Personal branding strategist

Social Media Manager

topmate.io

As a personal branding and social media consultant I can help you crafting strategies that will help you build a solid personal brand and generate leads.

Personal Branding & SMM consultant

Eatfit247

Content Writer

Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

Hey there,👋
Thanks for dropping by !

I am Chipra your Personal branding strategist & 
✅ a Content writer, 
✅ Ghostwriter, 
✅ Copywriter, 
✅ an Entrepreneur,

As a personal branding strategist 
I can help you with :- 
✅ Verified leads, 
✅ Sky rocket your business growth,
✅ Get you speaking opportunities,
✅ Attract the perfect talent for your business.

With over 2+ years of experience in copywriting and content writing, I was able to generate 

✔️80 %verified leads 
✔️Build a solid digital presence for my clients like Makeupaura, Stay Delight, Jaydev Lifespace, and many more.
✔️Increased engagement on their page by 200%

You can know what can I do for you 

So if you are ready to craft your name into a brand 
and generate leads on auto pilot 
drop me a dm or email at singhchipra@gmail.com and let’s get started 🚀.


I hit 20k followers on linkedin and it was a messy journey. (This post has no tips but a surprise for you).

When I started creating content on Linkedin, I reached 10k pretty quickly.

But after that my consistency took a hit and I became the imperfect creator.

- I skipped posting. 
- I missed engaging.
- I took multiple breaks. 
- ⁠I wasn’t active in the dms.
- I struggled to balance client work, my own brand, and personal life.

All this affected my growth on linkedin. 

By traditional definition I wasn't consistent.

But I don’t see it in that way anymore. 

Because every time I took break.
I came back again, I never quit the platform.

I'm very grateful to my community. 

Everyone who commented, appreciated me in the DMs. Checked on me when I wasn’t active.

From my own journey I would share just one lesson,

Take breaks but don’t quit because it worth being on this platform. 

P.S. As a small token of gratitude, I’m offering three free 30-minute consultations to anyone stuck or looking to grow on LinkedIn. 

You can ask me anything about your profile, content, or lead generation.

DM me and I will share the link to book the call.

P.S.S Are you an imperfect creator too ?

Chipra  Singh

Linkedin Strategist & Writer | Building Personal Brands that brings authority, awareness and business growth.

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My ex-client called me unprofessional for missing his call at 10 PM.

He said , If you had worked in corporate, you would know you are supposed to answer whenever a client calls.

At that time, I had started out. 

I thought comments like these are normal and its a part of freelancing. 

It was a phase when I worked with clients who,

• Underpaid me for my work.
• Left my invoices unpaid for months. 
• Made endless last minute changes.
• Ghosted me after delivering the work. 
• Expected replies at unreasonable hours. 

It felt discouraging to get treatment like this because I was doing my best. 

But now after 2 years of freelancing, I feel grateful to them for teaching me what I needed to learn. 

They taught me, 

• Believe in your work, even when others try to devalue it.
• Charge upfront or atleast partial payment.
• Never accept disrespect to land a client.
• Create systems for smooth working. 
• Set clear boundaries from Day 1. 

Today, I work with clients, 

Who trust my expertise, value my time, and treat me with the same professionalism I bring to the table.

Sometimes all we need are some worst experiences to learn our own value.

P.S. What’s one hard lesson freelancing has taught you?

Writer & Linkedin Strategist | Building Personal Brands that brings authority, awareness and business growth.

One reason which made me inconsistent on LinkedIn. 


Thinking that I need fresh ideas for every post. 

But I was wrong.
You don’t need new ideas. 

You need new perspectives on the same ideas.

For eg :- Take personal branding as a main theme and here are 5 posts you can make from the same theme :- 

1) Educational post on how to start doing personal branding. 

2) What type of content you should share to build a Personal Brand.

3) Your struggles with personal branding and what finally worked.

4) Case study on any successful Personal Brands.

5) Myths and misconceptions around Personal Branding.

You see same idea but different angles.

You can also experiment with different formats :- 

1) Use photo with story.
2) Make videos explaing.
3) Text based posts with strong hooks.
4) Inforgraphics or carousel for educational.

Most creators don’t share new ideas daily but they talk about same thing using different perspectives.

Now try this to create content ideas. 

You’ll be surprised to see how many new ideas you have. 

P.S. Have you tried this strategy for content creation ?

Follow for more insights on personal branding and linkedin growth.

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I’ve stopped following a content strategy.

Lately, I’ve been writing more from conversations, thoughts, and things I genuinely feel like saying.

