Alex Berman's Linkedin Analytics

Stop playing with Clay and start sending cold emails. I know you think it’s the dream... A tool that customizes emails with AI?! Woah… game changer… And I’m not some Clay hater - I scaled my clay setup to OVER 400,000 emails a month I know the personalization to use… I know the tools to tap into (Findymail, LeadMagic, OpenAI) The AI I built writes emails better than any virtual assistants I could hire…. But the thing is… If I copy pasted this into your business… IT WOULDN’T WORK   Why?   Because Clay is NOT a research tool.   It is a scaling tool.   One of my favorite personalizations is complimenting the view from a prospect’s office (as seen from Google Maps)   Are you going to find that strategy in somebody’s clay course? Hell no.   Does it work? Yes…   CEOs spent weeks of their life picking the perfect office space   And while doing this research I started looking at their offices and seeing the pattern…   Almost everyone in this niche posted a picture to google maps of their view…   So I called it out and conversions went up.   That’s just one example - that I found by writing 20 cold emails manually   Do you want to figure out what relevant data points will hit with your niche?   Get off of the Claygents… and instead write 30 cold emails right now   Go to google, look at your prospects, and use it in your manual emails   If you do this for two hours straight I GUARANTEE you will find data points that are more relevant than any guru   So, before you spend another MINUTE trying to create a Clay Table that produces good email copy… Write 50 emails yourself by hand. Now. And if you need help (either with the email scripting, the clay setup… or you just want to spend a full 45 minutes sending emails together) AB Mastermind is here. We’ve generated more revenue with cold email than anybody. Apply now (use the link in my bio). Talk soon, Alex P.S. Deon sent 93 emails and booked 12 calls… without a clay setup. Are you ready to uncomplicate this?

When I get a cold email, my first thought is always the same:  Is this spam?  And that might sound surprising coming from me.  I’m Alex Berman - author of Cold Email Manifesto and the guy who’s helped 10,000+ businesses close deals with cold outreach.  If anyone should give cold emails the benefit of the doubt, it’s me.  And today…  This cold email almost had me.  It got delivered. The subject line was clean. The first few lines pulled me in.  But then… it lost me.  Here’s where it went wrong:  ---  Subject: We did the math Alex…  From: Kassandra d48 kassandra@d48hq  Hey Alex - found your account on X and decided to write this out…  We ran the numbers…  Right now Alexberman is leaving $10,000+ of rev on the table each month by not using our Google strategy.  (Not to mention your competition is literally stealing your traffic as I write this.)  Cool if I sent a Loom showing how we’d solve this and get that revenue back?  BTW - we've done it for SaaS time and time again, happy to share some case studies.  - Kassandra d48  ---  So… why didn’t this work? (and how do you fix it in your campaigns?) Avoid these 3 mistakes:  1. The offer is a mess  Found me on X? Makes sense.   Ran the numbers? Alright, let’s see them.   $10K/month left on the table? I’m listening.  Then... GOOGLE STRATEGY Wait.  This email started with X. Now it’s about Google?  And how did they “run the numbers” on my missing revenue?  Did they make it up? Scrape random data?  If the offer doesn’t make sense, I’m out.  A confused customer never buys.  2. The CTA is unclear  The email asks if I want a Loom.  Then it says:  "We’ve done this for SaaS, happy to share case studies."  So… what am I agreeing to?  If I say "Yes," do I get a Loom? Case studies? Both?  Even if I wanted to reply, I wouldn’t know what I’m agreeing to.  CTAs must be crystal clear. Hesitation = delete.  3. The revenue claim makes no sense  I’ve had over 14,000 clients.  Some make $1,500/month. Some make $1M/month.  "$10K/month left on the table" sounds big…  Unless you’re making $500K/month.  Would an extra $10K change my life? No.  If you sent this to a company doing $5M/month, they’d ignore it—or mark it as spam.  A revenue claim only works if it’s meaningful and believable. Otherwise, it sounds fake.  So let's rewrite it:  ---  Subject: Quick question  Hey Alex - just checked your Google rankings and noticed you’re not showing up for [specific keyword].  Right now, [competitor’s name] is ranking #1 and pulling in the traffic that should be yours.  I’ve helped over 500 agency owners rank first for competitive keywords and I broke down why this is happening + how to fix it in a 2-min Loom.  Want to see it?  Kassandra Dawson  ---  Want to improve your campaigns (and avoid common mistakes so you can book more meetings)? Apply to join AB Mastermind (use the link in my bio)

