Beamery

Working with the executive team to accelerate growth, set up the organization for success, impact change, and create a company that stands the test of time.

Executive Advisor - GTM, Growth, and Strategy

Sequoia Capital

Working with Sequoia on finding the next great founding teams.

Scout for Great Companies and Great Talent

byFounders

byFounders is an early stage venture fund actively investing in tech startups across the Nordics and Baltics. Made up of some of the region's most accomplished entrepreneurs (Zendesk, Unity, Skype, and more), the byFounders Collective invests in and supports the next generation of globally ambitious founders. I help byFounders portfolio companies with deal sourcing, go-to-market strategy, business development, and fundraising advice.

Founding Member & Advisor

Custimy.io

Helping out this rockstar founding team to scale and grow.

Board Member

Cutover

Friend and advisor to the fantastic CEO on GTM, Marketing, and Growth.

Executive Advisor

Stage 2 Capital

The Go-To-Market Venture Capital Fund backed by elite GTM executives investing in and helping software companies scale sustainable revenue.

Limited Partner

Matterport

We took Matterport public on July 23rd, that’s exactly 16 months after I started. 

During my time at Matterport we saw:
- 500% subscriber growth
- IPO that 10x'ed the value of the company
- 2x revenue growth

Chief Marketing Officer (CMO)

WeWork

Led a global marketing team of ~400 people.

Key results include:
- Significant increase in lead quality which led to massive increases in revenue
- Activation of the community to share love for the brand
- Introduction of new products to the market

LinkedIn

Leader for the product, partner and transformation marketing teams for LinkedIn Talent Solutions.

This includes:
- LinkedIn Recruiter
- LinkedIn Jobs
- LinkedIn Talent Media
- LinkedIn Talent Insights
- Competitive and Market Intelligence
- Program and Innovation Management
- Evangelism
- Field Transformation and Enablement
- Partner Marketing

Global Head of Product, Partner, and Transformation Marketing

Vera

Acquired by HelpSystems in December of 2020.

Chief Marketing Officer (CMO), responsible for Marketing and Business Development. Ran sales + marketing as CRO for a year.

Responsible for:
- Marketing
- Business Development and Partnerships
- Strategic Growth Initiatives
- Fund-raising
- Company Culture

I'm an experienced executive focused on growth, marketing, GTM, and leadership development to deliver epic results through innovative, fun, and highly differentiated activities, while empowering people and teams to do the best work of their lives. 

Right now I do fractional and consultative Growth, Marketing and Leadership Advisory, board roles, and short-term gigs.

Contact me if you want to work with me.

I can help you with: 
- Narrative development (messaging, positioning, branding)
- Go-to-market strategy (marketing, sales, biz dev)
- Public speaking on marketing, hyper-growth, or leadership
- Leadership development (developing high performing teams)
- Organizational development, strategy, and design
- Executive and leadership hiring
- Product marketing, sales enablement, and competitive programs

Throughout my career I've held executive leadership roles in high growth companies of all sizes, including Matterport (IPO) WeWork (near IPO), Salesforce, LinkedIn, Box (IPO), Veritas, and Vera (acquired).

My areas of expertise include growth strategy, product marketing, communications and media, go-to-market strategies, org design, leadership development, innovation management, mergers & acquisitions, leadership, category-creation, brand building, public speaking, and sales transformation.

I advice Uizard, Labster, Radious, and Rhombus Systems on their Growth and GTM strategy.

Here's more about my life story and journey during the last two decades: https://www.linkedin.com/pulse/roadmap-life-love-happiness-robin-daniels/

I spent 20 years in the US and UK, but I'm from Copenhagen, Denmark and an avid runner and movie nerd.

Burnout is real.

It happens at all levels, from junior employees to the most senior levels.

