Victoria Roe's Linkedin Analytics

Do you see other business schools in the media and wonder why journalists don't cover your stories? Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve? It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news. Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention. Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for. You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start. It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information. At best these end up being ignored or, worse, can damage your relationships with the press. Fortunately, there is another way. With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want. We help you to: ⭐Identify which media outlets will have the most impact on your school ⭐Develop story angles that journalists want to use ⭐Understand how journalists work and how to approach them ⭐Get clear about your messaging ⭐Identify and overcome internal barriers to success ⭐Create a flow of newsworthy stories This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. So, if you've decided you want a better profile for your business school, message me now!