Bogdan Petrescu's Linkedin Analytics

Planning a website redesign soon? Answer these 5 questions first (skipping them = wasting budget) The biggest mistakes don’t happen mid-project They happen before it even starts Teams jump straight into layouts, moodboards, and Figma flows But never stop to ask the questions that actually matter… Here's the stuff to figure out before a single pixel is pushed 👇 1. What role should the website play in your GTM strategy → Is it meant to drive inbound? → Support outbound? → Educate enterprise buyers? 2. Who are you really building this for → Can you name your top ICPs and what they care about? → Do you know how they buy? 3. What does “success” actually look like → More demo requests? → Lower bounce on use case pages? → A faster sales cycle? 4. What friction points are you trying to remove → Are users confused? → Is the nav too complex? → Are CTAs too aggressive? 5. What messaging needs to be believed before someone converts → What pain needs to be felt? → What outcome needs to be clear? → What proof needs to be shown? This is the foundation… Get this wrong → it won’t matter how good the design is — I’m Bogdan and I run a performance design agency for marketing teams in B2B Tech. We design, implement & optimize marketing websites

Illustration work in progress for a new marketing site we’re building for a Silicon Valley client 👀

Where do most B2B websites lose leads? (and how to fix it) I’ve reviewed dozens of B2B websites over the last few years And the patterns are always the same… The site looks fine Messaging sounds good But conversions? Low Here’s a checklist I use to spot where leads are leaking: ✅ The hero section doesn’t grab attention → Is it vague or too technical? → Does it speak to a real pain or goal? → Is the outcome obvious in 3 seconds? ✅ The value prop isn’t clear → Can a first-time visitor immediately understand why this matters? → Is the core message framed around the user, not the product? ✅ The navigation is overwhelming → Too many links? → No prioritization? → Too many possible paths = no decision at all ✅ CTAs are too aggressive → Is “Book a Demo” the only CTA? → Are there lower-friction options for earlier-stage visitors? ✅ No urgency, no next step → Is there a clear reason to act now? → Is the page leading visitors forward or just letting them browse? ✅ No alignment with intent → Are you sending ad traffic to this page? → Cold visitors need clarity, not context If your site checks 2 or more of these That’s where I’d start Because lead drop-off usually isn’t a design issue It’s a messaging and experience issue — I’m Bogdan and I run a performance design agency for marketing teams. We design, implement & optimize marketing websites and ads

1/3 B2B website redesigns fail before they even start Not because the copy is bad Not because the design falls flat Not even because the dev build takes too long So… why? Because nobody aligns on what the website is actually supposed to do Here’s how it usually plays out: ↳ “Let’s refresh the site” ↳ A Figma file gets built based on what competitors do ↳ Everyone contributes based on opinions ↳ A bunch of pages get built ↳ Site goes live Conversion? Still flat It’s not a design problem… It’s a clarity problem: → No alignment on the role of the site → No messaging rooted in actual ICP pain → No real structure that moves users from interest to action → Just a new visual layer over the same issues When you skip the hard part(aka the strategy) You end up right back where you started… Just with nicer fonts But here’s the twist I am working on a new service A 2-week sprint to help marketing teams gain ultra clarity Before pushing a single pixel More on this soon 👀

How you read your homepage ≠ how visitors read it 👉 You know every section 👉 You know what it “should” say 👉 You know where to look But your visitors? 👉 They scan 👉 They skip 👉 They bounce And the funny part? You do the exact same thing on other websites 😅 Keep this in mind

Been experimenting with new layout ideas lately 👀 Concept ideation: human x gpt

Playing around with a concept for a hero section

Posting for likes, views or reach? Hear me out…attention is the most expensive currency here I’ve been posting consistently for the last 1.5 years And here’s what I’ve learned: Sanity metrics matter more than you think (even though some linkedin gurus will tell you not) But from time to time, you have to Selfies from the beach? Clients wins? The occasional “here’s how much we made this month” post They all serve one job Gets you attention… Attention SELLS big time It’s what gets your ICP to: - See you - Remember you - Trust you when they’re ready to buy Because if no one knows you exist It doesn’t matter how good your offer is So don’t just create to educate Sometimes... you need to show up to be seen -- I’m Bogdan, I run a UX-led web design agency for B2B tech marketing teams And sometimes I post to teach Sometimes, to build trust And sometimes… just to stay top of mind

