Chipra Singh's Linkedin Analytics

One reason which made me inconsistent on LinkedIn. Thinking that I need fresh ideas for every post. But I was wrong. You don’t need new ideas. You need new perspectives on the same ideas. For eg :- Take personal branding as a main theme and here are 5 posts you can make from the same theme :- 1) Educational post on how to start doing personal branding. 2) What type of content you should share to build a Personal Brand. 3) Your struggles with personal branding and what finally worked. 4) Case study on any successful Personal Brands. 5) Myths and misconceptions around Personal Branding. You see same idea but different angles. You can also experiment with different formats :- 1) Use photo with story. 2) Make videos explaing. 3) Text based posts with strong hooks. 4) Inforgraphics or carousel for educational. Most creators don’t share new ideas daily but they talk about same thing using different perspectives. Now try this to create content ideas. You’ll be surprised to see how many new ideas you have. P.S. Have you tried this strategy for content creation ? Follow for more insights on personal branding and linkedin growth.

I scrolled past 50+ LinkedIn posts today. But only 4-5 actually stayed with me. Most posts looked similar: - Perfectly spaced sentences. - Short, catchy lines. - Trending templates. Don’t get me wrong, having a good formatting always helps to get attention. But it’s not enough. Because if your content isn’t valuable, authentic, or based on real experience, no template or trick can make people read it. I have seen long posts with not so perfect formatting getting tons of engagement. Because it had genuine stories, offering real insights. If you want people to actually read your content. Try sharing meaningful content from your real experiences. Then, work on making it readable through formatting. P.S. Be honest, how many posts do you usually read till the end on Linkedin ?

I write my linkedin posts using Chatgpt. Said a founder, But when you look at the post. Driving innovative solutions at scale to empower growth in a dynamic ecosystem. Honestly no one will read this. Because they won’t understand what innovative solutions you are talking about. Yes, Chatgpt is a great tool. It definitely has made the process faster. But can it replace the humans, No, definitely not. Your posts, comments and messages needs to show your personality. So you don’t need a ghostwriter to just write your posts. You need ghostwriter writer to make your posts sound like Human.

This 5-minute habit saved me hours spend on writing linkedin posts. I used to write one post and then spend hours rewriting it. Why ? Because I was never satisfied with what I was trying to say in the content. Then I finally listened to the advice I kept ignoring: Outline before you write. Now, before I start any post, I spend 5 minutes doing this: ✅ I ask: What’s the point of this post? ✅ I jot down 2–3 key points I want to make. That’s it. No fancy process. This simple 5 min process saves me hours, helps me write faster and made me more consistent. Bonus, it also helps in getting better drafts from A.I. P.S. Do you outline your posts ?

I don’t have anything unique to share on LinkedIn. This is coming from a founder who: - Solves business problems every single day. - Build a profitable business from scratch. - Manages clients, a team, and family. I spoke with her on the call and got 7-8 ideas to write immediately. Like her most founders think they need extraordinary stories to share on Linkedin . But stories like, - When you didn’t give up during stressful days. - What made you start the business. - How you manage your life and work. - Employee management stories. These are the kind of stories your audience wants to read. Writing on Linkedin is not hard, you just need to focus on sharing real stories from your journey. P.S. If you are a founder struggling to share your stories on Linkedin and need my help. DM me and I will help you.

You can generate quality leads without writing salesy posts. Not everyone feels comfortable with writing salesy posts and if you are one of them then here is what you can do :- 1. Start with an optimized profile → Be clear about what you do and how you help people. →Ensure your profile speaks for you when someone visits it. (Your profile is often the first step in someone deciding to work with you.) 2. Focus on storytelling → Share your own transformation stories. → Talk about the challenges your clients faced and how you helped them. ( Stories build trust. and showcase your audience why you’re the right person to solve their problems ) 3. Engage strategically → Join conversations in the comments section. → Add value to others’ posts. → Be consistent in showing up in comments of your target audience. ( In the last few months, I’ve generated over 10+ leads where people mentioned they discovered me through comments.) Lead generation doesn’t have to mean writing “salesy” posts. Start with a strong profile, share valuable stories, and focus on engagement. Do it consistently and you will attract quality leads. P.S. Do you write salesy post or do you focus on sharing stories more ?