And I’ve noticed something.

The posts that helped me close clients weren’t the ones where I shared fancy strategy.

They were simple posts from my own experience.

And written without overthinking.

Now when I look back, the ones that worked had three things in common:

1. Posts based on something I have experienced. 
(A call, a doubt, a failure and tips that I actually applied.)

2. They spoke directly to my audience.
(Posts which had things that worked for me and not some fancy hacks.)

3. They had one clear message.
(Just one idea shared from my own experience.)

So if you’re creating content and feel stuck in frameworks or overthinking.

Pause reflect and write something you really want to say.

Because that will help you become more relatable with your audience.

P.S. How do you come up with ideas ?

The common mistake you are making on LinkedIn?. 

Watching others post getting viral on some topic and you also write about the same. 

But yours failed miserably.

You get few likes , comments and impressions. 

Reason ? 

- Your post lacks real experience.
- Your audience can’t relate with your post. 

Instead of copying here is how you can approach it :-

→ Read an amazing post about team building? 
( Share your own leadership moments )

→ Read a great story on career changes? 
(Tell your story , only if you've made one )

→ Inspired by someone's client success story? 
(Talk about your own wins and struggles.)

 → Amazed by someone's transformation story ? 
(Talk about your own transformation even if it’s small).

Never write about a topic if you haven’t experienced it. 

Your best content when it comes from :- 

→ Problems you've actually solved.
→ Lessons you've personally learned.
→ Wins and failures you've experienced.

People on Linkedin or any social media platform relate the most with real stories.

P.S. Are you guilty of making this mistake ?

I struggled with these 7 things as a new linkedin creator.


What should I post about?
What time is best to post ?
How do I find clients?
How do I find my ICP?
What formats should I use?
How many days should I post?
How much engagement is enough?

If you’re figuring these out too, here’s what can help:

🔹 Finding Ideas:
Start observing more.
Look at what you naturally enjoy, what you do daily, and even what catches your attention when you scroll.
You’ll find ideas hidden in your own habits and interests.

🔹 Posting Days:
Don’t force yourself to post every day.
Start with 2–3 times a week , focus on staying consistent. 

🔹 Best Time to Post:
Pick a time you can show up easily 9–11am, 12–2pm, or 4–6pm or 12- 2pm are good windows.
Experiment a little and adjust based on what suits you.

🔹 Formats:
Begin with the format you find easiest. It could be text, text + photo, carousel, or short video.
What matters most is posting regularly.

🔹 Engagement:
Try commenting on 15–20 posts daily.
Be conversational and reply thoughtfully, not just with "Great post."
Also, build connections by sending a few DMs every day.

🔹 Finding Clients:
Use LinkedIn search wisely.
Check out top creators your ideal clients engage with.
If you want to work with founders, study active founders and see who’s engaging in their comment sections and you’ll find potential leads there.

🔹 Finding Your ICP:
You won't find your niche on Day 1.
Work with different types of clients first, and notice which niche you enjoy working and getting results. 

You can’t figure out everything on day 1, so experiment alot ,take help where needed. 

P.S. What’s one thing you struggled with when you started on LinkedIn?

I have four dogs.
And this post is not about tips on how to take care of them.

But the moment I say that, people assume I must be amazing at balancing everything.

Managing them, running a business, working out, and creating content.

The truth is, I’m not doing it all alone.

I live with my family.

My mom absolutely loves dogs and helps with them every day.

Our house help supports us too.

And over time, after a lot of trial and error, we’ve found out a way to manage them. 

We’ve divided responsibilities, built a routine, and made it work.

I genuinely love dogs, so I want to do this. But without support, it would have been too overwhelming.

And that’s exactly what came to mind when I thought of how new creators feel looking at top creators on Linkedin.

You see them:
– Engaging with hundreds of people.
– Launching new products.
– Posting consistently.
– Running a business.

And you wonder how they’re doing it all,
while you’re struggling to manage one thing.

But here’s what you don’t see:

- Some have a VA.
- Some have a strong team.
- Some have been doing this for years.
- And most importantly they build a system.

So the next time you feel overwhelmed, remember this:

You’re not behind. You’re just doing it alone right now.

And once your have proper systems and experience, you’ll be able to manage it too.

P.S. The one area where I truly have years experience, is managing dogs. If you are considering getting a pet but is confused, I will be happy to help you make a decision.

P.S.S If you have pet, I am sure your phone also has most no of their photos. 🐶

Your follower count shouldn’t determine the price you should charge for your services.

