Quiet. It's a principle that drives everything we do. Creating ideas that, are hard to ignore, difficult to forget, easily more effective.

Atomic put brand and activation working not just in the same building, but side by side.

Head of Social Sales and Marketing

cubaka

Cubaka specialises in the development and distribution of social media content. 

We work with a broad range of clients on a retained and project basis including BBC, Toyota, Lexus, Dyno, Savills, Whole Earth, Clipper, Hager, and Mercedes-Benz.

Working at Cubaka I successfully brought in a number of leading brands including Linda McCartneys, Lindt, AXA, Fitness Bug, Avolities, Plan International, Sixt, Loreal and Mattel.

Head of Sales and Marketing - Partner

Livity

Creating award-winning youth campaigns, content and consultancy that has proven business and social benefits.

We borrow from marketing, start-ups and social movements to find the most impactful ideas that bring our partners closer to their youth audiences. We help brands grow by earning them a genuine place in youth culture.

We exist to help young people change the world.

Clients include: Nike Facebook, Dyson, Playstation, Netflix, BBC, Google, and Barclays.

Sales and Marketing Lead (Contract Maternity Cover) 

Kin + Carta

AmazeRealise is part of the Digital Division of Kin & Carta Group (formerly St Ives) and is now offering a powerful, joint-agency combination backed up with individual 20-year histories. The group delivers world-class customer experiences, powered by market-leading insight, technology and creative with a singular focus – measurable business returns.

Business Development Consultant (contract)

Ingenuity London

This role places me on the front-line of marketing innovation, as I meet leading brands and agencies, everyday learning about pioneering industry trends, tech and strategy.
 
My role as Head of Marketing & Innovation involves me:
 
 • Working with our internal team to develop and deliver new products that aid brands and         agencies.

 • Making agency introductions, running chemistry sessions and pitches.
 
 • Working with agencies to develop preeminent new business strategies and campaigns.

 • I led the re-brand of ingenuity working with the team to create new brand guidelines and a website.

Head of Marketing & Innovation

Ingenuity is the UK's leading business development consultancy, serving both the Agency and Marketing communities. Headquartered in London W1, it works in four areas;

1. We help AGENCIES find new Clients, through our consultancy and prospecting services. 
2. We help BRANDS find new marketing services agencies
3. We bring Agency and Marketing people together through regular new business and networking EVENTS.
4. Through sister company Acuity PR, we offer PR services focused on achieving new business objectives

Senior Account Manager

Blue Mango Marketing Ltd

I created Blue Mango while studying at Manchester Grammar School. 

During this time, we primarily serviced SME businesses in the Manchester area. I would go door-to-door on local high streets during the weekends selling digital marketing services to hospitality businesses and independent retailers.

When I left school, I decided to continue building Blue Mango instead of heading off to university. 

We successfully grew the business by hiring new talent and transitioning our client base into medium to large companies. 

We worked on a variety of projects for clients such as Thompson Local, 118 Group, IAS and Mello Drinks, to name a few. 

In 2015 we were shortlisted for ‘Best Digital Marketing Agency’ in the Manchester Business Awards.

Managing Director

Tenant Advisory Group

Worked closely with the founder of Tenant Advisory Group in devising a new business development strategy. Undertook research in London’s commercial property market and in particular, occupier lease expiry events and property agent contacts.

•	Developing a client acquisition strategy
•	Creating potential client and letting agent mailing lists
•	Working with Excel to create databases
•	Utilising Co-Star on-line property database to extract relevant market data

Research Assistant

TM Cards

TM cards was a seasonal business venture which involved selling personalised letters addressed to children from Father Christmas and delivering them on Christmas morning. Letters were sold to parents door to door from a pre-prepared samples menu.  The letters were then manufactured and then delivered by myself on Christmas morning. This business was repeated in 2013 to raise money for Christie's charity. 

•	Carried out door to door sales targeting affluent neighborhoods
•	Hand delivered letters on Christmas morning (4am start!)
•	Profit was invested into other business.
•	Sales monies were paid upfront demonstrating the level of trust established from the sales process.

Owner

Bootsandrackets.com

I created Bootsandrackets as a tennis and football equipment resale business. I sourced and resold rare and ‘on trend’ sports equipment in an online shopping environment. Items were sourced both online and door-to-door and then sold for a profit. 

