Customer Voices

Customer Voices is a customer research & consulting firm that helps our clients capture their market to execute their product and marketing strategies in all the right places.
 
Clients include:
• American Packaging Corporation
• Stripe
• Veterans Affairs Canada
• Field Trip Health
• Rose Rocket
• RBC
• USG
• Equinix
• Telus
• Meta (Facebook)
• American College of Surgeons
• Haworth
• Wattpad
• Smooch.io (formerly SupportKit)
• EagleView
• MyLawBC
• Univision

Founder, Head of Research & Strategy

Mobify

Working with cross functional teams to design iterative research studies to explore, improve, and innovate the product's experience. 

Methods include: 
- Moderated usability testing
- Remote usability testing
- Surveys
- Card Sorting
- In-depth Interviews
- Cognitive Walk-through
- Top Task Analysis

User Experience Researcher

Influitive

Designed features based on research findings, established a design culture, and introduced the "two burger team" to Influitive, a web and mobile application that helps B2B marketers capture their customer's advocacy to increase revenue growth.

       - increased first time user experience by 50%
       - customer base growth through designs
       - implemented user research practices and usability testing protocols
       - initiated and facilitated design studio workshops

Product Designer

TAXI

Worked with cross functional teams to help drive successful digital campaigns for for diverse industry clients of leading ad agency, TAXI. Clients included Canadian Tire, Boston Pizza, Telus, and Koodo Mobile.

       - Canadian Tire's House of Innovation campaign helped widen customer perceptions about brand innovation
       - Boston Pizza website redesign and campaigns increased growth by 59% and increased online orders

Production Designer

VIVA & CO

A branding and design agency that helped expose me to a wealth of design knowledge.

       - Helped design branding concepts for a women's non-profit organization
       - Assisted with packaging designs
       - Conceptualized the look and feel of luxury travel brochures

Jr. Designer

Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

With over a decade in health, SaaS, and manufacturing, I specialize in improving customer and operational efficiencies. 

My expertise is in transforming complex ideas into actionable product roadmaps, fostering team collaboration, and effective stakeholder engagement. 

I am passionate about empowering clients through Human-Centered Design, creating a culture of participation, and facilitating knowledge transfer. 

My goal is to simplify complex processes and inspire everyone involved.

Taplio

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