A founder after trying multiple ghostwriters expressed his frustration about ghostwriting. He said ghostwriters are giving me a basic draft and calling it ghostwriting. He is not wrong. As a ghostwriter if you are also doing same thing, you are not going to last. Founders have become smarter. AI has made everything faster. Now clients are sending AI-generated outlines for drafting posts. And if you're just editing it and handing them back ,you're replaceable. The space is getting crowded. Everyone wants to be a ghostwriter. But not everyone’s adding value. You can’t only be a better writer. You need to: - Know how to prompt better. - Know what works and what doesn’t. - Know how to research, rewrite, refine. - Know how to write human coded posts. Yes, founders are hiring you to save time. But they stay when your writing sounds more like them than what they’d write on their own. P.S. Do you agree the competition has increased for ghostwriters ?

100 likes and 4 comments. I was speaking to a founder who runs a web development agency. From months he is trying to build a Personal Brand on Linkedin. If you look at his profile it would look perfect. Hundreds of likes and posts going up every day. But when we spoke, he sounded frustrated because, - Same set of people liking his posts. - Hardly any new comments. - No conversations in DMs. - Barely any leads. When he started he was advised to use engagement pods to boost his growth. The engagement increased very quickly but nothing meaningful happened. Now he is stuck in the same loop. Honestly, building a Personal Brand organically is slow. It takes patience and alot of trial and error. But it is still better than getting 100s of likes from irrelevant people everyday. I hope if you have to choose between fast likes and real growth, you choose the latter. P.S. What do you think are engagement pods good ?

I suffered from terrible gut issues even after eating healthy and working out. Random stomach pains, low energy, headaches and disturbed sleep were few issues I experienced on a regular basis. I tried different diets, followed advice that worked for others. But nothing really worked. I was frustrated and genuinely thought what’s the point of all this if it’s not making me feel better ? But then decided to give it a last shot and invested in working with a health coach. Working with her didn’t give me instant results. But it slowly made me aware of things I had overlooked. - Some veggies were not suiting me. - My workouts were too intense. - Difficultly in digesting proteins. - My meal gaps were not proper. And my mind was constantly stressed which made things even worse. But none of this came from a checklist. It came from understanding my body instead of just following what’s “supposed to” work. After few months,I started seeing positive results. - My mood was better. - My flare-ups reduced. - My energy levels increased. - And I started enjoying meals. It took me 5-6 months to see the results and I am still working on it. Like how I was frustrated and decided to give up on healthy habits ,I see many people do that with Linkedin. - They follow every advice. - Post content on trending topics. - Engage and spend hours on the platform. They do everything to grow on Linkedin but still see no results and then they quit the platform. But like how each one’s gut is unique and different , similar is your Linkedin profile too. What has worked for others might not work for you. Instead of copy pasting all the advice , try figuring out what is working for your profile. And most importantly give your profile some time and don’t expect quick results. P.S. This is what my meals and my days look like. P.S.S If you are stuck on linkedin like how I was with my gut and reached out to a gut coach, you can reach out to me to fix your linkedin growth.

I am posting testimonials , client results but not generating leads. Recently I had a consultation call with a coach. Her challenge? - Posting consistently. - Sharing testimonials.  - Engaging regularly. But getting zero leads. I audited here profile and found these key mistakes. - Inconsistent messaging in her posts. - ⁠Posting testimonials without sharing the challenges of the client. - ⁠Engaging with wrong set of people. - ⁠Selling too hard in every post. She was following every advice but didn’t customised it according to her profile. Here is what I suggested her to do :- - Define the target audience.  - Start addressing their pain points. - Share testimonials along with client case studies.  - ⁠Share some bts of her business. - ⁠Engage with T.G and fellow creators. You can generate inbound leads when you reach the relevant audience and have an authority in your niche. P.S. I had made a similar mistake when I started, did you make it too ? P.S.S I’m offering a free 30-minute, 1:1 “LinkedIn Success Blueprint” sessions to help 3 coaches refine their LinkedIn strategy. The link to book is in the comments.

You need to stop sharing easy googleable how to guides on LinkedIn. With increasing use of A.I to create content, I see a majority of people posting more hacks and tips to grow on linkedin. But to build a Personal Brand, this is not enough. You need to show your journey, expertise and challenges to build connection with your audience. And the easiest way to do this is by, 1) Sharing your client stories. ( If you don’t have one share about your journey of building a personal brand.) 2) Talking about your challenges. ( Challenge of getting that first client, struggles as a freelancer or content creator.) 3) Telling about your strategies. ( How you get clients, what content and engagement strategies worked for you.) The more you do this , the easier it is to build trust with your audience. P.S. What is your one big challenge when it comes to content creation? Share in the comments and I will help you !