Someone with 80K followers told me I shouldn’t charge what I do because I don’t have a huge following.

And I wonder, how people confuse follower count with expertise. 

I know creators with less than 10K followers confidently charging $1,000 per project because they deliver results that matter. 

At the same time, I’ve seen creators with over 100K followers taking projects that pay less than $250 because their services don’t create meaningful outcomes for clients.

Yes, follower count is important because it helps with visibility.

But it’s not the only metric to determine your prices.

What you charge should be based on : 

- The quality of your work.
- ⁠The results you have brought for clients.
-The confidence you have in your expertise.

A big following with no value behind , won’t sustain long-term success. 

But even with a smaller audience, when you consistently provide meaningful results, you can charge what you’re worth and you will get clients who will pay.

P.S. Do you think followers count matter ?

I gave myself 90 days to see if freelancing was for me.

No fancy plans, a simple deal to try it, and if it doesn’t work, move on.

When I started, everyone around me said, 

- You’re so lucky!
- You’re your own boss now.
- You get to work whenever you want.

Honestly ?
At first, I kind of believed it.

Yes, as a freelancer:

-I have flexible hours.
-I get to choose who I work with.
-I can take breaks mid-day if I want.
-I don’t need permission to take time off.
-I get to spend more time with family & pets. 

But now after two years as a freelancer, I realised, 

- You’re never truly off.
- You’re always pitching.
- You’re constantly looking for clients. 

You have to juggle between multiple roles from sales, to marketing and finance. 

I'm still freelancing because I value the benefits more than the challenges.

But if you're thinking of quitting your 9-5 because freelancing looks easy. 

Trust me its not. 

Its a package filled with freedom and the hustle.

P.S. What was your biggest myth as a freelancer ?

I scrolled past 50+ LinkedIn posts today.

But only 4-5 actually stayed with me.

Most posts looked similar:

- Perfectly spaced sentences.
- Short, catchy lines.
- Trending templates.

Don’t get me wrong, having a good formatting always helps to get attention. 

But it’s not enough. 

Because if your content isn’t valuable, authentic, or based on real experience, no template or trick can make people read it. 

I have seen long posts with not so perfect formatting getting tons of engagement.

Because it had genuine stories, offering real  insights.

If you want people to actually read your content.

Try sharing meaningful content from your real experiences. 

Then, work on making it readable through formatting. 

P.S. Be honest, how many posts do you usually read till the end on Linkedin ?

I didn’t expect to see a man making bangles inside a five-star restaurant in Mumbai.

At first, I thought he might be selling some bangles.

But no, he was making customised lac ke bangles, the ones usually found in Jaipur.

There was no fancy setup, Just him sitting quietly in a corner, making them by hand.

When my mom saw him, she got so excited to get a pair made.

He helped her choose the colours, measured her wrist, picked a design.

In less than ten minutes, she had a custom-made bangle.

I’ve never seen this process in person, and what stood out to me was, he wasn’t selling bangles.

He was giving people the joy of choosing.
Watching something being made just for them.

He was easily charging three times the regular price.

But no one was negotiating because the experience and the location made it feel worth it.

I often here many freelancers say, 

I don’t know how X is charging so much, and I’m still struggling.

But I realised its rarely about the service.

It’s always about the experience, the level of customisation and who you’re selling it to.

That same bangle would have felt expensive at a local stall.

But here, it didn’t. 

Similarly as a freelancer , you don’t need to always change your offer.

Sometimes you need to rework on how and to whom you are offering your services.

P.S.S These were the bangles my mom got it made for her. Also do you see how beautiful is the setup. 

P.S. Have you paid 3x for any service ?

I am posting testimonials , client results but not generating leads.

Recently I had a consultation call with a coach.

Her challenge?

- Posting consistently.
- Sharing testimonials. 
- Engaging regularly.

But getting zero leads.

I audited here profile and found these key mistakes. 

- Inconsistent messaging in her posts.
- ⁠Posting testimonials without sharing the challenges of the client.
- ⁠Engaging with wrong set of people.
- ⁠Selling too hard in every post.

She was following every advice but didn’t customised it according to her profile.

Here is what I suggested her to do :- 

- Define the target audience. 
- Start addressing their pain points.
- Share testimonials along with client case studies. 
- ⁠Share some bts of her business.
- ⁠Engage with T.G and fellow creators.

You can generate inbound leads when you reach the relevant audience and have an authority in your niche.

P.S. I had made a similar mistake when I started, did you make it too ?

