Start by optimizing your LinkedIn profile. Fortunately, LinkedIn profiles for doctors are easy to optimize. Once you’ve done that, connect with your desired audience and create interesting content for them.
The best part: We’ll show you a powerful AI tool that can accelerate your LinkedIn growth.
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Schedule posts for maximum reach, find inspiration, and generate great content using our LinkedIn tool.
1 - Start With Your Profile
As a doctor, your LinkedIn profile is an advanced extension of your resume. So, optimizing your profile helps you showcase your medical expertise, experience, and achievements.
Infuse industry keywords in your profile to increase your chances of appearing on the top pages of search results.
Let’s show you how LinkedIn profiles for doctors are optimized.
Name: Use your full name with your title or degree as people search for doctors using their names and titles.
Profile picture: Use a recent, clear, professional headshot so that people can easily recognize you from your profile picture when they meet you.
Headline: Showcase where you work, your field of expertise, leadership position, vision, or project.
Banner: It can be an image of your clinic or hospital, a sneak peek of your work environment or your latest project.
Honors & Awards: Show off any honors and awards you’ve gotten in your field.
Work experience: Include the places you’ve worked at and your key roles.
Projects: Highlight all medical projects you’ve been involved in.
Recommendations: Ask for recommendations from your colleagues, satisfied patients, and anyone you’ve worked with.
Show what you do and where you’re heading in your medical field
Share your goals and visions for the medical community
Talk about your most exciting projects
Publications: Include your publications to showcase your expertise.
Skills and endorsements: List at least five of your most vital skills. Ask your colleagues to endorse you in your areas of expertise.
Profile URL: Customize your LinkedIn profile URL with your name and degree or something memorable that you’ll be proud to share with others. It helps with your search engine optimization and also makes you look professional.
Organizations: Show off all the notable medical organizations you belong to.
2 - Connect With Your Target Audience
First, be sure of your ideal audience. They may be
People with medical conditions you specialize in
People or brands you want to talk to or work with
Then you can find them using LinkedIn search, groups, and events.
Use LinkedIn Search
Let’s say you want to connect with pediatric nurse practitioners in California, United States.
Type “pediatric nurse practitioner” in the search bar at the top of your feed and hit your Enter key.
Click People below the search bar to show profiles of pediatric nurse practitioners.
Click the Locations filter and type “California United States” in the location box. Then click Show results.
Now, you have a list of pediatric nurses that you can connect with. Click the Connect button beside each profile to send a connection request.
Personalize your connection request with a customized message. This way, it’s more likely for the user to accept your request.
Join LinkedIn Groups
Use LinkedIn’s search to find groups your target audience belong to and join them.
Start meaningful conversations, engage with members posts, and share your opinions on relevant trends to increase your visibility in the group.
Use the Events filter on a LinkedIn search to find upcoming events your target audience will attend.
Join those events, ask/answer questions, join their discussions, and connect with the participants.
3 - Create Interesting Content for Your Audience
As a doctor, you should be a source of credible information for your audience. Things you can share on your profile include:
News and updates on medical trends in your area of expertise
Thoughts and opinions on medical issues, regulations, and trends
Success stories and testimonials with permission from patients and following industry regulations
Awards, endorsements, or honors received in your field
Any projects you’re working on in the medical community
Interesting facts and findings from your publications or research
Check out Bryan Vartabedian’s profile to see how he creates content for his audience. You can also get content ideas by studying posts from fellow industry experts, finding relevant discussion topics from your groups, and using Taplio’s powerful AI.
How to Make the Best Use of Your Time on LinkedIn
No more spending hours thinking of your next post or customizing connection requests and private messages.
With Taplio, your LinkedIn growth is set on autopilot.