I've been there myself. After the most crazy year with WeWork where I traveled every week and sacrificed my health, sleep and family, to Matterport where my days would often run to 1 or 2am in the morning (due to time-zone differences), I didn't realize until after I left how fried I really was. Poor sleep, bad eating habits, unhealthy tension in my whole body. I was so used to just going going going that my mind and body had just accepted it as the new normal.

But it wasn't. It wasn't healthy at all.

It's refreshing to see Jacinda Ardern speak candidly about why she's stepping down as PM of New Zealand due to burnout. She's an incredible leader full of courage, conviction, and humanity (if you ask me!).

https://lnkd.in/eTg2wEpJ

There's a time and a place to lean in and go for it, don't get me wrong, sometimes you really need to do that to create outsized momentum in life and work. I'm sure Jacinda did that. I sure did.

Just be mindful of the cost. Listen to your mind, your heart, your body. It usually knows the truth.

#burnout #leadership 

Robin Daniels

Open article: Jacinda Ardern: New Zealand PM quits citing burnout by bbc.com

https://www.bbc.com/news/world-asia-64327224

My first job in Silicon Valley lasted 6 months and then the company flamed out 🥵

My next job was 4 months and then I got laid off along with most of the GTM team 😭

Then I had to hustle to find another gig. 

Fast.

2000 was a crazy year to say the least. 

Downturn, market crash, layoffs, bankruptcies, money drying up, political discord, you name it. 

Honestly, the only thing I could do was keep going. 

Keep trying. 

Keep hustling. 

Keep networking. 

Keep figuring out how to set up the life you want. Even if it takes 3 years, or 5, or 10. 

Mindset and attitude are everything. 

People are attracted to those with energy, vision, positivity, so whatever you need to keep focused, do it. 

We’re all here to help. This amazing tribe that you can tap into at any point. 

We can’t do the work for you, but we can surely help you a little bit. 

You’ve got this. 

#motivation #inspiration #success

It's a massive honor to be named a Top 50 Marchitect by the Product Marketing Community and Pavilion chaired by Sam Jacobs Kathleen Booth and Rowan Noronha

The list is full of people I admire and learn from every day.

If you want to up your game in marketing, give these top 50 a follow. You won't regret it.

https://lnkd.in/e87UZtSE


#marketing #brand #leadership 

I'm sorry to say it, but nobody gets far on their own.

The myth of the super entrepreneur and executive is way overblown.

They all have great people around them to make them even better, more focused, more insightful, more compassionate.

Even the best solopreneurs out there have a strong support network around them; maybe their partner, mentors, or virtual workers to help them scale, grow, succeed.

And that's okay. 

Isn't that why we are here, on planet earth?

To do this together.

I don't know a single person who isn't where they are today without the help, support, guidance, and friendship of people around them.

Including me.

So pay it forward. 

Help others succeed. 

It's the fuel that drives us all forward.

#community #success #leadership #payitforward 

🛑 Five career killers to avoid:

🚨 Entitlement - This inspires no one. You should absolutely get paid for the work you do, but in a time where lots of people are struggling, try gratitude as well. 

🚨 Negativity - It's rare to meet people who are overly negative do well. That's doesn't mean to not think critically about things. But defaulting to the negative will sap the energy from any interaction, meeting, and growth opportunity and people will start avoiding you like the plague.

🚨 Procrastination - GSD is an underrated skill that can take you super far. Doing what you said you'd do is important. Even better is taking initiative on new things. That's a Jedi-master level move.

🚨 Me-ism - It's good to look out for yourself, but the people who usually rise to the top are the ones who are looking out for others too. 

🚨 Stagnation - It's hard to get ahead if you are still the same person that you were 3 years ago or 5 years ago. Keep growing, learning, pushing yourself.

What other career killers should people avoid?

#career #growth #success 


Starting the new year by leaning into the uncomfortable. 

A mega cold water swim. And I hate swimming in cold water. 

But it’s good for you, right?

Right?