How quickly can I reach 10k followers? A question I hear from many prospects. And I get it. Because when I started, I used to think there are hacks to grow fast on LinkedIn. But the more I worked on mine and my clients profile I realised: → What works for one profile might not work for another. → Not every viral topic will work on every profile. → There’s no perfect playbook for linkedin growth. → And reaching X no followers doesn’t gurantee success. Infact, I have never seen anyone build a Personal Brand on LinkedIn in 30 days. But what I’ve seen is that: → The right strategy does bring results sometimes in less than 90 days. → Showing up regularly with content builds trust. → Engaging through comments gets visibility. → Having conversations in the DMs build relationships. → Sharing real stories builds connection. If you want to grow on Linkedin you have to be patient and consistent with these steps. Don’t fall for quick fixes because they will never work. P.S. Have you ever fallen for these quick hacks to grow on Linkedin?

I was earning zero and now I run a 6 figure business. This line shows up on Linkedin too often. And honestly, you never know which ones are real and which ones are not. But what it definitely does is, - Make you feel like maybe you’re not doing enough. - Everyone has cracked the code of success except you. I’ve felt that too. Especially when it’s from someone in the same field or younger people doing really well. But after spending over two years on the platform I have realised. - Some stories are real, some are just hyped. - Most people don’t mention how long it took. - It’s not about age, its about years of experience. - What you see is just the result and not the hardwork. It’s okay to feel that for a while but don’t hold onto it too long. The only you can achieve what you want is by actually doing things and not comparing. P.S. Do you often compare yourself ? I used to do that alot by now I have improved atleast by 50-60%.

The common mistake you are making on LinkedIn?. Watching others post getting viral on some topic and you also write about the same. But yours failed miserably. You get few likes , comments and impressions. Reason ? - Your post lacks real experience. - Your audience can’t relate with your post. Instead of copying here is how you can approach it :- → Read an amazing post about team building? ( Share your own leadership moments ) → Read a great story on career changes? (Tell your story , only if you've made one ) → Inspired by someone's client success story? (Talk about your own wins and struggles.) → Amazed by someone's transformation story ? (Talk about your own transformation even if it’s small). Never write about a topic if you haven’t experienced it. Your best content when it comes from :- → Problems you've actually solved. → Lessons you've personally learned. → Wins and failures you've experienced. People on Linkedin or any social media platform relate the most with real stories. P.S. Are you guilty of making this mistake ?

Your follower count shouldn’t determine the price you should charge for your services. Someone with 80K followers told me I shouldn’t charge what I do because I don’t have a huge following. And I wonder, how people confuse follower count with expertise. I know creators with less than 10K followers confidently charging $1,000 per project because they deliver results that matter. At the same time, I’ve seen creators with over 100K followers taking projects that pay less than $250 because their services don’t create meaningful outcomes for clients. Yes, follower count is important because it helps with visibility. But it’s not the only metric to determine your prices. What you charge should be based on : - The quality of your work. - ⁠The results you have brought for clients. -The confidence you have in your expertise. A big following with no value behind , won’t sustain long-term success. But even with a smaller audience, when you consistently provide meaningful results, you can charge what you’re worth and you will get clients who will pay. P.S. Do you think followers count matter ?

I struggled with these 7 things as a new linkedin creator. What should I post about? What time is best to post ? How do I find clients? How do I find my ICP? What formats should I use? How many days should I post? How much engagement is enough? If you’re figuring these out too, here’s what can help: 🔹 Finding Ideas: Start observing more. Look at what you naturally enjoy, what you do daily, and even what catches your attention when you scroll. You’ll find ideas hidden in your own habits and interests. 🔹 Posting Days: Don’t force yourself to post every day. Start with 2–3 times a week , focus on staying consistent. 🔹 Best Time to Post: Pick a time you can show up easily 9–11am, 12–2pm, or 4–6pm or 12- 2pm are good windows. Experiment a little and adjust based on what suits you. 🔹 Formats: Begin with the format you find easiest. It could be text, text + photo, carousel, or short video. What matters most is posting regularly. 🔹 Engagement: Try commenting on 15–20 posts daily. Be conversational and reply thoughtfully, not just with "Great post." Also, build connections by sending a few DMs every day. 🔹 Finding Clients: Use LinkedIn search wisely. Check out top creators your ideal clients engage with. If you want to work with founders, study active founders and see who’s engaging in their comment sections and you’ll find potential leads there. 🔹 Finding Your ICP: You won't find your niche on Day 1. Work with different types of clients first, and notice which niche you enjoy working and getting results. You can’t figure out everything on day 1, so experiment alot ,take help where needed. P.S. What’s one thing you struggled with when you started on LinkedIn?

