Chipra Singh's Linkedin Analytics

One reason which made me inconsistent on LinkedIn. Thinking that I need fresh ideas for every post. But I was wrong. You don’t need new ideas. You need new perspectives on the same ideas. For eg :- Take personal branding as a main theme and here are 5 posts you can make from the same theme :- 1) Educational post on how to start doing personal branding. 2) What type of content you should share to build a Personal Brand. 3) Your struggles with personal branding and what finally worked. 4) Case study on any successful Personal Brands. 5) Myths and misconceptions around Personal Branding. You see same idea but different angles. You can also experiment with different formats :- 1) Use photo with story. 2) Make videos explaing. 3) Text based posts with strong hooks. 4) Inforgraphics or carousel for educational. Most creators don’t share new ideas daily but they talk about same thing using different perspectives. Now try this to create content ideas. You’ll be surprised to see how many new ideas you have. P.S. Have you tried this strategy for content creation ? Follow for more insights on personal branding and linkedin growth.

I have written this post 10 mins before posting because this what I felt after opening Linkedin today. Some days, writing feels easy. You engage with 50+ people. You reply to every DM. You enjoy being on Linkedin. And some days, you stare at a blank screen. You have no energy to talk on DMs. You barely engage with others. Both type days are part of your journey. And I am in that phase where I feel I am not doing enough on Linkedin. This post is just a reminder for you, and for me. You’re doing fine. Keep going. P.S. Its not my best post, interms of writing and formatting.

I used to post tips and tricks on LinkedIn hoping it would build authority. But it didn’t build authority and I kept on getting poor quality leads. Then I made a little tweak in my content and my leads quality improved. Here is what I did :- 1. I started repeating my core message. My area of expertise is linkedin, so I kept on talking about it using analogies, educational content and personal lessons. 2. I stopped giving advice. Instead, I shared how I was figuring things out and wrote content from my own experience. 3. I simplified my content. Instead of addressing too many points, I focused on only talking about one clear point. These small tweaks simplified my content creation process. It helped me build attract meaningful connections and quality leads. P.S. Share your one mistake that stopped you from building authority on Linkedin ?

You followed every content rule and it still failed. You spend hours writing it. You had the best structure. Your content had a story. Your hook was strong. You felt good about it. But after posting the post, it barely worked. It happened multiple times and it started bothering you. You judged your writing and even question the platform. I’ve been there too. Some of my most intentional posts have underperformed. And I used to think I have had to write more to get better. But here’s what I realised: Good writing is not about being perfect. It’s about being relatable with your audience. Your audience should feel connected with your post. That’s when they start engaging with the post. So next time when you post, Ask yourself will you read this post.

I don’t know how to get started on LinkedIn. I get this in my DMs all the time. If you also feel overwhelmed to start on Linkedin, then this post is for you. → Start with 2 or 3 posts a week. Don’t wait to have the perfect content plan. Write 3–4 posts and schedule them. → Pick 10 people to engage with daily. Start small and leave thoughtful comments. Over time, slowly add new names to this list. → Read posts from creators you like. Don’t just scroll. Focus on observing what makes you read their post. → Have 2–3 conversations daily in DMs. Talk to people whose work you admire or people you’d want to collaborate with down the line. → If you’re using AI, use it wisely. Plug in your thoughts, your stories, your point of view. AI can help you write faster only when you share your thoughts. And lastly, don’t obsess over the perfect strategy. Most people figure out their niche, their voice, their positioning on the way. Start by fixing a routine that’s simple and sustainable. Once consistency is in place, everything else becomes easier to build. P.S. If you’re just getting started, what’s one thing you’re struggling with right now?

I’m posting daily, but still not attracting clients. A founder shared this with me during a discovery call last week. He explained how his team was doing everything they thought was right. - Posting every day. - Commenting on other posts. - Sending connection requests. But still their content wasn’t working. Because it lacked depth and authority. In 2025, average content is not attracting leads. Your content needs to: - Address your audience’s pain point. - It should build trust and credibility. - Reflect your expertise. Consistency matters but if your content fails to solve problems or build credibility, generating leads is tough. P.S. Consistency or value , what would you pick ?

