Nick Bennett's Linkedin Analytics

I help B2B companies build go-to-market strategies that put people first because relationships, not just reach, drive real growth. After 13 years in house B2B marketing, I’ve worked across field marketing, demand gen, community, and influencer strategy. I’ve seen what works, what doesn’t, and what’s changed. Most companies are stuck in outdated playbooks that treat buyers like leads. That’s not how modern GTM works. I led the People-First GTM movement as Co-Founder of TACK, helping 35+ companies shift from transactional tactics to relationship-driven growth. We built a 120+ member community, ran 30+ webinars, and launched an on-demand model that replaced bloated in-house teams. Now, I work directly with brands, founders, and marketing teams to build go-to-market engines that scale, without spamming. What I do today: → Build integrated campaign strategies that drive pipeline → Coach creators and brands on B2B influencer marketing → Design community-led and field marketing plays that work → Speak on GTM strategy, content, and creator-led growth → Support brands as a fractional marketing leader or advisor 📚 Author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing (Kogan Page, 2025) 👋 Want to work together? DM me or check out my links here: https://linktr.ee/NickBMarketing