How I Do LinkedIn Lead Generation in 2025: Most people mess up LinkedIn DMs… * They pitch too early * They copy-paste templates * They write 5 paragraphs like it's cold email Here’s how to actually do it: 1. Ask simple questions (to the right people) Only reach out to prospects already thinking about your offer How to find them: - Look for people who follow a NICHE influencer (under 100k followers) - Connect with them - When they accept, search them in Sales Navigator and target their connections These are the warmest cold prospects. They’ve raised their hand without knowing it. Once I find someone, I send: "Hey [First Name], are you sending cold emails at [Company Name]?" No pitch. No fluff. Just a question. Why it works: - Feels like a casual check-in - Triggers curiosity - If they are doing cold email, they’ll almost always reply Convo usually plays out: Them: "Yeah, we’re doing cold email, but results are mixed." Me: "Got it - what’s been the biggest challenge?" Them: "Reply rates are low." Me: "That’s exactly what we help fix. Want me to break down what’s working right now?" → Send video sales letter. Close. Just keep stacking curiosity until they ask for the next step. 2. LinkedIn lead magnets Other strategy is inbound - people come to you. I’ll post: "Want my GPT Cold Email Playbook? Comment ‘send it’ and I’ll DM you the guide." When people reply, I don’t warm them up or ask questions. Just send: "Hey [First Name], here’s the guide: [link]" Why? Holding back the pitch gives them space to stay in the convo. Most reply: "Thanks!" That’s your opening: "No problem! Are you sending cold emails at [Company Name]?" And now you’re back in flow. If they don’t reply: "Hey [First Name], just checking in - did you get a chance to go through the guide?" No push. Just a tap. 3. Go for the close This is where most people fumble. They reply and then dump info. Or answer like a FAQ. You want momentum - move toward a call, not give it all away. I use voice notes to build trust fast. If a question needs a long pitch, I’d rather speak it than send 5 paragraphs of text. Voice is personal. Real. It breaks the pattern. Also: Find the QUESTION BEHIND THE QUESTION. If someone asks: "How much is SMTP?" And you reply: "$150 for 6k sends." It dies. They weren’t asking for price - they’re wondering if this fits their biz. So I ask: "How many emails are you sending monthly right now?" It turns a simple question into a diagnostic. Now you’re back in control. Once you’ve diagnosed the pain or spotted the opportunity, close is simple: "Makes sense. Want me to break down exactly how we solve that?" Just the next logical step in a convo with momentum. Inside AB Mastermind, we go deep into LinkedIn and outbound systems that actually close deals. If you want to start conversations that lead to revenue, apply now. Talk soon, Alex P.S. Spots are limited and we’re only bringing on a few new members this month. Jump in.

You ever scroll through Twitter, see some guru flexing a $2 million month, and then look at your own bank account like... what am I doing wrong? Maybe he’s faking it. Maybe the numbers are exaggerated. But then, something happens. You make your first $50K month. You check your bank account, and the money is actually there. And suddenly, it clicks - he’s not making it up. He’s just been doing this for 500 months longer than you. So it’s just a time thing. If you just work LONG ENOUGH, grind every day, and never quit, you’ll eventually get rich! Right? But what about the 95-year-old plumber in the Dominican Republic? He’s been running a business longer than your parents have been alive. Fixing pipes, sending invoices, collecting money. Is he a billionaire? No. Because it’s not just about grinding. It’s about grinding in the right place. Here's how you know an offer is going to work: 1. People Buy Instantly A successful entrepreneur once told me: "Until you’ve had a big win, you think every small success is proof you’re on the right path. But once you actually win, you realize most of those ‘wins’ were just detours." I launched a SaaS that hit $10K in the first month. Sounds great - until customer churn killed it. Then I launched another SaaS. Same $10K first month, but retention was strong, and within months, we sold it for millions. One product people actually wanted. The other, they tested and dropped. Would you rather spend six years scaling something that isn’t working, or ditch it fast and find a real winner? 2. You Need to Engineer It Yourself I don’t mean coding. I mean fixing things when they break. That failed SaaS? Bugs needed developers. Customer complaints went through layers of people. Fixes took weeks, sometimes months. Meanwhile, my mastermind? If something goes wrong, I step in. I control the quality. The more direct control you have over your business, the faster you can optimize and scale. If you’re constantly waiting on others to fix things, you’re at a disadvantage. 3. You Have to Stick With One Thing For years, I jumped between projects. My course business took off? I started promoting software. Software scaled? I sold it. Agency was growing? I launched something new. And every time, I had to start from scratch. The only reason we’re not 10X bigger today? Lack of focus. That’s the One Funnel Mindset. If I check your LinkedIn, Twitter, YouTube, emails - everything should be about one thing. One offer. One business model. One path to scale. When I finally applied this, my business exploded. Wouldn’t you rather build something that compounds instead of constantly starting over? That’s exactly what we do inside AB Mastermind - we refine sales strategies and focus relentlessly on businesses that scale fast. If you’re serious about cutting distractions, focusing on the right business, and building something that grows, join AB Mastermind today (use the link in my bio)