2023 is going to be 💪

#lfg #growth

What leadership is like:

Crazy highs 🚀
Horrible lows 🥵
People judging you 😬
Hiring amazing folks 🤩
Having to let people go 😢
Seeing a team come together 🥳
But dealing with politics 🤬
Building something that people love 😍
Being in a sh*tstorm when it breaks 😩

And on and on 🤪

It’s the greatest privilege to be a leader… but it’s not for everyone. 

#leadership #growth #success #failure

One of my biggest challenges of the past two decades from working in tech is this: 

What the hell do I do with all the swag I've gotten over the years? 

🤣🤣🤣

If you've been in tech for more than 5 years, you probably know what I'm talking about. The struggle is real 🤷🏻‍♂️

Some of this stuff is good sh*t and good quality. Water bottles, fleece sweaters, cool t-shirts, pens, stuffed toys, headphones.... 

What's your solution?

#marketing #swag 

The news of the layoffs at Salesforce is heartbreaking 💔 

I loved my time at Salesforce, even though it was over a decade ago, and am proud of being part of the forever Ohana. 

My heart goes out to all the talented people affect by the layoffs there. If I can help you, I will. 

Stay strong. Everyone knows Salesforce hires amazing people. 

#ohana #salesforce

I've never seen a brand campaign be successful without the deep support of the CEO and the executive team.

Not just light support, as in "yeah, yeah, go do it."

But a deep buy-in on the goals, duration, spend, and of course messaging.

If the C-suite isn't bought in, it will end in disaster; wasted money, diminished trust in marketing, micromanagement, hurt careers. 

Once dissent starts (why is marketing doing this? this seems like a lot of money? I didn't sign off on this?), it's hard to get the ball rolling in the other direction.

My recommendation: always get the C-suite on board or proceed at your own peril.

Anything to add?

#brand #marketing #success #leadership

In the end, it’s not about whether you should work as a solopreneur or for a company or whether you should go into an office or work remote or whether to have a side hustle or not. 

No. 

In the end it’s about setting up a life that you are happy about. 

That gives you joy, freedom, satisfaction, and the outcomes you want. 

That’s what it’s about and that’s what they are all trying to tell you. 

Including Justin Welsh Krista Mollion Dave Gerhardt Stephynie ⚡️ Malik Ed Ley and so many others on here. 

It’s your life. Your responsibility. You decide what’s best for you. 

So go make it happen. 

2023 is your year. 

#growth #success #happiness #leadership

One of the massive reasons why being laid off sucks is because you feel like you are not in control anymore.

And for those of us who don’t believe in chance, it’s a punch in the gut to realize that we aren’t in control of everything that happens in our lives 😒 

When I was laid off in 2006, two months before my kid was born, I was mega stressed to say the least. 

I had to really focus on what I could control:

- How I show up every day
- How I treat people
- How much effort I put in
- The stuff I create
- My mindset, enthusiasm, and energy
- My focus and where I spend my time

After I did all that (and for real, not just kind of), the outcome was really out of my hands in many ways. 

It’s a hard lesson to learn. But I’ve yet to see it not be true.

So the reason I now show up and work with intensity, purpose, focus is so I can have a better shot at a better outcome. Not guaranteed, but better.

So for example, if your goal is to run a campaign that generates $50M in pipeline, the better we (and I) do with my planning, resources, strategy, people, focus, intensity, the more likely I am to hit that goal. But is it guaranteed? No. 

But it’s a heck of a lot better than if I just magically wish it to happen and do a half-ass job of it.

So in this time, if you have been impacted, I hope you heal, take time for yourself, spend time with people you love, recognize what you are going through or have been through… and then do whatever is in your control to set up the life you ultimately want.

One where you control what goes into it so you can have an infinitely better shot at an ideal outcome.

PS. I did find a job a few months later and that job at Vignette acted as a springboard for me to get into Salesforce who rejected me the first time I applied there. Never give up!

#growth #success #mindset #happiness 

People remember a good story much more than they remember that one key stat that you are so proud of.