•	Carried out door to door sales
•	Sourced undervalued products on-line by targeting mis-described or incorrectly listed items 
•	Created an online shop and arranged shipping globally.
•	Acquired a variety of transaction skills from carrying out buy/sell trades online and in person.

Founder at HYDP

WE'RE IN A NEW ERA OF MARKETING AND ADVERTISING!

There are now 200,000,000 people who regard themselves as content creators!

Our speciality is getting these people to solve brand challenges across the marketing mix.
 
From organic social content and paid media assets to the next generation of influencer marketing, creators power our strategies. 

Delivering guaranteed ROIs and better creative output.

Founder & Managing Director

It was great to sit down with Cecilia Carloni and Net Influencer to discuss our journey at HYDP and our plans for the future.

When I started HYDP, central to our vision was that creators would become the future of entertainment, advertising and commerce.

Three and a half years later, this vision is quickly becoming a reality.

I'm excited to see how the creator economy will progress in 2026.

Check out the article below!

Founder & CEO @ HYDP | All things Creators & Influencers!

Open article: HYDP’s Transparent Vision: How Thomas Markland Plans To Rebuild Trust In Creator Marketing by netinfluencer.com

HYDP’s Transparent Vision: How Thomas Markland Plans To Rebuild Trust In Creator Marketing

🤯 You walk into a New York restaurant, ready to order. Instead of a cashier behind the counter, there’s a tablet, and on the screen, a friendly face from the Philippines taking your order in real time via Zoom. 🤯

This is happening right now. Cashiers working remotely for $3.75 an hour, thousands of miles away, helping small restaurant owners keep the lights on as rents and wages in the city keep climbing.

On one hand, it’s a lifeline for businesses fighting to survive. On the other hand, it’s a sign of how global and virtual even the most “local” jobs have become.

Here’s the twist: if a cashier can do this job from across the world, how long before AI does it from nowhere at all? 

It makes me pause. 

Are we ready for a world where the human touch is optional, even in something as simple as ordering lunch? 

What does this mean for workers, for culture, for the way we connect in daily life?

Curious to hear your thoughts. Would you prefer a human on a screen or an AI behind the scenes? And what do we lose, or gain, as these lines keep blurring?

#AI #FutureOfWork #CreatorEconomy

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🧨 YouTube just declared war, and the battleground is your living room. 🧨

But here’s the twist: they’re not gunning for TikTok or Instagram. They’re coming for Netflix, HBO, Disney+, and Amazon Prime. The prize? Your TV screen, the most valuable real estate in digital media.

What most people don’t realise is that YouTube has already won. They own about 11% of all US TV viewing, and now they’re rolling out a wave of features that widen the gap:

⚡ 4K thumbnails, finally, your first impression matches your content, even on the biggest screens

⚡ AI upscaling, every video gets an HD facelift, with 4K on the horizon

⚡ Immersive previews, Netflix-style autoplay but for your YouTube channel

⚡ Instant shopping via QR codes, 35 billion hours of shopping content now frictionless from the couch

These aren’t just upgrades. YouTube is no longer a social platform. It’s a streaming network. It’s a commerce engine. It’s the new home screen.

As creators, this changes everything.
If you’re still thinking mobile first, or optimising for 1080p, you’re playing last year’s game.

The shift is already here.
Shoot once, upload once, and your content looks perfect everywhere.

Are you still treating YouTube like a social app, or are you ready for the living room era?


#CreatorEconomy #StreamingWars #FutureOfMedia

🧙. Prompt engineering isn't magic 🧙. It's starting to look a lot like real engineering.

A tech lead recently spent over a thousand hours analysing how to optimise the performance of AI models. 

Not by writing essays or clever riddles, but by treating prompts like code: short, structured, and repeatable. He distilled it into six patterns called "KERNEL." 

❓ 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 ❓ 
Their team's success rate with models like GPT-5, Claude, Gemini, and LLaMA jumped to 94%, and token usage dropped by half.

🧠 𝗪𝗵𝗮𝘁 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝗺𝗶𝗻𝗱𝘀𝗲𝘁. Prompt writing isn't guesswork or artful persuasion anymore. It's becoming a discipline with frameworks, testing, and measurable outcomes.