Most people say cold email is dead. That it doesn’t work. And then I get this: "I've been trying cold emails for a month with no results! How long did it take you to get your first client?" Wrong question. My first client came within 20 emails. But that doesn’t mean it’ll be the same for you. The first client for my agency - which hit $600,000 in revenue in a month - came fast. Because I was selling something I knew people would buy. I knew: * What pain points to hit   * What case studies to mention   * What phrasing got people interested  Here’s how to guarantee your cold emails get responses: 1. Test Your Offer in Person  I don’t “network.” I validate my offer.  Before an event, I set up a Calendly link. Then I talk to as many people as possible.  "Hey, what do you do?"  They tell me. Then they ask me the same.  That’s when I hit them with my one-liner:  "I teach cold email on YouTube - 129,000 subscribers."  Not because they care about YouTube.  But because it makes them pause.  "Wait… should I be impressed? Should I laugh?"  It’s a pattern break.  When I ran a web dev agency, I’d say:   "I built websites for the Emmys."  Your pitch should:   * Make people pause   * Be something you're confident saying   * Not be a lie  If you don’t have a name to drop, find another way to make it compelling.  And if you can’t…  WRITE ANYTHING.  But you need to start somewhere so that you can:  2. Get Real Feedback  After a few conversations, you’ll see:   * Some words get people excited   * Others kill the conversation   * If nobody cares, you’ll know fast  I left a conference with 40 meetings booked.  That’s $16,000 in potential revenue—from one event.  But since we were selling our own service, we made way more.  Now that your pitch works:  3. Use That Pitch Everywhere  You have what most people never get… a pitch that works.  So use it:   * In your cold emails   * On your website   * In LinkedIn posts  At this point, you’re not guessing—you’re using words that trigger "Tell me more."  But MOST people skip this step.  If you don’t do this, here’s what happens:  * You send 2,000 cold emails   * You get no responses   * You waste a year wondering why  All because you skipped one day of testing your pitch in person.  The choice is yours:  Spend a full year struggling?  Or spend one day fixing it?  Inside AB Mastermind, you’re not figuring this out alone.  You’ll work with elite coaches - the best in cold email, LinkedIn, and sales - to refine your messaging, lock in your offer, and start booking meetings.  Are you in?  Talk soon,   Alex  P.S. The last member who tried this booked 25 meetings… in a SINGLE DAY.   Don’t you want to do the same?

Last week my accountant asked me to categorize some transactions. Instead of just doing it, I ignored it for days. Didn’t even want to open the Google Sheet. When I finally did? It was 10 transactions. Took under a minute. I lost DAYS over this. Here’s how to stop procrastinating: 1. Make a To-Do List (yes, really) Every single task you need to complete, written down. If something feels too big, break it down. Instead of “launch a landing page,” you write: * Write the copy * Pick a template * Film the video * Edit the video When the steps are small the work feels possible and necessary. But that’s not it: 2. Delete Everything That Doesn’t Matter When I see my task list written out If I’m like “Idk I dont want to do that” I just delete it. It’s that simple. Old me thought it was a good idea? Well where is he now? Then all that’s left is: 3. Do The Work If it takes 12 hours, fine. If you get tired, take a 30-minute nap and get back to it. If there’s too much for one day… Sleep, wake up, and do it again I guarantee this won’t take more than 3 days - even if your tasks seem impossible You’re not stuck because you don’t know what to do. You already know. The problem is, you’re not doing it. That’s why AB Mastermind isn’t just coaching - it’s built-in execution time. You join the LinkedIn call? You’re working on LinkedIn while the coach is breaking it down. Cold email coaching? You’re refining your campaigns while the coach is sharing what’s working right now. Monday sales motivation? You’re doing the work in real-time while surrounded by people who are actually growing their businesses. It’s like an interactive motivational podcast that you join six times a week - except instead of just listening, you’re actually working. If you want that built-in focused work time - join AB Mastermind today using the link in my bio (Then go grab a coffee and start executing.)