Remember that when you think about your #marketing plans for 2023.

#storytelling 

After more than 4 decades on planet earth, I can say this: when facing a big personal decision

✅ You’ll virtually never regret doing it.

🚨 You’ll nearly always regret not doing it.

Regret is a terrible thing to live with and comes from fear. 

You gotta slay that dragon to live a more fulfilling life.

#motivation #happiness 

If you want to go from being good at marketing and branding to being great, study storytelling.

I highly recommend reading a lot of fiction and watching a lot of TV and movies.

I know that's counterintuitive to the narrative about only reading business books (so you can constantly learn) and never binging or watching movies (waste of time you doofus!), but I highly disagree with this.

Learn what creates:
- Tension
- Resolution
- Redemption
- Surprise
- Emotional pull
- Anticipation
- Joy

These are all key to creating great marketing.

Do you agree/disagree?

#marketing #storytelling #narrative #brand 

Here's the happiness test you should take every Friday.

Ask yourself, how happy am I with my life and my career on a scale from 1-10.

🚨 1-3 - make changes fast, or at least build a plan to change your life fast. Staying at this level can lead to a lot of anxiety, depression, unhappiness.

⚠️ 4-6 - monitor over the next couple of months if this is how you usually feel (and if so change, because you can definitely do better) or if it's a fluke because you had a tough week. You can live in this zone for a while, but it's no way to live a happy and fulfilling life.

🥳 7-9 - you're doing great, you're in the zone, learning, growing, feeling good about life, but maybe there's slight room for improvement in certain areas.

🎯 10 - it's rare to feel this way but happens when you are really in the flow, just don't expect it to happen all the time. Expecting life to be a perfect 10 all the time will never happen, sorry, but it's true.

So I guess the question is.... what's your score this week?

Me, I'm a 7 this week 😀

#lifehack #happiness #success #motivation 

Oh right, just like modern computers were going to make people irrelevant 🤷🏻‍♂️

Oh right, just like the Internet was going to make people irrelevant 🤷🏻‍♂️

Oh right, just like mobile computing was going to mean the death of gaming or desktops 🤷🏻‍♂️

Stop with the damn fearmongering. 

Innovation, optimism, vision, will always outpace fearmongering.

https://lnkd.in/gHdDM8gE

#optimism #leadership #doomandgloom #innovation

Open article: How ChatGPT Will Destabilize White-Collar Work by theatlantic.com

https://www.theatlantic.com/ideas/archive/2023/01/chatgpt-ai-economy-automation-jobs/672767/

We all screw up.

Here’s a story to brighten your Friday 😆

I was hosting a cocktail reception at a Gartner show in Orlando a few years ago and we needed to play some music to lift the vibe so I volunteered my iPhone. 

The music is playing, everything is good.

Then suddenly the song F**kin’ Problems by A$AP Rocky comes on 😬

If you don’t know it, the first line is:

“I love bad bitches that's my f**kin’ problem.”

And it only gets more raunchy from there 😱

Not exactly music for a corporate event.

The whole party stopped. Nobody said a word 🫢

Cari Goodrich who was managing the event had a look of horror on her face and ran to pull the plug. She handled it like the pro she is. Joely Urton and I just froze. 

I just wanted to bury myself. What had I done!

At least we laughed about it later

#startuplife

What content do you prefer?

#content #LinkedIn

If you want to maximize your revenue potential and customer loyalty, you have to figure out how to compete at all levels:

1. You have to win the feature battles you'll encounter
2. You have to aim to have the best and most loved product
3. You have to become the default choice by leading the category
4. You have create a movement that changes our lives at work/home

The best brands win at all levels, even if it takes a decade or more to do so. But they all start at level one and move up over time.

Thank you Alon Even for asking me about this and giving me the opportunity to wax lyrical about something I'm very passionate about.

#categoryleadership #marketing #brand #movement 

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