We're moving from "just try stuff and see what works" to a world where prompt architecture is as serious as software architecture. 

Maybe the next generation of engineers will be just as fluent in prompt patterns as they are in Python❓

Are we ready to treat prompt engineering as a core skill, not a side hustle? Or does the real creativity still live in the grey areas?

Curious to hear how others are approaching this shift. Is your team already thinking like this?

Useful links:
https://dub.sh/lx589Lg
https://dub.sh/5Nm3VEB
https://dub.sh/BG8pNXW
https://dub.sh/qyp4JGM
https://dub.sh/kMPVFjS
https://dub.sh/WUwL0Si

#AI #PromptEngineering #FutureOfWork

Ever feel like you’re spending more time figuring out what to ask AI than actually getting the answers you need?

That’s been my experience too. The blank prompt box can be intimidating, especially when you know the right question could unlock hours of productivity.

Recently, I stumbled on something OpenAI quietly rolled out, a library of 300+ ready to use prompts tailored for almost every role you can imagine. Marketing, sales, engineering, HR, even executive strategy, it’s all there. Ready out of the box, free, and hiding in plain sight inside ChatGPT. Explore it here: https://dub.sh/AYku3lU

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝗿𝘂𝗰𝗸 𝗺𝗲:
The real bottleneck with AI isn’t the tech. It’s knowing how to ask for what you need. OpenAI just handed us a shortcut, and I can’t help but wonder how many workflows, meetings, and creative blocks this will quietly dissolve.

If you want to sharpen your prompting, this guide is useful: https://dub.sh/I3d3Rkx

So, are we about to see a new wave of AI-powered productivity, or will this just create more noise?

Curious to hear how you’d use a resource like this. Would a prompt library actually change the way you work?

#AI #Productivity #FutureOfWork

Remember when hashtags were the secret sauce for growth on Instagram?

There was a time when you could slap on a handful of trending tags and suddenly your reach would skyrocket. It felt like a cheat code, and for a while, it was.

But here’s the reality: the game has changed.

Today, Instagram rewards something entirely different. It’s not about posting more or stacking hashtags. Now it’s about:

⚡️ Using the right keywords in your content and bio

⚡️ Crafting bios that actually tell your story 

⚡️ Leveraging automation to do the heavy lifting (schedule with Meta Business Suite:

It’s less about volume, more about precision.

I’ve seen so many creators and brands still clinging to the old playbook, hoping the algorithm will notice. 

But the platforms and audiences have evolved. If you’re still running your 2016 strategy, you’re not just missing out. You’re invisible.

So, are you ready to update your approach? Or are you staying stuck in the past?

What’s one shift you’ve made (or resisted) in your social strategy lately? Let’s swap notes.

#Instagram #CreatorEconomy #SocialMediaStrategy

❤️‍🔥 Carousels are quietly dominating both in organic reach and as paid ads. ❤️‍🔥

I’ve seen it firsthand: the right carousel can outperform a slick video or static post, hands down. But it’s not just about tossing a few slides together and hoping for the best.

Here’s what’s working for me (and the brands I work with):

⚡ 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗮𝗴𝗲 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. If it doesn’t stop you mid-scroll, it’s not good enough. My personal favourite? That time I interviewed a showerhead. Yes, really.

💭 𝗘𝘃𝗲𝗿𝘆 𝘀𝗹𝗶𝗱𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘁𝗮𝗻𝗱 𝗮𝗹𝗼𝗻𝗲. If someone can DM a single slide to a friend or repost it as a story, you’ve struck gold. Those “secondary shares” are the secret sauce for virality and maximising your return on ad spend.

🔥 𝗗𝗼𝗻’𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝘁𝗲𝘀𝘁 𝘁𝗵𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝘀: super simple, almost generic visuals vs. highly designed, branded slides. You’ll be surprised which wins.


Here’s my last reminder: if you have a great video, you probably have the bones for a killer carousel too. 

Don’t let it gather dust.

If you’re running ads, these are useful:

➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗔𝗱𝘀: https://lnkd.in/eTMhHWx7

➡️ 𝗠𝗲𝘁𝗮 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗔𝗱𝘀: https://lnkd.in/eGgUuyqd

What’s your go-to move for making content shareable? Curious if carousels are working for you, or if you’re still all-in on video.

#CreatorEconomy #ContentStrategy #BrandDesign

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