I gave myself 90 days to see if freelancing was for me. No fancy plans, a simple deal to try it, and if it doesn’t work, move on. When I started, everyone around me said, - You’re so lucky! - You’re your own boss now. - You get to work whenever you want. Honestly ? At first, I kind of believed it. Yes, as a freelancer: -I have flexible hours. -I get to choose who I work with. -I can take breaks mid-day if I want. -I don’t need permission to take time off. -I get to spend more time with family & pets. But now after two years as a freelancer, I realised, - You’re never truly off. - You’re always pitching. - You’re constantly looking for clients. You have to juggle between multiple roles from sales, to marketing and finance. I'm still freelancing because I value the benefits more than the challenges. But if you're thinking of quitting your 9-5 because freelancing looks easy. Trust me its not. Its a package filled with freedom and the hustle. P.S. What was your biggest myth as a freelancer ?

How I write 2 weeks of LinkedIn content : (While juggling between client work and building a Personal Brand.) I used to take 3 hours to write one post. Now I write 4-5 posts in one go. Here’s what helped me accelerate my writing process : 1) I use the right tools: Grammarly for edits. ChatGPT + Claude for idea generation , research and simplifying drafts. Notes App to save ideas. 2) I write during my best hours: Late evenings, after dinner . I sit with a 90-minute timer on to write my content without any disturbance. 3) Batch write content: Instead of writing-editing-designing one post at a time. I batch all my writing. This helps my brain to focus on writing without getting exhausted. 4) I never write and edit together: Writing and editing are two different brain modes. I write first and edit it after few hours or next day. This helps me write easy to read posts. 5) I don’t force writing on low-energy days. Instead, I research or edit on those days. It helps me produce good content without burnout. I hope these tips help you to become more consistent on Linkedin. P.S. Share your one writing tip ?

I hit 20k followers on linkedin and it was a messy journey. (This post has no tips but a surprise for you). When I started creating content on Linkedin, I reached 10k pretty quickly. But after that my consistency took a hit and I became the imperfect creator. - I skipped posting. - I missed engaging. - I took multiple breaks. - ⁠I wasn’t active in the dms. - I struggled to balance client work, my own brand, and personal life. All this affected my growth on linkedin. By traditional definition I wasn't consistent. But I don’t see it in that way anymore. Because every time I took break. I came back again, I never quit the platform. I'm very grateful to my community. Everyone who commented, appreciated me in the DMs. Checked on me when I wasn’t active. From my own journey I would share just one lesson, Take breaks but don’t quit because it worth being on this platform. P.S. As a small token of gratitude, I’m offering three free 30-minute consultations to anyone stuck or looking to grow on LinkedIn. You can ask me anything about your profile, content, or lead generation. DM me and I will share the link to book the call. P.S.S Are you an imperfect creator too ?

My ex-client called me unprofessional for missing his call at 10 PM. He said , If you had worked in corporate, you would know you are supposed to answer whenever a client calls. At that time, I had started out. I thought comments like these are normal and its a part of freelancing. It was a phase when I worked with clients who, • Underpaid me for my work. • Left my invoices unpaid for months.  • Made endless last minute changes. • Ghosted me after delivering the work.  • Expected replies at unreasonable hours. It felt discouraging to get treatment like this because I was doing my best. But now after 2 years of freelancing, I feel grateful to them for teaching me what I needed to learn. They taught me, • Believe in your work, even when others try to devalue it. • Charge upfront or atleast partial payment. • Never accept disrespect to land a client. • Create systems for smooth working.  • Set clear boundaries from Day 1. Today, I work with clients, Who trust my expertise, value my time, and treat me with the same professionalism I bring to the table. Sometimes all we need are some worst experiences to learn our own value. P.S. What’s one hard lesson freelancing has taught you?