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Chris Gensheer

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In my 20+ years across branding, marketing, and leadership, I've championed the power of human-centered communication. As Founder and CEO of Empathy Marketing Group, I've transformed ideas into 6-figure successes by focusing on the voice of the customer and persuasive messaging. My journey has been about more than just business growth; it’s about resonating deeply with audiences. At the heart of my strategy lies the art of empathy - understanding and speaking to the core needs and aspirations of clients. This approach has been pivotal in developing profitable campaigns for prominent clients like Disney Parks, Google, and Oklahoma City Thunder. My expertise in brand and marketing strategy is complemented by a passion for training and coaching. I've empowered hundreds of business leaders through live international events and workshops, helping them to embrace persuasive storytelling and customer-focused communication. During my tenure at Brand Builders Group, I honed personal branding and voice strategies for individuals, shaping their stories to capture attention and engage effectively. As a StoryBrand Certified Guide, I've crafted compelling content that speaks directly to the audience's needs and aspirations. In my role at Common Ground Network and Christ Church Mansfield, I led the organization to new heights in fundraising and membership through strategic, empathetic leadership and clear, persuasive communication. This role underlined the importance of understanding and advocating for the community's voice in every initiative. At every turn of my career, the focus has been clear: to create messages that not only persuade and sell but also connect and resonate on a human level. Whether it's through crafting compelling copy, developing strategic marketing plans, or leading teams, my approach has always been about understanding and valuing the customer's voice. As I embark on my role as Director of Corporate Communications and New Business Ventures, I bring with me this wealth of experience and a commitment to strategies that are not only innovative and result-driven but also empathetic and human-centric. I look forward to continuing to leverage these skills to drive meaningful growth and connection in the corporate world.

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