Did you know that even a terrible cold email can book meetings? A new client joined AB Mastermind the other day who broke all the rules: The subject line was weak Scripts were basic And there wasn’t even a case study in the email… And yet… he was BOOKING MEETINGS before he even joined I thought the gurus said the email templates mattered? That you needed the perfect subject line… I thought you needed the best call to action (oof) But NONE of that matters if you mess up this: His 4/10 emails WORKED… because he spent a lot of time on lead verification (more time than he spent on scripting that’s for sure lol) Here’s what he did: * He found a job board of his target audience - NOT a list pulled from a database * He verified these people on LinkedIn to make sure they actually exist * Once he had their LinkedIns, he used an Expandi.io search to find their main emails - not their corporate ones So every email he sent hit an ACTIVE real person’s main inbox Most people assume cold email is all about the perfect subject line or irresistible offer. But none of that matters if your list is trash. Here’s how to fix it: 1. Scrape Fresh, Active Data You can pull thousands of leads from Apollo, ZoomInfo, or any database - but a lot of your leads will be: * People who no longer work at the company * Emails that aren’t actively monitored * Unverified emails that WILL bounce If you want real responses, you need leads who are active and engaged. One of the best ways to find them? Scrape commenters on industry-specific posts. But you have to pick the right posts.. "Best cold email templates" ? Good. Memes? No. Commenters are far more likely to respond… Not just because they are looking… But because they are ACTIVE 2. Verify Every Lead Before You Email A verified lead isn’t just an email that doesn’t bounce. It’s someone who: * Still works at the company * Uses that email actively * Actually checks their inbox Here’s how to confirm that before sending: Manually check - are they still at the company? Run it through NeverBounce by ZoomInfo, Findymail, or LeadMagic (or all of them) Just because an email came from a “trusted” database doesn’t mean it’s valid (50/50 chance at best) You can check manually, but at scale, automate it with AI agents (which you can also use Clay for) But even with verified leads, your deliverability setup determines whether your emails ever get seen: 3. Send The Right Way Cold email isn’t 2023 anymore. If you’re still sending from a free Gmail account, Google Workspace, Microsoft 365, or using a basic mail merge, you’re setting yourself up for failure: * A free Gmail or outlook won’t tank deliverability, but it looks spammy and unprofessional for B2B * Google Workspace and M365? They are trying their best to destroy cold email The only way to do it right in 2025? A custom SMTP setup. Join AB Mastermind and we can fix this together.

A client came to me with what should have been an EASY campaign… 20% cost savings guaranteed. The issue? It sucks and nobody cares.   Here’s how to take a boring offer and turn it into something prospects feel like they have to fix right now:   1. Find out why it’s important   Every campaign lives or dies based on the big idea… the truth that makes the prospect feel like they’re already losing something   And no…   The big idea was not “save 20%”   For this campaign, the answer was buried in Email 4 of his sequence.   That email mentioned how his company used AI to lower costs   That got me thinking - if his company had figured out how to make storage cheaper, other providers were probably doing the same.   So I followed the logic:   * If AI is making his storage costs lower, it’s probably making everyone’s lower   * If cloud storage is getting cheaper, the prospect is paying too much   * This is enough to make them feel cheated   So instead of:    “20 minutes can save you 20% or more on cloud storage” (lol)   The REAL big idea was:    “Cloud storage is cheaper because of AI, so if you’re still paying 2021 rates, you’re getting ripped off.”   Now, it’s not about saving money - it’s about being taken advantage of.   2. Twist the knife Fear of missing out (FOMO) isn’t about fake scarcity - it’s about showing that others are already taking advantage while the reader is falling behind   So instead of saying:    “I can lower your cloud storage costs.”   You say:   “Your competitors have already renegotiated. While they’re using their savings to scale new campaigns (or just keep the profits), you’re stuck paying outdated rates.”   This isn’t just about savings - it’s about losing ground. 3. Cut anything that sounds like a repeat   One of the original emails was:   “Hidden cloud storage fees add up - are you tracking them?”   On the surface, it made sense. But it was just another way of saying: “You’re overpaying.”   That message had already been covered. Instead we replaced it with:   “Your cloud provider won’t tell you this - so I will.”   Now, instead of stating that costs creep up over time, the email creates FOMO and distrust:   * What else is the provider hiding? * How much extra has already been lost? * Who else has already fixed this while I’ve been in the dark?   If you’re ready to fix your offers and start getting real responses, join AB Mastermind P.S. This is how I felt rewriting this campaign:

