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Every one of these neuromarketing principles taps into what actually moves people — not what we wish did. If you’ve ever sat across from a buyer, a client, or a decision-maker and wondered why the deal didn’t close, it’s probably because you missed one of these. ✅ People don’t buy with logic. ✅ They buy with emotion, then justify with logic. ✅ These 9 concepts help you speak directly to that part of the brain. I thought this was an eloquent summary, especially the Anchoring Bias and Framing Effect — two of the most underutilized tools in sales and negotiation. If you’re not using these, you’re not negotiating. You’re hoping. Great carousel. Worth a save. Worth a repost from Eric Partaker and Tom Pestridge

If Amazon bought TikTok, the ad game would change overnight. This wouldn’t be a pivot. It’d be a takeover. Amazon already owns the transaction. TikTok owns attention. Combine them, and you get a closed-loop advertising engine that influences discovery to purchase—in real time, at massive scale. No one else has that. Not Google. Not Meta. Not Apple. It would reshape the ad economy and force every brand to rethink how influence, content, and commerce actually work. This isn’t just a strategic move—it’s the most dangerous kind of advantage: Emotional engagement + buying power. Here is what Ethan Evans thoughts on why:

Just dropped a deeper dive on the Oscars’ latest announcement regarding AI-generated films are now fair game for awards. After last year’s strikes, witnessing first hand how hard the creative process is to make a film from scratch with Queen of the Ring, it feels like a gut punch to creators. If you’re interested in the ethics, the implications, and how Hollywood might be sleepwalking into creative extinction, give it a read and subscribe to my newsletter.

As Easter approaches in Sydney, I’m preparing for a restorative trip to Gundaroo. This time of year always prompts reflection on the stark contrast between Australian and U.S. work cultures. In the U.S., long weekends are often overlooked, with many continuing to work through holidays. In contrast, Australian culture embraces these breaks, recognizing their importance for mental well-being. In my latest Substack article, Escaping the Grind, Reclaiming Sanity, I delve into the necessity of intentional travel and the art of truly disconnecting. I share personal experiences, including the culture shock I faced when I first moved to London and discovered the expectation—not just the allowance—of taking time off. Key takeaways from the article: The critical role of intentional travel in mental health. The importance of understanding the purpose behind your travels. The need to shift from a culture of constant work to one that values rest and rejuvenation. If you’re feeling the weight of burnout or simply need a fresh perspective, this read might offer the clarity you seek. Read the full article here: Escaping the Grind, Reclaiming Sanity 🤘

Jesse Cole didn’t just tweak baseball—he rebuilt it from the ground up. As the founder of the Savannah Bananas, Jesse embraced a committed obsession with one mission: deliver an unforgettable, fan-first experience. That meant capping ticket prices at $60, eliminating all fees, and including unlimited food. It meant transforming games into two-hour, high-energy spectacles where fans catch foul balls for outs, players dance mid-inning, and every moment is engineered for joy. The result? They sold out Raymond James Stadium—65,000 fans in an NFL venue. ESPN and The Walt Disney Company didn’t just notice—they signed on to air 10 games this summer. And Jesse turned down a $1 million scalper offer to protect fans from price gouging. This is what happens when you obsess over the experience, not the transaction. When you prioritize long-term loyalty over short-term profit. When you lead with vision, heart, and relentless execution. Anyway, pretty incredible story in a nearly impossible space to crack. 🤘

Interviewing is a negotiation. You’re either closing or getting closed on. I actually get a lot of DMs asking the same thing: “How do I stand out and actually land the job?” Most people show up to interviews hoping to impress. But hope isn’t a strategy. Charm isn’t a substitute for preparation. You’re not auditioning. You’re negotiating. When I was a Bar Raiser at Amazon, I ran over 1,000 interviews. I didn’t care if someone had a shiny résumé. Honestly, you get about 2 minutes to review the resume. I wanted receipts. Storytelling wasn’t just part of the process—it was the process. I wasn’t listening for rehearsed answers. I was listening for grit. Pattern recognition. Clarity under pressure. The best candidates? They stuck in my head like a great film quote or a song you can’t shake. You don’t need to check your notes when someone tells a story that hits you like that. That’s the kind of storytelling that makes you unforgettable. And in a room full of decision-makers, being memorable is the first win. Jeff Bezos once said in Fast Company, “I’d rather interview 50 people and not hire anyone than hire the wrong person.” Let that sink in. Your job isn’t to fit in. It’s to prove you’re the one worth betting on. To help you do that, I put together a free guide: Nail the Interview Land the Role. Level Up. Walk in Like You Belong. Here’s what’s I crafted: 🎯 Prep Like a Pro – Insider strategies to get inside their head 💬 Ask Killer Questions – Stand out by what you ask 🧠 Master the STAR Method – The storytelling tactic that closes 👔 Present Like a Closer – Energy, posture, and precision ⚡ Avoid Common Traps – What not to say and when not to talk money 📩 Follow Up Like a Pro – Scripts that keep you top of mind 📥 Download it free below. 📬 DM me if you want feedback or have questions. 👉 Know someone who’s interviewing? Send this their way. It might be the edge they didn’t know they needed. 🔗 https://lnkd.in/d3gu94E7