If I were a CMO planning a website redesign… here’s exactly what I’d do (real tips, not fluff) 1. Define the job of the website Before anything else, I’d get crystal clear on its goal: → Is it built to generate pipeline? → To build brand trust with enterprise buyers? → To support product launches or campaigns? Most websites underperform because they try to do everything for everyone 2. Map out ICP journeys I’d identify the top 2–3 personas and map what each needs to know → What questions are they asking? → What objections do they have? → What outcome are they looking for? Each path should feel intentional That’s how you move users forward 3. Talk to sales Yes… before writing a single headline → What objections come up on every call? → Where do prospects get stuck? → What proof makes people say “okay, let’s move forward”? Sales insights = high-converting messaging 4. Audit the current site I’d run a mix of heatmaps + analytics + interviews → What sections are ignored? → Where do users bounce? → What’s creating friction? → What grabs their attention? You can't fix what you don't measure 5. Start structure-first, not design-first I’d define positioning, write the value prop, and plan the story Only then… we touch layout or visuals This makes sure we design around the message Not the other way around 6. Launch fast, iterate smarter I wouldn’t wait 3–6 months for a “perfect” site I’d get a strong V1 live Then set a 60-day feedback loop for testing and iteration Remember, a website isn’t a one-off project... It’s a living product — I’m Bogdan and I run a performance design agency for marketing teams. We design, implement & optimize marketing websites and ads

🔻 Quick reminder on how websites actually work in B2B Website for a startup 👇 → Explain the product → Build trust → Capture inbound leads → Sometimes even close the deal on the spot Website for an enterprise 👇 → Align sales, marketing, and product messaging → Support multi-stakeholder decisions → Prove credibility and reduce risk → Guide enterprise buyers through a longer journey

Alex Hormozi’s secrets for testing high-converting websites (my breakdown from his talk that marketers should bookmark) If you’re optimizing a landing page right now And you want to actually improve conversions, not just redesign for looks I pulled the key parts of Hormozi’s strategy and turned them into actionable tests ✅ Test ONE thing at a time Not five, not the whole layout… Just one variable per test: → Headline → Subheadline → Image or visual ✅ Focus above the fold Most users never scroll If your value prop, image, trust signals, and CTA aren’t clear... You’re not converting ✅ Use the value equation in your copy Every line should work to increase: → Dream outcome → Perceived likelihood of success While reducing: → Time delay → Effort or sacrifice ✅ Stop testing low-impact stuff Don’t waste time on: → Button color → Footer links → Micro animations ✅ Run one test a week, consistently Run 1x test a week Over 52 weeks Do that for a year and your website becomes a conversion machine Remember, conversion isn’t just a design problem It’s a business growth lever — I’m Bogdan and I run a performance design agency for marketing teams in B2B Tech. We design, implement & optimize marketing websites

Happy Friday ya'll! Coffee in hand, focus on screen Strategizing, designing and building marketing websites That converts 👉 supports GTM 👉 scales with your growth Yeah… we’re doing it with a view And yeah... i need cable management 😅

I redesigned the marketing website of a Silicon Valley company They always say “Silicon Valley companies operate differently” Now I know exactly what they mean Here’s my experience working with a top marketing team and what they actually care about: ✅ Data before design Every visual choice is expected to have a reason grounded in user behavior, analytics, or testing Not just aesthetic. ✅ Conversion-driven, not content-heavy The site isn’t just a brochure. It's a conversion engine that’s always being tested and refined They care deeply about bounce rates, drop-offs, friction points, and continuously optimize to reduce them ✅ Iterative by nature There’s no expectation to “nail it” on the first try The focus is on rapid iteration, getting something usable live, then optimizing based on performance ✅ Emotional weight matters While conversion is key, emotional storytelling isn’t ignored Faces, badges, customer stories, are not just decorations They’re strategic trust levers, backed by user research and testing ✅ Nothing is sacred Wireframes? just starting points Visual? flexible The mindset: if it leads to more clarity or trust, it’s worth changing ✅ Product comes first They want users to understand the product fast, and see how it works without asking for a demo first The website must feel like like an extension of the product experience: smooth, confident, and intuitive ✅ Design was treated as a business tool Not an art project Every decision is connected back to performance, psychology, and narrative clarity 🔻 TL;DR: they’re asking to engineer a performance-driven, emotionally intelligent, data-aware product that just happens to be a website These are the kind of clients we love working with If this is how you think too I would love to know you, we’ll probably work really well together PS: dropped the focused face for linkedin algo 👀 — I’m Bogdan and I run a performance design agency for marketing teams in B2B Tech. We design, implement & optimize marketing websites

Yeah, web design is easy… all you have to do is: → Understand the business, audience & goals → Align sales, marketing & the founder's vision → Read 3 Notion docs and decode a vague brief → Design something “minimal but bold” → Change the colors (they had a dream about blue 😅) → Pitch v5_final_USE_THIS_ONE → “We love it” on Friday but then “Let’s rethink everything” on Monday → Add just one more section... 4 times → Make it convert, load in 1.2s, and be “unique” → And yep, it needs to look perfect on a 2014 iPad too Happy friday ya’ll!