I have four dogs. And this post is not about tips on how to take care of them. But the moment I say that, people assume I must be amazing at balancing everything. Managing them, running a business, working out, and creating content. The truth is, I’m not doing it all alone. I live with my family. My mom absolutely loves dogs and helps with them every day. Our house help supports us too. And over time, after a lot of trial and error, we’ve found out a way to manage them. We’ve divided responsibilities, built a routine, and made it work. I genuinely love dogs, so I want to do this. But without support, it would have been too overwhelming. And that’s exactly what came to mind when I thought of how new creators feel looking at top creators on Linkedin. You see them: – Engaging with hundreds of people. – Launching new products. – Posting consistently. – Running a business. And you wonder how they’re doing it all, while you’re struggling to manage one thing. But here’s what you don’t see: - Some have a VA. - Some have a strong team. - Some have been doing this for years. - And most importantly they build a system. So the next time you feel overwhelmed, remember this: You’re not behind. You’re just doing it alone right now. And once your have proper systems and experience, you’ll be able to manage it too. P.S. The one area where I truly have years experience, is managing dogs. If you are considering getting a pet but is confused, I will be happy to help you make a decision. P.S.S If you have pet, I am sure your phone also has most no of their photos. 🐶

I didn’t expect to see a man making bangles inside a five-star restaurant in Mumbai. At first, I thought he might be selling some bangles. But no, he was making customised lac ke bangles, the ones usually found in Jaipur. There was no fancy setup, Just him sitting quietly in a corner, making them by hand. When my mom saw him, she got so excited to get a pair made. He helped her choose the colours, measured her wrist, picked a design. In less than ten minutes, she had a custom-made bangle. I’ve never seen this process in person, and what stood out to me was, he wasn’t selling bangles. He was giving people the joy of choosing. Watching something being made just for them. He was easily charging three times the regular price. But no one was negotiating because the experience and the location made it feel worth it. I often here many freelancers say, I don’t know how X is charging so much, and I’m still struggling. But I realised its rarely about the service. It’s always about the experience, the level of customisation and who you’re selling it to. That same bangle would have felt expensive at a local stall. But here, it didn’t. Similarly as a freelancer , you don’t need to always change your offer. Sometimes you need to rework on how and to whom you are offering your services. P.S.S These were the bangles my mom got it made for her. Also do you see how beautiful is the setup. P.S. Have you paid 3x for any service ?

I asked Chatgpt this one question about writing. I am scared of How A.I is coming. Will there be need of a writer. Here is what it said. AI will keep growing, yes. But what it can’t copy is your story, your truth, and the way you see the world. People don’t need more content. They need something real and raw. And that’s what you already bring ,that’s your strength. So everyone feeling that A.I will take your job as a writer, you already know what to do. #ai

I have spoken to 40+ founders and all of them have asked this one question. What should I post on LinkedIn? Here’s the truth: There’s no cookie cutter strategy that fits all. The answer depends entirely on one thing i.e your objective from linkedin What do you want LinkedIn to do for you? → If you want to grow your followers Start with content that’s relatable and human. Personal reflections,failures and honest thoughts. Eg why saying no is hard, or why slowing down feels scary. → If you want industry visibility Get specific and talk about your space. What’s changing and what are your opinions on things in your industry. → If you want leads You need to share a mix of both. Blend your personal stories with the professional experience. Start with clarity and focus on building trust, authority and relatability with your audience.

I’ve stopped following a content strategy. Lately, I’ve been writing more from conversations, thoughts, and things I genuinely feel like saying. And I’ve noticed something. The posts that helped me close clients weren’t the ones where I shared fancy strategy. They were simple posts from my own experience. And written without overthinking. Now when I look back, the ones that worked had three things in common: 1. Posts based on something I have experienced.  (A call, a doubt, a failure and tips that I actually applied.) 2. They spoke directly to my audience. (Posts which had things that worked for me and not some fancy hacks.) 3. They had one clear message. (Just one idea shared from my own experience.) So if you’re creating content and feel stuck in frameworks or overthinking. Pause reflect and write something you really want to say. Because that will help you become more relatable with your audience. P.S. How do you come up with ideas ?

I went 32 days without a single lead. No messages or enquiry. And this was after five months of posting every day on LinkedIn. Till then, leads were coming in regularly. But suddenly, there was no leads. Still I kept showing up. - Writing posts 3x-4x per week. - Engaging with others. - Sending DMs. I was doing everything. But when the leads didn’t come up. I started wondering am I doing something wrong? But then, I got 2 leads and I closed them in one call. Both of them signed a 3-month retainer. And that they paid me more than the entire dry phase. I am sharing this because if you are in a slow phase right now. Please keep showing up because your efforts will not go waste. End of my monday motivation.