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My background in sales has given me an in-depth understanding of revenue-focused marketing, enabling me to deliver consistent results through traditional demand generation and innovative account-based marketing (ABM) programs for B2B SaaS companies. With nearly a decade of experience as a successful entrepreneur, I have honed my strategic and hands-on marketing skills that have driven remarkable success in my roles. In my most recent position, I successfully led a high-impact marketing team that achieved significant revenue growth for our division year over year. My expertise in B2B marketing extends to various areas such as content marketing, community building, organic and paid social, field marketing, online/offline paid advertising, and SEO/CRO. I have a proven track record of optimizing the channel mix based on pipeline velocity and efficiency, and I stay on the cutting edge of emerging trends through my creative and analytical thinking. By leveraging data and analytics, I drive exceptional results and thrive in fast-paced tech environments where I can work alongside young, talented teams to help drive sustainable growth. With my passion for B2B marketing and extensive track record of success, I am excited to bring my expertise to organizations where I can make an immediate impact beyond my business and marketing experience. Areas of focus/expertise: ABM, Account Based marketing, Digital Advertising, E-commerce growth and management, Strategic consulting, B2B business development, strategic partnerships, negotiation, coaching and team development, marketing automation, demand generation, lead generation and conversion, content marketing, influencer marketing, growth marketing, social marketing, e-commerce marketing and channel management, direct marketing, email marketing, experiential/event marketing, growth marketing, digital marketing, startup consulting, marketing tech, CPG, IOT, Adtech.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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