We’ve booked over 500,000 meetings across 14,000 clients And some cold email campaigns absolutely crush it with 14%, 15%, even 25% meeting book rates. Others? Struggle to break 2%. Same tools. Same sending setup. Same structure. Same consultants. So what’s happening? Here’s what they do differently: 1. Sell a new and needed offer Most people looking for $50K clients go after random business owners… or they don’t know where to start at all. But when a video production agency needed more work and couldn’t crack cold email… I had to try (haha) That’s how I found a group of 14 buyers willing to spend $50K each on a documentary - from just 41 emails. Here’s how: A ghostwriting agency was offering a $30K-$50K ghostwriting package. One of the perks? "You’ll also get a guaranteed podcast interview." The agency didn’t have a podcast. But a well-known friend of the agency did. And every guest on that podcast had one thing in common: They’d all paid $30K-$50K for ghostwriting. Hmm - will business book authors with huge egos and low sales spend 50k MORE after already spending 30k on a book? Let’s see… I scraped the guest list and sent 41 emails. Not even customized just like “I love your book - do you want to make a documentary about it?” - 14 people responded - 14 people booked meetings (100% positive response -> meeting conversion) - Every single one showed up (0% no-show rates) - And EVERY SINGLE ONE was interested in a $50,000 documentary $700,000. From just 41 emails. That’s what happens when you find buyers and an offer that nobody else is thinking of. 2. Breaking news The best converting cold emails don’t sell a service - they warn about a risk. A web development agency mastermind member closed $100,000 in deals from FOUR emails… How? We found a news item that FORCED their clients to buy. Magento announced they were ending support for Magento 1 Ok, what does that mean? Well when you think about upgrading… you think it’s just hitting a button like updating your mac right? Maybe you can skip it? No. * Security updates were stopping. If they didn’t upgrade, hackers could exploit vulnerabilities * Payment processors were moving on. If Stripe or PayPal made updates, stores could stop processing payments * No more tech support. If their site broke, there was no help And the coolest thing (for us not the client)? They HAD to pay for a whole new site You couldn’t do a 1:1 migration. So instead of sending a weak “Hey, want to upgrade?” email, they made the risk crystal clear.... Sent four emails... And $100K closed. This is WEB DEVELOPMENT Everyone sells the same thing… The difference was, this was the moment their clients had to act and we framed it the right way. If you want to start landing real deals - apply to AB Mastermind (use the link in my bio)

I gained 1,240 LinkedIn followers in 2 weeks (and woke up my dead account) Here’s how to grow on LinkedIn in 2025: 1. Pretend You Have No Followers I used to think 20,000 followers should mean 20,000 impressions on every post (I still think it SHOULD but it doesn’t) The idea is simple: when you act like you’re starting from scratch, you push yourself to make every word and every idea count If every day is the first day… then every post will be different and more relevant Here’s another: 2. You Don’t Need a Guru When I first decided to crack this a couple weeks ago, I went through the sales process of one of these “LinkedIn legends” What I discovered was that all the advice boiled down to basic principles: nail your hooks, tell genuine stories, and use giveaways to drive engagement. Literally I went through 2 hours of this guys content (at 3x speed) and didn’t hear a SINGLE new thing Instead of hiring him, I took the advice and started doing it myself No secret formulas - just simple, proven tactics we now teach inside AB Mastermind 3. Spend a Lot More Time Writing My average post now takes 3 HOURS from beginning to end I start with raw ideas captured in a voice note and then spend time writing, editing, and rewriting line by line. I often scrap entire sections only to circle back and realize that the original draft had some merit For example, when I mention “your cold email needs to be shorter,” I immediately include a punchy, concrete example to show what I mean Or like here I can say “you gotta master hooks” Then I have to add a section like this: I wrote 3 hooks for the post you’re reading: “Here’s how I grow on LinkedIn” “Why you’re not stuck in LinkedIn jail - and how to break free” and “How I Gained 1,240 LinkedIn Followers in 2 Weeks (and Woke Up My Dying Account)” You might not be able to tell which one is the best (heck I mess it up still sometimes) But the important thing is to try and NOT go with your first instinct without trying more If you still need help with your gut feeling on these, me and our linkedin coach inside AB Mastermind will save you months of trial and error. 4. Giveaways Are Key I pull my best-performing content from my X account or YouTube channel and reframe it as a giveaway. For example, my “GPT Cold Email Secrets” giveaway was a game changer - it received 93 comments in 24 hours, and every single commenter ended up following me. This is the fastest way to grow, but isn’t the best to get new clients… For that, you need is a FUNNEL: So giveaway -> email list -> “buy from me” pitch Because of the funnel, around 80% of those followers joined our email list. In just two weeks, we gained 1,000 net new email subscribers and received 120 net new applications for our mastermind Want to do the same? AB Mastermind gives you the exact LinkedIn growth framework that got these results - we do calls 7x a week including 2 in depth linkedin calls.