P.S.S I’m offering a free 30-minute, 1:1 “LinkedIn Success Blueprint” sessions to help 3 coaches refine their LinkedIn strategy. The link to book is in the comments.

I don’t know how to get started on LinkedIn.
I get this in my DMs all the time.

If you also feel overwhelmed to start on Linkedin, then this post is for you.

→ Start with 2 or 3 posts a week.
Don’t wait to have the perfect content plan.
Write 3–4 posts and schedule them.

→ Pick 10 people to engage with daily.
Start small and leave thoughtful comments. Over time, slowly add new names to this list.

→ Read posts from creators you like.
Don’t just scroll. Focus on observing what makes you read their post. 

→ Have 2–3 conversations daily in DMs.
Talk to people whose work you admire or people you’d want to collaborate with down the line.

→ If you’re using AI, use it wisely.
Plug in your thoughts, your stories, your point of view. AI can help you write faster only when you share your thoughts. 

And lastly, don’t obsess over the perfect strategy.

Most people figure out their niche, their voice, their positioning on the way.

Start by fixing a routine that’s simple and sustainable. 

Once consistency is in place, everything else becomes easier to build.

P.S. If you’re just getting started, what’s one thing you’re struggling with right now?

This 5-minute habit saved me hours spend on writing linkedin posts. 

I used to write one post and then spend hours rewriting it.

Why ? Because I was never satisfied with what I was trying to say in the content. 

Then I finally listened to the advice I kept ignoring:

Outline before you write.

Now, before I start any post, I spend 5 minutes doing this:

✅ I ask: What’s the point of this post?
✅ I jot down 2–3 key points I want to make. 

That’s it.

No fancy process. 

This simple 5 min process saves me hours, helps me write faster and made me more consistent. 

Bonus, it also helps in getting better drafts from A.I. 

P.S. Do you outline your posts ?

A founder after trying multiple ghostwriters expressed his frustration about ghostwriting.

He said ghostwriters are giving me a basic draft and calling it ghostwriting. 

He is not wrong.

As a ghostwriter if you are also doing same thing, you are not going to last.

Founders have become smarter.
AI has made everything faster.

Now clients are sending AI-generated outlines for drafting posts. 

And if you're just editing it and handing them back ,you're replaceable.

The space is getting crowded.

Everyone wants to be a ghostwriter.
But not everyone’s adding value.

You can’t only be a better writer.

You need to:

- Know how to prompt better.
- Know what works and what doesn’t.
- Know how to research, rewrite, refine.
- Know how to write human coded posts.

Yes, founders are hiring you to save time.

But they stay when your writing sounds more like them than what they’d write on their own.

P.S. Do you agree the competition has increased for ghostwriters ?

100 likes and 4 comments.


I was speaking to a founder who runs a web development agency.
From months he is trying to build a Personal Brand on Linkedin. 

If you look at his profile it would look perfect.

Hundreds of likes and posts going up every day.
But when we spoke, he sounded frustrated because, 

- Same set of people liking his posts.
- Hardly any new comments.
- No conversations in DMs.
- Barely any leads. 

When he started he was advised to use engagement pods to boost his growth. 
The engagement increased very quickly but nothing meaningful happened. 

Now he is stuck in the same loop. 

Honestly, building a Personal Brand organically is slow.

It takes patience and alot of trial and error.
But it is still better than getting 100s of likes from irrelevant people everyday. 

I hope if you have to choose between fast likes and real growth, you choose the latter.

P.S. What do you think are engagement pods good ?

You can generate quality leads without writing salesy posts.

Not everyone feels comfortable with writing salesy posts and if you are one of them then here is what you can do :- 

1. Start with an optimized profile

→ Be clear about what you do and how you help people.
→Ensure your profile speaks for you when someone visits it.

(Your profile is often the first step in someone deciding to work with you.)

2. Focus on storytelling 

→ Share your own transformation stories.
→ Talk about the challenges your clients faced and how you helped them.

( Stories build trust. and showcase your audience why you’re the right person to solve their problems ) 

3. Engage strategically 

→ Join conversations in the comments section.
→ Add value to others’ posts.
→ Be consistent in showing up in comments of your target audience.

( In the last few months, I’ve generated over 10+ leads where people mentioned they discovered me through comments.)

Lead generation doesn’t have to mean writing “salesy” posts. 

Start with a strong profile, share valuable stories, and focus on engagement.

Do it consistently and you will attract quality leads.

P.S. Do you write salesy post or do you focus on sharing stories more ?

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