Steal this Linkedin Voice Note DM strategy: The script is simple: Client: “Can you tell me the offer?” You: “I help B2B founders grow using cold email, LinkedIn, and sales. We’ve worked with over 14,000 clients and booked more than 500,000 meetings. You get six live calls a week, all my scripts, and 30+ hours of training. So your calendar fills without hiring a team or wasting money on ads. Should we get this going?” Here’s the exact structure: * Offer * Proof * Features * Benefits * CTA It’s how you’d explain your offer in person, with a normal tone and zero buildup. Here are some more examples: Web Dev: * Offer: We build websites that actually convert for B2B companies. * Proof: Just relaunched a CRM site that tripled their trial signups. * Features: We handle design, copy, dev, and launch. * Benefit: So you can turn traffic into demos without managing freelancers. * CTA: Should we get this going? Cold Email Agency: * Offer: We help web dev shops book qualified sales meetings using cold email. * Proof: A client in LA was amazing at building sites but had no outbound system - we helped them land 14 pitches in 2 weeks. * Features: We handle the leads, write the copy, send the emails, and reply like we’re part of your team. * Benefit: So your calendar fills without hiring a single SDR. * CTA: Should we get this going? SEO Agency: * Offer: We help SaaS companies rank on Google and drive inbound leads. * Proof: Just helped a VC-backed project management tool outrank Atlassian for ‘best team productivity software’ and ‘Jira alternatives.’ * Features: We handle the audits, technical SEO, content, and link building. * Benefit: So you get pipeline without touching ads. * CTA: Should we get this going? AI SaaS: * Offer: We help recruiters automate outreach with AI and double response rates. * Proof: One team cut their sourcing time in half last month using us. * Features: It pulls the leads, sends the messages, and handles replies. * Benefit: So your team can focus on interviews instead of cold outreach. * CTA: Should we get this going? Want more tactics like this? I teach it all inside AB Mastermind - apply now. You earned it. Talk soon, Alex

Steal this 7-word LinkedIn DM script that consistently gets sales for me: “Are you sending cold emails at Acme?” That’s it. No intro. No context. No pitch. Just a simple question that feels like a casual check-in - not a sales message. And when you send it to the right person, it gets replies. Use This Format: Hey [Name], are you [doing specific thing] at [Company]? Here are some examples: Hey Zach, are you running Facebook ads at Canva? Hey Arnaud, are you hiring a CMO at Breakcold? Hey Michel, are you working with influencers at ColdIQ? Hey Vaibhav, are you sending LinkedIn DMs at Smartlead? Hey Patrick, are you scaling your partner program at Clay? When they reply, here’s how I handle it: If they say yes: Need any help? If they say no: Why not? Both answers get them to engage And from there, the sale happens inside the thread. Once they open up about the problem, you drop the offer: “Got it. Here’s how I’d approach that…” I like to do this with a 30-45 second voice note. No Zoom. No Calendly. No waiting. No script trees. No funnels. Just real talk. If you liked this, the full DM sales system is inside AB Mastermind. (You also get 1 on 1 access to me, 7 calls a week and 30+ hours of courses) Talk soon, Alex

You must have noticed it by now - case studies aren't converting like they used to. It’s because cold email gurus are telling you to write emails like this: "Hey, I worked with Vikram Ashanti’s Custom Bespoke Tailoring & Alterations in Chicago and got them 10 clients last week. Do you want me to do the same for you?" Textbook email, right? Perfect case study placement. Clear results. Direct call to action. So why is it POISON for your cold email campaign? Well… Who the hell is Vikram Ashanti’s Custom Bespoke Tailoring & Alterations? No one knows. And because no one knows, the email falls apart. The client is confused, and now you’re marked as spam or deleted. After working with 14,000+ clients, I can tell you exactly when to use a case study - and when to skip it. Let’s go through it: 1. Only use a full name if a company is FAMOUS When we got Tesla and McKinsey to use our LinkedIn software, we mentioned it in our outreach. Because those names mean something. Anyone reading the email knows Tesla. They know McKinsey & Company. That association instantly builds credibility. If your client is famous - either in general or in their industry - use their name. It makes the prospect think, "If Tesla trusted them, maybe I should too." 2. If the prospect doesn’t know them… Anonymize When a prospect sees "Vikram Ashanti’s Custom Bespoke Tailoring & Alterations in Chicago", they’ll do one of three things: * Google it (and leave your email forever) * Mark it as spam because it looks sketchy * Delete it because they don’t recognize the name Some people will still get the point - "Oh, he worked with a tailor." But most won’t. A confused prospect doesn’t buy… If your client isn’t well-known, generalize it. Instead of: "I worked with Vikram Ashanti’s Custom Bespoke Tailoring & Alterations in Chicago and got them 10 clients." Say: "I worked with a top tailor in Chicago and helped them bring in 10 new clients last week." Now they’re not distracted by some unfamiliar name. They just see: "Oh, a top tailor? I run a tailoring business. Maybe this will work for me too." The goal isn’t just to prove you worked with someone... It’s to prove you get results. 3. When to Skip the Case Study A weak case study is worse than no case study. Instead of: "I worked with a tailor and got him two leads last week." Say: "I specialize in working with tailors and would love to help you get 20 leads next week." Now you’re not stuck with a weak case study, and you’re not lying about past work. Use case studies only when they help the sale. If they don’t, skip the case study and go straight to a strong promise. This is just one of the high-level tactics I teach inside AB Mastermind If you want cold emails that actually convert, join today and start writing emails that bring in leads (use the link in my bio) Talk soon, Alex P.S. Here's a pic of a random tailor shop:

I made 100 cold calls to prove it’s not luck: I was selling an AI-powered live chat that helps businesses respond instantly and capture more leads and to test my approach, I made 100 cold calls using a call training platform. Here was my opener: "Hey [name], it’s Alex. I just messaged your live chat four minutes ago, and I’m still waiting on a response. If I were a customer, I would’ve left by now." No small talk. No fake enthusiasm. Just a direct statement that made them experience the issue for themselves. So I made the first call… A Director of Customer Support picked up. I delivered my opener. His response: "I don’t appreciate you questioning my decisions or trying to scare me with talk of burning money. I know what’s best for my company." He hung up. Call two. Another business owner answered. As soon as I introduced myself, he cut me off: "Not interested." He hung up. Call three. This one lasted a little longer, but I over-explained, and the prospect shut me down. I thought my opener was solid, but something was off… So on call four, I adjusted my approach. Instead of sounding like I was calling them out, I softened the delivery: "Hey [name], it’s Alex. I just messaged your live chat a few minutes ago, and I’m still waiting on a response. If I were a customer, I’d probably be gone by now. Have you ever considered using AI to speed this up?" Same structure. Same concept. Less confrontational. And suddenly, the reaction changed. Instead of immediate defensiveness, the prospect paused and actually considered the problem. His response: "Yeah, we’ve thought about it, but we don’t want to replace our team." Now we had a conversation. I framed AI as a tool to help his team, not replace them… We booked a 30-minute demo. After that, each call got better and better. The meeting book rate dropped from 0% to what felt like 100% (it was less, but when you’re in the flow, you’ll understand). The final calls felt completely different from the first ones. If you can just put in the reps - you don’t need more than an opener to make solid calls. And once I was done… I had a script that I could train new reps on or even hire outsourced callers from overseas to book meetings at scale. This is exactly what we refine inside AB Mastermind. We don’t just hand you scripts - we help you tweak them, test them, and optimize them based on real-world results. Whether you’re focusing on cold calling, cold email, LinkedIn outreach, or high-ticket sales, we’ve got you covered. P.S. One of our members is booking 3-5 meetings per day with his cold calling team. But the skills they’ve learned also translate to email and LinkedIn outreach. Apply now and start getting results like that too.

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